[[caption-width-right:350: ''[[{{Creator/SammyDavisJr}} Who can take a sunrise, sprinkle it with dew? Cover it with chocolate and a miracle or two, the Candy Man, the Candy Man can...]]'']]

->''"Come with me, and you'll be in a world of pure imagination..."''

''Willy Wonka & the Chocolate Factory'' is the first film adaptation of Creator/RoaldDahl's novel ''Literature/CharlieAndTheChocolateFactory''.

Released in 1971, the film was largely made as an effort in ProductPlacement to promote a new real-life Willy Wonka candy bar being released by the Quaker Oats Company (hence the change in the title). It was directed by Mel Stuart and features Creator/GeneWilder as Willy Wonka and [[Film/ThePoseidonAdventure Jack Albertson]] as Grandpa Joe. Anthony Newley and Leslie Bricusse provided the song score. Dahl himself wrote the film's script, but parts of it were edited and re-written by David Seltzer.

For the second film adaptation, see ''Film/CharlieAndTheChocolateFactory''. In addition, there are several variations on this version floating around in other media:
* ''Roald Dahl's Willy Wonka'' is a 2005 stage musical that includes all the songs from this film plus original numbers by Bricusse, but otherwise is more faithful to the original novel and not billed as a straight adaptation of the film.
* ''Theatre/CharlieAndTheChocolateFactory'': When this original stage adaptation of the novel opened in London in 2013, it incorporated "Pure Imagination" into its score as well as several {{Internal Homage}}s. A subsequent 2017 Broadway {{Retool}} added several other songs from the movie.
* ''WesternAnimation/TomAndJerryWillyWonkaAndTheChocolateFactory'': 2017 DirectToVideo animated feature that takes a TwiceToldTale approach, adding the long-battling cat and mouse to the action.

The extensive character sheets can be seen in ''Characters/CharlieAndTheChocolateFactory''.

!!''Willy Wonka & the Chocolate Factory'' provides (in addition to many of the [[Literature/CharlieAndTheChocolateFactory source novel's tropes]]) examples of:

* AcidTripDimension: The boat tunnel could well be this! Neil Patrick Harris jokes in the Podcast/RiffTrax commentary that "This is for all those 8-year-olds who dropped blotter acid before going to see the film."
* ActuallyPrettyFunny: During the scene with the computer with which the programmer tries to find the remaining three tickets, he offers to share the grand prize with it, only for it to ask "What would a computer do with a lifetime supply of chocolate?" Look carefully and the man's clients actually ''smirk'' at that question.
* AdaptationalAttractiveness:
** Augustus in the book is disgustingly obese. In this film, he's just a bit more chubby than usual.
** Mr. Wonka in the book is an older man with a black goatee, and illustrators often portray him as hardly taller than the kids. In this film he's of normal height, clean-shaven, red-headed, and in his late thirties to early forties. This and the toned-down costume also counts as AdaptationDyeJob, and has since become LostInImitation -- most subsequent adaptations and virtually all of the parody versions have clean-shaven Wonkas.
* AdaptationDistillation: The most prominent example is the Oompa Loompas songs, which are essentially 30 second recaps of the roughly five-minute ones in the original book.
* AdaptationalJerkass:
** Violet was very much a DesignatedVillain in the book. While not as mean as she is in the 2005 film, here she's shown to be far more arrogant than she is in the book - as well as frequently fighting with Veruca.
** Veruca Salt, like in the book, was an insufferable brat, but despite having a rich dad, she is willing give the Everlasting Gobstopper to Slugworth for ''more'' money. This is what sets Charlie apart from her. Despite losing out on the chocolate he was promised by sneaking fizzy-lifting drinks, Charlie doesn't have it in his heart to cheat Wonka and gives back his Gobstopper.
* AdaptationalVillainy: Slugworth is only given a brief mention in the book as one of Wonka's candy making rivals. Here, he's portrayed as a CorruptCorporateExecutive who bribes the golden ticket finders with money and a better life in exchange for stealing an Everlasting Gobstopper from Wonka. Ultimately subverted when "Slugworth" reveals himself to be an employee of Wonka who subjects the kids to the SecretTestOfCharacter.
* AdaptedOut: Prince Pondicherry isn't mentioned at all, likely because it would have been too hard to dramatize that {{Flashback}} convincingly with 1970s tech.
* AdaptationExpansion: The entire Slugworth subplot and the misadventure with the Fizzy Lifting Drinks. In the book, Charlie gets the factory as soon as the other kids were out of the running and doesn't have to pass a final test. Additionally the search for the tickets is drawn out far more than in the book - showing various attempts by people to find the tickets. We get to see a lot of things first hand that we only heard about in passing in the book- such an scientist making a machine to figure out where the tickets are.
* AdaptationNameChange:
** Mrs. Salt is known as Henrietta here to go with her husband being NamedByTheAdaptation as Henry, whereas in the book she's named Angina.
** The Wonka bar that Charlie finds the Golden Ticket in (the "Whipple-Scrumptious Fudgemallow Delight") is simply called a "Wonka Bar" here.
** The Great Glass Elevator is changed to the Great Glass ''Wonka''vator.
* AdaptationSpeciesChange: The nut-sorting squirrels of the novel are replaced with geese that lay golden chocolate eggs. (See PragmaticAdaptation below.)
* AdultFear: Each of the four brats' fates. In addition, during the boat ride, the parents begin holding their kids a little tighter when Wonka starts reciting his poem. Of course, [[EnforcedMethodActing all their expressions are genuine]].
* AnAesop:
** The Oompa-Loompa songs.
--->'''Oompa-Loompas:''' Who do you blame when your kid is a... '''BRAT?'''\\
Pampered and spoiled like a Siamese Cat?\\
Blaming the kids is a lie and a shame.\\
You know exactly who's to blame:\\
[[SomeAnvilsNeedToBeDropped The Mother and the Father!]]
** Charlie's flaw is temptation, Veruca's is greed, Augustus' is gluttony, Mike's is obsession, and Violet's is pride. All are tied by the common theme of self-indulgence. You know what else is a form of self indulgence? [[BrokenAesop Chocolate.]] (Mr. Wonka may, of course, be looking for someone who can balance a love of fun as well as making people happy with an inherently indulgent vice with a larger moral character. Balance and all that.)
* AIIsACrapshoot: In a brief scene during the "worldwide obsession" segment, a scientist programs a computer to figure out where the last three golden tickets are, but the computer has other ideas. It refuses, saying, "That would be cheating." The scientist tries to bribe the computer with the grand prize, but the computer, being a smartass, rebuffs him, asking, "What would a computer do with a lifetime supply of chocolate?"
-->'''Scientist:''' ''(operating the computer in frustration)'' I am now telling the computer ''exactly'' what it can do with a lifetime supply of chocolate!
* AlliterativeList: According to the Oompa-Loompas, chewing gum all day long is "repulsive, revolting and wrong".
* AllOrNothing: Although Charlie wins Mr. Wonka's contest by default (since the other children all "drop out"), Mr. Wonka disqualifies him on a technicality, delivering the news rather bluntly and cruelly. However, he subverts it a moment later by revealing that it is one last Secret Test Of Character, which Charlie passes. The other children in this film leave with nothing other than the AmusingInjuries they'd brought upon themselves. (This is different than the book. Then again, the book didn't have that contract, nor in the 2005 movie)
* AllPsychologyIsFreudian: The troubled man relating his dream about being told where to find a Golden Ticket.
