Anytime a Heel character is trounced in a way that instantly enters the record books. One instance that was truly for the ages occurred at the 2009 Royal Rumble Match to Santino Marella. He entered the contest, climbed over the ropes - and was instantaneously knocked back over the ropes by Kane, resulting in the shortest ever Royal Rumble time of one measly second. Predictably, Marella suffered a Villainous Breakdown as a result and screamed "I WASN'T READY!"
When Santino Marella is in Butt Monkey mode, this happens to him a lot, like when he hilariously tried to imitate Melina's infamous splits entrance, only to injure his groinand fall out of the ring.
Repeated at Money In The Bank 2012, where Dolph Ziggler attempts to cash in on Sheamus, and Sheamus knocks Ziggler out cold with the Brogue Kick as soon as he gets in the ring.
The epic fail for Vince actually started in the Punk-Cena match itself. Cena had Punk locked in the STF for the second time in the match, then had his corporate stoogeJohn Laurinaitis try to go and get the referee to call the bell. Seeing this out of the corner of his eye, Cena left the ring, decked Johnny Ace, and took ten seconds more to tell Vinny Mac he wanted to win the right way before getting back in the ring. Cue GTS and pinfall, leading to the above situation with Del Rio.
Whenever someone botches a move. For example, at Sacrifice 2008, AJ Styles attempts a top rope splash on BG James, but misses by a mile and lands on his face even though James didn't move out of the way.
Brock Lesnar botching his shooting star press at WrestleMania. Even though he screwed up the move, it's still an incredibly epic moment since he landed on his neck in a way that probably would've killed anyone else, then he gets up and still manages to win the match.
In the beginning of Tough Enough 2011, the new recruits declare they are ready to be new wrestlers, but are revealed to be so out of shape that they can't even run a few laps around the ring without getting out of breath and ready to collapse.
Late in 2005, Goldust and Vader return and help Jonathan Coachman ambush Batista and beat him up. The trio celebrate and try to leave the ring... and Vader stumbles and falls to the floor. He shouted expletives as he couldn't get up on his own and had to be helped up by his comrades.
Kevin Nash suffered a biceps injury in March of 2002, and after several long months of rehab, and promotion of his impending return on WWE's part, he made said return in a 6-man tag team match in July..... and suffered a quadriceps tear within ten seconds of tagging in. Nash never quite lived that one down.
At WrestleMania XXUltimo Dragon lived out his dream by wrestling at a WrestleMania at Madison Square Garden. A shame he slipped and nearly fell flat on his face twice during his entrance.
Sting faced Bobby Roode for Roode's world title at TNA's Victory Road pay-per-view in 2012, in a No Holds Barred match. During the course of the match, a steel chair was set up in the ring by Roode, but before he could slam Sting into it or whatever his plan was, Sting started making a comeback. Finally, Sting was getting ready to hit Roode with his Finishing Move, the Scorpion Death Drop. However, Sting evidently did not notice that the steel chair was still in the ring and right behind him. So when Sting threw himself backward to drive Roode's head into the mat, his own head smacked into the seat of the chair. Yes, Sting knocked himself out, which led to him losing the match. Here is a gif of it happening.◊
The "This is Your Life" segment of November 14, 2011 episode of RAW with Mick Foley and John Cena. It was like a car wreck you can't help but keep watching, no matter how painfully bad it is. Every guest - his old little league coach, his old tag team partner Bull Buchanan, and his own father — that came for the segment just turned the crowd more and more against Cena, to the point where even Cena Lampshaded how bad the segment was, calling it worse than the Shockmaster, then stating it was one of wrestling's greatest catastrophes, right up there with the Gobbledy Gooker. It was probably the first time that Cena was ever glad to see The Rock, who proceeded to go out to the ring, Rock Bottom Foley, and leave immediately afterwards, ending the horrendous segment. It was probably due to remembering his own "This is Your Life" segment with Foley (which is the highest-rated segment in RAW history) that Rock took pity on Cena and decided to end it before it got any worse.
The Gobbledy Gooker is arguably the worst Epic Fail of all of professional wrestling history. After carting a giant egg (complete with a nest) to events all around the country, it did manage to build up some intrigue with WWF's younger audience. Come Survivor Series 1990, what should finally hatch out of the egg but... a guy in a goofy-looking turkey costume.note It was actually Hector Guerrero. It's so infamously bad, that WrestleCrap named the Gooker award after it, and annually awards it to the promotion with the worst Epic Fail angles in wrestling of that year. Among them includes David Arquette as WCW Champion, Katie Vick, Chavo Guerrero's feud with Hornswoggle, the NEW Monday Night Wars, and the Claire Lynch angle in TNA, which, while entirely different in storyline, easily became the Katie Vick of TNA.
