For a discussion on how {{disco}} itself relates to this trope, see [[DeaderThanDisco/{{Disco}} here.]]

Examples from DeaderThanDisco/HipHop, DeaderThanDisco/{{Country}}, and DeaderThanDisco/RockMusic have their own sections.

'''Note:''' A musician/group is not Deader Than Disco if they've had one or two underperforming songs/albums or are seen as SnarkBait by the general public. Otherwise, ''every'' mainstream musician or musical group in existence would be this trope! For a musician or group to be DeaderThanDisco, they need to have irreparably fallen into mainstream obscurity to the point where they are now remembered only as a punchline, either through [[OvershadowedByControversy career-damaging behavior]] or [[SocietyMarchesOn simple shifts in cultural taste.]]

'''Second Note:''' This is not a forum for [[ComplainingAboutShowsYouDontLike complaining about music and/or singers you don't like]]. Just because you're personally disgusted by a specific band or genre doesn't mean they can't be enjoyable in principle or have significant lasting appeal with the general population.

'''Third Note:''' If something fell out of popular favor at one point in time but made a comeback later on, it belongs under PopularityPolynomial. Do not confuse that with DeaderThanDisco (which implies that the work has ''not'' made a comeback and has a very slim chance of ever making one).
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[[foldercontrol]]

[[folder: Genres & Industry Trends]]
* The castrati were mainstays in 18th century opera until [[Music/WolfgangAmadeusMozart Mozart]], who himself had several roles for them, came along. They very rapidly fell into disuse in the 19th century as composers wrote more male roles with high voices for women and tenors. Since most of them came from poor families in Italy, where [[GroinAttack the process of making one a castrato]] became illegal in 1861, the "elephant songbirds," as described during the premiere of ''Adelaide di Borgogna'', an opera by Music/GioachinoRossini that had a more common ''travesti'' role, became "dodos" when the last castrato, Alessandro Moreschi, died in 1922.
* {{Charity Motivation Song}}s. The first few multi-artist singles were done in response to the famine in Ethiopia in TheEighties, and they were seen as revolutionary in bringing many artists together to promote a worthy cause. Band Aid's "Do They Know It's Christmas" and USA For Africa's "Music/WeAreTheWorld", both aimed at supporting those affected by the famine, [[FollowTheLeader are credited for kicking off the trend]] (though a Canadian response to both singles called "Tears Are Not Enough" was also successful), and other multi-artist singles since then, such as the 1991 song "Voices That Care" (aimed at boosting the morale of those fighting in the Gulf War -- which ended the very day the single got released) and the Artists Against AIDS Worldwide recording of "What's Going On", made international charts. As time went on, however, ValuesDissonance kicked in and multi-artist charity songs are now largely viewed as {{Glurge}} and (as [[http://www.avclub.com/article/we-care-a-lot-14-overblown-charityadvocacy-songs-b-2217 this brilliant AV Club article]] notes) [[UnfortunateImplications mostly concerned about promoting the artists themselves instead of the cause]].\\\
While the UK, who brought us "Do They Know" many years earlier, has continued to pump out multi-artist charity singles, many of which went to #1, the last American one of note was the 2010 "We Are The World" remake benefiting those affected by the Haitian earthquake, which, despite [[CriticProof peaking at #2 on the charts]], was widely panned by critics and [[FirstInstallmentWins considered inferior to the original version]]. Adding a rap verse, having autotuned parts courtesy of Akon, Lil Wayne, and T-Pain (all of whom became this trope after a few years), and giving parts to common targets of hatedom such as Music/MileyCyrus, Nick Jonas, and Music/JustinBieber, probably did not help, even though it also featured the likes of Music/TonyBennett, Music/BarbraStreisand and Music/CelineDion, as well as keeping the vocals of Music/MichaelJackson from the original as a tribute to him. It also holds the distinction of being the lowest-rated song of all-time on Rate Your Music. Nowadays, even the original charity singles like "We Are the World" have been derided as egotistical-sounding glurgefests--the only song to really escape this is Band Aid's original recording of "Do They Know It's Christmas?", which may also be a divisive song but still enjoys airplay around Christmastime and otherwise doesn't share much of the tropes that sour many charity recordings.
[[/folder]]

