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Franchise: Ever After High
Royal or Rebel?
From Mattel comes the Fractured Fairy Tale spinoff of Monster High: Ever After High.

In the enchanted world of Fairy Tales, the plot rules the entire universe: every story has a princess or other fairy tale protagonist; an evil queen, a dastardly villain, and/or a terrible monster; and there is always, ALWAYS a Happily Ever After.

To help ensure that this cycle is never broken, Ever After High was established. Run by Headmaster Grimm (and observed by his less by-the-book brother), staffed by the fairy godmothers and fairy tale personae of old, it ensures that the newest generation of Fairy Tale protagonists and antagonists follow the exact same route as their parents, ensured through a magical ritual called Legacy Day.

Problems start when Raven Queen, daughter of the Evil Queen from Snow White, doesn't WANT to become an evil queen. With the cycle threatened, her fellow characters' tales jeopardized, and Happily Ever After no longer a sure thing, this school year promises to be one to remember...

In addition to the toys and video content, also has a book series being written by Shannon Hale.

Now has a Character Page. Please direct tropes about specific characters there.


     Stories in the Franchise: 

The franchise provides examples of:

  • Affectionate Parody: Lovingly pokes fun at the horrible implications of fairy tale universes, but is very upbeat and optimistic about it.
  • All Girls Want Bad Boys: Inverted here as Dexter Charming is attracted to the school's biggest villain despite the fact he's suppose to be a standard Prince Charming.
  • Alpha Bitch: Duchess Swan tries her best to be this, but just can't usurp Apple as the most popular girl in school.
  • Alternate Continuity: Like its sister series it's books, The Storybook of Legends, The Unfairest of Them All, and A Wonderlandiful World, could count as this as they introduced characters and events not see in the Webisodes. Unlike Monster High however, the differences are much more subtle.
    • The biggest change is what Raven sees in the Storybook of Legends in the book and the webisode.
  • Animal Motifs: The costumes in the Thronecoming line are inspired by an animal, specifically their Loyal Animal Companion in the books: Apple's snow fox, Raven's dragon, Blondie's baby bear, and Cupid's pegasus.
  • Arc Words: "Legacy". "Destiny" also counts.
  • Babies Ever After: All of the main characters are children of the original fairy tale protagonists and antagonists.
  • Bad Is Good and Good Is Bad: The Royals and Headmaster Grimm try to hammer this into Raven Queen as much as possible. It doesn't really work, but that doesn't stop them from trying.
    • Generally, every child of an antagonist is expected to think this way.
  • Beauty Is Never Tarnished: As part of Beauty Equals Goodness, those with a destiny as a Princess Classic or Prince Charming are more likely to resist getting dirty. Villains and less than squeaky clean heroes are sadly not so lucky.
  • Blah Blah Blah: In "Maddie-in-Chief":
    Raven: (watching Apple's campaign video on her Magic Mirror) Royal bleh, and royal blah, and royal na-na-na!
  • Brick Joke: Briar jumping out a window was pretty funny. What happens a few minutes later is even funnier.
  • Because Destiny Says So: The Fairy Tale Universe is held together by the power of the Happily Ever After—endangering it can have unpleasant consequences. Or does it?
  • Blinded by the Light: Prince Daring advices people to cover their eyes, look away, or have some VERY dark shades on hand whenever he smiles.
  • The Cameo: An odd case in "Class Confusion," where one of the students looks a lot like one of the Bratzillas.
  • Cassandra Truth: In "Maddie's Hat-Tastic Party" Cerise reveals her wolf ears, but everyone thinks they're fakes for Maddie's tea party.
  • Continuity Nod: Apple corrects herself and says she is the student council co-president alongside Maddie in The Unfairest of Them All.
  • Contrasting Sequel Main Character: Frankie is naive and peppy due to a lack of life experience at all, Raven is cynical due to a life where she's been treated as the bad guy. There are other contrasts too, like how the headmaster in Monster High is the Big Good and the one in Ever After High is the Big Bad.
