Headscratchers / Kami no Shizuku

  • I just finished book one of the American edition, and I have to ask — Why did Issei Tomine's restaurant review featur a photo of him? Doesn't that make his job harder, since restaurant owners will know that he's a food critic?
http://tvtropes.org/pmwiki/pmwiki.php/Headscratchers/KamiNoShizuku