And the scary part? It could've been worse. Vince McMahon originally wanted Mark Calaway to debut from the egg as "The Eggman". Pat Patterson managed to convince him to scrap that idea and go with a gimmick he created instead. That gimmick? The Undertaker. Think about it — one of the most iconic wrestlers in history could have had his career derailed and would have become a punchline to one of the most infamous moments in wrestling if Vince had gotten his way. The fact that he thought it was a good idea at all is another Epic Fail for Vince.
The "Kennel From Hell" match between Big Boss Man and Al Snow at Unforgiven 1999. They fought in a Hell in the Cell with a regular steel cage inside, with "vicious attack dogs" between the two cages. Unfortunately, they completely forgot to get vicious attack dogs. The dogs completely ignored the two combatants and started peeing, pooping, and even mating around the ring. The actual match sucked as well.
Austin Aries trying to apply the Scorpion Deathlock on Sting during the March 15th 2013 Impact in Chicago only to keep screwing up long enough for Sting to recover and escape just before Aries asked him how to do it.
At WWC's 41st Aniversario, Miguel Pérez faced Huracán Castillo in an "extreme rules" match which ended when “Los Templarios” William De la Vega and Superestrella ASH ran in and attacked Pérez, causing the referee to call for a disqualification. To those of you not familiar with wrestling lingo, "extreme rules" literally translates to "no disqualifications"!
The 2005 Royal Rumble Match was supposed to end anticlimactically, but then something happened to make it even more anticlimactic. Batista and John Cena, locked in a grapple, go over the ropes and fall out of the ring at the same time, leading to a tie. The referees from Raw raise Batista's hand, the referees from SmackDown raise Cena's hand, and controversy erupts in the arena. Then Vince himself comes running down to the ring, tries to climb between the ropes - and immediately tears both quad muscles, but recovers so rapidly that the next thing anyone sees is the WWE Chairman sitting in the middle of the ring with his legs splayed out. Even the commentators didn't know what to make of that one.
Nothing is more humiliating than losing a WrestleMania match in less than a minute.
John Bradshaw Layfield lost the Intercontinental Championship to Rey Mysterio in 30 seconds. He did nottake it well, and angrily announced his in-ring retirement. It's been more than half a decade since then, and so far he's kept his promise.
Chavo Guerrero Jr. lost the ECW Championship to Kane in eight seconds. (He later redeemed himself by lasting a lot longer than that in a rematch, even though he didn't win, but he still got a lot of grief for the eight-second defense.)
WWE NXT Season 2. Season 1 gave us The Nexus and Daniel Bryan. Season 3 gave us AJ Lee, Kaitlyn, and Naomi. Hell, even Season 4 gave us a commentator, one half of The Ascension, Brodus Clay, and the guy who would become Ethan Carter III in TNA. This season gave us a failed attempt at a rehash of the Nexus (the utter tragedy of which stunted all eight of the rookies' careers), and Kaval, the winner of the season, was the first out of all of them to get released. These days the only rookie from that season with any relevancy on WWE programming is Husky Harris, who was repackaged as Bray Wyatt.
KatieVick. Murder, necrophilia, Triple H in a Kane mask — it was a terrible idea that only Kevin Dunn and Vince McMahon liked. Even Hunter, a consummate Professional Butt-Kisser at the time, objected to it but since he wasn't married to Stephanie yet, he had no choice but do what he was told — Kane, proving himself the ultimate company man, didn't even bother protesting. Fan reaction was so negative that it put a kibosh on their entire feud and the angle was placed into Canon Discontinuity. Since then, the only time it's mentioned is to ruthlessly mock it as one of the most horrible things to happen in wrestling. It also had the dubious honor of being the second ever winner of the Gooker Award.
Speaking of Kevin Dunn, and as another notch to his status as one of the most hated men in wrestling, he was responsible for the 2004 Diva Search. Emphasizing it as a "classy" competition, it would go on to ruin Raw with terrible segments such as the women trying to seduce Kamala and a pie-eating competition that was hosted by The Rock (in what would be his last in-person appearance for WWE for seven years), a contest which had Christy Hemme proclaim that her "ass was hungry", culminating in her sitting on a pie. Then there was "Diss the Diva" which had the prospective Divas insulting contestant Carmella (who was widely despised onscreen and backstage) with language that was torrid even for TV-14, and sure as hell wouldn't fly under the PG rating. Somehow, WWE managed to make a bevy of absolutely gorgeous women annoying to an audience dominated by an 18-49 male demographic, enough that they voted it as the 2004 Gooker Award Winner. And to make it even worse, they ended up signing many of the contestants anyway (most notably Michelle McCool and Maria Kanellis), making the contest pointless in the process.
