For the films only, naturally
- Whenever Bond says "Bond, James Bond" or orders a vodka martini, drink
- Going martini for martini is just dedication.
- Whenever Bond has sex, drink
- If it's kinda rapey, drink again
- When Bond kills someone, drink (this can get nasty in the Brosnan era)
- When a spy gadget is used, drink
- Whenever The Dragon is revealed to be a beautiful woman, take a sip.
- If the aforementioned woman gets redemption via Sex Face Turn, down your drink.
- During the opening song/credits, drink whenever there's a woman/ silhouette on screen.
- Whenever the name of the film is mentioned, drink. This rule gets particularly punishing in Dr No, Goldfinger, Goldeneye and Octopussy.