* Various "people-moving" automobiles over time. In order:
** Station wagons became DeaderThanDisco in the late '70s/early '80s thanks to the energy crises of TheSeventies, their perception as gas-guzzling land yachts, and the rise of minivans that could carry more cargo ''and'' get better fuel economy.
** Minivans, in turn, went out of style in the late '90s/early '00s thanks to the growing perception that they were uncool and boring to drive, and a sign that their owners were bland suburbanites.
** Their replacement, sport-utility vehicles, suffered a huge backlash in the late '00s, for the same reasons that the old station wagons did as well as their propensity for rolling over in accidents due to their high center of gravity, to be replaced by "crossover" utility vehicles and [[PopularityPolynomial smaller, more efficient wagons]]. [[MyFriendsAndZoidberg And minivans.]]
* Wood-paneling in cars. During the 2000's there was a bit of a resurgence in faux-wood panels, in part due to nostalgia and part irony, but even those have become pure objects of derision.
* Various automobile aesthetic styles have died as well, such as the big, cartoony fins of TheFifties and the "box-on-wheels" look of TheEighties. TheEighties also had the Delorean, TheNineties had the EV-1, and the TurnOfTheMillennium had...
* [[HummerDinger The Hummer]]. Created in 1992 as a civilian version of the military Humvee, its parent company was purchased by General Motors in 1999 and shortly after became one of the most popular SUV brands in the United States, especially after the launch of the smaller, less expensive H2 and H3 models. The original H1 model earned a reputation as [[NighInvulnerable the ultimate off-road vehicle]], made famous by Creator/ArnoldSchwarzenegger (who owned several of them), while the H2 and H3 offered the same swagger to people who didn't have six figures to shell out[[note]]By the time it was discontinued in 2006, the H1 cost $130-150,000 depending on the model[[/note]]. All of them were status symbols, popular for limousine conversions and modifications; custom [=H2s=] with [[PimpedOutCar massive rims and chrome plating]] were a common sight in the GlamRap videos of the era.\\
However, sales for the brand started to plummet in the summer of 2008 during the gas crisis, and stayed low once the financial crisis and subsequent recession hit later that year. Production was halted when GM declared bankruptcy in June of 2009, and after the company emerged from bankruptcy a month later attempts were made to re-brand the Hummer as a more eco-friendly vehicle with a smaller hybrid electric/gas version, which didn't get very far. After GM's attempt to sell the brand to the Sichuan Tengzhong Automobile company in China failed, they completely discontinued the Hummer in late 2009. Today, it's remembered as a symbol of the excesses of TurnOfTheMillennium consumerism, and not many people will admit to having owned one.
* When it debuted in 1990, the Ford Explorer was a [[GenreTurningPoint game-changer]] in the American automobile market. While there had been sport-utility vehicles like the Jeep Cherokee, the Chevy Suburban, and Ford's own Bronco before it, the Explorer turned the SUV into an entire market segment, finishing off station wagons and large family sedans outside of small niches and cutting deeply into the market share of minivans. However, the Explorer wouldn't get to enjoy the height of the SUV boom in the '00s, as its image was irreparably tarnished by scandal in 2000, when it and its Mercury and Mazda stablemates were cited by the NHTSA for their high propensity to roll over due to tire blowouts. While [[MisBlamed the fault was mainly that of the Firestone tire manufacturer]], Ford and Firestone's attempts to cover up the problem did them no favors. The Explorer's reputation never recovered, with sales plummeting from over 430,000 in 2002 to less than 140,000 by 2007, and went FromBadToWorse once [=SUVs=] in general fell out of favor in the late '00s due to the gas crisis. Sales only recovered when it was redesigned as a smaller crossover in 2011 -- [[DeathByIrony an ironic end]] for the vehicle that popularized the truck-based SUV, turned into the very sort of vehicle that had killed it off. U-Haul ''still'' prohibits pre-2011 Explorers from towing their trailers.
* The Chrysler PT Cruiser, with its {{Retraux}} styling based on '50s wagons and hot rods, was embraced when it debuted in 2000, but nowadays, it's viewed as a car that middle-aged fogies pass down to their terminally embarrassed teenage kids.

[[folder: Businesses — Restaurants]]
* The [[http://www.theautomat.net/ automat]], essentially a dining room with a giant vending machine. They had dozens of different fresh-cooked food items behind small glass doors, each with a coin slot through which patrons would simply insert the required amount, open the door and pull the item out. They were introduced in the early 20th century and quickly became popular in urban areas in the Northeast US, particularly New York City and Philadelphia--places with many busy workers who needed a quick bite. The largest and best-known automat chain, Horn & Hardart, had over 150 locations in NYC alone at their peak. They were immortalized in song by Irving Berlin ("Let's Have Another Cup Of Coffee") and in plays by Neil Simon.\\
The decline of the automat began in the 1950s, when the rapid growth of suburban areas meant fewer (and somewhat lower-class) customers in the urban centers where they were located. The rampant inflation of the 1970's made paying for a meal with coins increasingly inconvenient; fast-food outlets like UsefulNotes/McDonalds had a major advantage over automats in this area. Seeing the writing on the wall, many Horn & Hardarts converted to Burger King franchises during this time. The last remaining automat in NYC closed in 1991. In 2006, a company called BAMN! attempted a revival of the automat with a location in NYC's Greenwich Village; it lasted until 2009.
** Averted in certain European countries, particularly the Netherlands, which still has a number of automats throughout Amsterdam and other urban areas--although their fare tends to be small hot snack foods, such as mini-cheeseburgers and crouquettes, rather than full meals.
** Conveyor belt sushi restaurants are also popular in Japan.
* Internet cafés (in places that have strong Wi-Fi and smartphone/tablet penetration). They were created at first to allow travelers to access the Internet away from home while concurrently capitalizing on the coffeehouse trend. The concept's been done in by the increasing presence of Wi-Fi in public venues and the ease of accessing the Internet via cell phone or tablet. The gamer version also hasn't been doing well due to newer games being LAN unfriendly (Blizzard for example went from being the most Lan friendly to DRM forbids multiple copies and thus preventing people who doesn't own the game from playing.) with the sole appeal now being the performance computers being available to cash strapped PC owners.
** Note, however, that internet cafés still thrive in the developing world, where home internet is too expensive for many if not most to install and what libraries exist tend not to have particularly reliable access, either.
** This is inverted for Japan, where Internet cafes provide a wide variety of entertainment, from Internet access, video games, karaoke, darts, and reading manga comics.
** Also averted for a lot of holiday resorts, where Internet cafés exist for people who need their fix of Twitter, though smartphones are starting to kill these. Areas with a decent number of international travellers often still see them as well, due to the dread roaming charges.
** In some areas, notably Southern Kentucky, 'Internet Cafes' are effectively unlicensed casinos, shilling 'internet sweepstakes' games (read: online slots).
* Chuck E. Cheese's and [[SuckECheeses similar children's restaurants/play areas]] are zig-zagging. In its heyday in the '80s, Chuck E. Cheese's was the most popular party spot for kids. Along with similar copycat businesses, fast food joints such as UsefulNotes/McDonalds and Burger King developed their own giant playgrounds in the '90s. Over time, however, such places came to be viewed as hunting grounds for [[PaedoHunt pedophiles]] and/or targets of UrbanLegends related to disgusting unmentionables lurking in ball pits. While Chuck E. Cheese's is still doing well, most of its competitors (including Discovery Zone, which it bought out, and Showbiz Pizza, which bought ''it'' out and then converted all its stores over to it, and regional players such as Jeepers!) are long gone, and most fast-food places have removed their playplaces. On the other hand, Dave & Busters came up with a successful spin on the concept by targeting adults (on-site bar, bowling, billiards, arcade, etc.). A further zig-zag is in the playplaces. There are still some around, but they're not as common as they were in the 90s. However, one artifact ''of'' playplaces that is most definitely DeaderThanDisco is the Ball Pit, which is the only thing that's been removed from playplaces due to sanitary purposes. (As any UsefulNotes/McDonalds employee who worked there in the 90s can tell you, some of those UrbanLegends of discarded food or underwear being found in the ball pits were actually ''true''.)
* Drive-''thru'' killed off drive-''in''. [=A&W=] has caught somewhat of a second wind, but they're most often combined with Long John Silver's or KFC, or in some other location that's more conventional (food court, gas station, conventional drive-thru). Lesser drive-in chains like Dog n Suds[[note]]which still has a few locations in the Midwest[[/note]] and B & K were crushed in the 70s as [=McDonald's=] and the like became more popular and more practical in colder climates -- drive-ins in northern states generally had to close in the winter months unless they also had indoor seating, which many did not. Sonic Drive-In has survived likely because its core is in the South, where climate is less of an issue.[[note]]Sonic finally expanded into the Midwest in the late 2000s, although they've been hit with a lot of closures. They've also expanded to sunny Southern California, where they've become a hit.[[/note]]
* Increasing fish prices weren't kind to the concept of fast-food seafood. Long John Silver's dropped a ton of locations in the 1980s and 1990s under multiple ownership changes, but had a minor resurgence in the 2000s through co-brands with KFC, Taco Bell, and A & W. Former nationwide players H. Salt Esquire and Arthur Treacher's have mostly retracted to their respective home bases of California or Ohio, although you might still find a stray Arthur Treacher's tacked onto your local Nathan's Famous Hot Dogs. Captain D's is still somewhat popular in the South, although even it had its turmoil under the ownership of the long-troubled Shoney's.[[note]]To name just one example, they tried expanding into Michigan in 2006, which resulted in only a single location that wasn't even in business for a full year.[[/note]]
* Fast-foods specializing in roast beef. Heap Big Beef came and went in the 1960s; Roy Rogers was slowly whittled down to a handful of New England locations between the late 70s and 2000s thanks to a bunch of ExecutiveMeddling; and Rax (once found in 38 states and Guatemala) is down to fewer than 20 stores, almost all of which are in Ohio. The most famous of the bunch, Arby's, turned out to be something of an inversion: it was slipping for years despite diversifying its menu with other meats, and (ironically) only started to see a comeback in late 2014 when it started to [[http://www.bloomberg.com/news/articles/2015-02-09/arby-s-posts-u-s-sales-gain-as-meat-items-lure-customers advertise the quality of its roast beef again.]]
* Diner/gift shop/gas station combination chains like Stuckey's, Horne's and Nickerson Farms. Stuckey's was heavily wounded under the poor management of Pet Milk in the 1970s, and the oil crisis didn't help. It began a bit of a comeback in the 90s when a former congressman purchased the chain and began revitalizing it. Even so, very few of the original, blue-roofed Stuckey's are still in business; most these days are "Stuckey's Express", which amounts to a few aisles of candy and gifts in an otherwise normal truckstop, often with something like Dairy Queen replacing the former in-house Stuckey's diner. But hey, you can still get the pecan logs!
** The format was subverted by Cracker Barrel, which started out much along the same lines as Stuckey's but ditched the gas station part early on.
* Truckstop diners are almost entirely a thing of the past. If a truckstop has a restaurant in it now, it's very likely to be a conventional fast-food chain (or several), or even a diner-type chain such as Denny's or Waffle House (though Petro stations include their own Iron Skillet brand of restaurant).
* Restaurants that emphasized extra-low prices and fast drive-thru service. Such restaurants had extremely small buildings that lacked dining rooms, and often had two drive-thru bays. Started in 1984 by Hot 'n Now of Kalamazoo, Michigan, the concept also spawned Rally's in 1985 and Checkers in 1986. Hot 'n Now overexpanded too quickly, crashing in the 90s when Pepsi got out of the restaurant business and spun off its three more successful restaurants (KFC, Taco Bell, and Pizza Hut) to a new company. Hot 'n Now tried to ReTool itself in the late 90s, with a lower-profile building style and even a couple locations with seating, but this only resulted in it getting passed from owner to owner, ultimately filing for bankruptcy in 2004 and closing most locations. Burger King and UsefulNotes/McDonalds both tried drive-thru-only concepts in urban markets in Michigan in the 90's to compete with Hot 'n Now, but none really took off. Meanwhile, Checkers and Rally's struggled before ultimately merging in 1999, and now (much like Hardee's and Carl's Jr.) the chains differ only in name and maintain the look of Checkers. To help maintain their foothold, Checkers shed a lot of less-profitable locations, and most new openings in the past decade have been more conventional locations with only one drive-thru bay and even seating; the older, double-drive-thru locations survive only via GrandfatherClause.
* "Express" versions of fast food chains. In TheNineties, many of the major fast-food players (including [=McDonald's=], KFC, Taco Bell, and Pizza Hut) tried scaled-down locations that had a limited menu, little to no seating, and a small footprint, in order to emphasize quick service, high volume, and takeout. Such locations were usually in college campuses, convenience store/truckstops, or busy downtown districts that lacked the space for a full fast-food operation. ([=McDonald's=] also tried the "Express" concept inside many Walmart stores, while Taco Bell Express and Pizza Hut Express found their way into select Target stores.) Despite initial success, the concept fizzled out in the 21st century, although a very small number of "express" locations are still around. Most Walmart stores now have Subway as the fast-food of choice since 2004, while Target has reverted to just having their own in-house snack bar, and [=McDonald's=] has shifted its focus almost entirely to "standard" locations.
* Quick-serve restaurants specializing in rotisserie chicken and "homestyle" sides such as mashed potatoes, macaroni and cheese, etc. The concept started in 1985 with Boston Market, and continued in 1991 with Kenny Rogers Roasters (yes, it was co-owned by ''that'' Music/KennyRogers). The latter imploded after a 1998 bankruptcy filing, although (as with Arthur Treacher's) Nathan's Famous sometimes sells Kenny Rogers Roasters-branded items and the chain is still popular in Southeast Asia. Boston Market declared bankruptcy around the same time, languished in the 2000s under the ownership of McDonalds, and got sold off again in 2007. One must wonder if that ''Series/{{Seinfeld}}'' episode had anything to do with Kenny Rogers Roasters' bankruptcy.
* In a CyclicTrope, fast food gradually took chunks out of the more traditional "sit down" restaurant chains throughout the 1970s through the 1990s, grinding down chains like Howard Johnson's, Big Boy[[note]]now found mostly in just Michigan and California[[/note]], Shoney's, Ponderosa, Sambo's, and Friendly's. Fast food itself has been slowly declining since the 2000s with the advent of "fast casual" options like Five Guys Burgers & Fries, Chipotle, and Panera Bread, which offer nearly the speed of fast food and fresher, healthier ingredients and choices at reasonable prices. Even some of the fast food chains have gone upscale in an attempt to compete — for instance, [=McDonald's=] now offers pricey coffee drinks to cater to the Starbucks crowd, Taco Bell has its "cantina" menu to compete with the likes of Chipotle and Qdoba, while Hardee's and Carl's Jr. moved to more expensive, higher-quality burgers and table service.