  • Crapsaccharine World: Sure, it's a fairytale world with happily ever afters around every corner...if you're a character who's supposed to get one. Otherwise you're supposed to fill your role even if it leads to your own personal ruin. The Rebels clearly see it as this and want to change things.
  • Darker and Edgier: Is ironically this to Monster High. Ever After High has an overarching plot involving really dark looks at destiny, fate, and the notion of "happily ever after". Look at their first major conflicts. Monster High's is about the Fearleading Squad competition. Ever After high has it's main character having to weigh possibly being erased from existence and starting a conflict that may doom multiple stories.
    • The aesthetic, however, is clearly Lighter and Softer, putting it on both sides of the idea.
  • Deadpan Snarker: Raven, several times.
  • Deconstruction: Of Fairy Tales and Happily Ever Afters.
  • Designated Hero: Prince Daring In-Universe, by virtue of being himself.
  • Designated Villain: Raven Queen In-Universe, as she's the daughter of the Evil Queen from Snow White. She resents this deeply and wants to be seen as the good person she really is.
  • Do Not Go Gentle: The majority of Briar Beauty's antics and interactions with others usually involve her "living it up" before her hundred-year slumber.
  • Early-Bird Cameo: You can spot Kitty Cheshire and Lizzie Hearts in the background of the pilot.
  • Elegant Gothic Lolita: Lolita fashion seems to have inspired most of the girls' outfits, if they're not outright wearing lolita.
  • Everything's Better with Princesses: Not only used normally (with many important characters being princesses), but taken as truth in-story. Even more than regular "good guys", princesses tend to have extra pull and privilege in the school, getting their pick of classes and being allowed to serve on the student council.
  • Everyone Went to School Together: The basic premise
  • Expy: Raven and Apple are occasionally compared by fans to Wreck-It Ralph and Fix-It Felix Jr. or Elphaba and Galinda, while so far Maddie has been compared to Pinkie Pie and, to a lesser extent, Gemini Paradox.
  • Facepalm: Raven does this at the end of Replacing Raven, when one of the three little pigs decides to become a 'balloonatic' instead of evil, thus ruining Raven's chance of getting a replacement for her role in Snow White.
  • Famous Ancestor
  • Fetch Quest: Apple and Raven go on one to prevent Maddie's banishment, gathering ingredients for a spell that has to be completed before the punishment takes place.
  • Follow in My Footsteps: Taken to extreme levels.
  • Fractured Fairy Tale: Oh so very much. A prime example would be Cerise, daughter of Red Riding Hood. Her father is the Big Bad Wolf), and Charming's floodlight-grade smile has some... interesting effects on her.
  • Friendly Enemy: Unless dealing with the issue at the heart of the matter, that is the nature of their destinies, the Rebels and Royals can get along quite well. Apple is actually more disappointed that her "frienemy" Raven isn't acting "enemy" enough.
  • Funny Foreigner: The Wonderlanders sometimes serve as this, due to not being native to Ever After. Maddie is a prime example.
  • Generation Xerox: The point of Ever After High. Descendants are to relive their parents' stories, whether they like it or not, and this has happened over and over.
  • God Save Us from the Queen!: Raven Queen's mother has quite the reputation in Fairy Tale Land.
    • Appropriately, Lizzie Hearts is shaping up to be this. Her mother is even worse, having gone completely off her rocker even for a Queen of Hearts and causing their world to be declared a hazard area. Though it's actually Raven's mother's fault.
  • Go Karting with Bowser: Despite being designated enemies and having fairly heated debates about destiny, Apple and Raven are also portrayed as being perfectly capable of hanging out and generally being friends. One Amusing Background Event in "Poppy The Roybel" is the two of them playing video games together while Poppy is thinking over which group she prefers.
  • Grey and Gray Morality: Both the Rebels and Royals are not shown as evil or unjustified. Both sides have valid points in their argument about destiny.
    • This is further shown by people on one side of the debate leaning toward the other for different reasons. Briar Beauty and Cedar Wood being the best examples.