* AmusingInjuries
** Mike Teavee's encounter with Exploding Candy (see EatTheBomb below).
** Mr. Wonka assures Charlie that the brats will all be restored to "their normal, terrible old selves, but maybe a little wiser for the wear", so the wacky accidents/transformations they undergo fall under this trope in this adaptation. (In the novel and some other versions, they have "reminders" of their misbehavior after they're "cured" -- Violet winds up permanently blue, for instance.)
* AndImTheQueenOfSheba: A few minutes after the discussion about Loompaland and Vermicious Knids, there's this gem:
-->''(everyone is getting onto the Wonkatania)''\\
'''Mr. Salt: '''Ladies first, and that means Veruca!\\
'''Grandpa Joe: '''If she's a lady, then I'm a Vermicious Knid!
* AnimalsNotToScale: The giant geese that lay similarly oversized golden chocolate eggs.
* ApatheticTeacher: Mr. Turkentine seems to fall into this, what with his having no qualms about letting his students handle dangerous chemicals or dismissing class (along with the rest of the school) so he can go buy Wonka Bars.
* ArgentinaIsNaziland: The fraudulent winner from Paraguay is Martin Bormann!
* AscendedExtra
** Slugworth. In the book, just one of Mr. Wonka's rivals (and only mentioned); in the movie, an employee of Mr. Wonka who, as part of Charlie's Secret Test Of Character, pretends to be him.
** The owner of the sweetshop where Charlie buys the Wonka Bar that turns out to contain a Golden Ticket leads up the first musical number, "The Candy Man", here. Also counts as NamedByTheAdaptation (Bill).
* AssShove: Implied by the computer technician as he proclaims, "I'm now telling the computer exactly what it can do with a lifetime supply of chocolate!" while angrily punching keys.
* BaitAndSwitchComment: Mr. Wonka's ShoutOut to ''Theatre/TheImportanceOfBeingEarnest'' as Augustus is stuck in the pipe: "The suspense is terrible!...I hope it will last."
* BeCarefulWhatYouWishFor: [[SubvertedTrope Subverted]] in the final lines.
-->'''Mr. Wonka:''' But Charlie, don't forget what happened to the man who suddenly got everything he always wanted.\\
'''Charlie:''' What happened?\\
'''Wonka:''' He lived [[HappilyEverAfter happily ever after]].
* BeepingComputers: The Wonkavision setup beeps and boops when its buttons are pushed to bring up items that are sent by television on its monitor.
* BigDoor: In the Chocolate Room -- it's small on one side and big on the other.
* BigEater: Augustus Gloop and his family, to the point that his father eats a reporter's microphone in passing!
* BigNo: Wonka when Mr. Beauregarde trips the Everlasting Gobstopper machine's alarm.
* BigShutUp: "Can it, you nit!"
* BilingualBonus: Mr. Wonka periodically addresses the tour group in other languages:
** ''Madames et Monsieurs, maintenant nous allons faire grand petit voyage par bateau. Voulez-vous entrer le Wonkatania?'' (Ladies and gentlemen, now we are going for a great little boat trip. Would you like to enter the Wonkatania?)
** ''Nil desperandum, my dear lady.''
** ''Goodbye Mrs Gloop. Adieu. Auf Wiedersehen. Gesundheit. Farewell.''
** His introductory speech for the Inventing Room is in German (Mrs. Teavee notes "That's not French!").
*** ''Meine Herrschaften, schenken Sie mir Ihre Aufmerksamkeit. Sie kommen jetzt in den interessantesten und gleichzeitig geheimsten Raum meiner Fabrik.[[note]]Mr. Salt: "I can't take much more of this!"[[/note]] Meine Damen und Herren: der 'Inventing Room'.'' (Ladies and gentlemen, please give me your attention. You now come into the most interesting and at the same time most secret room of my factory. Ladies and gentlemen: the 'Inventing Room'.)
** Towards the end, he reads off a legal contract to Charlie and Grandpa Joe, attempting to explain why they won't get the lifetime supply of chocolate. Part of it is in Latin (presumably an AffectionateParody of all the Latin in real legal jargon), and it reads: "Fax mentis incendium gloria cultum... memo bis punitor delicatum." (Roughly: "To cultivate the burning torch of the mind... mentioned twice for the punisher's pleasure.")
** By the end of the film, Wonka's constant dropping into foreign tongues gets mocked.
--->'''Charlie:''' What was that we just went through?\\
'''Wonka:''' Hsawaknow.\\
'''Mrs Tevee:''' Is that Japanese?\\
'''Wonka:''' No, that's "Wonka Wash" spelt backwards.
* BondOneLiner: After Veruca is rejected by the machine in the Golden Egg Room and dumped down a garbage chute.
-->'''Wonka:''' She was a bad egg.
* BootstrappedTheme: "Pure Imagination" -- not just for this film, but for the story as a whole.
* {{Bowdlerise}}: Many TV editions have the disturbing boat tunnel sequence removed. The Creator/DisneyChannel airings of the '80s and '90s kept the sequence, but removed the chicken decapitation.
* BrickJoke
** When Mr. Wonka is looking through his mail near the end, he says, "I really must answer that note from the Queen." Earlier, as the world sought out the Golden Tickets, the Queen of England shows up to an auction of the last case of Wonka Bars in the UK. She was likely [[BeamMeUpScotty not amused]] when she did not find a ticket...
** Violet tells Veruca, "Can it, you nit!", and then says to her, "Stop squawking, you twit!". Finally Grandpa Joe says she won't listen to Mr. Wonka "Because she's a nitwit."
** After they speculate who's helping Wonka run the factory, when the Oompa-Loompas first appear, Grandpa Joe says to Charlie "Now we know who makes the chocolate!"
** During the opening song, "The Candy Man", the store owner sings Wonka's skills are so good, "You can even eat the dishes!" After Mr. Wonka sings "Pure Imagination" he eats his tea cup.
** In reference to the "Vermicious Knid" line above:
--->'''Grandpa Joe''': Well, Mr. Salt finally got what he wanted. \\
'''Charlie''': What's that? \\
'''Grandpa Joe''': [[BlackComedy Veruca went first]].
** When Wonka meets the contest winners for the first time, he says, "Come! We have so much time and so little to see!" Then he stops and says, "Wait strike that, reverse it!" At the end of the movie, when Charlie wins the contest, he makes the same joke.
* BurpingContest: A ''serious'' example -- Charlie and Grandpa Joe effectively have one to bring themselves down from certain doom after ingesting Mr. Wonka's Fizzy Lifting Drinks.
* ButLiquorIsQuicker: Quoted by Mr. Wonka when he explains to Mr. Salt why there's alcohol (specifically [[{{Pun}} "butter scotch" and "butter gin"]]) in his chocolate factory.
* CanonForeigner: Quite a few in the first half. The ones who get ''multiple'' scenes -- most, such as the Tinker, only turn up once -- are:
** Mr. Jopek, the newsstand owner Charlie helps deliver papers for.
** Mr. Turkentine, Charlie's oddball schoolteacher.
** Stanley Kael, a TV newsanchor.
* CaptainObvious: Or in this case, "Mrs. Obvious". Mrs. Teevee does this when Willy Wonka starts speaking German as their about to enter the inventing room:
-->'''Mrs. Teevee''': That's not French![[note]]He had spoken French earlier when they were about to take the boat ride on the Wonkatania.[[/note]]
* ChildrenAreInnocent: Averted. All the children have their faults. (See AnAesop above.) But Charlie's refusal to give in and sell the Gobstopper shows him to be still good at heart.