* Sambo's once had more than 1,100 locations in 47 out of 50 states. Their death was rather rapid, fueled both by a complex [[http://www.roadfood.com/Forums/m169446-p2-print.aspx financial management system]] that was little more than a pyramid scheme, and — more importantly — controversy over the name, which was seen as pejorative to African Americans. (This, however, was completely unintentional; it was merely derived from the names of the two founders.) Sambo's tried to lessen the controversy by naming of its restaurants to Jolly Tiger and later to No Place Like Sam's, but they completely went under except for one restaurant (the original) in 1981. Many of their locations were sold to similar diner-style chains such as Denny's, Village Inn, and Friendly's.
* In the 2000s, less conservative sit-down chains with alcoholic licenses such as Applebee's, Chili's, Buffalo Wild Wings, and Red Robin seem have taken a significant (pun not intended) bite out of traditional sit-down chains, as have independently owned family restaurants, which typically offer the exact same food as traditional sit-down chains but for more reasonable prices.
* Overly large food and drink portions were popular items in many fast food chains during the 1990s, but after several lawsuits popped up from people that blamed the fast food companies for making them fat, the super large sizes were briefly removed from the menus and were replaced with healthy alternatives. [=McDonald's=] used to have the Super Size option, which was the largest size for drinks and french fries, but thanks to the lawsuits and the ''Film/SuperSizeMe'' documentary, the chain buckled to pressure and no longer have the Super Size option. Some restaurants in certain chains still have their largest offerings depending on their location and most independent restaurants still offer their biggest sizes.
* Spudnuts. It evidently was a ''very'' popular donut chain, notable for using potato flour. The parent company meanwhile is gone, but you can still find a few independent stores (as well as one in Washington).
* Krispy Kreme had been around since the 1930s, with several stores in the South, but it exploded in the early 2000s. However, overexpansion and the low-carb craze of the mid-2000s did a lot of damage (although rival chain Dunkin' Donuts didn't seem to be affected nearly as much by the latter). Too much emphasis was placed on short-term profit increases for the parent company (largely through franchisees paying royalty fees and buying donut-making equipment and raw materials) rather than improving profitability for individual franchises. Franchise territories were badly planned and competed with each other, and it didn't help that grocery stores and convenience stores also started selling Krispy Kreme brand doughnuts even if a given town had multiple locations. The business also got into trouble for franchisees allegedly making big orders at the end of financial quarters to artificially inflate revenues. The chain is still around, but on a much smaller scale -- although that said, the "much smaller scale" means it's still present in most major metropolitan areas, which is more than it was before the early-2000s overexpansion.
* Many department stores often had full-service restaurants. (The Woolworth's lunch counter, arguably the most famous, survived in some areas until 1997, when Woolworth's closed down for good.) However, the high maintenance these require, as well as the fact that many of the big names in department stores started closing their doors in the 2000s (see the retail section) caused this practice to fade away. However, as mentioned above, this is not completely dead in the discount side: Walmart stores still feature a fast food (usually Subway), while Target still has a snack bar. (Kmart, on the other hand, has gradually phased out most of its in-store snack bars, some of which were supplied by Little Caesars.)
** These remain fairly common in Europe.
* "Mom and Pop" pizzerias, while not vanished, are not as ubiquitous as they used to be. These were privately owned pizza places that often served a unique or regional style of pizza such as variants of New York style, Sicilian or occasionally the sheet pizza. They were usually barebones establishments with minimal decor and seating (sometimes bar style seating). Although some pizza parlors also doubled as (or more often operated in tandem with) a pinball/video arcade and acted as a general teenage hangout. Such establishments have been eclipsed by the corporate chains such as Domino's, Papa John's, and Pizza Hut. There are the smaller chains that sell pizza along with submarine sandwiches, cheese sticks, buffalo wings and other popular snacks as well. Most independent places also follow this second model instead of being devoted to pizza exclusively. There are very few independently owned pizza establishments left that specialize in pizza and nothing else (with the exception of calzones, pizza's cousin). While corporate chains, on the other hand, cut costs for themselves by using highly processed ingredients, it has become quite expensive to create quality pizza with quality fresh ingredients, something that most privately run pizzerias pride themselves in. Smaller establishments or local chains often use Sysco supplies resulting in little variation in taste. It is also noted that independent pizzerias typically did not offer the convenience of delivery or mass production. Non chain pizza is generally found either in association with a connecting Italian restaurant or as part of the menu in bars or pubs. For the most part, genuine multigenerational mom and pop pizzerias are now rare outside of historical pizza hubs such as the East Coast Tri-State (NY, NJ, CT) area, Philadelphia, Detroit, or Chicago.

[[folder: Businesses — Howard Johnson's]]
Howard Johnson's is a poster child for this trope. The chain pioneered several concepts both in restaurants (begun in 1925) and motels (1954). Increased competition, rising gas prices, and a great deal of ExecutiveMeddling have washed away what the once-mighty chain did:

* The general concept of a singular motel franchise. Before then, most motels were mom-and-pop outlets that could be pretty dire, and while the still-used concept of "referral" chains[[note]](a quasi-chain which allows independent hotel operators to carry a brand name if they meet a certain minimum standard, while still maintaining most of the freedoms that most chains do not; Best Western, one of the largest chains in the world, is an example)[[/note]] existed before them, Ho Jo was one of the first to codify the concept of a brand identity for motels as a whole, thus ensuring that you could stay at any of their properties anywhere on the planet and get a reasonably consistent experience in terms of price and amenities. Nowadays, most motels change brands as often as people change their underwear, thus blurring the lines from chain to chain. That Motel 6 you're staying in now might be worlds apart from the one you stayed at in another town, just because one used to be a Knights Inn and the other used to be a Hampton Inn.
* Unique architecture. Ho Jo motor lodges and restaurants had A-frame lobbies with bright, orange porcelain tiles and standardized floor plans for rooms, so that travelers could always know what they were getting when they stopped. Other chains followed suit — Holiday Inns made themselves known with green colorations and flashy yellow neon signs; Ramada used colonial architecture; and even into TheSeventies and TheEighties, lower-end chains relied on distinctive architecture, such as the Bavarian appearance of early Super 8 motels, or the castle-like, one-story design of Knights Inn. Compare to the glass and stucco boxes of today, and often oppressive sign ordinances. Even worse is that Ho Jo began drifting from their own A-frame image in the 1970s: later motels had a more conservative mansard roof, and several experimental hotel styles were built, including boxy, upscale hotels in urban settings, and yes, even conversions from other brands. During the 1990s, the chain's then owners mandated that any Ho Jo still sporting an A-frame had to make massive renovations on it or give up the rights to the name, while other motels (including many obscure independent ones in small towns) were rebranded willy-nilly without much concern for consistency.
* Curb appeal. Floor-level rooms were directly accessible from the parking lot, and even two- and three-story Ho Jo lodges had easy access. Nowadays, rising real estate value often leads to compact multi-level box motels, which require walking down the hallway and up the stairs several times to reach your room. Unsurprisingly, a lot of the curb appeal was also axed by the aforementioned 1990s mandates.
* An on-site Howard Johnson's restaurant. For most of its history, the restaurant side could be trusted to serve signature dishes such as fried clams, macaroni and cheese, and 28 flavors of private brand ice cream. As with the motels, the restaurants relied on uniform floor plans and architecture to catch travelers' eyes. But as they had done on the hotel side, Ho Jo began experimenting in the 1970s when fast food began to overtake the older generations of family-style restaurants. Some were changed to more "casual" concepts, the most prominent being the still barely-existing Ground Round. They also tried a more "coffeehouse" type franchise, limited-service locations on turnpikes, bars, a deli/ice cream shop concept, a handful of shopping mall based locations in California, and yes, even a couple fast-food concepts. But their many prototypes and concepts all failed, largely due to lack of commitment.\\
The restaurant division got sold to Marriott, who dumped all of their restaurant holdings in 1985 (including the aforementioned Roy Rogers, Big Boy, and ''all'' of the company-owned Ho Jo restaurants). This left only the franchised restaurants, whose owners founded a new company called FAI in 1986 to maintain what was left. While FAI was able to reopen at least one of the 1985 closures (Bay City, Michigan) and even opened a couple new locations for a short time, the company had too little money to do more than just barely keep the last few afloat. By 1991, only 17 were still in business, with at least five of those closing before 2000. After FAI went under in 2005, the restaurant rights went to a new company, and the chain was slowly whittled down to ''three'' as of 2015 (Lake Placid, New York; Lake George, New York; and Bangor, Maine). Even worse, the original recipes for many of their signature dishes are now gone, so these last three are Ho Jo InNameOnly.

[[folder:Businesses — Retail]]
* Both butchers and fishmongers are rarely seen these days, at least in the United States, modern supermarkets having made both professions obsolete.
** In the American Southwest there has been a resurgence, usually now called carnicerias and pescaderias, due to the influx of hispanics from Central and South American countries.
* Souvenir stores just aren't what they used to be. People can now store all their memories from a trip on a digital camera or cell phone, so they don't need kitsch or souvenir clothing. It doesn't help that many souvenir stores have not updated their decor ''OR'' their inventory in decades, which makes them look old, cluttered, and uninviting.
* Local department stores. Particularly in the 1990s and 2000s with the long string of mergers that turned Macy's into the giant it is now [[note]]for instance, the purchase of May Department Stores in 2006 eliminated Famous-Barr, Filene's, Foley's, Hecht's, The Jones Store, Kaufmann's, L. S. Ayres, Marshall Field's, Meier & Frank, Robinsons-May, and Strawbridge's -- and almost all of ''those'' had at one point bought out or merged with at least one other chain[[/note]]. Figuratively dozens of local department store names are now under the Macy's banner, but with little change to the merchandise mix, they're Macy's InNameOnly in most markets. Dillard's and Belk have also saturated the South with countless buy-outs of other chains, and the Bon-Ton family takes care of the Midwest through Pennsylvania and New York with a line of interchangeable brands that were bought out through the years[[note]]The Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, and Younkers[[/note]], while other regional players such as Mervyns and Gottschalks (mostly found in California and the West) just went under entirely. It was also the case with Eaton's in Canada (which was sold to Sears), Simpsons, and the regional chain Woodward's (found in Western Canada only), both of which which were sold to the Hudson's Bay Company, the owners of Zellers and The Bay.
* Department stores as a whole have shifted their focus. It used to be that you could go into J.C. Penney, Sears, Montgomery Ward, or your local equivalent and buy clothing, hardware, electronics, appliances, home furnishings, and the like all under one roof — some even had candy counters and full-service restaurants. Nowadays, most department stores have shifted entirely to "soft" lines (clothing, bedding, etc.), and the once-omnipresent all-in-one department store is now mostly limited to the discount sector (UsefulNotes/{{Walmart}}, Target, etc.) or the long-struggling Sears, the only major department store left that still sells "hard lines" like tools, hardware, electronics, and appliances. This shift has also coincided with said department stores moving from massive downtown locations to often smaller locations in shopping malls. Both the relucatance to move out to suburbia and competition from Walmart were among the factors that ultimately killed Montgomery Ward in 2001.
* Five-and-dimes. Kresge began moving away from the concept as early as 1962 with a little thing called UsefulNotes/{{Kmart}}, in the same year that also brought Walmart, Target, and a host of similar discount department stores (see below). Kmart was so initially successful that the parent company finally abandoned its Kresge dime stores in 1987. The concept died in part due to many dime stores being ancient buildings located in downtowns that were rapidly decaying due to suburban development. Even though some malls built in the 60s and 70s had dime stores in them, they were often more modernized, scaled-down variations that didn't have the same merchandise mix as the Woolworth downtown. Also, the discount stores offered a wider variety than most dime stores did, and there was a little thing called inflation...\\
The concept does, however, have a SpiritualSuccessor in the form of dollar stores and not-quite-dollar stores such as Dollar General and Family Dollar, which focus on low-cost necessities (including food and clothes, which most dime stores did not sell) and have a fairly small store size that makes them viable in more settings than most other retailers, such as extremely small towns or cramped urban settings.
* The traditional discount department store is dead. The first wave in the late 1970s-early 1980s — mostly a result of market saturation and a declining economy — killed off four discount chains [[FollowTheLeader started by Kresge's rivals]]: Murphy's Mart (G.C. Murphy), Woolco (Woolworth), Grant City (W.T. Grant), and Britt's (J.J. Newberry), along with regional players like Tempo, E.J. Korvette, J.M. Fields, Arlan's, Topps/White Front, and Sky City. It was also at this time that UsefulNotes/{{Kmart}} had a brief rise to the top, even increasing their numbers by taking over many former Grant City, Britt's, Tempo, Topps, and Korvette locations. Kmart eventually lost its way thanks to [[ExecutiveMeddling rampant mismanagement]] in the 1990s, allowing UsefulNotes/{{Walmart}} (which at that point was still limited mostly to the South) and Target to rise to the top. The resulting rise then killed off players such as Ames[[note]]which itself had bought out several other smaller discounters, including King's, Murphy's Mart, Zayre, Hills, and Goldblatt's, and had already filed for bankruptcy in 1990[[/note]], Bradlees, Jamesway, Venture, and Caldor, many of which ended up giving their own buildings to fuel Walmart's kudzu-like expansion. Nowadays, nearly every Walmart is a "supercenter" with a grocery section (although that name is no longer used), Target has distanced itself from the race by moving more upscale (only to stumble in TheNewTens due to a poorly-received expansion into Canada by buying out Zellers, followed by a massive credit card breach), and Kmart has been confusedly staggering its way to oblivion since the 1990s. The only "real" discount stores of this sort anymore are Shopko (found mainly in the Upper Midwest and mountain states), Roses, and Magic Mart (the latter two both found mostly in Appalachia), and the only "supercenter" competition is similarly regional (Meijer in Michigan and surrounding states, and Fred Meyer {no relation} in the Pacific Northwest and mountain states).\\
In Canada, many department stores shared the same fate. Woolco lasted longer in Canada (staying until 1994, when it was acquired by Walmart) than in the U.S., where it ceased to exist in 1982. The Woolco stores that Walmart did not acquire were mostly either downtown stores or unionized stores. Kmart had stores across Canada until 1998, when they were sold to Zellers, which also took over some stores of the aforementioned Woodward's, as well as similar regional chains Miracle Mart and Towers (Bonimart in Quebec) in the eastern provinces. Zellers itself was sold to Target, which closed some stores and converted others in late 2012, which then themselves closed when Target left the Canadian Market in early 2015. Other discount chains with smaller stores, such as [=BiWay=] and Consumers Distributing, have also ceased to exist, although one such similar smaller chain, Giant Tiger, has continued to thrive, mostly in Ontario (including in Ottawa, where Giant Tiger is based) and Quebec.