[[folder:Male solo artists]]
* During TheFifties, Pat Boone was one of the biggest pop performers in America. He explicitly served as TheMoralSubstitute to the edgy RockAndRoll artists of the day by singing {{Bowdlerise}}d covers of their songs, with a number of them (such as his versions of Music/LittleRichard's "Tutti Frutti" and Music/FatsDomino's "Ain't That a Shame") actually [[CoveredUp making it higher on the charts]] than the originals. Nowadays, though, the original songs serve as the FirstAndForemost versions, while his covers have faded into obscurity. When he is remembered, it's usually as a symbol of the buttoned-up cultural conservatism of '50s pop culture; the fact that he's since found steady work as a right-wing Christian commentator hasn't done much to challenge that image. He has a cult following among metalheads for his album ''In a Metal Mood: No More Mr. Nice Guy'', which featured covers of classic metal songs in his big-band style. (Music/RonnieJamesDio even sang backing vocals on Boone's cover of "Holy Diver"!) Even then, though, it's chiefly an ironic fandom, akin to that of Creator/ChuckNorris.
* The animated character "Crazy Frog", former mascot of German music and cellphone company Jamster, was everywhere in Europe early in TheNoughties. The character was a male frog-like creature with a high-pitched voice who sang various songs and sometimes making weird sounds and gibberish. He was so popular that he gained his own set of video games and a few arcade cabinets. However by the mid [=2000s=], the character started gaining a lot of dislike from the public and resulted in Jamster having to retire the character in early 2007 and ended up getting replaced with Music/{{Schnuffel}}, the company's current mascot who has gained more positive reaction with the public. The character even made a cameo in WesternAnimation/TheAmazingWorldOfGumball [[TakeThat where it gets chased by a group of angry animals.]]
* Liberace, the flamboyant piano player, was one of the most popular and highest paid music performers of TheFifties. He was especially popular among teenage girls, who [[{{Squee}} swooned]] over him the way their big sisters used to swoon over the young Music/FrankSinatra. His popularity extended well into TheSixties, as a pleasant alternative to [[RockAndRoll rock 'n' roll]]. Most popular non-rock and non-Creator/{{Motown}} music performers of the '50s and '60s are forgotten today, but not Liberace, oh no. He's still remembered, all right... as a ridiculously {{camp}} figure, a joke on that era's cluelessness of his ''[[TransparentCloset obvious]]'' [[TransparentCloset closet homosexuality]] ("I wish my brother George was here" was featured on some LooneyTunes cartoons). If a character refers to Liberace (''[[Film/{{Superman}} Superman II]]'', ''WebVideo/YuGiOhTheAbridgedSeries''), they're AmbiguouslyGay. What's more, his legacy in [[ValuesDissonance modern times]] suffers on account of the fact that he was, during his life, [[ArmouredClosetGay very adamant]] about [[HaveIMentionedIAmHeterosexualToday denying that he was gay]], giving him a PeripheryHatedom in today's LGBT community. To be fair, being openly gay back then was tantamount to career suicide, but even after his death in 1987, his estate and personal physician went through great efforts to cover up the fact that he died from AIDS-related complications. His fall from grace appeared complete when his Las Vegas museum closed due to waning popularity in TheNewTens.
* Not for lack of trying on his part, but people [[http://www.cracked.com/quick-fixes/why-robin-thicke-new-vanilla-ice/ called time of death]] on Robin Thicke's musical career as quickly as it started. Kicking around the business for years, he finally broke through in 2013, riding a wave of NoSuchThingAsBadPublicity thanks to his kinda-sleazy song "Blurred Lines", which became the unofficial Song of the Summer, and an equally controversial performance with Music/MileyCyrus at the 2013 [=VMAs=]. This seemed to work primarily because of a carefully constructed image of a RuleAbidingRebel: he played the part of a [[HandsomeLech lecherous womanizer]], but got something of a pass because he was clearly devoted to his wife and high school sweetheart, actress Paula Patton, who appeared on the cover of his debut ''A Beautiful World''.\\\