* ChristmasCreep: A variant. Mr. Wonka has his chocolate egg-laying geese work overtime for the upcoming Easter. The tour takes place on October 1st.
* CollectiveGroan: When Mr. Turkentine asks the class if they understand his brief lecture on percentages, this is their response.
* ComicallyMissingThePoint: When Mrs. Gloop is horrified that Augustus, having been sucked up a pipeline, is probably turned into marshmallows as they speak, Wonka tells her that's absurd.
-->'''Wonka:''' Because that pipe doesn't go to the marshmallow room, it goes to the fudge room!
* ConscienceMakesYouGoBack: In the wake of the WhatTheHellHero speech, a furious Grandpa Joe tells Charlie that they'll give Mr. Slugworth the Everlasting Gobstopper and they're about ready to leave the office when... Charlie stops and, both repentant for what he did and unwilling to break his promise to Mr. Wonka, leaves the Gobstopper on his desk instead. This is what wins him the factory.
* ContentWarnings: When the Disney Channel aired this movie back in the late 80's, they were concerned that a number of scenes, namely the boat scene and [[MemeticMutation "YOU GET NOTHING!"]], would disrupt kids, thus resulting in this trope being used at the start of the film (which they usually used when they ran PG-13, or R Rated movies).
** Same thing happened when they ran it on Creator/DisneyXD.
* CoveredInGunge: The Wonkamobile, which runs on carbonated beverages, winds up covering its passengers in gallons upon gallons of foam. (Thank goodness for the Wonka Wash!)
* CrowdSong: All four Oompa-Loompa numbers. "I've Got a Golden Ticket" was conceived as this, with the whole town celebrating along with Charlie and Grandpa Joe, but director Mel Stuart nixed it as too unrealistic.
* {{Crunchtastic}}: "Scrumdidilyumptious", which is used in-story (the Scrumdidilyumptious Bar), served as part of the original {{Tagline}} ("It's Scrumdidilyumptious!"), and even got defictionalized as one of the real-life Wonka brand products that the movie launched.
* CrypticBackgroundReference: "Snozzwangers? Vermicious Knids? What kind of rubbish is that?"
* DeadlyRotaryFan: Charlie and Grandpa Joe narrowly escape one during the Fizzy Lifting Drinks scene.
* DeathByAdaptation: Charlie's father is stated to have died sometime before the story begins; the director explains in the making-of book ''Pure Imagination'' that the character was effectively superfluous.
* DemotedToExtra: Mr. Gloop, Mrs. Salt, Mrs. Beauregarde, and Mr. Teavee.
* DepthDeception: The hallway to the Chocolate Room works this way.
* DisappearedDad: Charlie Bucket's father doesn't appear; he's stated to be deceased.
-->'''Grandma Josephine:''' If only [Charlie's] father were alive.
* DiscoTech: The musical lock to the door of the Chocolate Room.
* DisneyAcidSequence: The boat ride!
** ''"There's no earthly way of knowing... Which direction we are going''..."
--->''(a few seconds later)'' ARE THE FIRES OF HELL A-GLOWING? IS THE GRISLY REAPER MOWING? '''YES!'''\\
'''Violet:''' {{What is this|X}}, a [[LampshadeHanging freak-out!?]]
** During two Oompa-Loompa songs (the Augustus Gloop song and the Veruca Salt song), the movie suddenly turns into a weird kind of karaoke, with lyrics flashed onto the screen in neon-colored psychedelic fonts. Occasionally the lyrics are animated onto the screen with spinning, flashing, twisting, or pixellating. No explanation is given for this, and as mentioned before it only happens during two songs.
* DisproportionateRetribution: After ignoring Wonka's warnings, a glutton gets carried away for drinking too much chocolate, a gum-obsessed girl gets deformed by gum, a boy who can't stop watching TV gets shrunken by a TV, and a bratty girl and her ultra-indulgent father fall to their presumed doom while she's insisting on being given everything in sight. Of course, Mr. Wonka assures Charlie that they ''didn't'' die.
* DisqualificationInducedVictory: After it's reported that the final Golden Ticket has been found, a depressed Charlie finds some dropped money and uses it to buy two Wonka Bars (one for himself, and then another for Grandpa Joe). As he heads outside with the second bar, the news is spreading that the final ticket was a fake. Charlie can't help but wonder if maybe...indeed, the ''real'' final ticket turns out to be in the bar he just bought!
* DogLatin: When Wonka reads the contract stipulations explaining why Charlie doesn't get the lifetime supply of chocolate:
-->'''Willy Wonka:''' Under section 37B of the contract signed by him, it states quite clearly that all offers shall become null and void if - and you can read it for yourself in this photostatic copy: "I, the undersigned, shall forfeit all rights, privileges, and licenses herein and herein contained, et cetera, et cetera... ''Fax mentis incendium gloria cultum, et cetera, et cetera... Memo bis punitor delicatum!''"\\
[''Wonka finishes reading the contract''] It's all there, black and white, clear as crystal! You stole fizzy lifting drinks! You bumped into the ceiling which now has to be washed and sterilized, so you get nothing! You lose! Good day, sir!
* DoorRoulette: The door into the cramped hallway from the entrance foyer ''also'' leads to the hallway that goes to the Chocolate Room, much to the visitors' confusion.
* DrivingADesk: The tunnel scene.
* DubNameChange: The German dub changes the names of several characters. Veruca Salt becomes "Angela Zart," Violet Beauregarde becomes "Violetta Wiederkau," and Mike Teevee becomes "Mickie Glotze."
* DwindlingParty: A non-lethal example, as the film progresses the kids get knocked off the trip one by one.
* EarnYourHappyEnding: After Charlie returns his Everlasting Gobstopper to Mr. Wonka...
-->'''Mr. Wonka:''' Charlie? My boy...YOU WON!!! YOU DID IT!! I KNEW YOU WOULD!! I JUST KNEW YOU WOULD!!! I am sorry to put you through all this. Please forgive me.
** Not only that, Wonka told Charlie that it was just a test and Slugworth was really Mr. Wilkinson, one of the human employees of the Wonka factory.
* EatTheBomb: Mike Teevee accidentally tries Exploding Candy in the Inventing Room, and despite being blown backwards and possibly losing a few teeth, claims it's "great stuff". Mr. Wonka says it's supposed to be given to enemies, but claims he hasn't perfected it yet -- [[FridgeHorror it's not strong enough.]]
* EducationThroughPyrotechnics: In the first classroom scene, Mr. Turkentine does this unintentionally in the demonstration Charlie helps out with.
* EveryoneHasStandards: Despite being an unrepentant brat, Veruca does at least show some concern for Augustus when he nearly drowns in the chocolate river. Despite their animosity, she also is more than a little freaked out when Violet turns into a blueberry.
* EvilTowerOfOminousness: The factory is an imposing place from the outside.