* Speaking of Sears and Kmart, if those two retailers (who merged in 2005) aren't Deader than Disco yet, they've been heading that way. There was a time when Kmart was top dog in the discount sector, with stores in all 50 states and a wide variety of sister chains[[note]]Builders Square, Borders/Waldenbooks, [=OfficeMax=], Pace Warehouse, [=PayLess=] Drug, Sports Authority[[/note]], but a lack of a coherent brand image, slowness to adopt computer-based stocking, poor location choices, and failure to maintain their stores, all allowed Walmart to take the lead in the discount store wars. Kmart started closing stores in 1994 and 1995, shed all of its associated chains, then had another bout of closures after filing for bankruptcy in 2002. Sears was also plagued by a large number of rundown, unremodeled stores, getting crushed on all sides by competition (Sears's softline sales constantly lagged behind J.C. Penney, Kohl's, etc., while their bread-and-butter hardlines were slowly losing ground to the likes of Home Depot and Lowe's). They were also dragged down by their shopping mall development arm, Homart, which was sold off in TheNineties as shopping malls slowly fell out of fashion (see below). The merger of the two lagging brands in 2005 seemed to do little more than combine the two chains' troubles into one bigger ball of troubles, as both have only been hit with ever-larger numbers of store closings since the 2000s. Outside a handful of "Hometown" stores (scaled-down Sears stores which sell only the hardlines, most often in smaller-town markets where competition is scarce) and a few Kmart stores that briefly rebranded to a FlawedPrototype called "Sears Grand" which attempted to combine the remaining strengths of both chains (but quickly fizzled out due to the mid 2000s economic crisis), neither Kmart nor Sears has opened a ''new'' store since the very beginning of the 21st century.
* The concept of ordering from a catalog — including both the big catalogs sent out by Sears, J.C. Penney, Montgomery Ward, etc., and the "catalog showroom" stores like Service Merchandise and Best Products — got a one-two punch from the rise of specialty "big-box" stores and the advent of online shopping. There are still a few specialty food companies, like Harry and David's and Swiss Colony, that still do good business from catalog orders, possibly due to their nostalgia factor as a traditional holiday gift in many families. Zig-zagged in the UK: Argos is a huge chain famous for 'only' putting their products on display in catalogs (later on, online). The unique practice has somehow managed to make them lots and lots of money. But queueing to buy in Argos is seen as a grim and dull process, the only other big chain that employed this method (Index) was bought out by Argos in the early 2000s.
* Steve & Barry's, an off-price sports-themed clothing store that originally had select locations near college campuses, but was ''everywhere'' in the early-mid 2000s. They expanded rapidly throughout the U.S., often snatching up abandoned "big box" stores, or vacant anchor stores in shopping malls. Such expansion was part of what helped do it in. Most of their stores were in distressed shopping centers, and seemed to exist mainly to prevent the eyesore of a vacant storefront; no one wants to buy $7 T-shirts in a hastily converted former department store at the "[[Film/{{Mallrats}} dirt mall]]". (To be fair, they did have locations in even popular malls, starting with a massive store at Great Lakes Crossing Outlets in the UsefulNotes/{{Detroit}} suburb of Auburn Hills.) The lack of restraint in location selection, combined with some dodgy financial practices and failed attempts to turn the chain into a more general clothing store, brought on the chain's demise in 2009.
* The rise of large-scale large-selection franchise chain book stores such as Barnes & Noble, Borders, and Books-A-Million (as well as Chapters/Indigo in Canada and WH Smith in the UK) seemed to mark the end for not only small-business locally owned book stores, but also smaller, mall-based bookstores like B. Dalton and Waldenbooks (which, for the last several years of their lives, were respectively owned by Barnes & Noble and Borders). However, with the competition eliminated, the price of books generally rose and service declined. With the rise of book sales on the Internet (with price, selection, and convenience far greater than any physical store could have), said chain stores failed to capitalize on advantages (physical browsing, instant service, community, fairly good coffee), the outlook was grim for the big-box stores, particularly Borders, which went out of business in 2011. Barnes and Noble survived by closing most of their smaller locations in 2009-2010, and through a heavy shift to online sales and other media like music and video; currently, book sales make up a minority of their income.\\
Interestingly, this has also led to a rise in locally-owned used book stores, with several such stores (e.g., Half Price Books, 2nd & Charles[[note]]owned by Books-a-Million[[/note]], Vintage Stock) even developing into regional chains, with the latter two often taking over former Borders locations. Also contributing is the rise of the e-book reader, which takes up less space, has adjustable font-size and built-in back-lighting.
* Chain music stores. The concept had already become homogenized as dozens of local and regional chains such as Camelot Music, Record Town, Strawberries, The Wall, Coconuts, Disc Jockey, Wherehouse Music, etc. were all merged with f.y.e., while Sam Goody struggled under the ownership of Musicland (who also owned Suncoast Motion Picture Company and Media Play) and crumbled even further under the ownership of Best Buy. The last handful of Sam Goody stores were ultimately sold to f.y.e. as well, although one store in San Diego maintained the Sam Goody name until closing in October 2012. The concept is dead thanks to the rise of iTunes and an overall decrease in album sales and better album prices at online outlets or Walmart. The few holdouts are mostly regional (Newbury Comics being among the most famous) and don't rely solely on CD and vinyl sales. Before all of them, however, was National Record Mart; once the oldest music chain in the US, it went under in 2001 due to slumping album sales and massive debts owed to record labels.
** The two front runners in "big box" music stores (Tower Records and Media Play) both went under in 2006 thanks to the Internet's grip on the music industry. In fact, the first f.y.e. stores [[EarlyInstallmentWeirdness were megastores along the same scope]], but that business model was slowly abandoned.
* Video stores. Although they were reasonably quick to make the jump from VHS to DVD, the rise in popularity of Netflix dealt a major blow. Blockbuster closed its corporate-owned stores in 2012-2013 (the remaining ones, clustered in Texas and the Pacific Northwest, are franchisees StillWearingTheOldColors), Hollywood Video and Movie Gallery closed in 2010 (the two chains were merged for their last few years, and were probably a poor fit for each other, as Hollywood was usually only in urban areas, but Movie Gallery usually in rural areas). Only Family Video, which usually sticks to rural markets, seems to be holding its own. The only real chain specializing in video ''sales'' instead of rental, the aforementioned Suncoast Motion Picture Company, is almost entirely a goner for the same reason. It doesn't help the latter, either, that chain stores like Wal-Mart and Target, or other media stores (eg. f.y.e., Best Buy, Barnes and Noble) often sell videos at cheaper prices.\\
The death of the video store was lampshaded by the ''WesternAnimation/SouthPark'' episode "[[Recap/SouthParkS16E12ANightmareOnFaceTime A Nightmare on FaceTime]]", which in turn is a parody of ''Film/TheShining'', with a Blockbuster Video replacing the abandoned hotel. (The biggest irony is, when these store first became popular, many thought they would make movie theaters in general DeaderThanDisco; multiplexes are still going strong despite this prediction.)
** Local, independent video stores can still be found in college towns and big cities, benefiting from the gap time between theatrical and home video release and the absence of many movies from Netflix and Hulu, although it seems like their survival is mainly insured by offering rare and obscure fare and/or porn.
* Adult book/video stores: Many communities' discomfort towards owners of such a business, as well as the seedy nature associated with many of them, is now avoided by simply [[TheInternetIsForPorn going online]] to sell their wares. The fact that these places were considered havens for sleazy, male perverted types didn't help patrons who may have felt awkward being seen entering such stores. It's only a matter of time now before print pornography and hard copy porn movies are rendered obsolete. There are still places that specialize in adult toys and erotica paraphenalia, however. These tend to be more upscale and respectable in appearance. All the better to cater to a more varied and less sleazy clientele as well as a significant female demographic. Also, since the traditional adult book/video stores were located in run-down parts of cities, changing land values caused many to close; for example, in Washington, D.C., the eastern expansion of the central business district killed off the 14th Street porn district by the late eighties.
* [=RadioShack=] was ''the'' place for the GadgeteerGenius, the DIY hobbyist and ordinary people who wanted to buy the latest home electronics. They were the shop that would carry batteries and parts no one else had. Then the [[{{UsefulNotes/TRS80}} TRS-80]] took off in [[TheEighties early 80's]]. Things looked good until newer computers came out, the prices of the VCR and TV's fell, big box stores took over. The internet really took a huge bite out of the market for both PC parts and electronic components. They tried to shake off their image with a [[https://www.youtube.com/watch?v=5Xph-FV04jo new commercial]]. However they may file for bankruptcy as the market has moved on.
* In-store shopping, as a whole, is likely headed towards this for one reason: more people are now buying everything online. It is now easier to shop online than in store. Furthermore, given that many stores don't have as much selection anymore, why buy in stores when you can get the same products online, and without spending as much time in a society where everything moves fast? Not to mention that online prices tend to be considerably cheaper than in-store prices.

[[folder:Businesses — Shopping malls]]
Shopping malls, from about the early-mid 1990s through the beginning of TheNewTens, fell under this trope for many reasons:

* Development slowed to a crawl in the 1990s, with no ''new'' indoor malls being built in the United States between 2006 and 2014. "Dead malls", though they have been around in some capacity since TheEighties, have only become more and more common in the 21st century. The concept fell hard due to many factors: rampant overbuilding that saturated many retail markets; a declining economy that not only killed off boatloads of retailers and caused many more to scale back their locations, but also stifled many customers' disposable incomes; "white flight", particularly around the earlier generations of malls, thus leading to what Chris Rock called "the mall white people used to go to"; the cost of providing HVAC in enclosed malls; rising land values in some areas that made malls no longer the highest and best use of land; and again, the rising popularity of online shopping. It was also at this point that many department stores went out of business, while others began pruning more marginal locations to stay profitable, and the sheer size of a department store anchor often makes it hard to repurpose, especially if it's more than one story.\\
For most of the 90s and early 2000s, any new shopping centers were usually power centers (clusters of "big box" retail like The Home Depot, Bed Bath & Beyond, etc.) or lifestyle centers (built as a streetscape or outdoor mall, often featuring upscale stores and restaurants). For nearly every year of the 21st century, several more malls have been closed or torn down for redevelopment. Those that aren't have tried to stem the loss of retailers by adding nonconventional tenants such as college campuses, gyms, or libraries. Others will tear down a vacant anchor, or even an entire wing, for a "big box" store or "lifestyle"-themed wing. Some malls have weathered the storm and maintained close to full occupancy, but far more are showing signs of wear — even Mall of America, the biggest in the United States, lost one of its four department stores in 2012. And what isn't redeveloped is often times just abandoned, leaving an enormous eyesore that can sit vacant and deteriorating for years, annoying property owners (whose property values take a nosedive from it) and police (who have to deal with squatters, drug dealers, vandals, teenaged partiers, thieves in search of valuable scrap, and other ne'er-do-wells) alike.[[note]]The UrExample being Dixie Square Mall in the Chicago suburb of Harvey, which closed in 1978, and was dressed up with fake storefronts for a famous car-chase scene in ''Film/TheBluesBrothers''. It was abandoned after filming, and continued to rot until it was ''finally'' torn down in 2012.[[/note]]\\
However, the TheNewTens have hinted at a reversal of this trend, as new, enclosed shopping malls are finally being developed, and many mall developers seem to be on [[http://commercialconstructionblog.com/retail-construction-trends-shopping-center-construction-enters-renaissance-with-renovation-work/ massive renovation sprees]] that are bringing in plenty of new stores. Also, two new malls finally opened in the U.S. in 2014 (one in Sarasota, Florida, the other in The Bronx), and a struggling mall in suburban Washington, D.C. was gutted and rebuilt... as a new ''enclosed'' mall.
* Early malls were more community-oriented, usually with tenants such as drugstores and supermarkets, with maybe ''one'' department store at best. This style of "community" mall died out in the 70s, as malls became larger and more regional in scope, as opposed to being a smaller center serving a neighborhood — it's just not practical to buy groceries or toiletries at a huge mall that has over a hundred other stores. (Furthermore, grocery stores also became much larger around this point, making them less practical as mall anchors, while many of the neighborhoods in which smaller malls were built started becoming victims of white flight — or were otherwise just left to die when the newer, bigger malls opened.) The only exception to "no grocery stores in malls" is the aforementioned "lifestyle center" concept, which might include a trendy grocer like Whole Foods or Earth Fare. The more "community" style malls lasted a bit longer in smaller towns (about 10,000-20,000 people), but again, the general decline of the mall scene as a whole has helped to do almost all of them in. In these cases, the small-town malls were often owned by local developers who lacked the resources to renovate them, thus exacerbating the "small mall"'s death.
* Fountains, likely killed off because of high maintenance costs; also likely to prevent people from harming themselves by fishing coins out of them, causing havoc by dumping liquid soap into them, or using them as trash cans and throwing food wrappers and drink containers in them.
* Food courts. While some are still doing well, many malls have struggled to keep their food courts occupied even when the rest of the mall is holding its own. This may be due to a food court's limited business hours and the rise of "fast casual" and alcohol-oriented sit-down chains mentioned above. Some well-to-do malls have ripped out their food courts entirely for more retail space, most often yet another "big box" store. Also not helping was the 2014 bankruptcy filing of Sbarro, a pizza chain that's a staple of many mall food courts.
* Until the late 80s-early 90s, a lot of malls had ice skating rinks. Sometimes, the big open space pulled double duty as a food court surrounding an ice rink. These were likely retired due to high maintenance.
** One aversion: The ice rink at the Diamond Run Mall in Rutland, Vermont is arguably the healthiest part of the whole place, because it was built regulation-size and with full spectator seating. It's home ice for Castleton State College and most of the local high schools' hockey teams.
