Jughead's mother after Jughead came back from the grocery store: "Jughead, I said four BUNS!"note Jughead had brought her four BUMS.
Archie Andrews is pretty tame considering that it's about one of the horniest (yet virgin) teenage boys in America, and his escapades as he dates nearly every teenage girl in town (two of them steadily, and sometimes both at once). Very rarely it will get a bit risqué, such as in one story when Archie, Veronica, and Betty are at the beach. Betty and Veronica go swimming while Archie goes fishing and ignores them. Veronica, upset at being ignored, has Betty bring her her spare swimsuit, which she [Veronica] hooks onto Archie's fishing line and claims that he ripped it off her body. Archie runs and steals a beach towel for her to cover up with and throws it to her. Veronica emerges from the water wrapped in the towel, when the towel's owner shows up and demands it back. Of course, at this point Archie thinks she's stark naked underneath, so when she casually takes it off to return it, Archie faints from shock. That's not the funny part. The funny part is the reaction of two 12-year-old boys who witnessed this:
Boy #1: What made him faint?
Boy #2: The sight of her in a swimsuit.
Boy #1: Eh, I've seen better.
Something similar happened when Betty decided to soak in some Vitamin D in her backyard. Her mother advises her to use an older, moth-riddled swimsuit (grass stains are hard to remove) as a safety precaution. Archie thinks that she's going buff and tries to warn her that the backyard isn't exactly a good place for privacy. Betty, not wanting Archie to see her in the ruined swimsuit, grabs a towel and covers her front side as soon as she heard him. And then Jughead shows up behind Betty, and Archie thinks Jughead saw the goods. Not knowing why Archie is panicking, Betty decided to throw in the towel...literally. Archie faints before he could find out the truth.
Jughead in "At a Loss for Words":
Jughead: And don't ever let me catch you doing that again, Hot Dog! Archie: What's the matter, Jug? Jughead: Hot Dog makes me so mad! Archie: Why? Jughead: He tried to chew my pocket dictionary! Archie: What did you do to him? Jughead: I took the words right out of his mouth!
The Riverdale High school board is having the walls repainted without Mr. Weatherbee's knowledge. Since it's going to be painted over anyway, Svenson allows the students to draw on the walls. Mr. Weatherbee catches them, leading to this exchange:
Mr. Weatherbee: Are you children deliberately defacing school property?!