* ExplainExplainOhCrap
-->'''Mr. Salt:''' Where did she go?\\
'''Mr. Wonka:''' Where all the other bad eggs go. Down the garbage chute.\\
'''Mr. Salt:''' ''(chuckles)'' I know she fell into the garbage chute. Where does it lead to?\\
'''Mr. Wonka:''' The furnace.\\
'''Mr. Salt:''' ''(laughs)'' The furnace? She'll be sizzled like a sausage.\\
'''Mr. Wonka:''' No, not necessarily. She could be stuck just inside the tube.\\
'''Mr. Salt:''' ''(still laughing)'' Inside the-- ''(he starts suddenly in shock and runs)'' Hold on! Veruca! Sweetheart! Daddy's coming!
* ExtremeDoormat: Henry Salt, to Veruca.
* ExtremeOmnivore: Mr. Gloop eats a microphone when the reporter tries to ask him a question during the interview with Augustus.
* {{Facepalm}}: Wonka, when Veruca starts having her tantrum in the golden egg room.
* TheFairFolk: In the beginning, Charlie meets a superstitious old peddler who recites the very lines from the poem by William Allingham that are posted as the quote for this trope, clearly believing that the "mysterious workers" who work in the factory have something to do with the Fair Folk. (Of course, this is a subversion; the Oompa-Loompas are friendly, harmless creatures, and are ''not'' fairies. And any misfortune befallen on the kids they brought it on themselves.)
* FalseReassurance: When Mrs. Gloop is afraid that her son is about to be turned into marshmallows, Willy Wonka tells her it's impossible to happen because the tube that took her son leads to the Fudge Room instead of the Marshmallow Room.
* FamousLastWords: Veruca has "Don't care how, I want it now!" -- as the trapdoor she's standing opens beneath her, having judged her to be a "bad egg". Of course, there's a "good sporting chance" she ''won't'' be roasted by the furnace below, and Mr. Wonka reassures Charlie later that she (and the other kids) all survived, but there's no onscreen confirmation and it's quite a sendoff for her in any case.
* TheFilmOfTheBook
* FollowYourHeart: "Pure Imagination" has the famous chorus "If you want to view paradise/Simply look around and view it/Anything you want to, do it/Want to change the world?/There's nothing to it..."
* FoodPorn: The opening, for those who love chocolate.
* {{Foreshadowing}}: As Grandpa Joe tells the story of Mr. Wonka's factory, he notes that of his rivals, "Oh, Slugworth, he was the worst!" It turns out that Slugworth is still causing trouble as he tracks down the Golden Ticket finders. Also, "he ''was'' the worst", implying that he hasn't been seen for some time, and indeed the Slugworth we see is a fake set up by Wonka.
** "We daren't go a-hunting, for fear of little men."
** When everyone hangs up their coats and hats, the hand shaped handles actually grab the clothing to people's shock. Wonka quickly warns, "little surprises around every corner but nothing ''dangerous''!" The first glimpse at the fantastic nature of the factory.
** When Veruca exclaims in the Inventing Room that Wonka's behavior is "absolutely bonkers", Charlie defends Wonka, saying, "And that's not bad!" Charlie's ability to embrace and understand the playfulness and eccentric creativity of Wonka's factory where the other children couldn't/wouldn't points to him as the right child [[spoiler:to inherit the factory]].
* FriendOrIdolDecision: Charlie is ultimately forced to make a non-lives-in-the-balance version of this decision when he's disqualified from the lifetime supply of chocolate: Should he honor his promise to Mr. Wonka and not sell the Everlasting Gobstopper to Slugworth or sell it and finally lift his family out of poverty? By choosing ''friend'', [[SweetAndSourGrapes he gets the ''idol'' as well]].
* FunnyBackgroundEvent: Rather a foreground event. During the scene where the candy shop owner is singing, he lifts the counter top to allow the kids behind the counter. A girl gets hit on the chin by the counter.
** Veruca and Violet clawing and elbowing at at each other as they descend down the staircase in the Chocolate Room. Also, Veruca's dad gets annoyed every time Wonka stops them as they descend down.
** During Mike Teevee's interview, Slugworth has infiltrated the scene disguised as a reporter, and tries to blend in by swishing his microphone to and from Mike every time he speaks.
** The reporter covering Augustus Gloop is introduced standing in front of a wall with a deer head mounted on it, so it looks like the antlers are coming out of the reporter's head.
** Watch Augustus during the scene where everyone in crammed into the single room "elevator". While everyone is panicking and stumbling into each other, he leans up against the wall and goofily slides up and down. According to Julie Dawn Cole and Paris Themmen, this is because Michael Bollner knew very little English (at the time) beyond the script (which is why he has so few lines), so the direction of what to do in the room got LostInTranslation.
** After Veruca goes down the garbage chute, you can see Oompa-Loompas starting to restack the boxes that she had knocked down.
** Another foreground event. When Veruca starts demanding an Oompa-Loompa, Violet rolls her eyes in annoyance and even tries to calm herself. It's one of the few moments when she's ''not'' chewing her gum.
** After the scary tunnel, Mr. Beauregarde literally pushes himself over his daughter and the Salts in order to get off the boat.
** There's quite a bit of this when Wonka releases the group into the Chocolate Room, such as Mr. Beauregarde ramming into Mrs. Teevee and Mr. Salt trying one of the buttercup tea cups before tossing it over his shoulders.
** During Veruca's meltdown, not only can you see Wonka facepalming, but also Mike grinning as he's clearly enjoying watching her trash the room.
* GallowsHumor: Grandpa Joe's DeadpanSnarker devolves to this as the film goes on, resulting in his horrified reaction when Mike is shrunk.
-->"Our little group is getting smaller by the minute."
* GettingCrapPastTheRadar
** "I am now telling the computer ''exactly'' [[Main/AssShove what it can do]] with a lifetime supply of chocolate!"
** Butterscotch and Buttergin; something Mr. Salt is quick to call to Wonka's attention.
** "Candy is dandy, but liquor is quicker" is a quote from Creator/OgdenNash about how to get a woman into bed.
** Mr. Salt and Mr. Wonka on the same gum: "Bull!" "No, roast beef, but I haven't got it quite right yet."
* GeniusDitz: Mr. Turkentine both times we see him. He isn't above EducationThroughPyrotechnics, mixing three "highly dangerous ingredients" including an unknown mixture he concocted. Later on, he goes into detail on the arithmetic equations on percentages but can't calculate what percent 2 is of 1,000.
* GluttonyMontage: Comes during the instrumental break in "Pure Imagination", as everybody in the tour group enjoys the delights of the Chocolate Room.
* GotMeDoingIt: Real life example -- The reunited "Wonka Kids", especially Paris Themmen (Mike Teavee), point out in the DVDCommentary when Julie Dawn Cole (Veruca Salt)'s British accent starts to be accidentally picked up by the American actors for certain lines. ("Evahlasting Gawbstawppahs?!")
* HandWave: Any time a character (aside from Charlie) asks Mr. Wonka how or why something is, he brushes it off in the most fantastically snarky way possible:
-->'''Mr. Salt:''' Snozzwangers? Vermicious Knids? What kind of rubbish is that?\\
'''Mr. Wonka:''' I'm sorry, but all questions must be submitted in writing.
* HandGagging: When Mr. Wonka is explaining that the golden chocolate eggs are being prepared for Easter, Mike Teavee notes "But Easter's over!" Mr. Wonka proceeds to do this, saying in a low voice "They [the geese] don't know that. I'm trying to get ahead for next year."
* HereWeGoAgain: Spoken verbatim by Charlie when Veruca demands her father buy one of the geese.
* HeroicBSOD
** Charlie seems to be silently having one as he blankly roams around town during the "Cheer Up, Charlie" number, and much later, learning that he's been denied the lifetime supply of chocolate triggers another one.