* Factory outlets, for a long time. The fad came in the 1980s and 1990s, with many small ones located off freeways. Most of them were hastily-built strips, often in markets not suitable for one[[note]]typically at otherwise-undeveloped exits, particularly in smaller towns[[/note]] and died swiftly. Others were poorly-located, cramped, enclosed centers that often lacked a big "anchor" store[[note]]primarily in the Southern states — metropolitan Houston, Texas had nearly a dozen indoor outlet malls that barely made it into the 1990s. One between Allen and [=McKinney=] was abandoned in 1988[[/note]]. The only exception was the Mills Corporation (originally known as Western Development; now part of Simon, the US' largest mall management company), which built enormous suburban outlet malls, starting with Potomac Mills in suburban Washington, DC in 1985. Mills malls stood out because they were anchored by large numbers of off-price and/or big-box stores such as Burlington Coat Factory, TJ Maxx, or Bed Bath & Beyond, or even "destination" stores such as Bass Pro Shops that draw from much larger trade areas; their tenant rosters included both outlet and "normal" mall stores; they also boasted entertainment options such as movie theaters and bowling alleys; and they often included trendy restaurants such as Rainforest Café. Almost all of the Mills properties are still rather successful; also successful is the Mills clone Great Lakes Crossing in the UsefulNotes/{{Detroit}} suburb of Auburn Hills.\\
However, many new outlet malls have been built in TheNewTens, particularly in more tourist-heavy or financially stable areas. Many of the newer ones are scaled-down variants of the Mills prototype, featuring full food courts and anchor stores as opposed to just being long strips or tiny, enclosed buildings. Many others set themselves apart by featuring outlet versions of upscale stores such as Nordstrom or Saks Fifth Avenue.
* Individual clothing chains can go through this. Fashion changes constantly, and clothing chains need to either keep up, or get left in the dust. The 90s and early 2000s killed off a lot of once massively-popular chains that failed to keep up with the times, such as County Seat, Merry-Go-Round, Gadzooks, Foxmoor, Jeans West, and Chess King, while formerly niche stores like Aéropostale, American Eagle, Hot Topic, Wet Seal, and Pac Sun took their place at the turn of the millennium… only for ''those'' to stumble in TheNewTens with the rise of Zumiez, Urban Outfitters, [=H&M=], Forever 21, and [=rue21=] (no relation). Other chains like Gap/Banana Republic (same ownership), American Eagle, and Abercrombie & Fitch have survived only by completely overhauling their merchandising mix, and even those have been hit with closures.

[[folder:Businesses — Other]]
* Boardwalk Amusement parks. You still do see a few of them around (Such as the Jersey Shore), but it can be a bit hard to believe that in the 1950s, that was what an amusement park was, and in fact, Disney wanted Disneyland to stand out from those. Nowadays, the DisneyThemeParks model is, along with Ride/SixFlags, ''exactly'' [[SeinfeldIsUnfunny what people think of when they hear the words, "Amusement Park."]] In a HilariousInHindsight moment, California Adventure Park is actually trying to be reminiscent of those because ''that'' is the "Nostalgic" model for the older generations who grew up with the Boardwalk Amusement park.\\
Most people in FlyoverCountry and CanadaEh think of Disneyland or Six Flags for amusement parks because that's what most amusement parks out there ''were''. Amusement parks on boardwalks and piers were only seen in Fiction (such as in ''WesternAnimation/RocketPower''), except for ''maybe'' a few people who lived by the great lakes.
** Completely averted in the UK, where many a seaside pier still has all kinds of amusements and entertainments.
* Subverted with the DriveInTheater. Hundreds of them died off in the 70s and 80s due to many reasons: rising land costs, urban sprawl, high maintenance costs, better quality at increasingly-large multiplexes, the almost-inherent necessity of closing in the winter. However, the concept caught a second wind in the 2000s, with several new ones opening and existing ones undergoing renovation. The reason behind this is hard to pinpoint, especially they started to revive during a time of high fuel prices. However, it might have something to do with multiplexes getting something of a bad reputation, being cramped, often having sticky floors, and being crowded full of annoying people. With the other possibility being cramped into a building surrounded by ringing phones, crying babies, and jerks who talk throughout the whole movie, the idea of being able to watch a movie in the privacy of your own front seat has a certain appeal.
* Single-screen movie theaters have almost entirely been replaced by multiplexes. In turn, the first batches of multiplexes (which usually had only two to four screens, tops) were killed by much larger multiplexes that feature smaller auditoriums with stadium-style seating, cupholders, IMAX, and usually have 10 to 30 screens. These days, single-screen movie theaters and first-generation multiplexes often show independent art-house films, special screenings of classic films from decades past, or second-run movies at a discount price.
** Theaters located in shopping malls are a subversion. Many malls gutted their theater spaces for more retail stores, food courts, or "big box" stores, likely due to the space being impossible to expand or upgrade to a "better" theater — not to mention the fact that many theaters hold screenings at times in which most malls are not open for business (e.g. midnight screenings). But as malls are losing more and more of their anchor stores, a quick and easy way to eliminate the vacant space is to knock it down for a huge multiplex. A lot of the time, said multiplex isn't directly connected to the mall, thus eliminating the schedule problems.
** Ironically enough, this has been a major discussion point about the fate of Multiplexes in TheNewTens. With the death of video rental chains, Video Streaming services saw major growth throughout the decade. Movie Studios toyed around the idea of releasing their movies straight to Streaming. ''Film/TowerHeist'' was the first attempt at this, but theater chains threatened to refuse to screen the film if the Studio went through with releasing it day one On-Demand. Creator/AdamSandler signed an exclusive contract with Netflix to release Happy Madison films straight to them. At the end of 2014, Sony ended up releasing ''Film/TheInterview'' in this format to great success after theater chains refused to show it after Sony was hacked and threatened. Though the movie didn't make quite enough to recoup its budget, it did create much discussion over whether video streaming will ultimately push Multiplexes out next.
* "Badge engineered" sub-brands of major automotive manufacturers -- Asüna, Geo (General Motors), Pontiac, Oldsmobile, Plymouth and Mercury are all gone due to things such as the global economic crisis. Once upon a time, the expectation was that new car buyers would start with a model from the "low-priced three" (Chevrolet, Ford, and Plymouth), move up to the midrange brands, (Mercury, Dodge) as their income went up, and end up with a luxury brand (Cadillac, Lincoln, Chrysler). This rarely ever happened. In fact, this belief in a "ladder" model of car buying that really didn't exist was what caused Ford to embark on the Edsel debacle in the late 50's. As time went on, many of the midrange brands became an albatross around their manufacturer's neck, largely kept alive to placate die-hard brand loyalists, and shut down one-by-one as those groups shrank to unimportance with age. It's no coincidence that most ended their runs with a stigma of being the kind of car only someone's grandparents would own.
** It's not quite that simple -- before WW2 a Pontiac was bigger and more powerful than a Chevy, a Buick more so than a Pontiac and so on. Going into the '50s, low-priced lines got bigger and flashier while the top end of the market went from coachbuilt custom limousines to mass-produced sedans that differed little from their cheaper cousins. In the '60s and '70s the market expanded into compacts, midsize and pony cars. Since each of the old brands had its own dealer network and every dealer wanted to be in every segment, the result was that each manufacturer had two (or three or four) car models that differed only in name and trim details in every size class. The nadir of badge engineering came in the eighties with the Cadillac Cimarron. Buyers quickly saw the Cimarron for what it was, which was a hastily rebadged version of the Chevrolet Cavalier economy car.
* 18+ nightclubs: usual shorthand for 18 to enter, 21 to drink. Once, they were located in the vicinity of many college campuses. These were often perceived as havens for fake I.D.s, underage drinking, and teenage drug dealers. They tended to shut down whenever there was the slightest incident due to the heavy paperwork and legal wrangling involving ABC licencing for such venues. Also, venues that are frequented by kids will drive away a more mature crowd which is likely to have more money to spend as well as being better behaved. Today, these are usually restricted to smaller, more conservative towns, where there is little outside urban influence regarding youth culture. Underage college kids who still want to party (and drink) in more metropolitan areas are now generally seeking out private parties, even in college towns.
* The rise of supermarkets and greater spread of refrigeration killed milk delivery in the U.S.

* For most of the ColdWar, the idea that revolutionary communism (specifically of the [[JosefStalin Stalinist]] variety) was a) a valid alternative to the Western capitalist system, and b) inevitable became very widespread among Western intellectuals. After TheGreatPoliticsMessUp, it's very much a niche opinion. While democratic Marxist parties have enjoyed considerable success in several countries (e.g. Brazil, South Africa, Nepal, Uruguay, Cyprus, Greece), the radical revolutionary brand is limited to a few far-left fringe parties, mostly in ex-communist countries and on college campuses. China is also communist InNameOnly at this point, having adopted a market economy that is better characterized as state capitalism rather than anything resembling communism.
** Long before the fall of the Iron Curtain, the Soviet invasions of both Hungary and Czechoslovakia also helped discredit the Soviet Union and communism for left-wing intellectuals in the West. While some leftists (notably Creator/GeorgeOrwell) had turned against the USSR after the exile of UsefulNotes/LeonTrotsky and especially after [[DealWithTheDevil the Molotov-Ribbentrop Pact]], the suppression of the Hungarian Revolution and the Prague Spring firmly laid to rest the idea that it was any kind of workers' state. Those who still believed in communism gravitated toward [[UsefulNotes/MaoZedong Maoism]] and the [[UsefulNotes/FidelCastro Cuban]] [[UsefulNotes/CheGuevara Revolution]], before discovering that they also had their own problems, while some of those who turned against communism as a whole became the first neoconservatives, taking Bolshevik ideas of a revolutionary vanguard and communism being "the end of history" and [[TheMoralSubstitute applying them to capitalism]].
* Communism's old arch-enemy, fascism. During the interwar period, especially after UsefulNotes/TheGreatDepression seemed to have discredited the capitalist system, a considerable number of intellectuals came to the conclusion that liberal democracy was a fundamentally flawed system that was doomed to collapse, and that fascism was the only thing that could save Western civilization from both the decadence and materialism of liberalism and from the tyranny of [[DirtyCommunists Bolshevism]]. After UsefulNotes/WorldWarII, though, it's tough to find anybody outside the most die-hard neo-Nazi fringe who will openly admit sympathy for fascism, and the mere existence of GodwinsLaw shows how hated fascism is in all corners of the political world (and even in many debates wholly separate from politics).
** Likewise, UsefulNotes/AdolfHitler is not only no longer popular in Germany, but today's Germans regard him as the worst thing that ever happened to their nation (not that non-Germans wouldn't agree with that). During [[TheNineties the 1990s]] both himself and the Third Reich [[GermansLoveDavidHasselhoff enjoyed great popularity in some Eastern European post-Communist countries]], as the man who fought Communism to the last breath. [[CyclicTrope After 2002, his popularity waned even there]]. Generally, the only people who ''don't'' hate Hitler are racist white nationalists like George Lincoln Rockwell or the Ku Klux Klan.
*** This is quite oddly subverted in the case of Russia and its neighbourhoods. Despite the fact that the Nazis killed over 20 million Russians in UsefuleNotes/WorldWarII, and wanted to turn Russia into a German colony with ethnic Russians either being killed or enslaved, in TheNineties some regions of the country had a disturbingly large number of Neo-Nazis. The same could be said about Ukraine and, to a much lesser degree, Belarus. The problem still exists in modern Ukraine, partially because of HistoricalHeroUpgrade that Ukrainian Insurgent Army and 14th Waffen Grenadier Division of the SS (1st Galician) got from Viktor Yushchenko.
* At least according to some, Globalization as we know it is either heading this way or already ''has'', due in no small part to continued economic turmoil, the rise of populist nationalism and persistence of regional conflicts along with many other factors. This is in contrast to earlier expectations (especially right after the end of the ColdWar) of an inevitable, inexorable drive towards a borderless "End of History." But while there is considerable debate over the specifics [[note]]Francis Fukuyama's now infamous "End of History" for example has been critiqued and counter-critiqued to death[[/note]], it's generally agreed that it's still a long way off.
** However, globalization's end may spell resurrection for some of the aforementioned radical ideologies; both communism and fascism may prove to be prematurely buried once global economic interconnection is no longer able to prevent wars and revolutions.
** Some believe it's a cyclical process, and globalization is way OlderThanTheyThink; its previous peak was originally known as "imperialism" in the just-before-WWI sense of word. In fact, there was a sentiment at the time that with the world as they knew it ever more interconnected, the notion of a [[WorldWarI massive war]] [[HarsherInHindsight was unthinkable]].
* For a long time in the United States, a politician's military record -- or lack of it -- could be a liability or an asset to his career, especially as far as UsefulNotes/TheVietnamWar was concerned. UsefulNotes/BillClinton was often called a "draft dodger" by political opponents, even though he avoided the draft by a perfectly legal and ''very'' common means used by students, while UsefulNotes/GeorgeWBush was frequently attacked for serving in the Texas Air National Guard. Nowadays, this is becoming less and less of an issue, and will likely become obsolete entirely, as the passage of time makes politicians running for office from that time period, veteran or otherwise, scarcer. President UsefulNotes/BarackObama was the first presidential candidate for whom service in Vietnam was not an issue at all, because he was too young to have served.
* The concept of austerity as a political economic strategy (first proposed by President UsefulNotes/RonaldReagan) may be abandoned soon; at Peter G. Peterson's annual Fiscal Summit in May of 2014, most of its supporters admitted the idea was a failure (with its ''biggest'' supporter, House Budget Committee Chairman Paul Ryan, not bothering to show up).
** Not in Europe, however. Just ask Angela Merkel.
* [[http://en.wikipedia.org/wiki/Fourth_International_Posadist Posadism]] was an offshoot of Trotskyist communism created by one J. Posadas (real name Homero Rómulo Cristalli Frasnelli), the head of the Latin American Bureau of the Fourth International who [[StartMyOwn started his own group]] in 1962. During the mid 20th century, the Posadists were among the dominant strains of communism in Latin America, playing a small but noteworthy role in the Cuban Revolution, and also had a following in Europe. One of Posadas' major beliefs (and the reason for his split from the Fourth International) was his controversial view on [[WorldWarIII nuclear war]] -- he believed that it would ultimately be a ''good'' thing for humanity, as it would destroy the capitalist West and the Stalinist USSR and open the door for a true world socialist revolution. The movement started to decline in the late '60s as it got involved in ufology (particularly an embrace of a BenevolentAlienInvasion) and assorted New Age ideas, with the death of J. Posadas in 1981 being the final nail in the coffin. While there are still Posadist parties in some Latin American countries, they are largely ineffectual, and Posadism is now remembered as little more than a footnote in the history of leftism.