    • Further explored later in season 2 of the webisodes, with some Royals like Blondielocks and Lizzie Hearts deciding that they're still Royals if they follow the intent of their story and plan to go with their destiny in the end, even if they're taking slightly rebellious actions now.
  • High School AU: Main premise.
  • His Name Really Is Barkeep: "Queen," "Hatter," "Huntsman" and the like aren't just titles or job descriptions like they were in the original fairytales, but the students' surnames.
    • And there's multiple families with the last name "Charming" who produce princes. "Blondie Branches Out" even involved Dexter listing all of the various Charming families he and Daring aren't related to.
  • How We Got Here: Both Raven & Apple's first webisode starts with them at Legacy Day before abruptly stopping and taking us back to their first day at school.
  • Irony: Kids from Wonderland, a world that literally runs on nonsense, have the more normal, commonplace names than ones from in Ever After.
  • Lighter and Softer: The fairy tale theme is much "happier" than the horror theme of Monster High. The plot, on the other hand...
  • Loser Daughter of Evil Queen: Woe to you if you were born outside of royalty, or ones who married into royalty—even more woe if you ARE royalty, but of the evil variety. On the other hand, some 'evil' royals, like Lizzie Hearts, are exceptions to this.
  • Mad Oracle: Giles Grimm has, in addition to being trapped in the Vault of Lost Tales, been cursed to speak only in riddles that make no sense. Naturally, Maddie knows what he's really saying.
  • Magitek: The students have magic mirrors that seem to fulfill the same function as the Internet. Students have "mirror blogs" which look a lot like Facebook feeds. Blondie Lockes carries a mirror the size of a tablet computer, unlocked by sliding her finger along a padlock icon.
  • Man in the Iron Mask: Milton Grimm trapped his brother Giles in the basement and cursed him to be unintelligible.
  • Mythology Gag: Plenty of elements from the original stories are incorporated into the characters as jokes. Examples include:
    • Baba Yaga's office having chicken legs.
    • Mr. Piper's playing summoning a swarm of rats.
    • Professor Rumpelstiltskin's "extra credit" being spinning hay into gold for him.
    • Coach Gingerbread Man emphasizing the importance of knowing how to run properly and quickly, especially if someone is trying to eat you.
    • In the novel, Maddie ends the Wonderlandian pet summoning dance with "Oh, frabjous day!"
  • Necessary Evil: It's literally necessary that certain students turn out evil for the stories to go on as planned. Raven's whole plot is that she doesn't want to be evil while Apple's is about how without Raven, her story lacks a villain and therefore cannot go on as planned.
  • Official Couple: Ashlynn Ella and Hunter Huntsman. They're so official that their dolls come together in the same package. You literally can't have one without the other.
  • Parents as People: We see some of the students' families in the books. For the most part, they are all Good Parents with the exception of Raven's mother, whose attempts to teach Raven to be evil were often downright abusive, and Lizzie's mom, who adores her daughter but gave her advice not to make friends and generally throw her weight around like a good Queen should. Apple's mother is a kind and reassuring figure, but she's helpless to advise Apple how to deal with the situation at school beyond believing in herself and believing in Raven.
  • Pimped-Out Dress: The girls' Legacy Day and Thronecoming dresses.
  • Punny Name: It's a Monster High spinoff, of course.
  • "Rashomon"-Style: The two-part pilot, with one episode from Apple's POV and one from Raven's. Interestingly, the scenarios change in the intros. For instance, in one, frog!Hopper is kissed and turns back into his human form, while in the other, he is rejected and turns back into a frog.
    • Also after Legacy Day, when we first see the split between the Royals and Rebels take hold. The Royals seemingly remember Raven as ranting about how if she doesn't get the story she wants nobody should, while the Rebels recall Apple sounding borderline dictatorial about how everyone has to do what the story tells them. Neither is what actually happened, but it does a great job is illustrating both groups' standpoints.
  • Royal Rebel Revolving Door: Dexter Charming is officially a Royal and tends to support them, but when Raven is involved he seems to skew more Rebel.