Chavo Guerrero Jr.'s feud with Hornswoggle during the Guest Host era of RAW, where he spent months jobbing to a wrestling leprechaun and humiliated by numerous guest hosts. On the bright side, he got consistent TV time — which is more than can be said during the post-Guest Host era, where it was rumored he was the "Swagger Soaring Eagle".
The NEW Monday Night Wars. At the start of the Hogan/Bischoff era, they somehow managed to convince Dixie Carter and Spike that the best way for TNA to grow was to go directly against RAW despite not even have close to high enough ratings to feasibly compete. It was here that TNA gained the reputation for being "WCW-lite" and the ratings began to fall, not at all helped by the fact that it was WrestleMania season (and even worse, it became very clear early on that this was going to be Shawn Michaels' last run before retirement — and his opponent was going to be The Undertaker). So you're going up against the biggest, most recognizable wrestling promotion in the world who's in the middle of building up to the biggest wrestling show of the year and the biggest wrestling event of all timenote Until next year, of course. and you do so without having anywhere near large enough fan base to compete while also putting out the same type of crap that killed the only wrestling promotion that ever came close to unseating your rival? It was just plain stupid all across the board, and was foreshadowing for what Hogan and Bischoff would eventually do to the company. It took, like, ten weeks for TNA to scurry back to their original time slot, with their viewership having noticeably diminished. And that's how TNA won its first ever Gooker Award.
Victory Road 2011. An absolutely stonedJeff Hardy shows up to a PPV he was main eventing, and the fans had to deal with a main event, world title match that lasted ninety seconds. You could see the visible anger on Sting's face as he held down Hardy for a pin, just to make sure he didn't hurt anybody, and the crowd made it blatantly clear how furious they were, echoing the thoughts of every fan that paid for that PPV and basically got robbed because of Hardy's unprofessionalism.
Fan: This is bullshit!
Sting: I agree! I agree!
The Shockmaster. For weeks, this character was hyped up as a huge difference maker in a major WCW feud. Then, at Clash of the Champions, Sting announces his name and the aforementioned "difference maker" plowed through a wall only to trip over a 2x4 a stagehand had nailed to the edge beforehand, landing on the floor on his ass and causing his helmet (a Stormtrooper helmet covered in glittery purple paint) to fall off. Several wrestlers and commentators, including one Ric Flair, immediately left the scene to avoid breaking character as they burst out laughing. In mere seconds, this wrestler had his career completely destroyed and by a piece of wood of all things. Only the Gooker surpasses it in sheer stupidity.
David Arquette as WCW Champion, arguably the zenith of Vince Russo's terrible booking in WCW, one that many say helped kill the company altogether. While the idea in itself was horrible, one that Arquette, a wrestling fan himself, only went through because of contractual obligations, the execution destroyed any chance it had at success.
It happened in a tag team match. There was a stipulation made so that the title, a singles title, would go to whomever managed to get the pin or submission.
Thanks to that caveat, Diamond Dallas Page, then-champion, lost the title to Arquette, who was his partner, simply because he made the pin.
The title change happened on the B Show, Thunder. Most fans only watched Nitro at that point, since this wasn't like WWE Brand Extension where both shows had different rosters. Not at all helping the fact was that, for a noticeable period of time, Nitro was three hours, and that was more than enough wrestling in a week for the average fan.
The WCW title was already so devalued that Urban Legend has it that Chris Benoit dumped it into a trash can, before demanding for his release from the office the day after he won it, so he could jump ship to the WWF with the rest of the Radicalz. When Arquette won it, the Big Gold Belt effectively became worthless — an actor who had nothing to do with the industry outside of being a fan was able to win what WCW was touting as the most important title in their company, making them look incredibly bush league. The sad part is that Russo, to this very day, argues that the angle was successful, in the sense that it achieved its purpose: getting WCW publicity.
Fans not attending Ring of Honor's shows in person and not residing in Texas may not have known who P-dog was, but it was safe to say the audience in Dallas for Supercard of Honor X night 2 had an idea and still greeted his appearance alongside the Get Along Gang with Stunned Silence. Even the most hated members of the ROH roster, intended or otherwise can at least get one streamer thrown their way. The Get Along Gang had to throw them for P-dog and despite being much closer to the ring than fans are, still couldn't do it very well. At this point the audience erupted into jeers and boos, a nice prelude to Moose dismantling the group despite being outnumbered seven to one.