- The Duracell/Energizer bunny. It keeps going and going and going...
- The Trix rabbit, and many other mascots for kids' cereal.
- In Brasil there was once a series of advertisements of people getting better in life that always ended with the sentence "...porque (ele/a) é brasileiro/a e não desiste nunca.", or, in English, "...because (he/she) is Brazilian and never gives up.". It became a Memetic Mutation. In other words, the Brazilian government made the citizenry consider themselves Memetic Determinators.
- John Jameson, according to this ad for Jameson's Whiskey, here. The man battled Cthulhu just to get back a barrel of his beloved whiskey.