** For what it's worth, it's been speculated that some of Creator/GeneRoddenberry's ideas about [[Franchise/StarTrek the United Federation of Planets]]' utopian society were influenced by Posadism.
* After UsefulNotes/WorldWarI, UsefulNotes/WoodrowWilson proposed the "Fourteen Points" as the basis for post-war peace, calling for (among other things) the breakup of the European empires into nation-states drawn along ethnic lines. In its time, the Fourteen Points were hailed as a triumph of support for the principle of self-determination, but it soon became very clear that ethnic boundaries in Europe were often extremely fuzzy. Today, the Fourteen Points are seen as well-intentioned but hopelessly naive, having thrown fuel on the fire of ethnic nationalism in Europe, created many mutually exclusive ethnic disputes, and set the stage for UsefulNotes/WorldWarII.

* In the late 19th and early 20th century, eugenics was viewed as a serious field of research. Nearly every Western nation (and even some non-Western countries) had a eugenics program designed for the "betterment of the national race" through keeping out undesirable immigrants and sterilizing criminals and the disabled. Nearly ''everybody'' was in favor of eugenics, whether conservative or liberal, religious or atheistic, even racist or not. Those who weren't were seen as soft-hearted, weak-minded sentimentalists who would destroy society by allowing morons, cretins, and imbeciles (all of which were actual medical classifications at the time) to run rampant and out-breed the more genetically fit.\\
Eugenics first began to seriously fall out of favor in the 1920s and '30s, when the work of various biologists and anthropologists revealed that environmental factors played a significant role in traits that were once thought strictly hereditary.[[note]]For example, the developmental problems related to iodine deficiency, often caused by a combination of low iodine levels in the soil and poverty-enforced locavorism. This was especially true in the Appalachian Mountains and in certain areas of southern Germany and Switzerland. It's perhaps not surprising that at a time when iodine was not known to be an essential nutrient, doctors and politicians blamed the high rates of mental retardation in these areas on genetic weakness and inbreeding. Sadly, Appalachia still has a largely undeserved reputation for incest because of these theories, long after they were discredited.[[/note]] However, what truly sent eugenics from an outdated biological theory to the collective OldShame of both biology and the Western world was the revelation of the horrors committed by UsefulNotes/NaziGermany and UsefulNotes/ImperialJapan in its name. Today, there remain very few proponents of eugenics, and many of them are associated with fringe politics. Merely suggesting that you support it is enough to bring up major accusations of UnfortunateImplications, and it's popular to tar historical figures that one doesn't like by bringing up any support for eugenics that they might have had. How far has it fallen? In 2004, [[http://en.wikipedia.org/wiki/James_L._Hart a eugenics proponent]] in Tennessee's 8th Congressional district won the Republican nomination for the House of Representatives. He got ''less than a quarter of the vote'', in an district that's normally a lock for Republicans. His support for eugenics singlehandedly destroyed his campaign.
* The various racial and cultural theories put forward by anthropologists and biologists which were often used to justify, among other things, eugenics programs and European colonialism. The work of Franz Boas, Margaret Mead, and other leading anthropologists in the early 20th century caused many scientists to [[ScienceMarchesOn call into question]] their assumption of the "[[MightyWhitey natural superiority]]" of European people and culture, and served to kick off the above-mentioned decline in the popularity of eugenics.
* Phrenology, the study of skull shapes in order to determine various intellectual traits. Not only has decades of neurological research discredited much of phrenology's underlying assumptions about which parts of the brain do what, but Franz Boas, in one of his more famous experiments (comparing the children of Southern and Eastern European immigrants to their parents), found that environmental factors played a significant role in determining how one's skull would come to be shaped as he or she grew up. Now, when characters are displayed as having an interest in phrenology, it's usually to show that they're racist, and often [[PoliticallyIncorrectVillain amoral at best]] (see: Calvin Candie in ''Film/DjangoUnchained'', Professor [=MacDougal=] in ''VideoGame/RedDeadRedemption'').
* AncientAstronauts. Popularized by Erich von Däniken's ''Chariots Of The Gods'' in 1968, the majority of scholars never really took it seriously, while religious leaders thought it to be blasphemous, but it caught on with the general public and with various ScienceFiction and comic book writers. Today, the theory still has its exponents, but as ScienceMarchesOn, there are now more rationales emerging as to how many ancient cultures built their megalithic structures. Furthermore, there are the UnfortunateImplications in how it suggests that [[HumansAreMorons primitive ancient peoples were simply not smart enough]] to create these engineering feats that still mystify us today, especially the fact that von Däniken's work focused on Asia, Africa, and the Americas (after all, no one questions who built Stonehenge or the great castles of Europe). The records left by these lost civilizations are open to interpretation. Also, too many unreliable translations of existing ancient records heavily suggest that the ancient aliens themselves had European features.
** They also lost the first and foremost sponsor of the theory, [[DirtyCommunists Eastern Bloc governments]], who sought to drive people away from established religions (Christian, Jewish and Islamic).
* Once, entire school years were dedicated to learning logarithm tables by heart, as they were extremely practical, because they solved additions in a very easy manner and could turn multiplications into additions. Nowadays there are calculators on the market which do what logarithm tables allow you to do, but are much faster. This rendered the study of logarithm tables obsolete and made sure that schools focused on more calculator-driven things such as statistics.

* Nowadays, any cellphone that isn't a smartphone is seen as something you only buy if you're too poor or cheap to get anything else. Flip phones are now viewed as the domain of criminals who need something they can throw away easily, and if you really want to get some AnyoneRememberPogs jokes going, whip out one of the original brick-sized phones from TheEighties.
** Non-smart cellphones are still used for legitimate purposes, but mainly as assigned/work-related phones or for older people who don't use or are not familiar with cellphones enough to need a smartphone. If you have an old cellphone somewhere, it's probably only useful as a backup alarm clock. That said, one benefit of the late-era dumbphones has given them a small additional lease on life: long battery life, even with use.
* The personal digital assistant (PDA). From the stylish Sony CLIÉ to the Apple Newton (the iPhone's granddaddy), they were the cool toys to have in the 90s, until smart phones and tablets swallowed them whole[[note]] Although an iPod Touch or a Wifi tablet could arguably just be considered very advanced [=PDAs=][[/note]]. Palm went from being the pioneer of [=PDAs=] to a footnote in tech history. Research in Motion (RIM) survived by moving into smartphones with the [=BlackBerry=], but this trope eventually caught up with them there, as noted below...
* When RIM launched the [=BlackBerry=] in 2003, it triggered a productivity revolution by allowing people to easily access their email from anywhere, the next logical step from the [=PDAs=] that were popular in the '90s. Every office worker and business professional had a [=BlackBerry=], many of them paid for by the company, and some came to nickname their phones "[=CrackBerries=]". However, starting around 2009 the [=BlackBerry=] was caught off-guard by the competition, most notably the iPhone and the various phones running the Android operating system. The [=BlackBerry=] had grown long in the tooth, and when RIM attempted to catch up, it was with a new touch-screen smartphone aimed at competing in the consumer market, alienating its core business users while providing nothing that mainstream consumers couldn't get from an iPhone or an Android phone. RIM has since returned to profitability, with the Classic model helping to WinBackTheCrowd, but it's fallen far from the GloryDays when it dominated the smartphone market, viewed as a symbol of a tech company failing to keep up with the times.
* Universal Serial Bus (USB) and Serial ATA (SATA) killed off [[{{understatement}} a lot]] of connectors. [[http://en.wikipedia.org/wiki/PC_Card PCMCIA]], [[http://en.wikipedia.org/wiki/SCSI SCSI]], most of the "[[http://en.wikipedia.org/wiki/Serial_port serial]]" and "[[http://en.wikipedia.org/wiki/Parallel_port parallel]]" connectors. Before TheNewTens it was common for printers, cameras and other devices to have special connectors so they could be hooked into a computer. Most external devices now use USB[[note]]More advanced connectors like Firewire and Thunderbolt are still a niche, mostly used by Apple.[[/note]] and internal disk drives use SATA. Older devices are still used by governments and industry. Some legacy connectors are provided for the DIY computer market[[note]] serial and parallel ports are easy ways to get homebuilt devices to talk to an exteral circuit board according to TheOtherWiki.[[/note]]. Like the 80's cell phone, an old printer cable or laptop with PCMICA is good for an AnyoneRememberPogs joke.
* [[http://en.wikipedia.org/wiki/Amiga Amiga]] and [[http://en.wikipedia.org/wiki/Commodore_64 Commdore]] were fixtures of TheEighties and TheNineties. The first two seasons of ''Series/BabylonFive'' was made with the Video Toaster software, while Creator/DickVanDyke was an avid Amiga user. What went wrong? Like with Blackberry and Palm the market shifted, clones dominated, management made a lot of poor decisions and they just never caught on in the US. Ahead of its time it could have ushered in graphics and sound that had to wait until [[TheNineties the mid Nineties]].
* Ordinary roller skates are on their way out, usually only seen in amusement facilities designated for that purpose; everywhere else, they're being quickly replaced by rollerblades.
* Tablets have killed off netbook computers, and are increasingly taking out a bite of the laptop market.
* Pagers have been effectively outmoded by the rise of mobile e-mail and text messaging with cell phones (though hospitals still use them, as they operate on frequencies that do not interfere with medical equipment where cell phones would). During their use, pagers were nothing more than a portable one way caller ID that lets the user know someone wants to contact them. The user would then have to find a phone to call the number back.
* Advancements in electronics technology have made older versions of television sets obsolete. For decades, the typical TV were CRT (cathode ray tube), which made the TV extremely heavy to carry and move around since most of the bulk was from the giant tube that made up the screen. By the mid 2000s, flat screen LCD based television sets quickly became popular due to having better picture quality, easy to move around due to their lighter weight, and quickly became cheap to purchase. CRT based television sets are still in use, but they are mostly used in schools and offices for simplicity's sake and saving money by not upgrading. However, CRTs are still used in certain pieces of industrial equipment, most commonly oscilloscopes.
* Telephones used in homes today mostly consist of multiple phones being connected to a phone base and being wireless. Corded telephones, which are still in use in the workplace, are gone and is mostly inconvenient due to the cord. Before the corded phone came along, telephones were on a rotary dial and hook, which made dialing numbers quite slow compared to the more faster button pressing phones that are present today.
* Typewriters were the most common way to type up documents for decades until the invention of the computer and printer. Typewriters left very little room for error; every key pressed would imprint its symbol onto the paper and could not be undone. Users of the typewriter also had to manually insert a new piece of paper to continue typing when it was time to type the next page and ink ribbons had to be replaced once they ran out of ink (however, correcting typewriters were developed in the 1960s, and more advanced models could preview text on dot-matrix displays and even had spellcheck functions). Typewriters fell out of use by the 1990s and no one uses them anymore unless it's for a collection or if they are working in a courthouse where everything that is said during a trial must be typed for the record. Computers allow people to easily correct mistakes, save their documents for later editing, and the printer can print up documents more effectively and quickly than a typewriter. Typewriters can still be found in many offices, if only taking up some space on a shelf or a spare desk, because they were acquired in the '80s or '90s and [[MadeOfIron are still working just fine.]] They can be occasionally useful for filling out pre-printed forms and such.
** Some jurisdictions ask for pre-printed and over-typed forms for purposes such as car registration, since they are much harder to forge than computer forms. Cue [[TheEighties 1980s]] typewriters [[SchizoTech still used alongside most up to date computers]].
*** And now with the NSA scandal, some countries are adopting them back in some areas of their government, since a typed document is much harder to be tracked online.
* Payphones are extinct thanks to cell phones becoming extremely cheap to buy. In the past, payphones was the only way to call someone when you were not near a phone and you had to insert coins (usually quarters) to not only use the phone, but you also had to keep paying if you were planning to be on the phone for an extended period of time. Payphones were very prone to breaking down or being vandalized (and often were used as "office phones" for drug dealers) and when cell phones became very common, most cities found it too expensive and a waste of money to keep payphones in working order. Very few payphones exist in a few cities, but it's very likely that any payphone you run into today is broken or disconnected.
** If you do find payphones, they're usually in malls near the doors.
** Or in places where people without cellphones (or cellphones that can be used in that country) gather, like airports and some tourist cities.
* Another related to phones, between cell phones, the internet and online phone directories, the idea of calling for assistance (either zero for the operator or a number such as 411) has completely disappeared.
* [=CDs=] are quickly becoming outclassed by [=DVDs=] and Blu-Ray discs due to the latter having better storage capacities and writing speed. Even then, burning a disc is becoming a lot rarer now that small USB drives are cheaper, have a larger capacity, can be rewritten on the fly, and most devices that use [=CDs=] or [=DVDs=] (like DVD players and car stereos) can now be bought with USB ports. Even [=DVDs=] are starting to become subject to this. The popularity of downloads and streaming is sending optical discs the way of the 5.25-inch floppy. A lot of newer computers are shipping without optical drives in recognition of this trend.
* VHS tapes (and by proxy, the VCR) are no longer in production due to [=DVDs=] being cheaper to produce, having bigger storage capacities, having better video quality, and also being less prone to breaking down.
** The one advantage the VCR had over [=DVDs=], the ability to record programs from the TV quickly and easily, has been removed with the proliferation of [=DVRs=], which have their own benefit of being able to record two programs at while watching a (prerecorded) third.
* Portable music players have gone through several iterations over the last few decades with each new iteration making the previous one obsolete. Cassette players (also known as a "Walkman") were highly popular in the 1980s and early 1990s until the CD player overtook it due to the CD format having better music quality and being less prone to breaking. MP3 players by the 2000s quickly outclassed CD players by allowing people to hold as many songs as the player could allow, eliminated the need to swap out a CD to change songs, and were much smaller than a CD player, which made it easier to carry around. MP3 players are slowly being phased out in favor of cell phones that can also play music and have more features, just as [=PDAs=] were largely phased out in favor of smartphones.
