->''Mr. Campbell makes soup. [[TitleDrop My name is Bruce.]]''

The quaint little town of Gold Lick, Oregon [[TownWithADarkSecret has a problem.]] After a group of horny teenagers trying to get laid in a cemetery accidentally let an ancient Chinese spirit of war [[OddJobGods and bean curd]] loose upon their homes, Gold Lick's small population (339) gets a little smaller every day. Thus, a local Bruce Campbell fan named Jeff decides to do the logical thing: recruit [[Creator/BruceCampbell the man himself,]] presently shooting his latest film masterpiece, ''[[TheresNoBInMovie Cave Alien 2]]'', to fight the demon off.

Sadly for him, [[NiceCharacterMeanActor Bruce is hardly the fearless action hero Jeff remembers from]] ''Franchise/EvilDead''; he's a narcissistic, nervous wreck with a failing career and love life who spends his evenings drunk-dialing his ex-wife. Unaware of the danger at hand, believing instead that he's performing in a top secret movie project, Bruce meanders through Gold Lick, arming himself to the teeth in preparation for his confrontation with the demon Guan-Di. Little does he realize, of course, that [[HilarityEnsues shit is about to get way too real.]]

Just another ordinary day in the life of a hero.

There's a sequel on its way, titled ''My Name is Still Bruce: Bruce vs. Frankenstein''. [[ActorAllusion Groovy.]]

Not to be confused with the 1980s kung-fu movie parody movie ''Film/TheyCallMeBruce?'' or it's sequel ''They Still Call Me Bruce''. And it's unrelated to the sitcom ''Series/MyNameIsEarl''.

!!This film contains examples of:

* AdamWesting: Creator/BruceCampbell plays himself as a drunk, surly, borderline broke B-actor living in a trailer.
* AlmostKiss: Mercilessy played with Bruce and Kelly.
-->'''Bruce''': For the love of ''God'' man! I can smell her ''chapstick!''
* AsianSpeekeeEngrish: "Guan-di will be unreashed!"
* AwesomeButImpractical: "You know Jeff, I've gotten a lot of use out of [[ChainsawGood chainsaws]] over the years. Killed a lot a zombies, saved a lot of lives, but at the end of the day when push comes to shove... they're just too damn heavy."
* ComicbookAdaptation: By Creator/DarkHorseComics. Most of the comic is dedicated to two Chinese ghosts explaining the plot development to each other.
* GenreSavvy: Jeff, except his choice of heroes turns out not to translate well into real life. Bruce later plays the trope straight when he finally snaps into hero mode.
* GoodAngelBadAngel: Bruce gets these when thinking about returning to Gold Lick.
* ImprobableAimingSkills: Bruce is a horrible shot, yet when trying to aim for Guan Di he ends up accidentally shooting and killing more townspeople.
* {{Jerkass}}: Bruce Campbell himself. In his Q&A screenings, he went out of his way to state that this is a highly fictionalized version of himself.
** Develops into JerkWithAHeartOfGold later.
* LargeHam: Bruce is like this in person as well as on the screen.
* MagnificentBastard: [[InvokedTrope Invoked by name]] by Bruce after Jeff mentions Bruce's agent, Miles.
* OddJobGods: [[Literature/RomanceOfTheThreeKingdoms Guan]]-[[VideoGame/DynastyWarriors Di]], the Chinese spirit of war... and ''bean curd.'' This is is a real god, incidentally; Guan Yu was a bean curd seller who rose to become a general in life and was deified after his death. He's usually portrayed as benevolent, though.
%%* RunningGag: Move the hand.
* ShoutOut:
** Several of Bruce's movies get mentioned frequently. Mostly Film/BubbaHoTep and his films with Creator/SamRaimi.
** The brand name of the liquor that Bruce drinks is "Shemp." The Creator/SamRaimi films in which Bruce stars coined the term FakeShemp.
** Jeff drives an Olds Delta 88, a beige one. This car is a trademark car of Creator/SamRaimi films.
** At the end, Mr. Ash J. Williams himself has just one request: Next time someone unleashes an ancient demon, call that [[Series/BuffyTheVampireSlayer Buffy chick.]]
* StockScream: The famous "Wilhelm Scream" was used when Bruce accidentally shot a little kid's father.
* TheresNoBInMovie: All of Bruce's in-universe films.
%%* TownWithADarkSecret: Gold Lick
%%* VillainSong: Guan-Di Is His Name
* WeaksauceWeakness: Guan-Di cannot hurt anyone who eats bean curd, or allow any bean curd to come to harm.
* WorstNewsJudgementEver: More like most ''racist'' news judgement ever, as an old newspaper article about the deaths of a hundred Chinese mine laborers provides a tiny sidebar to a front page about a local spelling bee and the birth of a two-headed foal.
* YourCheatingHeart[=/=]AnythingThatMoves
-->'''Bruce''': Why did we ever break up?
-->'''Cheryl''': You slept with the dog sitter.
-->'''Bruce''': One lousy mistake!
-->'''Cheryl''': ''All'' of them.
-->'''Bruce''': Twelve lousy mistakes!
%%* YourSecretsSafeWithMeSuperman