However, throughout 2013 and 2014, stories began to emerge that his sleazy creep persona ''wasn't'' all an act, and after getting proof in the form of a Tumblr post with rape survivors holding up cards with their rapists' quotes on them that eerily echo "Blurred Lines", and a photo taken in an elevator with mirrored walls showed him groping a female fan, Patton finally left him. His follow-up album ''Paula'', as the name implies, was a transparent, desperate, and somewhat depressing attempt to win her back, only digging him further down, while a Website/{{Twitter}} Q&A went haywire fast when Thicke was inundated with angry messages. The trust between Thicke and his female fans was broken, potentially irreparably, and ''Paula'' bombed with only 24,000 copies sold in the US in its first week (compared to 177,000 for his debut) and international numbers even worse (only 550 copies in Canada, 530 in the UK, and ''158 in Australia''. The album that took the place of #500 in Australian charts instead of ''Paula''? [[HumiliationConga A greatest hits compilation]] by Music/{{Blondie}}, which sold 15''9'' units). By the summer of 2014, Thicke's name is more synonymous with "that rape-y song" than anything else, with few people defending the UnfortunateImplications of "Blurred Lines" anymore. Of course, music is a business with [[CareerResurrection "never say never"]] as a mantra, but for him to recover from falling that far that fast would take nothing short of a miracle at that point. More news arose with the allegations that he copied his signature song from Music/MarvinGaye, which proved to be true, and in March 2015, Thicke and Pharrell lost the lawsuit and were forced to pay Gaye's descendants $7.5 million due to the jury finding that "Blurred Lines" infringed the rights of "Got to Give It Up". in August 2016, Thicke and his featured artists on "Blurred Lines" [[http://www.billboard.com/biz/articles/news/legal-and-management/7494625/blurred-lines-appeal-gets-support-from-more-than-200 announced that they would appeal the settlement against the Gaye estate]]. Despite support from artists who are far from DTD status, this is unlikely to repair Thicke's reputation. Today, most of the R&B and urban stations that he had been a staple of for over a decade have dropped him from the airwaves, or at least significantly downplayed his presence. Even airplay of his mega-hit nowadays is sporadic as the UnfortunateImplications and infringement of the song have become its most famous aspect. It's likely he'll be seen as an OldShame for many of his former fans, and for those who actually liked "Blurred Lines" at the height of its popularity (what also doesn't help is WeirdAlYankovic's parody "Word Crimes" to the relief from fans of Mandatory Fun). What truly solidified his DeaderThanDisco status was in 2015, where rap superstar Music/FloRida attempted to breathe some life into his career by having him sing in his summer jam "I Don't Like It, I Love It". Not only did it not help revive his career, but he brought the song down as well. It spent what felt like forever at the bottom of the charts, only fall just short of the Top 40 at ''#43'', before subsequently plummeting downward. Comparing that to Rida's other two singles from the ''My House'' EP ("G.D.F.R." and the TitleTrack), which had no problems reaching the Top 10, you'll see why it failed to be a hit. The final nail was "Back Together" featuring Music/NickiMinaj, which tried to throw back the disco sounds of "Blurred Lines", only to fail to get any traction whatsoever. While other similar R&B crossover stars with a single pop hit like John Legend and Pharrell Williams remain iconic examples of R&B in TheNewTens, Thicke is seen as a quintessential OneHitWonder to most of the general public.