** Willy Wonka seems to be dejected as he sorts out his mail in his office while Charlie and Grandpa Joe are asking about the lifetime supply of chocolate, upset at the thought of even ''Charlie'' having disappointed him (via the Fizzy Lifting Drinks incident). Mr. Wonka really doesn't think any child would be the right fit to inherit the factory and "do things [Wonka's] way". He even describes the prior events as "whole day wasted" as he initially shows Charlie and Grandpa Joe the door.
* HollywoodLaw: Mr. Wonka makes the children sign a contract before the factory tour. A minor cannot legally enter into a contract. In real life, their parents -- or, in Charlie's case, Grandpa Joe -- would have had to sign for them (which is how it works in the corresponding scene in the [[Theatre/CharlieAndTheChocolateFactory 2013 musical]]).
* {{Homage}}: Many seemingly profound things that Mr. Wonka says in the movie are actually paraphrased from the works of classic writers. For instance, when he says "Is it my soul that calls upon my name?" he is referencing the line from ''Theatre/RomeoAndJuliet'', Act II, Scene 2, where Romeo quotes, "It is my soul that calls upon my name." His statement, "The suspense is terrible. I hope it'll last," after Augustus falls in the river is almost a direct quote from Creator/OscarWilde's ''Theatre/TheImportanceOfBeingEarnest''. His statement "Across the desert lies the promised land" paraphrases Literature/TheBible itself most likely (probably Exodus). [[http://home.comcast.net/~tom.brodhead/wonka.htm A full analysis of his quotes can be found here.]]
* HonestJohnsDealership: Mr. Beauregarde owns a car lot and he's implied to be this when he tries to get Violet out of signing Wonka's contract.
* HumansAreBastards: More humorous than usual, with the adults acting even more greedy and sociopathic than the kids during the "Wonkamania" over finding the Golden Tickets, including one woman who considers letting her husband die rather than giving up her case of Wonka Bars as ransom.
* HurricaneOfPuns
-->'''Mr. Wonka:''' ''(dropping a [[UsefulNotes/AssociationFootball soccer]] shoe into a pot)'' Gives it a little kick.
** Later in the same scene:
--->''(dropping an alarm clock into another pot)'' Time is a precious thing. Never waste it.[[note]][boing!] [ring!]][[/note]]
* HypocriticalHumor:
** Mr. Beauregarde during the contract signing scene.
--->'''Mr. Beauregarde:''' Don't talk to me about contracts, Wonka; I use 'em myself. They're strictly for suckers.
** When Mr. Wonka says his Rainbow Drops let you spit in 7 different colors.
--->'''Violet:''' ''(while picking her nose)'' Spitting's a dirty habit.\\
'''Mr. Wonka:''' [[LampshadeHanging I know a worse one]].
* HystericalWoman:
** Mrs. Gloop panics after her son goes in the river and up the pipe to the fudge room. It doesn't help he gets stuck along the way.
** Mrs. Teavee swoons and faints theatrically (and hilariously) after her son gets shrunk.
** Mrs. Curtis, whose husband is held for ransom and she's stuck trying to decide whether or not to give up her case of Wonka Bars to save his life.
* IAmSong: Played with: "The Candy Man" celebrates a title character who hasn't been seen in years and who turns out to be more eccentric and tricky than the song implies. Mr. Wonka himself sings "Pure Imagination", which not only fits better, but has some of the best I Am ''Choreography'' one could want.
* ICanSeeMyHouseFromHere: As the Great Glass Wonkavator flies over the town, Grandpa Joe points out their house and Charlie his school.
* IdiotBall: Charlie is portrayed to be nothing but pure and innocent, and placing others before himself the whole movie through, but that all gets temporarily thrown out the window when given the opportunity to try a Fizzy Lifting Drink.
* IMeantToDoThat: Subverted with Mr. Wonka's entrance -- he really ''does'' mean to take that tumble and turn it into a somersault.
* ImTakingHerHomeWithMe: Veruca being denied a golden chocolate egg-laying goose prompts her to sing her IWantSong / VillainSong.
* ImprobablyLowIQ: From the Oompa-Loompa song about Mike Teavee:
-->''What do you get from a glut of TV?''\\
''A pain in the neck and an IQ of 3''
* ImThinkingItOver: "It's your husband's life or your case of Wonka Bars!"
-->'''Mrs. Curtis''' [after a brief pause]: [[LampshadeHanging How long will they give me to think it over?]]
* InflatingBodyGag: After chewing on the unfinished gum, Violet gets transformed into a blueberry, turning blue all over and inflating with juice until she's nearly spherical.
* InsubstantialIngredients: The opening song "The Candy Man" is largely built around this trope.
-->''Who can take a sunrise, sprinkle it in dew''\\
''Cover it in chocolate and a miracle or two?''\\
''The candy man, the candy man can''\\
''The candy man can cause he mixes it with love and makes the world taste good''
* IronicEcho: All over the contract signing scene: "I assume there's an accident indemnity clause", "There's a girl who knows where she's going!", "Sign away, Charlie, we've got nothing to lose!", etc.
* IWantSong: Veruca's "I Want It Now" crosses this trope with a VillainSong.
* KarmaHoudini: Every child suffers some immediate karmic punishment when they ignore Wonka's rules, except Charlie who gets away scot free after trying the fizzy lifting drinks, despite Wonka explicitly forbidding it. All he has to do as a result is pass a SecretTestOfCharacter.
* KentBrockmanNews: The news anchor states that there must be ''something'' going on in the world besides chocolate, but he can't think of anything.
* TheKidsAreAmerican: Charlie and his family are among the few in their town, which is subject to WhereTheHellIsSpringfield, to speak with American accents.
* KnowNothingKnowItAll:
** Mrs. Teavee is a schoolteacher. She hears Mr. Wonka play a tune and immediately says "Rachmaninoff" - but the tune is actually from Mozart's ''The Marriage of Figaro'', which sounds nothing like Rachmaninoff. She also smugly notes that she teaches geography to back up her assertion that Loompaland doesn't exist, but Mr. Wonka just rolls past this with "Then you know all about it!"
** Her son counts too, at least when it comes to television broadcasting.
* LargeHam
** Mr. Wonka has his moments, culminating in his "GOOD DAY SIR!"
** Veruca with her tantrums, leading up to "I Want It Now!" in which she [[TrashTheSet trashes the chocolate egg room]].
** Mr. Beauregarde, as is to be expected with someone who's both a used car salesman ''and'' a politician.
* LastNoteNightmare: The final note of the upbeat opening number "The Candy Man" is off-key. Tellingly, it's on that note that the audience first sees poor Charlie Bucket, who's apparently been on the outside of the shop looking in all along. Later, one of the many variations of "Pure Imagination" plays as the boat starts down the chocolate river, and when it enters the psychedelic tunnel, the music appropriately turns ominous.
* LicensedGame: WMS Gaming introduced ''video slot machines'' based on this movie in 2013, which bespeaks the film's significant adult fanbase!
* ListSong: "I Want It Now" is devoted to listing the many things Veruca wants.
* LyingFingerCross: When Mr. Wonka gives the kids Everlasting Gobstoppers and makes them promise not to tell another living soul about them, Veruca makes this gesture behind her back.