* SOX (Sodium Oxide) streetlighting like the [[http://farm7.staticflickr.com/6217/7003169451_a155892822_z.jpg Thorn Beta 5]] is now out of favour, as are concrete columns, in favour of newer, more environmentally friendly SON (Sodium vapor) lighting like the [[http://www.midlandcountiesstreetlighting.co.uk/PhilipsIridiumDeepbowlHucknall02jun06.jpg Philips Iridium]]. Only a few specific locations [[WereStillRelevantDammit cling to old SON installs]] (e.g. Worsley, near Manchester).
* Several dedicated e-book readers have been killed off in favor of general-purpose tablets.
* Buttons at major crosswalk intersections used to be able to call up a red light for cars a lot sooner so you can have the right of way to cross the street. Thanks to improvements in the timing of the traffic signals and cities not spending money to maintain the crosswalk buttons, many of them have become useless, but some people still press them because they still think that they work.
* For decades, people that went to work used a machine to "punch in" by putting their time card in the machine and pulling a lever, causing the machine to punch a hole (and then later a date and timestamp) in the time card with the indicated time next to it. Leaving work would also be called "punching out". Nowadays, many time cards are either written by hand or done electronically with a swipe card (or a fingerprint sensor is used instead), though many people still use "punching in/out" to express they are heading into/out of work.
* Video inputs used for televisions were always composite based (yellow/red/white plugs) for a long time, but thanks to improvements in picture quality found on a typical TV, composite and even S-video are being phased out for component video and HDMI since they offer vastly superior image quality compared to the former.
* The methods used to connect to the internet has vastly changed and improved since the 1990s. Dial up was the most common way to connect to the internet when browsing the internet became more accessible to the public. However, dial up required the user to connect their computer to a phone line and the connection was extremely slow, averaging around 56 kbps. You also had to hope that no one at home tried to use the phone while you were online because if they did, you would lose connection to the internet, unless you were one of the lucky ones who had a second phone line just for the modem. DSL came along years later and it was significantly faster than dial up with speeds averaging at 700+ kpbs. DSL still required a phone line for connection, but users could connect to the internet and have the phone be used at the same time. Cable topped DSL in connection stability and speeds that reached well over 5 mbps. Internet speeds have only increased since then, with some areas giving users over ''200'' mbps for download speed.
** Despite advances in internet technology, many developed areas around the world (including the United States) still use cheap and out of date methods of internet connection; namely dial up or DSL. This is due to [=ISPs=] not offering faster internet speeds in small towns since the companies don't want to waste money building an infrastructure in an area that won't generate much revenue back in return.
* "Big Screen [=TVs=]" were once the go-to equipment for cinephiles and their home theaters. The creation of Flat HD-[=TVs=] and even household HD Projectors have completely killed the Big Screen market dead.
** Related to this, the ubiquity of widescreen television as the standard has all but killed the 4:3 aspect ratio in movies, to the point that using it in a movie today is now considered to make the movie more claustrophobic. That's right, the old standard has now turned into its own trope.
* Dedicated stereo systems are heading this way, thanks to the shift to digital music formats mentioned elsewhere on this page. Many people under 30 don't even have them. People who want high quality sound generally plug in good headphones or speakers into their computers and mobile devices. Vinyl fans still swear by stereo systems, but it's also possible to plug turntables into a computer using special USB turntables or the audio in jack. Home theater systems are still popular, but even those are being challenged with more compact "sound bars".
* Despite the fact that António Egas Moniz, the physician who first developed a way to administer a practical leucotomy (better known as a lobotomy) shared the Nobel Prize for Physiology or Medicine of 1949 for the procedure, few doctors would ever consider doing the now-controversial surgical procedure now. Study since the time it was popular has proven that the procedure, which was originally believed to sedate the mentally ill through surgery, can have unpredictable and rarely beneficial effects on the patient. (It has often been called "surgically induced childhood" and at times, "mutilation"). At any case, few doctors have been willing to consider it as an option since around 1970, and the practice is actually illegal in Russia, Germany, and Japan. There have even been several petitions to the Nobel Foundation to posthumously rescind Moniz's Noble Prize, but as late as the 21st Century, [[http://www.nobelprize.org/nobel_prizes/medicine/laureates/1949/moniz-article.html they have defended the decision.]], saying that it was [[FairForItsDay the only effective treatment available then]].
* The 8-track tape was the most common portable music format in TheSixties and the first half of TheSeventies, especially in cars, yet the tapes suffered from sound quality and mechanical problems. It was impossible to rewind or fast-forward, with the ability only to switch between the four "programs". Even worse, record companies would tinker with the running order to try to make their albums fit evenly into the programs. Once cassette playback functionality improved by the middle of the decade, including Dolby noise reduction, consumers moved from 8-track to cassettes, which were cheaper, smaller, more durable and had better sound quality as well as the ability to rewind and fast forward. They also had the same running order as the LP. They disappeared from store shelves by the early '80s, but record clubs kept the format on life support until the late '80s. The 8-track became the music format equivalent of the TropeNamer and [[AnyoneRememberPogs the butt of many jokes]]. Anyone admitting to owning them was portrayed as [[DiscoDan hopelessly out of touch]].
* In the eighties and early nineties, it was a truth universally acknowledged that [=WordPerfect=] would be the dominant player in word-processing software forever. Then, however, Novell bought Word Perfect and seemed interested more in shoehorning [=WordPerfect=] into Novell's networking strategy than in its customers' needs. Additionally, and even worse, [=WordPerfect=]'s main selling points throughout its service life were its key combination based control system, its printer drivers, and its font libraries; the onset of Microsoft Windows effectively killed all three at once. New releases of [=WordPerfect=] were [[ScheduleSlip late]] and [[ObviousBeta buggy]], allowing Microsoft to take over the market.
* Similarly, Lotus 1-2-3 was the dominant spreadsheet program in the '80s and early '90s. It was one of the litmus tests for IBMPersonalComputer compatibility, but faltered due to Lotus' slowness in developing a version for Microsoft Windows. This allowed Microsoft Excel to take over and Lotus never recovered.
* Dedicated sound cards like the Sound Blaster have been mostly replaced by sound chips built into the motherboard.
* For a brief period in the late 2000s at the height of the gas crisis, interest in biofuels as an alternative energy source surged. The appeal to environmentalists was obvious on the surface -- biofuels are made from plant oils rather than petroleum, and as such, they're renewable, generate less pollution, and has a lower carbon footprint. The idea of "growing your own gas" also held emotional appeal for advocates of energy independence. The problem? Many of the plants that produce these oils, such as sugar cane and oil palms, are grown on very large farms that require the destruction of native habitats to produce. Palm oil producers thus ''increase'' global warming by releasing carbon trapped in the trees they cut down, and endanger charismatic species such as orangutans. As such, you'll find little support for biofuels anymore.
** The American variation of this revolved around corn ethanol, which could theoretically be made from the US' massive corn crop. In addition to the above, the idea also held support from many Midwestern politicians and agribusiness concerns, who were understandably eager to see a new energy industry brought to their states. Corn ethanol became a common additive for regular gasoline to reduce emissions, and General Motors made a number of "[=FlexFuel=]" models that could run it. Unfortunately, corn-based biofuels had even bigger problems than palm oil as an alternative energy source, in that the energy return on investment was so poor that in some cases it would generate ''less'' pollution to just use gasoline. Nowadays, corn ethanol is seen a prime example of [[AllNaturalSnakeOil greenwashed pork-barrel politics]].
* The idea of paying for operating system upgrades is dead. Apple announced that the latest versions of [[UsefulNotes/AppleMacintosh Mac OS X]] would be free starting with Mavericks, and Microsoft made [[UsefulNotes/MicrosoftWindows Windows 8.1]] a free upgrade from Windows 8, a policy they've carried over to Windows 10. They even announced that it would be a free upgrade from Windows 7. This followed years of decreasing prices for upgrades, around $29 down from around $100 for OS upgrades in the '90s. And that's not counting mobile upgrades, which have always been free.
* Answering machines, while quite handy at the time they were used, were quite cumbersome to place since it had to be connected to a phone or another phone line and sometimes desk space wasn't available. Nowadays, every land line phone has an answering machine built in with the phone.


[[folder: Food and Drink]]
* Ecto Cooler: A Hi-C juice drink packaged to tie in with ''WesternAnimation/TheRealGhostbusters'' cartoon show. It debuted in 1987 and although the show was cancelled in 1991, Ecto Cooler continued to be marketed (with a picture of Slimer on the packaging) until 1997. Contrary to belief, that wasn't the true end of Ecto Cooler. It was still marketed as such but without the Slimer[=/=]''Film/{{Ghostbusters}}'' images. In 2001, the formula was repackaged and renamed Shoutin' Orange Tangreen, and finally renamed Crazy Citrus Cooler. The formula was completely discontinued in 2007.
* Snapple Sodas: During the late [[TheEighties 1980s]], Snapple marketed a large variety of gourmet sodas. Some flavors included French Cherry, Clear root beer and Clear Cream Soda (in keeping with their stand on unneccesary artificial colorings), Passion Supreme (Passion Fruit flavor), Kiwi Peach, and Jamacian Ginger beer. The entire soda line dissapeared by 1991. There have been numerous letter writing campaigns in an attempt to convince the company to bring them back. Unfortunately, according to the company, the formulas for most of these sodas was lost or stolen.
* "Clear" pop was a brief trend in the early 90s, most famously with Crystal Pepsi. Although it initially sold well, it imploded quickly when people realized it wasn't the same as regular Pepsi.
** Since then, every line extension from Coke or Pepsi has been touted as "limited time only", so it can be withdrawn quietly if it doesn't sell.
* Wine Coolers: These were popular before increased wine taxation caused them to no longer be cheap to produce and market. Thus, true wine coolers were quietly replaced by flavored malt beverages as represented chiefly by Bartles & James. Although, for years, people would continue to call them wine coolers despite the obvious difference in flavor.
** Another reason that wine coolers and alcopop beverages have declined in popularity is because critics have accused them of being marketed towards teenagers. This has caused some states to enact laws restricting how these drinks can be advertised and also where they can be sold.
* The [=McDLT=]: {{McDonalds}}' mid to late [[TheEighties 80s]] answer to the Burger King Whopper. The gimmick is that the burger was packaged for the customer in a dual compartment package. As the ad went: "The hot stays hot and the cold stays cold". This way, the burger didn't get cold too quickly due to the lettuce and tomato topping. Additionally, the lettuce/tomato/optional mayo topping would be kept from becoming soggy and losing its crispness too quickly due to the transfer of heat and steam from the burger. As a result, the burger could be assembled fresh (the two sides put together) at the precise time you were ready to eat it. The insulated styrofoam dual compartment packaging was costly and environmentally unfriendly, this being a time when fast food restaurants were moving away from polystyrene packaging. This led to the [=McDLT's=] demise in 1990-91. Hoever, it was later {{Re Tool}}ed into the Big 'n Tasty, which was retired in 2011.
* Zima was a clear alcopop beverage that popped up in the 1990s during the "clear craze" where beverage manufacturers started selling clear drinks (such as Crystal Pepsi and Tab Clear). Zima was marketed heavily by its manufacturer, Coors Brewing Company, as a manly alternative to wine coolers for guys who didn't like beer. For a while the drink became very popular, but to Coors' horror the most of its drinkers were women in their 20s. Coors then attempted to sell Zima to the male demographic by releasing a bourbon-flavored variant, but was unsuccessful. After a while Zima began to gain a reputation as a "girly man" drink and became the butt of jokes by stand-up comedians. The drink's popularity plummeted after its first year, but it managed to linger for another decade before Coors quietly decided to discontinue domestic sales of the drink. These days the only place you can still buy Zima is Japan. To this day men ''still'' make jokes to each other about Zima being a drink for wimps.
** In a similar, but oddly regional example: Buckler beer in the Netherlands. Originally introduced mid 1988 as a low alcohol alternative to normal beer it did quite well at first. Then comedian Youp van 't Hek completely destroyed the brand in his New Year's Eve show in 1989 saying it was "the kind of drink the Prime Ministers wife (a devout Christian) would serve" as well as describing the people who bought it as "middle-aged cocks desperate to show off their cars". Sales plummeted almost immediately and though Heineken tried to save the brand by switching to an alcohol free formula it was taken of the market in 1993.
* Tab soda is often touted as the first diet soda (even though competitor Diet Rite precedes it by five years). It was created in 1963 and has come under fire despite its honest packaging. Originally, it contained saccharin which had been later reported to be carcinogenic, a revelation that has been recently overturned. Despite the fact that Tab is still produced, Diet Coke and Diet Pepsi have both eclipsed Tab sales. It is easy to miss in the soft drink aisles, if the store even bothers to stock it.
* Bum wines (also known as low cost fortified wines). At least among anyone other than actual bums. They were once a staple among underage drinkers who would often pay bums to buy it for them. These wines were noted more for the quick buzz than the taste which was usually abysmal. Popular brands include Thunderbird, Night Train Express, Cisco, and MD 20/20, and Wild Irish Rose. Many convienence stores no longer carry them in order to discourage loitering by winos.
** At the very least Night Train was immortalised in a Guns N' Roses song.
* Celeste brand frozen pizza: One of the top selling brands of frozen pizza during TheSeventies and TheEighties. They also introduced the first successful microwave pizza. Today, their distribution is largely limited to regional markets. And now, only the microwaveable "Pizza for One" is still produced. The place they are most likely to be found is in dollar stores with a frozen food section.
* Hard apple cider, at least in the US. Lager beer being preferred by much of the immigrating population and the Prohibition movement of the 1910s seems to have killed interest in brewing this fermented apple drink for the longest, and only 100 years later in TheNewTens does the drink seem to be recovering in the US thanks to the efforts of cider-makers like Angry Orchard and Woodchuck; in the UK, it's still largely viewed as the domain of underage drinkers and winos, as the niche that most cheap ciders (which is the lion's share of the ciders on the market) occupy is akin to that of malt liquor and bum wine in the US and Canada.
* Red Pistachio nuts: Pistachios are naturally beige in color, the color that you always find them today. Red pistachios originated due to the fact that the nuts were formerly harvested in the Middle East and dying them red (sometimes green) was a convienent way to cover up stains on nuts due to harvesting by hand. The dye did not affect their flavor. Today, a majority of pistachio nuts are harvested on the U.S. West coast and are harvested by machine, so the dying is no longer needed. Red pistachios haven't been much seen since TheEighties

* Punk as a culture has suffered so much from SeinfeldIsUnfunny in the past decades that most people don't even consider it a thing anymore. The few people who do avert this trope run under the slogan "Punk's not dead" for this very reason. The spin-off cultures are still well-embraced, however.
