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Film: Three The Hard Way
Mr. Feather: Hello, I'm Mr. Feather. I know what you're thinking. Light as a feather.
Wendy: Mister, you don't have the slightest idea what I'm thinking.

1974's Three the Hard Way is one of the best of the 1970s Blaxploitation films, in which three men have to stop a genocidal maniac from killing all of the blacks in three American cities.

A black man, whose name we discover later is House, escapes from some sort of prison-like facility, and is shot in the process. He forces a couple of Make-Out Kids from a vacant lot nearby to drive him to see Jimmy Lait, a wealthy friend who takes him to a hospital (still using the Make-Out Kid's car!). Jimmy's girlfriend Wendy persuades him to go back to his recording studio; she promises to watch House and call Jimmy if anything changes. It turns out House was being held at the private armed compound of a wealthy man, not a prison. Some henchmen go to the hospital, use a cherry picker to sneak into his room undetected, and assassinate him. Wendy walks into his room just after he's killed, and the men kidnap her.

Jimmy goes to Chicago, visits his friend Jagger to ask for help, and is ambushed by more of the men from the compound. They go to New York to get a third friend named Mister Keyes for more assistance, and are attacked a third time. This round, one of the henchmen survives long enough to be interrogated.

Eventually the protagonists discover that House escaped from the compound of one "Mr. Feather", a rich white-supremacist who has hired a scientist to develop a chemical that can be released into the public water supply, that will kill negroes (along with anyone else who is "black, brown or tan"). The white supremacist is targeting three cities: Washington, DC, Los Angeles and Detroit; all cities with very high black populations.

It's indeed three the hard way: three men, three cities, and a race to stop a genocidal attack before it's too late. Oh yeah, and get Wendy back from Feather.
This film includes the following tropes:
  • Angry White Man: Inverted in the case of Feather; he's unfailingly polite. Even though he's a white supremacist, when he talks to Wendy (who is black, and quite rightfully pissed off for being kidnapped by Feather), he never raises his voice or shows the slightest amount of anger or hatred, even though (in other scenes) he's delighted to learn they've developed a method of genocide which will kill millions of black people. Except at the end, when the three heroes have gotten to Feather's compound and he's in full-on Villainous Breakdown mode, and tells one of his mooks to "bring the black bitch" so he can use Wendy as a hostage.
  • Ass Kicking Pose: Mister Keyes uses this before he beats up the crooked cops who tried to frame him.
  • California Doubling: While in Chicago, Jimmy and Jagger escape being killed by mooks; they chase one out of an elevated train station, around a building and into an amusement arcade. The arcade is The Pike, part of an amusement park that was in Long Beach, California from about 1930 to 1990.
  • Dead Man's Trigger Finger: One goon karate-chopped in the DC water plant fires a burst into an ally behind him while falling over.
  • Dirty Cop: The police plant drugs in Mister Keyes' car, then attempt to bust him. The police end up painfully regretting the attempt to frame him.
  • Every Car Is a Pinto:
    • Two full-sized cars full of mooks are chasing Jimmy through a parking garage. They hit a lot of other cars, but are still able when they get to the top floor to smash through a cinder-block wall and plummet to the ground. One of the cars explodes just from crossing over the wall, the other explodes when it hits the ground. The first car has a second, even bigger explosion when it hits the ground.
    • Jimmy is tricked into visiting a phone booth on a vacant lot, and some mooks run him down (destroying the steel and glass booth) with a dump truck. He survives, climbs over the top and throws the passenger mook out the door, while the driver is shooting at the door and roof. The dump truck rolls up a ramp, and explodes when it hits the cardboard front of a billboard.
  • Fanservice: When the three chicks on motorcycles (see Jack Bauer Interrogation Technique below) start to try to persuade the mook to talk, they go into the room, and after Jagger and Keyes leave, they strip to the waist, showing bare breasts. When they come out to tell Jagger and Keyes that he's ready to talk, the women are covered in sweat, and are still stripped to the waist.
  • Genre Blind: Feather announces to the assembled crowd about their successes with the genocide, and that nothing on earth can stop them now, while blissfully unaware that the three men have killed all the mooks he sent out to the three cities, the genocide never took place, and the heroes are coming to get him.
  • Genre Savvy: When Feather discovers The three men have found his compound and are approaching, he orders his scientist to destroy all of his records and notes so that there will be no evidence of his attempts to commit genocide.
  • Imperial Stormtrooper Marksmanship Academy: The mooks are typically using fully automatic machine guns or semi-automatic pistols at near point-blank range, and the mooks almost always miss.
  • Improbable Aiming Skills: The good guys' weapons kill instantly and seldom miss, even when fired wildly on full-automatic.
  • Jack Bauer Interrogation Technique: Three gorgeous chicks on motorcycles (see Fanservice above) show up to have some fun with one of Feather's mooks. When Keyes asks Jagger if he's dated any of them or if these women might be worth dating, even Jagger admits to him, "they are strictly business; you do not want to know these ladies socially." The women's idea of "fun" so terrifies the mook that he starts talking. Only problem is they kind of scare him into cardiac arrest, and the women are disappointed that their fun ends early.
  • Just for Pun: White Supremacist Feather introduces himself as "I'm Mr. Feather. You're probably thinking, light as a feather."
    • Although nothing about his name is actually a pun.
  • The Man Is Keeping Us Down: White supremacist Feather has had a scientist develop a race-targeted poison and is going to use it to commit genocide upon blacks.
  • Mooks: A cornucopia of classic Blaxploitation foes, including hicks, corrupt racist cops, evil businessmen and neo-Nazis.
  • More Dakka: After the three heroes each stop the mooks from poisoning the three water supplies, Jimmy meets Keyes and Jagger with a van delivered by cargo plane. Open the back and it's got more weapons and ammo than a good-sized gun store.
  • Neck Snap: Keyes does it to a mook with his bare hands, and another using his feet.
  • N-Word Privileges: Some of the (white) henchmen refer to blacks with the N-word (among other slurs), but of course they work for a white supremacist, what do you expect?
  • Sassy Black Woman: Wendy does not take shit from Feather, despite being his hostage.
  • The Seventies: Leisure suits, leather pants, huge afros, even bigger cars.
  • They Call Me Mister Tibbs: Keyes' first name really is Mister.
    Crooked Cop: (looking at driver's license) Your name is Mister Keyes? What kind of a name is 'Mister'?
    Keyes: My momma wanted me to get some respect.
  • Time Bomb: Feather is going to pollute the water supply of three American cities with an ethnically selective poison. They have to stop him before it's too late.
  • Title Drop: As noted in the above, Jimmy admits that this is the situation, "Three The Hard Way": three men to stop three teams of mooks in three cities.
  • Torture Technician: The three chicks on motorcycles are going to have some fun with a mook (see Jack Bauer Interrogation Technique above) but have to leave the guy able to talk. Keyes notices that the last woman has a large shoulder bag. He asks her to tell him what's in it. She tells him, "Don't ask."

Sweet Sweetback's Baadasssss SongBlaxploitationVampire in Brooklyn
The Towering InfernoFilms of the 1970sThunderbolt And Lightfoot

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