Film: American Movie

American Movie is a 1999 documentary directed by Chris Smith about independent filmmaker Mark Borchardt and the struggles he went through to create the horror movie Coven. It is notable for being one of James Rolfe's favorite movies and one of his inspirations for getting into filmmaking.

Part-time paperboy, army veteran, amateur filmmaker, slacker, and radio show scriptwriter Mark Borchardt has an idea for a Great American Movie: a potboiler drama about a misfit teen growing up in the suburbs of northwestern Milwaukee, titled simply "Northwestern". Unfortunately, his own lack of directing experience stymies the project, and he falls back on completing his half-finished black and white horror short Coven to gain experience and, more importantly, capital. With the help of his friends and family, including his rich, decrepit Uncle Bill to provide most of the funding, his brain-fried ex-stoner-turned-scratchoff-lottery-ticket-addict best friend Mike to provide the music, and his own mother to play an evil minion, Mark sets out to finish Coven at any cost, man.


  • Addiction Displacement: Mike substitutes lottery cards for drugs and alcohol, because with drugs and alcohol - especially drugs - you always lose, but with the lottery you sometimes win.
  • The Alcoholic: As the stress of finishing Coven begins to get to him, Mark becomes more and more reliant on alcohol.
  • Catch Phrase: Mark ends virtually every sentence out of his mouth with the word "man." Watch the film once or twice, and you'll find yourself doing it.
  • Deadpan Snarker: Uncle Bill
    Mark: And you get your name in the credits as a producer.
    Uncle Bill: [completely emoitonless] Yaaaay.
  • The Hyena: Mike gives a creepy chuckle before, during, and after each line of dialogue. Though his backstory reveals that he really isn't all there following an experience with blotter acid laced with PCP.
  • It Is Pronounced Tro PAY: Mark pronounces Coven as 'coh-ven', because the actual pronunciation sounds too much like 'oven'.