* The fear of [[WorldWarIII a nuclear holocaust]] seems much more laughable now than it did during the ColdWar, at least in the Western world. (It's a different story if you live in India or Pakistan...)
* The idea of "free love", at least as it was conceptualized by TheSixties [[NewAgeRetroHippie counterculture]], was discredited in TheEighties by [[ThePlague HIV]] and the rise of [[MoralGuardians the New Right]] as a potent political force. (Not that pre-Sixties puritanism has ever truly returned.) %% But not for lack of trying!
* House parties, for the most part, replaced the backyard barbecues that were popular during the 50's and early-60's. While backyard barbecues still exist, they are generally reserved for occasions like Memorial Day and Fourth Of July (at least among the Under-65 crowd).
** The decline in social acceptance for smoking has led to more homeowners/leasors/leasees banning smoking in their homes, even those who smoke. It hasn't reduced the people who smoke 'only when drinking' by much, so there will always be a backyard/patio contingent to consider when throwing a party. Considering how many will go out for the ashtrays and stay for the conversation, it's likely half of the guests will migrate there at some point, so laying out any food and stationing any kegs there (where it's easier to clean up) is a practical accommodation, making a hybrid of barbeque/house parties.
* 1-900 numbers. Launched in TheEighties, they hit their peak in the early 1990s and allowed for a variety of services -- [[GuideDangIt video game hints]], pro-wrestling news, stock tips, [[PhonyPsychic psychic readings]], stories for kids, chats with Santa during the Christmas season, phone sex (which is still commonly associated with 900 numbers despite the industry having discontinued their use sometime around the mid-Nineties) etc. -- all for a small fee per minute. (The B-plot in ''WesternAnimation/TheSimpsons'' episode "Brother from the Same Planet" has Lisa get addicted to a teen idol's hotline, and Michelle got in trouble for calling a joke-of-the-day line in a ''Full House'' episode.) The rise of the World Wide Web caused these numbers to go obsolete in terms of cost and quality; a monthly Internet bill is much cheaper than a 15-30 minute 1-900 call session. If you're lost in a game, why risk talking to a stranger who may be rude and steer you in the wrong direction at your literal expense when you can go to Website/GameFAQs and get a detailed map for free? Another reason is the increasing popularity of cellular telephones and VOIP services, which often refuse to connect callers to 1-900 numbers.
* Surprisingly enough, '''{{Anime}} in Japan''' suffered through this for a bit. In the mid-to-late 1980s, bigger and bigger budget movies were made, including ''Manga/{{Akira}}''. When ''AKIRA'' came out, it did ''horribly'' and failed to break even. Many studios shut down as the big budget films didn't do so hot. Creator/StudioGhibli was one of the few to survive and release a big budget movie during the period (''Anime/KikisDeliveryService''). It wasn't till 1995 and the release of ''Anime/NeonGenesisEvangelion'' that the industry was revived. Combined with the growing international interest, ironically sparked by ''AKIRA'' no less (whereas it didn't do so well in Japan, [[GermansLoveDavidHasselhoff international crowds loved it]]), the industry made itself a driving cultural force once again. Unfortunately, overexposure and the unique TV situation in Japan ended up shuttling most shows into the red eye slots with half the episodes (despite what the descriptions for OtakuOClock and TwelveEpisodeAnime say, neither is a ''good thing''), and while still somewhat popular, [[PanderingToTheBase most products are made for an increasingly isolated and self-referential fanbase]]. This is offset, however, by the increasing presence of online streaming (of both the legal and illegal variety) in the anime industry such as Crunchyroll, as consumers rely less on TV schedules and more on the Internet. Which in turn goes hand in hand with (at least in Japan) the gradual shift to digitization and the continued decline of hard-copy DVD sales.
* Anime in the U.S. High speed Internet connections and the decline of video/music stores wiped out much of the market for first run VHS/DVD anime (the industry's main moneymaker at the time), driving several major players out of business. TV slots have dried up as well, as original programming can pull the same ratings and merch sales without having to pay huge money for the rights ''and'' localization, and digital distribution really hasn't proven itself to be capable of picking up the slack. Similarly, the manga market in the US has been hit hard by the decline of bookstores, with market leader Tokyopop now out of business. It got so bad that Funimation is even pulling back on distributing '''Dragon Ball Z''' Blu-rays.
** Though this can also be attributed to torrenting/piracy. Thanks to high speed internet connections, viewers were able to download episodes being fansubbed right after they appeared in Japan, and many shows and movies can be downloaded through torrents very quickly. Because viewers have already seen these properties, and may even still have them saved, there is no incentive to buy the DVD/Blu-Ray unless they have exceptional special features. With the dub versus sub debate still ongoing, some justify their position by not supporting dubs for having "bad" voice acting and ruining the original integrity of the anime.
* Prank phone calls were once a popular source of amusement for adolescent boys, but the advent of caller ID in the mid-1990s made prank calls almost impossible to get away with (and they're now viewed as being on the same moral level as harassment and stalking). These days many kids don't even know what a prank call is. When Comedy Central attempted to revive the fad with their adult-themed puppet show ''CrankYankers'' some years back, the MoralGuardians pounced. However, prank calls to retailers like Walmart are still modestly popular on Website/YouTube.
** Some smartphone apps allow people to prank call while displaying a fake or blocked number on the receiving end. This doesn't mean that there's absolutely no way to trace it back, though. There has also been a rise in ID spoofing used by scammers i.e. people calling and threatening to have a person arrested for failure to pay back taxes [[WhatAnIdiot in the form of a pre-paid debit card]].
* When jet engines made air travel faster, the "jet age" and the "[[http://en.wikipedia.org/wiki/Jet_set jet set]]" entered into the vocabulary. Jet travel made trips that took days into flights of a few hours. The "jet set" were rich people who flew between various exotic cities by jet aircraft. Over time the novelty wore off and flights became cheaper. The Concorde (itself a victim of this trope) gave the jet set a second wind. Then the oil crisis of TheSeventies and a backlash in popular culture ended this trend. The rise of low-fare airlines like Southwest has made jet travel even more commonplace.
* The jet age was also largely responsible for ending the era of traveling across the Atlantic or Pacific via ocean liner. Although a 747 offered significantly less comfort and space, trans-ocean travelers opted for speed over luxury. The ocean liners that weren't sent to the scrap heap were mostly converted to less-rigorous cruise ship duty. By the 1980s, the only ship still regularly sailing a trans-Atlantic route was the ''Queen Elizabeth II'', whose owner, Cunard, faced financial difficulties for many years before finally being bought by Carnival Cruise Lines in 1998. Her successor ship, the ''Queen Mary 2,'' remains the sole ocean liner at sea, and even it alternates between trans-Atlantic voyages and cruise vacations throughout the year.
* In the early 1990s, snowboarding became wildly popular among young people because of both its rebellious image and the "extreme sports" craze of that decade. Snowboarding became so popular that it's even credited with injecting new life into the ski resort industry, which had fallen on hard times in the early '90s. But around the mid '00s, the sport's popularity began to decline, with many experts blaming the fact that many snowboarders who started in their teens were now in their 30s and juggling families and mortgages. This not only left them with less time and money to go riding, but it made ''them'' the parents who teens now rebelled against. Meanwhile, the same time frame saw several advances in skiing technology such as fat skis and "rocker skis", which have increased interest in the sport, especially among the "extreme" crowd who had once viewed skiing as the winter sport equivalent of golf or tennis. Although snowboarding is far from dead and hasn't experienced a massive public backlash like disco did, it has definitely seen a decline in popularity and no longer enjoys the edgy, rebellious image that it once did.
** Ditto skateboarding. Not as popular as it once was, but making a comeback. It has, in fact, cycled in and out of popularity several times, to the point where few people even seem to notice if it is or isn't popular, least of all the skaters themselves.
* Many homes in the United States have garages so that people can park their cars inside their homes; houses that were built before car ownership took off would have a garage as a separate building. Nowadays, you'd be hard pressed to find anyone that still uses a standalone garage to store their cars since they are now mainly used as an extra room for people to relax in or a storage room for excess junk. In a similar vein, basements/cellars were built for the intention of storing supplies, though now many people use basements as an extra living room or bedroom and it works quite well in the summer since the air can be quite cool below ground with proper ventilation and circulation.
* Cereal companies used to rely on the FreePrizeAtTheBottom gimmick for a long time, but by the 2000s the gimmick faded from sight mainly due to complaints over the unhealthy nature of many cereals and the marketing of them to children. There was a brief attempt to keep them afloat by offering more "general" prizes (CD-Rom games, MP3 Downloads, [=DVD=]s) but the practice has for the most part disappeared.
* Back in the 1970's, pedophilia was viewed as a controversial idea, but was seriously defended and considered just as acceptable as homosexuality (if not more) by a large number of intellectuals and some mainstream newspapers, at least in Europe. Thirty years later, as more and more pedophilia scandals were known, it became a politically indefensible idea that's commonly seen as one of the ultimate evils. Today, even the most hardcore socially liberal/progressive/libertarian-minded people won't say outright they defend pedophilia, and most of them would be shocked or squicked by what was once a nearly mainstream discourse, while the LGBT community has spurned it and treats pedophile-rights groups like NAMBLA as having nearly destroyed the gay rights movement by attempting to link their causes to it. Everyone now agrees that children under the age of 12 (at the very youngest) should be off-limits to older sexual partners, and the bone of contention is now over ''how much'' over 12 the young person should be: the "age of consent" isn't as old as 18 everywhere.
* Phone books (sometimes known as the Yellow/White Pages) were extremely helpful for people that needed to find a phone number of a business in their neighborhood and or to find a specific person's listing, although the books were almost as thick as a standard dictionary. They also tended to include local maps, tourist information, coupons, government listings, and ZIP code directories, just to name a few. Thanks to the Internet taking off, phone books have been produced in lesser numbers, come in smaller sizes, and mostly contain just information for businesses in the area — no more maps, coupons, or the like. There's also the fact that most people are abandoning land lines in favor of cell phones.
* And speaking of maps… the concepts of road maps and atlases are fading away as the likes of Mapquest, Website/{{Google}} Maps, and GPS have taken their place. Rand [=McNally=] has circumvented this by making their U.S. atlases available as apps and eBooks, but most other atlases or road maps that are published anymore are cheaply made with little regard for legibility or accuracy, and available only at UsefulNotes/{{Walmart}} or certain gas stations if at all.
* Now that it's well known that not only didn't ChristopherColumbus "discover" America,[[note]]Not that he isn't historically important, as his "discovery" was the catalyst for the European colonization of the Americas -- the Norse didn't do that, nor for that matter did the indigenous Americans. The term "Columbian Exchange" really is fitting, as he ''did'' start that.[[/note]] he perpetrated an ethnic cleansing of the Arawak tribe, it's rare to find Columbus Day celebrations, especially on the West Coast. Even though it's a Federal holiday, most schools and businesses ignore it. Exception: Certain East Coast communities celebrate Columbus Day as a day of Italian American heritage/pride. This started in the late 19th to early 20th century: Italians, feeling put-upon by WASP racism, appropriated Columbus Day to say "You say 'Italian' like it's a bad thing. What's wrong with you? An Italian discovered your country!" [[note]] Which isn't quite true: by fourteenth-century geographic standards, Columbus was technically a Ligurian (a native of what is now northwest coastal Italy), and in any case he settled in Spain and identified as a Spaniard for much of his life, as do his present-day descendants. [[/note]] (Tension between Italian Americans and Native Americans on this issue is the subject of ''Series/TheSopranos'' episode "Cristopher" (S04E03); suffice it to say, the discussion is interesting.) There is a movement to re-brand the holiday to celebrate Bartolomé de las Casas, a contemporary of Columbus who found religion and became an early social reformer and opponent of the slave trade.
* Parades have been going this way in recent years. When was the last time everybody was abuzz about a Thanksgiving Day Parade float or balloon or original performance? (Nowadays, while it's still prevalent among general audiences[[note]]"#[=MacysParade=] has even trended on Twitter at least on Thanksgiving Day 2014[[/note]] this is mostly limited to a specific fandom such as ''WesternAnimation/AdventureTime'' or ''WesternAnimation/ThomasTheTankEngine''.) The UsefulNotes/MacysThanksgivingDayParade is hanging on by virtue of nostalgia and being a wonderful marketing opportunity, although since at least TheEighties it's become a three-hour-long infomercial for the NBC television network. Alongside being a wonderful way for Broadway shows to capture the interest of people outside of New York and to introduce shows that are Mid-Season Replacements, MerchandiseDriven shows have a perfect place to get people's attention before the holiday shopping season (remember that Black Friday, one of the biggest shopping events of the year, is the very next day.) Saban, for example, has done this with the ''Franchise/PowerRangers'' franchise at the dawn of TheNewTens: Introducing the new season at the parade, rolling out the merchandise in December, and premiering the show in late-January or early-February.
* Clowns, at least the stereotypical [[NonIronicClown Non-Ironic]] kind. Think about it: when was the last time you saw a whitefaced, fright-wigged, puffy-suited clown legitimately entertaining children? If you live in a big city or bustling suburb, you probably haven't seen one in years - perhaps even ''decades''. The [[Literature/{{It}} Pennywise]]-type clown is definitely on his way out, if he isn't dead already. TimCurry certainly did a lot of damage with his portrayal of the aforementioned character, as did JackNicholson and HeathLedger with their portrayals of TheJoker. And then, there's [[Series/InLivingColor Homey The Clown who's not so much scary but just a big jerkass]]. Generally speaking, the phenomenon of coulrophobia has mutated from just another quirky childhood fear to a seriously studied and analyzed anxiety disorder, as ludicrous as that might sound. Whatever the reason, a sane human being inexplicably distorting his/her facial features for the ostensible purpose of making others laugh now comes off as deviant, or even [[MakeUpIsEvil downright sinister]]. The heirs of Joseph Grimaldi -- particularly those working in such circus companies as Creator/CirqueDuSoleil and Ringling Bros. and Barnum & Bailey -- have, as always, adapted. They've experimented with less-menacing clown makeup designs, everything from choosing more naturalistic face-paint colors (there are now some red-faced clowns out there) to resurrecting the old-fashioned ''auguste'' style (flesh-toned, with white paint only around the eyes and mouth). This more low-key trend might even bring about a revival of Emmett Kelly's "tramp" clown, which has been [[PoliticalCorrectnessGoneMad criticized by some for supposedly making a mockery of homeless people]]. [[note]] Such people are confusing tramps with bums, not understanding that a tramp is someone who ''chooses'' to be homeless. [[/note]]
** The same principle applies to mimes. While mime remains a timeless and thriving art form (especially in Asia, where traditional theatrical productions don't rely so much on the spoken word), the specific white-faced, cartoon-gloved, "trapped-in-a-box" stereotype has been [[EveryoneHatesMimes a target of loathing and mockery for quite some time now]].