  • Ret Gone: According to Headmaster Grimm, an Unreliable Expositor if there ever was one, failing to pledge your destiny means your story-and everyone in it-ceases to exist and is forgotten. Raven calls his bluff, but Apple and many of the Royals are concerned their stories-and their family and friends-will cease to be if the traditions aren't followed.
  • Romantic Two-Girl Friendship: It'd be quicker to list relationships Apple has with other girls that aren't Romantic Two-Girl Friendship, but Briar and Blondie in particular adore her, and Apple clearly cherishes their friendship.
  • Royal School: Not only about a half of the students are princes and princesses due to the fact their parents were this before them, but they call themselves "Royals",actually.
  • Running Gag: Throughout all of Replacing Raven, the little pig says 'DUN NUN NUN' every time he does something 'evil'.
  • Screw Destiny: A major point, and the Rebels' ultimate goal. Unofficial leader Raven just doesn't want to be evil.
  • Sealed Evil in a Can: Implied with a mirror in the Headmaster's office.
    • Raven's mother herself is also trapped in a magic mirror, as revealed in her e-book.
  • Sequel Hook: The end of the Thronecoming special shows the Wishing Well portal transported the Storybook of Legends to Wonderland, presumingly setting up the tale of Spring Unsprung.
  • Sliding Scale Of Free Will Vs Destiny: This is pretty much the main source of conflict between the Royals and the Rebels.
  • Spinoff: From Monster High.
  • Stating the Simple Solution: Raven does this in one episode when the MirrorNet is down and points out they can talk about what they wanted to post. It gets subverted when Apple points out there's an online test that day for their Sadistic Teacher.
  • Timed Mission: Apple and Raven's quest in The Unfairest of Them All involves gathering ingredients for a quest that will prove Maddie's innocence, before she is permanently banished.
  • Unreliable Narrators / Like an Old Married Couple: There are two narrators who constantly criticize how the other tells the story, with the male narrator on Raven's side and the female one on Apple's. It's a large source of humor. Thankfully if they bicker too much Maddie can call them on it.
  • Wham Episode: The Tale of Legacy Day where we finally see the official split between the Royals and the Rebels.
  • White And White Morality: Particularly in the books, Both Sides Have a Point is often presented to keep one side from being favored by the narrative too much. Raven's situation is obviously unfair, and she is depicted as being in the right to change it, but Apple's points about the fallout of that decision are portrayed as equally valid in the books. The Royals and Rebels are both depicted as being genuinely good people having a philosophical disagreement about the future rather than good vs bad. The only characters that aren't really portrayed as good people are Headmaster Grimm, who is heavily implied to be a Well-Intentioned Extremist trying to keep the stories just as they are so nothing unexpectedly bad happens, Duchess Swan, who is a Jerkass Woobie on account of genuinely getting a raw deal from her destiny but taking it out on others instead of trying to change it, and Raven's mom, who is depicted as an Abusive Parent in the books and intended to destroy the world.
  • Wild Card: Quite a few characters are neither Rebel nor Royal. Dexter is officially a Royal, but expresses some rebellious attitudes in his mirror texts, and so is classed with neither on the character page. The Frog Prince is often seen with the Royals, but likewise tends to go along with Rebel plans like Cupid's True Hearts Day party. Kitty is also often shown with the Rebels in group shots but is really The Gadfly who will mess with either side as she wants.
  • X Meets Y: Monster High meets Once Upon a Time.
  • You Can't Fight Fate: The reason Ever After High exists in the first place is to ensure even the children follow their parents' legacies.
  • Your Approval Fills Me with Shame: Ashlynn starts questioning her True Hearts Day choice because not only are her friends concerned about her choice, but Duchess thinks it's a great idea. In the end she decides it doesn't matter and goes Rebel anyway.
    • Raven feels like this every time her mother shows pride in, or approval for, Raven and her actions.
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