* MagicPants: Zigzagged -- Violet's belt pops off but the rest of her outfit isn't damaged and indeed seems to change shape as she transforms into a blueberry. It is enforced in that both the character and the actress portraying the character are minors and that this is a children's film.
* MedleyOverture: The opening credits feature this: "I've Got a Golden Ticket" segues into "Pure Imagination", going from uptempo to slower and softer.
* MerchandiseDriven: The only reason this film was made was because Quaker Oats wanted to develop a new candy line, and agreed to put up the US$3 million the movie cost, in effect as an advertisement for the new candies mentioned in the film. If you see the film, you will note that the copyright owners are the Wolper Corporation ''and'' The Quaker Oats Company. (The candy flopped because of a botched recipe that left the bars literally ''melting'' on the shelves, meaning they had to be pulled. The Wonka brand was later revived by Nestle and still exists in a case of {{Defictionalization}}.)
* MindScrew: The movie has a reputation as being one of the, if not THE most pleasant mind screws committed to celluloid. [[NightmareFuel/WillyWonkaAndTheChocolateFactory Mostly!]]
* MinorCharacterMajorSong:
** Bill the shopkeeper gets the opening number "The Candy Man" and then only appears one more time to sell Charlie the Wonka Bar that has the last Golden Ticket in it. (Realizing how minor the character was, director Mel Stuart had to fight with the songwriters to '''avoid''' StuntCasting the role with a name performer such as Sammy Davis, Jr.)
** Mrs. Bucket disappears after the "I've Got a Golden Ticket" sequence, but she gets "Cheer Up, Charlie" for her trouble.
* MissingMom: In contrast to all of the other children, Violet Beauregarde's mother is never shown, only her father. Her voice ''is'' heard offscreen; apparently, showing her face wasn't considered a high priority.
* MoodWhiplash
** Happy, cheery Mr. Wonka singing about "Pure Imagination", the reveal of the Oompa-Loompas... then Augustus starts drowning in the river!
** How the celebratory audience outside the gates reacts to seeing surly Mr. Wonka hobbling down the red carpet with a cane until his somersault and smiling face.
** The tunnel scene, full stop.
** At the end of the movie after the tour is over. After all the fun we had on that tour, it suddenly goes quiet. Grandpa Joe and Charlie step into Wonka's office to ask about the chocolate only to find out he broke the rules, then suddenly, Wonka starts yelling at the top of his lungs over why they lost. After which, the room goes silent again until Charlie does a good deed, and suddenly, everybody is happy!
* MotorMouth
** '''Charlie''': "[=LookeverybodyI'vefounditthefifthgoldenticketisMINE!=]"
** Violet, as in the novel, is quite talkative.
** Willy Wonka can slip into this as well ("Oh if you have any questions, dial information, thank you for calling.").
** Mike Teavee explaining the science behind television in the Wonkavision room. (Mr. Wonka's reply: "[[DeadpanSnarker You should open your mouth a little wider when you speak.]]")
* TheMusical: An all-out example compared to the structure of the book (and the 2005 film lampshades this).
* MusicalWorldHypothesis: Alternate Universe (anyone can burst into song at the drop of a hat), whereas the book is Diegetic (the Oompa-Loompas simply like to make up songs).
* MythologyGag: Mr. Wonka mentions that Oompa-Loompas were a favorite food of Vermicious Knids. They were previously mentioned in Roald Dahl's first children's novel, ''Literature/JamesAndTheGiantPeach'', and went on to become the villainous alien race in ''Literature/CharlieAndTheGreatGlassElevator''.
* NamedByTheAdaptation: Bill the shopkeeper, Henry Salt, "Square Deal Sam" Beauregarde, and Arthur Slugworth.
* NervousWreck: Mr. Salt is portrayed this way, the result of having a bratty, demanding daughter, and in response to the dangerous and surreal wonders of the Wonka factory.
* NiceGuy: Charlie, albeit in a more realistic way than in the novel and many other adaptations which present him as a case of IncorruptiblePurePureness. He's not as cruel as some of the other children, and actually tries to help Augustus when he falls into the river. But he actively desires more out of life, and is not above temptation, hence the Fizzy Lifting Drinks misadventure. ''Proving'' he's a good kid by not giving "Slugworth" the gobstopper is what earns him the factory.
* NightmareFetishist:
** During the horrific boat ride, Mike Teavee is the only person besides Mr. Wonka who seems to be having a good time. "Boy, what a great series this would make!"
** Charlie and Grandpa Joe seemed amused by the ride until the image of Slugworth appears.
* NonFatalExplosions: Mike makes the mistake of chewing what turns out to be "[[EatTheBomb Exploding Candy]] for your enemies."
* NoOSHACompliance: {{Lampshaded}} by Mr. Salt, who asks Wonka why he's not wearing gloves while mixing multiple substances. Not to mention Charlie's teacher handles three dangerous chemicals without any basic safety equipment.
* NotEvenBotheringWithTheAccent: Done quite deliberately. All of the cast not explicitly identified as being from a certain area just use their own accents. This is particularly obvious in the scenes set in Charlie's hometown, as not being able to pin down an overarching accent increases the feeling of WhereTheHellIsSpringfield. For everyone else, it just emphasises the global nature of the ticket hunt (though the main accents are German, British and American).
* NotEvilJustMisunderstood: [[spoiler:In the end, It turns out that Slugworth is not the villain after all, He works with Wonka and his name is Mr. Wilkinson]]
* {{Oktoberfest}}: Augustus is from the (fictional) town of Dusselheim, Germany, which has a distinct Bavarian look to it.
* ParentalBonus: It almost seems like the two halves of the film are meant for different audiences. Kids will love the colorful, creative chocolate factory of the second half, while adults will prefer the social satire of the first half, which is presented in a down-to-Earth, mostly realistic manner that makes the whimsy of the remainder stand out more. (By contrast, the 2005 film and 2013 stage musical set the story in stylized RetroUniverse settings.) Not that there isn't plenty for each audience to enjoy in the half that "isn't" for them -- Willy Wonka's dialogue alone is practically built on this trope, for instance.
* ParentalLoveSong: "Cheer Up, Charlie" is sung by Mrs. Bucket to Charlie as he becomes depressed over not finding a Golden Ticket.
* PassingTheTorch: During the Wonkavator scene when Wonka decides to give the factory to Charlie. And told Grandpa Joe that he can't run the factory forever (Because he really does not want to try it).
* PerspectiveMagic: Mr. Wonka's factory has fun with this.
* PhonyNewscast: There are many in the first half of the film, tracking the progress of the Golden Ticket contest and thus providing lots of exposition (as well as humor).
* PleaseIWillDoAnything: Early on, there's a woman whose husband has been kidnapped. She says she'll do anything to get him back... and then the kidnappers demand her case of Wonka Bars. All of a sudden, she needs time to think it over.
* PoppingButtons: Violet's belt pops off as she swells into a blueberry, though the rest of her outfit turns out to be MagicPants.
* PragmaticAdaptation
** The film adaptation addresses the problem that at the moment Charlie begins the factory tour, he becomes a completely passive non-entity who does nothing to earn the prize at the end outside of staying out of trouble. He still keeps his sense of wonder.
** Dahl left the production because ''his'' original script made everyone unlikeable.
** One parent for each brat is DemotedToExtra to cut down on the number of (mostly interchangeable) adults taking the actual tour, and Mr. Bucket is AdaptedOut altogether -- which also means the story loses the DarkestHour stretch when he loses his job and the family begins to outright starve.