** It is a telling sign of the times that [[UsefulNotes/McDonalds one of the world's most recognizable non-ironic clowns]] is being slowly pushed into the background in its company's advertising campaigns due to the emergence of AlternateCharacterInterpretation.
* The Threat Matrix report was once hailed as the future of anti-terrorism operations in the United States intelligence community due to its purpose of compiling all the most active threats to the US into one central document that could be easily distributed to all the relevant agencies and give the President an up-to-the-minute assessment of global terrorist activities. At one time, it was even taken seriously enough for Creator/{{ABC}} to commission a [[note]]short lived[[/note]] drama based on the activities of a fictional government unit set up specifically to deal with the Threat Matrix.\\
Unfortunately, the authors of the document had a propensity for {{Critical Research Failure}}s, with an incident involving two Ukranians discussing urinal cakes that was misconstrued as an arrangement to sell yellow-cake uranium being the best known example. It was quickly ignored or even outright lambasted by government agencies, and any reputation for usefulness it might've had in the public eye was destroyed by a non-fiction book published in 2011 detailing how the document had initially screwed up intelligence gathering among the relevant agencies prior to being discontinued.
* The use of tokens to pay for a toll or bus/train fare have fallen out of use in exchange for swipe cards due to cards being easier and cheaper to produce than a metal token. Paying for a fare with exact loose change is still widely accepted as an alternative payment. Certain towns and cities still use tokens, but those are becoming rare to find.
* Road signs prohibiting lorries with a plate stating "Over 3 tons unladen" or "Over 5 tons unladen". Modern road signs now state the weights as 3t, 7.5t or 18t on the lorry symbol itself, and they are now in tonnes rather than tons (metric to imperial), at least in the United Kingdom, Belgium, Holland, Liechtenstein, Luxembourg, Switzerland, Italy and Scandinavia.
* A few predicted that the Fukushima disaster might be the final nail in the coffin for nuclear power; this doesn't seem to have happened yet (as only Germany has given up serious plans for future nuclear energy, and it might actually end up buying more electricity from nuclear-powered France), and it's more likely that policymakers have gotten the real message of Fukushima (namely, "Don't build a boiling-water reactor in a major earthquake/tsunami zone"). Nuclear power plans continue more or less unabated in France (the queen of nuclear energy, which unapologetically takes 70% of its power needs from the atom and [[http://www.iter.org/ houses the most massive fusion power attempt as of 2014]]), the US and UK (which continue to proceed cautiously with proposals for new nuclear plants), and China and India (whose energy needs are so high that new plants make sense more or less no matter what--especially for India, which is investing in developing the cleaner thorium fuel cycle, and guess what nuclear fuel India has more of than anyone else?).
** AluminumChristmasTrees (nuclear edition): ILoveNuclearPower was once very much a RealLife trope. There were [[http://en.wikipedia.org/wiki/Nuclear_artillery nuclear warheads]] [[ThereIsNoKillLikeOverkill for]] ''[[ThereIsNoKillLikeOverkill artillery]]'', [[http://en.wikipedia.org/wiki/Nuclear_depth_bomb nuclear depth charges]] and even the "[[http://en.wikipedia.org/wiki/Atomic_demolition_munitions Special Atomic Detonation Munition]]" (the famous backpack nuke; the final plot twist of the first ''VideoGame/SplinterCell'' game was that the BigBad had one of these). There were plans for a [[http://en.wikipedia.org/wiki/Nuclear-powered_aircraft nuclear powered bomber]], [[http://en.wikipedia.org/wiki/NS_Savannah cruise ships]], [[http://en.wikipedia.org/wiki/Nuclear_marine_propulsion#Merchant_ships merchant vessels]] and [[http://en.wikipedia.org/wiki/Ford_Nucleon a nuclear powered car]]. [[ScienceMarchesOn We learned more about radiation]] and most never left the planning or prototype stages.
* Airship travel has been effectively dead since the ''{{Hindenburg}}'' disaster.
** The US military has been interested for some time in reviving the airship for intelligence gathering and logistics purposes, and there are numerous commercial proposals for cargo transport, especially for heavy/bulky items that can't go by road or rail, or shipments to remote locations.
* Autism Speaks was once a very well regarded charity for people on the autistic spectrum. Now that a lot of their more questionable tactics, as well as how they ''really'' feel about austistic people, are public it's very rare to find people that still openly support them.
* {{Public Service Announcement}}s that take the form of surreal skits, musical numbers, or ironic drama. Typically, the idea was to get the point across without heavy handed preaching or emotional manipulation. Many of them remain memorable due to their NarmCharm. Today, P.S.As are more likely to be a celebrity, a famous pundit, or increasingly an ordinary non-celebrity person simply addressing the audience in a serious matter. They want to make sure the message gets across without the audience being distracted by the messenger.
* Cursive handwriting. In years past nearly everybody wrote in cursive handwriting because it caused less wrist fatigue than writing in longhand (in addition to being considered more eye-pleasing), and every school made sure that students knew how to read and write in cursive (many schools wouldn't even accept homework that students wrote in longhand after they learned to write cursive). Being able to read and write cursive remained an important skill after typewriters were invented because most people didn't possess them, and a pen or pencil was a lot easier to carry around than a typewriter. But over the last couple of decades handwritten letters have mostly been replaced by telephone, email, and text messaging. And computers with printers have replaced writing essays by hand. Because people have to handwrite things a lot less than they used to, many schools no longer teach students how to write in cursive and a lot of younger people these days have difficulty even reading cursive. The only thing keeping cursive alive is that signatures are required for legal documents.
** And you would be surprised how easy just scribbling works as a signature in lieu of actually writing your name.
* It was once apparently a concept in the 90s-mid 2000s to run up credit card debt to make yourself appear richer than you actually were. One proponent of this idea was rapper MCHammer, who went into bankruptcy attempting to pay off his debts, and another killer was the credit crunch of the late 2000s. Suddenly credit limits were decreased, and banks were faster to deny new cards to some individuals, and most people these days are much more wary of creditors.
** Though the concept isn't exactly that new. The phrase “keeping up with the Joneses” has been around since 1913, and the idea of living beyond one's means has happened before (take post-WWII America, many weapons factories switched over to manufacturing other goods, and generated a marketing campaign to encourage Americans to buy the shiny new cars, appliances, etc., they were making to make demand meet supply.) It's more a cyclical boom-bust where people overreach during good times and then go through belt-tightening when things get lean.
* People for the Ethical Treatment of Animals (PETA) was once the premier animal rights organization in the United States. In the early-mid 2000s they gained acclaim for their chilling exposes into industrial farming, most notably the documentary "Kentucky Fried Cruelty" which described the abuses faced by animals raised for their meat. Teen activists rallied behind them and celebrities such as Pamela Anderson endorsed them... until two bombshells were dropped near the end of the decade. The first was their turn toward increasingly radical and nonsensical campaigns, the two most infamous of which were a petition to rename "fish" to "sea kittens" and a campaign against ''VideoGame/{{Pokemon}}'' and ''Videogame/SuperMarioBros''. The second, and most important, was the revelation that they euthanize the vast majority of the animals sent to their shelters, apparently due to feeling that domestication is a FateWorseThanDeath for animals. Now most animal rights and environmental activists [[DontShootTheMessage view them as a joke punchline at best, and morally bankrupt at worst]].
** For some added detail, it was found that PETA euthanized about 90% of the animals they rescued, while the ASPCA had the exact opposite statistic. PETA also had large capacity walk-in refrigerators that rivaled restaurants to store the animals prior to disposal, and they were caught because the people dumping the animal bodies decided to use a nearby dumpster instead of an approved disposal method.
* Pipe Smoking: Once the distinguished gentleman's way of smoking. You won't even find Dads, Uncles or Grandpas doing this anymore. For the most part, you don't find pipes, pipe tobacco, or pipe cleaners outside of a dedicated smoke shop. And matches (the only comfortable way to light a pipe) are mostly replaced by cigarette lighters. Other than crack pipes, today's generations have probably only seen pipe smoking by [[LordOfTheRings Hobbits]] (assuming that is tobacco they are smoking). Cigarettes and cigars are just more convienent.
* Tobacco smoking in general seems headed this way, thanks to aggressive anti-smoking campaigns and laws banning smoking in public places. Up into the middle of the twentieth century, it was something ''everybody'' did, similar to chewing gum. The amount of smoking in ''Series/MadMen'' [[AluminumChristmasTrees might seem like an exaggeration]], but [[EverybodySmokes smoking really was that prevalent back then.]] After the link between smoking and lung cancer was established, the rate of smoking started to drop off sharply. Many smokers have switched to vaping instead, as this is generally unaffected by smoking legislation and is probably far less damaging to health - while research is lacking, the number of noxius chemicals in vapour is far lower than smoke. Smoking in public places has even been banned in ''France'' - although the French, being a smoke-happy people, have generally responded with civil disobedience, making the new laws all-but-impossible to enforce.
** Smoking remains very popular in Asia, where it's not at all unusual to see people lighting up in China, Japan, Vietnam, and Indonesia. Though as of [[http://thediplomat.com/2014/10/south-koreas-war-on-tobacco/ 2014]], South Korea has begun taking steps to try to curb the activity.
* Though they like to pretend otherwise, [[TheKlan the Ku Klux Klan]] is dead in the water. Back during the post-Civil War period they were a dangerous, powerhouse group that was feared by blacks and white northeners throughout America. Their brutality and influence brought an end to the Reconstruction period during the 1870's. Thing is, when Reconstruction ended, it took most of the Klan's membership with it. From the end of Reconstruction to the 1920's it was ignored or forgotten about aside from the occasional racist old idiot trying to start a lynch mob. The release of ''Film/BirthOfANation'' inspired a new generation of Klansmen who had loads of influence in the 20's, but they lost that power almost overnight in 1929 after both the stock market crash and criminal convictions of several high-ranking Klansmen. A third generation sprung up during the Civil Rights Movement in an attempt to fight desegregation. This generation was pitifully small compared to prior Klans and quickly became a ButtMonkey for the FBI and general media as more and more moles leaked the Klan's private information, which brought sharp focus on just how big of idiotic scumbags the Klan were. Not helping was [[SocietyMarchesOn changing public opinion on racial relations]]. By the late 60's they were on life support.\\
Cut to modern day. There are many small bands that try to claim to be the "true" KKK but none of them have any true influence or power. With racism declining even further in America and the world in general, the Klan is only ever brought up by historians when discussing the Reconstruction era or to be used as stock villains. They're not even depicted as ''competent'' villains; nearly every portrayal of the Klan in fiction depicts them as bumbling losers who need to get a life, which frankly speaking isn't too far off. Even the modern Klan have tried (and miserably failed) to distance themselves from their violent, lynching pasts in order to gain some modicum of respect or political influence. At their peak the Klan had over six ''million'' members. Nowadays their membership numbers at about three thousand, which only sounds big if you don't compare it to the total population of America. In about a century the Klan have transformed from ruthless, terrifying Templars who could change the course of history to a bunch of pathetic [[MilesGloriosus cowards]] who sit around mumbling about how much black people suck.
* During the second half of the 2000's, so-called "Pick-Up Artistry" (a series of calculated methods and techniques for seducing and eventually having sex with random women) was a very popular trend. While the idea had been around since the 1970's (when the Eric Weber book "How To Pick Up Girls!" was first published), it really took off in 2005 when Neil Strauss published an autobiographical dating advice book called "The Game," which detailed his experiences with The Seduction Community (a social group that specialized in Pick-Up Artistry). After "The Game" became a bestseller, The Seduction Community briefly thrived and received quite a bit of mainstream attention. However, this very attention was a big part of what led to its downfall around 2010-ish. The moral questionability of the group's whole mission was, of course, a major factor. But there were others, as well. Many women became privy to their seduction techniques and, thus, more easily able to resist them. Another issue was that numerous stories were coming out about members going so far as to ''[[DisproportionateRetribution murder]]'' the women they weren't able to seduce. Lastly, the validity of the group's methods and general ideologies was heavily debunked when put under scrutiny by scientists and academics. While it still has its proponents and defenders, The Seduction Community is now largely seen as a scam, and almost no credible psychologist or dating expert recommends getting involved with the idea of Pick-Up Artistry.
* As mentioned under DiscreditedTrope, portraying drug dealers as [[TheAggressiveDrugDealer vicious, heartless excuses for human beings]] in fiction has largely gone the way of the Dodo. This type of character was extremely common in {{Very Special Episode}}s in the '90s, and would often behave like a PG-rated pedophile, stalking and harassing their victims, especially [[WouldHurtAChild children]], into trying their product. Motives ranged from [[{{Greed}} money]] to [[ForTheEvulz just 'cause]]. Like many discredited tropes, this one fell victim to SocietyMarchesOn, with more people realizing that many drug dealers are simply poor people trying to make a living, and are often friends with their customers, which has in turn led to a backlash against harsh drug laws in RealLife. The "DrugsAreBad" moral is far from dead itself so you do still see drug-dealing villains, but the modern ones have to go [[MoralEventHorizon beyond the pale]], often by having ties to organized crime such as in ''Series/BreakingBad''.
* Similar to Autism Speaks as mentioned above, there's been a widepread backlash against the anti-vaccination movement after an outbreak of measles in California was traced to some unvaccinated kids visiting Disneyland in early 2015.
* Mail slots, while still used somewhat, are ancient compared to the more frequently used mailbox and PO boxes. Mail slots are usually installed on a door and are only large enough to fit a book through and any mail pushed through the slot would fall to the floor on the other side of the door, which is not good for the recipient if they have pets and/or children that could easily destroy their mail or have a physical disability that prevents them from bending down to pick up their mail off the floor. Mailboxes and PO boxes can hold a lot of mail at once (sometimes even small packages) and are always embedded on a wall so that the recipient can simply just reach in to get their mail.