The storyline where Sniff tries to run a sports shop is pretty much one CMOF after another, partly because this is one rare instance in the comic where Sniff isn't a Karma Houdini and becomes more like the Chew Toy like his book and anime counterparts:
- He inherits the shop from his great-aunt, and immediately discovers that it has no customers because for reasons known only to his great-aunt it's located in a forest, with no other buildings or people around.
Sniff: Don't you think it's a good site for a shop? After all, it has no competition!
- One customer does show up, but can't decide what to buy, and Sniff ends up breaking half the sports equipment in the shop while demonstrating it, whereupon this conversation takes place:
Sniff: Now you've tried everything in the shop, I think.
Customer: Yes, it was a lovely afternoon. Be seeing you!
Sniff: But — don't you want to buy anything?
Customer: Oh, I have no money. But I love shopping!
- Deciding that he needs to advertise, Sniff for some reason decides to target Mrs. Fillyjonk, flooding her house with objects from the shop, all of which bear the text: "Buy from Sniff's." Among the more bizarre things he arranges is a spring-loaded boxing glove in her fridge, a football inside her vacuum-cleaner, and an old shoe in her soup. Somehow he even manages to fix her toothpaste tube so that the toothpaste come out spelling SNIFF.
- When this campaign surprisingly doesn't work, he decides to try subliminal messages instead. Unfortunately, his idea of subliminal messaging is to stand outside her bedroom window and shout "REMEMBER SNIFF'S!" into a loudspeaker. The result is that she thinks she's being attacked by Martians and hoses him down with a garden hose.
- Finally, after much failure, he does manage to implant a subliminal message, all he manages to influence her into doing is come up to the shop and hit him on the head with her umbrella, claiming that "all morning I've felt an irresistible impulse to do this."
- Moomin then suggests that he use the equipment to become a famous sports star, leading to a bit of meta humor:
Moomin: All sportsmen are famous. What Finns, for example, does one know?
Sniff: I don't know.
Moomin: Why... Well, if we did know any, bet they'd be sportmen!
- The plan fails anyway because both Moomin and Sniff are hopeless with sports — as, it turns out are all the inhabitants of Moominvalley, leading to a lot of mishaps, and one instance where Moomin and Sniff believe they've killed someone after accidentally having knocked a scarecrow's head off with a throwing hammer.
- Finally, Stinky of all people buys a lot of equipment because "these are the finest burglar's tools I've seen!"
Sniff: Well, don't rob any of my friends' houses!
Stinky: Ha! They don't have anything worth taking!
- Constantly gushing about the marvelous burglar's tools and how the person who made them must have been a master criminal, Stinky even successfully breaks into a house with the tools and gets away with a lot of money — but immediately loses it again, whereupon it's found by the money-less customer from the beginning of the storyline. At the end, it turns out that the person he robbed was Sniff's rich uncle, whom Sniff hopes to inherit one day. So in the end, ends up selling the entire shop to the selfsame customer for all the money, so that he can give it back to his uncle.
Aren't you happy? You got rid of the sports shop! Sniff:
Happy! When I'm bankrupt, destitute, ruined! Ha! (and then, in the last panel, he looks at the reader and smiles)
...Well, just between ourselves, it is
rather a relief, of course.