** In the novel, much of the progress of the Golden Ticket contest and the introductions to the first four finders are presented to the readers via newspaper articles the Buckets read. The movie gives them a TV set and uses {{Phony Newscast}}s, which lend themselves much better to the visual medium of film. Subsequent adaptations for screen and stage alike usually follow suit. Veruca Salt getting her ticket is also dramatized rather than recounted by Mr. Salt after the fact.
** The switch from squirrels/nuts to geese/eggs was likely this; even if they sprang for the special effects required it would have almost certainly ended up looking pretty bad done with the technology of the time.
** The lengthy Oompa-Loompa songs from the book are replaced with a single, boilerplate song that has unique lyrics for each reprise to match the aesop of the moment.
** The Great Glass Elevator first appears in the transitional chapter between the Nut Room and the Television-Chocolate Room in the novel and ferries the characters past a dazzling array of rooms; in this film, the Wonkavator equivalent is much smaller and only appears in the final sequence to go up and out. To compensate for this, the aforementioned transitional chapter is replaced with the unique-to-the-film Wonkamobile ride.
** The Prince Pondicherry flashback and the Square Candies that Look Round scene are both dropped, likely due to a combination of superfluousness and challenging staging demands.
* PrimaDonnaDirector: Both Julie Dawn Cole and Paris Themmen claim that director Mel Stuart was unpopular with the child actors, who all went as far as to call him "mach es nochmal Stuart" during filming. [[note]]"mach es nochmal" is German for "Do it again", which is what Mel would frequently yell at Michael Bollner (who's German) whenever he messed up on a scene.[[/note]]
* PrimalFear: The boat ride plays on darkness, enclosed spaces, etc.
* PunctuatedForEmphasis: "LIGHTS! CAMERA! ACTION!" (The giant Wonka bar disappears, Then it appears on a television) (Now, It's small!)
* ReadTheFinePrint: The kids happily sign the contract without caring about what it actually says (despite Mr. Beauregarde and Mr. Salt's reservations). The letters slowly shrink the farther down it goes, until they're practically microscopic. As it turns out, this comes back to haunt Charlie and Grandpa Joe -- part of the ''"You lose!"'' rant points out a clause that directly applies to their taking the Fizzy Lifting Drinks. A very ''small'' clause. Also part of Mr. Wonka's Secret Test.
* TheReasonYouSuckSpeech: Willy Wonka's aforementioned ''"You lose!"'' rant to Grandpa Joe.
* RestoredMyFaithInHumanity: Charlie returning the Gobstopper does this for Willy Wonka.
* TheReveal: At the end, it turns out that that's not the real Slugworth, but an employee of Mr. Wonka's masquerading as him.
* RewrittenPopVersion: Sammy Davis Jr's cover version of "The Candy Man" changes the phrase "Willy Wonka makes" to "The Candy Man makes".
** Also the "strawberry lemon pie" is transformed into a "groovy lemon pie" in the Sammy Davis Jr. version.
* RhymingWithItself: "Imagination" is rhymed with itself in the opening lines of "Pure Imagination".
* RoadTripAcrossTheStreet: An extreme example. It's not just that the tour party travels down a modest corridor to the Wonkavision room via the Wonkamobile -- a curious car-like contraption. It's also that, while supposedly powerful, it moves ''no faster than walking pace'' and leaves everyone CoveredInGunge until they pass through the "Wonka Wash"! Upon disembarking, Mike asks Mr. Wonka if they couldn't have just walked and his reply is "If the Good Lord had intended us to walk, He wouldn't have invented roller skates."
* RoboticAssemblyLines: The opening credits sequence shows RealLife automated assembly lines creating various chocolate goodies -- despite the fact that this Willy Wonka doesn't use them.
* RollOutTheRedCarpet: Come tour day there's one leading from the factory gate to its front door for Mr. Wonka and his guests to walk. (An online meme suggests, especially given its specific color, that ''this'' is where the contrasting red brick road seen in ''Film/TheWizardOfOz'''s Munchkinland leads!)
* RuleOfPerception: None of the visitors recognize that the chocolate river ''is'' chocolate until Mr. Wonka tells them. Mr. Salt even comments "Industrial waste, huh?" Clearly, the chocolate ''smells'' no stronger near the chocolate river than anywhere else in the confection-filled room.
* ScareChord: During the boat ride, there's a low-pitched, drawn out one at the line "Is the grisly reaper mowing?"
* SdrawkcabName: Mr. Wonka and his remaining guests ride the Wonkamobile, which covers everyone with foam; then they drive through a device which turns their clothes dry and spotless.
-->'''Mrs. Teevee:''' What was that?\\
'''Mr. Wonka:''' Hsaw aknow.\\
'''Mrs. Teevee:''' Is that Japanese?\\
'''Mr. Wonka:''' No, it's "Wonka Wash" spelled backwards.
* SceneryPorn: The Chocolate Room, to a degree.
* ScreenToStageAdaptation: ''Roald Dahl's Willy Wonka'' (2005) is an American musical that is not officially an adaptation of this film, instead having a script that is more book-accurate, but it includes all the songs, some new Leslie Bricusse-penned numbers, and even a variation on the Fizzy Lifting Drinks plot thread. It's noticeably LighterAndSofter than this movie as well, to the point that it's the lightest version of this story around. (Not to be confused with ''Theatre/CharlieAndTheChocolateFactory'', the 2013 West End musical that uses a BootstrappedTheme and a few {{Internal Homage}}s, but is otherwise a unique work.)
* SecondaryCharacterTitle: Yes, Willy Wonka is ''extremely'' important, but Charlie is the protagonist.
* SecretTest / SecretTestOfCharacter: The Slugworth plot, which serves to show that at least some of Mr. Wonka's quirkiness is ObfuscatingStupidity so that no one forms any outside attachment to him.
** Charlie passes the final test when he returns the every-lasting gobstopper; as Grandpa Joe threatens to give Slughorn the candy, Charlie realizes he ''did'' break the rules.
* SeriousBusiness: The whole world goes a little mad searching for the Golden Tickets:
-->'''Stanley Kael:''' We must remember there are many more important things, many more important things... offhand, I can't think of what they are, but I'm sure there must be something.
* SevenDeadlySins: The children's flaws. Augustus is Gluttony; Veruca is Greed; Violet is Pride; Mike is Sloth (and possibly Wrath); and, with very valid reason, Charlie is Envy.
* ShoppingCartAntics: Veruca uses a cart to knock down a stack of boxes in "I Want It Now".
* ShoutOut
** [[{{Franchise/Superman}} "I'm a bird!" "I'm a plane!" "I'm...]] [[OhCrap going too high!"]]
** Willy Wonka's literary references, among them a direct quote from ''Theatre/TheImportanceOfBeingEarnest'' ("The suspense is terrible, I hope it will last"), a rewording from ''Literature/TheRimeOfTheAncientMariner'' ("Bubbles, bubbles everywhere, not a drop to drink") and another from Creator/DorothyParker ("Candy is dandy, but liquor is quicker"), also qualify as shout-outs.
** As noted above, the tinker whom Charlie briefly talks to outside Wonka's factory quotes a line from "The Fairies" by William Allingham
* [[ShoutOut/ToShakespeare Shout-Out: To Shakespeare]]: This is one of the few films to quote ''Theatre/TheMerchantOfVenice'' but NOT "If you prick us..." Wonka's line "So shines a good deed in a weary world" comes from Act 5, Scene 1. The full line from the play is "How far that little candle throws his beams! So shines a good deed in a weary world.
* ShrinkRay: The Wonkavision TV camera that shrinks down things (and people).
* SidekickSong: "I've Got a Golden Ticket" for Grandpa Joe, with Charlie joining in later.
* SkewedPriorities: When Augustus falls in the chocolate river and almost drowns, Mr. Wonka is only concerned about the chocolate being contaminated.
* SkirtsAndLadders: A meta example. Julie Dawn Cole said in a Q&A that for the scene where Veruca [[spoiler: falls down the egg shoot]], two stagehands stood under the set ready to catch her when she did. However she also mentions how uncomfortable she was since she was wearing a dress for the scene and the only way the stagehands could catch her was to be constantly looking up from below her.
* SmashCut: The serenity of the "Cheer Up Charlie" number cuts abruptly to the media circus coverage of Mike having found the fourth ticket, specifically a violent Western on his television.
* SnarkyInanimateObject: The supercomputer was designed to zero in on the locations of the remaining golden tickets. When it refuses to tell, the scientist offers the grand prize. The computer retorts, "What would a computer do with a lifetime supply of chocolate?"
* SolidGoldPoop: The geese that lay golden chocolate eggs.
* SomethingCompletelyDifferent: The scene just before the announcement of the fifth Golden Ticket being "found" by a Paraguayan gambler plays like something out of a completely serious police procedural (which, of course, [[TheComicallySerious just makes it funnier]]). It would count as a BigLippedAlligatorMoment if it didn't have a little bearing on the plot. Call it ''CSI: Candyland''.
* StunnedSilence: When Mr. Wonka first emerges from the factory limping and dour, the whole crowd in attendance for his first public appearance in years goes deathly silent, apparently shocked by the sight and unsure what to say. Then he pulls off that somersault, whereupon the crowd goes wild.
* SurpriseCreepy[=/=]SurrealHorror: ''The boat ride.''
* TantrumThrowing / TrashTheSet: Veruca's song "I Want It Now" climaxes with her destroying much of the Golden Goose room!
* TemptingFate: At first, Veruca calls the boat ride terrific. Immediately after she says that line, a flying giant cockroach appears on the tunnel wall, making the ride take a scary turn.
* ThemeTuneExtended: When Michael Feinstein recorded a CoverAlbum of children's songs in TheNineties, he chose "Pure Imagination" to serve as the title track. Because the song is rather short as is (one verse and a chorus that gets two go-rounds), original lyricist Leslie Bricusse wrote a second verse and chorus to extend it. Interestingly, while there have been quite a few cover versions of this song since then, the vast majority of them do ''not'' use this extension (Josh Groban's [[https://www.youtube.com/watch?v=SOfagBBxrfs 2015 version]] being a rare exception) nor does the 2013 stage musical.
* TooDumbToLive: The bratty kids, especially Violet. Also, Grandpa Joe and Charlie really should have known better than to drink something that Wonka said "wasn't quite right" after seeing someone ''turn into a blueberry'' while chewing gum.
* TooManyHalves: Mr. Wonka says "Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." Lampshaded when Mrs. Teevee points out that that adds up to 105%.
* TheToothHurts: From chewing all that gum as Violet, Denise Nickerson wound up with 13 cavities. It wasn't helped that ''The Neon Ceiling'', her previous film prior to Wonka, also involved a character who chewed a lot of gum.
* TrailersAlwaysSpoil: Advertising materials, including the original trailer, tend to reveal the kids' punishments, and sometimes even show Wonka and Charlie flying in the Wonkavator.
* TruthInTelevision: While most of Mr. Wonka's factory is pure fantasy, his statement that he's making the geese work even through Easter is over to stock up for next year is, in fact, standard operating procedure for ''any'' product that is only sold during a holiday season. A company has to manufacture it all year and store it, because the demand for it during the month or so when it's sold is overwhelming.
* VerbalBackspace: Twice on Willy Wonka's part: "We have so much time and so little to do -- Wait. Strike that. Reverse it." (Becomes RetCanon in ''Literature/CharlieAndTheGreatGlassElevator'' and is elevated into a {{Catchphrase}} in the 2013 stage musical version of ''Chocolate Factory''.)
* VillainSong: Veruca's "I Want It Now" song, which, ironically, ends badly for her ''right'' when she finishes it.
* WeAllLiveInAmerica: It's actually hard to tell if this trope is inverted, subverted, or averted. The location of all the filming Charlie's hometown was Munich, Germany, the better to give it a timeless feel. The houses do have a distinctly German look to them as a result. But other than that, Charlie has an American accent in a place where everyone else has British accents.
* WhatDoesThisButtonDo: Played by Mr. Wonka at the end in the Great Glass Wonkavator. Mr. Wonka lets Charlie know that he has pushed every button in the compartment besides one with a red ring around it, which he encourages Charlie to do, claiming he doesn't know what'll happen. Mr. Wonka eventually reveals he actually knew it would lead them up and out of the factory.
* WhatHappenedToTheMouse:
** Wonder if that poor guy who got kidnapped for his wife's chocolate bars ever got rescued?
** What marvels/horrors did the Salts/Teavees experience while Charlie and Grandpa Joe were downing Fizzy Lifting Drinks? Or were they looking at golden geese the whole time?
** The other children and their parents are not seen or heard from again after their various mishaps, in contrast to the book and 2005 film version, in which they are spotted leaving the factory. Charlie asks about their fates at the end of the tour and Mr. Wonka claims the brats just got AmusingInjuries that they will recover from, though.
* WhatIsThisX: Violet's reaction to the creepy tunnel ride ("What is this, a freak-out?!") as well as Mr. Salt's reaction to the odd trip towards the main candy room.
-->'''Mr. Salt:''' What is this, Wonka, some kind of funhouse?\\
'''Mr. Wonka:''' [[DeadpanSnarker Why, having fun?]]
* WhatTheHellIsThatAccent: Mike Teavee is supposed to be from Arizona but speaks in a stereotypically New York fashion when he's trying to sound like a tough guy (probably RuleOfFunny). And in Charlie's hometown, there's a mix of American and British accents as part of the intentional evocation of WhereTheHellIsSpringfield
* WhereTheHellIsSpringfield: Charlie's nation (and thus Mr. Wonka's) is left vaguely looking like [[Podcast/RiffTrax "Engl-Ameri-Poland."]] It was shot in Munich, and this was intentional on the part of the filmmakers so the story would retain some timelessness. One TV news report suggests an American setting.
* WorldGoneMad: Mr. Wonka's factory -- particularly his office, in which there is only half of everything.
* WorstNewsJudgmentEver: Played for comedy. Due to the craze over Mr. Wonka's Golden Tickets, it's the top news story everywhere.
* YouAreGrounded: The infamous ''"YOU STOLE FIZZY LIFTING DRINKS"'' scene.
* YouMonster: Mrs. Gloop's reaction to Mr. Wonka telling her the pipe her son got stuck in leads to fudge room: "You ''terrible'' man!"
** Grandpa Joe calls Mr. Wonka an "inhuman monster" after his ''"You lose!"'' rant because Charlie is at first denied the grand prize.
->'''Wonka:''' Don't forget what happened to the man who suddenly got everything he always wanted.\\
'''Charlie:''' What happened?\\
'''Wonka:''' [[HappilyEverAfter He lived happily ever after.]]