[[/folder]]

[[folder:Female solo artists]]
* English singer Natalia Kills released two albums in the 2010s that flopped, but singles like "Mirrors" and "Wonderland" did decently in European countries outside of her native United Kingdom, and she seemed to be steadily gaining hype and future fame. She opened for many popular acts, married labelmate Willy Moon, and became a judge on the New Zealand version of ''Series/TheXFactor'' in March 2015. Then her small career came crashing to a halt when [[https://www.youtube.com/watch?v=OMpx9GPfdoY this happened]] on one episode; Natalia berated contestant Joe Irvine simply because he wore a suit, and somehow [[SmallNameBigEgo that made him a copycat of her husband]] (Willy even proceeded to compare Irvine to [[Film/{{Psycho}} Norman Bates]]). Although Irvine took it in stride, and judge Melanie Blatt responded by saying Irvine was dressed better than Moon, the damage was done. A petition to get them sacked from the show gained 70,000 signatures in only 24 hours and they were dumped the next day, while Natalia was forced to change her stage name back to birthname Teddy Sinclair and flee her country. She now works as a songwriter, but it's extremely unlikely she'll shake off being forever known as "that girl who bullied an ''X Factor'' contestant", especially in countries like the U.S. where [[PopCultureIsolation she was known for almost nothing else beforehand]].\\
\\
Moon's career hasn't fared much better, as he was already known only for the UK top 30 hit "Yeah Yeah" and for that song appearing in an iPod commercial, but the incident all but assured his status as a OneHitWonder. While Moon's backlash wasn't as hard-hitting as Kills', it still was enough to bury his career alive.
* In 2002, Music/AvrilLavigne burst onto the scene at only 17 years old with her Top 10 hits "Complicated", "[=Sk8er=] Boi", and "I'm With You", which propelled her album ''Let Go'' to 6x platinum status. Lavigne quickly became the face of a movement of singers/songwriters rebelling against the "manufactured" pop and sexual images peddled by the likes of Britney Spears (to the point that she was called the "anti-Britney") and was viewed as a SpiritualSuccessor of sorts to Alanis Morissette. She had built a reputation as a [[{{Tsundere}} girl with an attitude, but also with a sweet spot on the inside]], with her combination of rock and PopPunk with mainstream sensibilities giving her a large magnitude of teenage fans, girls and boys alike. Not only that, she also built up a [[GermansLoveDavidHasselhoff large following in Asia, especially Japan]]. In 2004, she released the DarkerAndEdgier ''Under My Skin'', which was also a massive success and spawned the hit "My Happy Ending". She even tried her hand at acting in a number of films, such as ''WesternAnimation/OverTheHedge'' and the film adaptation of ''Fast Food Nation''. Her popularity as an artist peaked in 2007 when she released "Girlfriend", which became her first song to hit #1 on the Hot 100. Its music video was, for a time, the most-viewed video on [=YouTube=], and its parent album ''The Best Damn Thing'' was the best-selling album of 2007.\\\
Unfortunately for her, she simply [[ToughActToFollow couldn't keep up the momentum after "Girlfriend" was released]]. Her 2011 follow-up ''Goodbye Lullaby'' only debuted at #4, and failed to even reach Gold status in the US, while many fans saw it as a sellout that took a far more commercial direction as opposed to her more personal and angsty earlier albums. She'd also long had a brewing {{hatedom}} among PunkRock fans who saw her PopPunk style (along with that of contemporary artists like Music/FallOutBoy and Music/PanicAtTheDisco) as borderline blasphemy; her increasingly pop-oriented direction only made their charges easier to stick. The album did spawn a Top 20 single with "What the Hell", but it didn't have anywhere near the staying power that her previous singles did, while her follow-up singles barely scraped the Top 70 on the chart.\\\
She seemed to be making a comeback in 2013 with her Top 20 single "Here's to Never Growing Up", which managed to attain platinum status in the US, but she went and blew it completely the following year with "Hello Kitty", an attempt to capitalize on both the dubstep craze and her continued popularity in Japan. It certainly got attention... but [[UnfortunateImplications not the kind she was looking for]]. The video, which was filmed in Japan and had emotionless, robotic backup dancers filled with exaggerated Japanese imagery, was widely derided for being racist and stereotypical (or at least {{Japandering}} taken to embarrassing extremes), and the song barely charted on the American ''or'' Japanese charts. Her self-titled album, which contained both of the previously-mentioned songs, was the biggest flop in her career, selling even worse than her previous release (although admittedly, it was released against the red-hot ''Marshall Mathers LP 2'' from Music/{{Eminem}}). Nowadays, Lavigne is seen as a relic of the early-to-mid 2000s who made annoying pop songs like "Complicated" and "Girlfriend" [[EarWorm that got stuck in your head for the wrong reasons]]. The fact that she's been married to Chad Kroeger, the frontman of Music/{{Nickelback}} (a band that's become Deader than Disco as well), probably doesn't help matters. The announcement of their separation in September 2015 was a source of SnarkBait among radio [=DJs=], particularly on rock radio, at least when it was mentioned at all.
* The revolving door of female pop-rockers in the early-mid '00s that included Avril Lavigne continued with Music/AshleeSimpson. She was billed as an [[DarkerAndEdgier edgier]] version of her big sister Music/{{Jessica|Simpson}}, and was expected to follow her and Lavigne's footsteps to become a major pop star. Her first album, ''Autobiography'', went triple platinum. Then [[https://www.youtube.com/watch?v=5RrLAgi_mBY her disastrous performance]] on ''Series/SaturdayNightLive'' in October 2004, where she was [[ThatSyncingFeeling caught lip-syncing]] when her band started playing the wrong song, followed by an embarrassing "hoe-down" when she [[OhCrap realized what was happening]] lowered people's opinions of her, though she still had three more hit songs following the incident. Then that was followed by an equally disastrous half-time performance at the Orange Bowl a few months later (in which she ''was'' singing live, [[DreadfulMusician and it showed]]), Ashlee's music career was all but over. Her following album, 2005's ''I Am Me'', sold far less than ''Autobiography'' and didn't even reach the platinum mark, and she only released one more album after that, the commercial bomb ''Bittersweet World'' in 2008. She's had a bit more success as an actress, playing Violet Foster on the short-lived ''Series/MelrosePlace'' SequelSeries and Roxie Hart in Broadway and West End productions of ''Theatre/{{Chicago}}'', but when she's brought up today (outside the tabloids), it's usually in the same breath as Music/MilliVanilli, as the punchline of jokes about lip-syncing and manufactured pop stars.
** As [[http://www.theatlantic.com/entertainment/archive/2014/10/ashlee-simpson-snl-10-years-later/381800/ this article]] in ''The Atlantic'' explains, Ashlee's ''SNL'' mishap also marked the moment when the wheels started coming off of the Simpson family dynasty. At the time, Music/JessicaSimpson had a RealityTV hit in ''Series/NewlywedsNickAndJessica'' with her husband, ex-[=98°=] singer Nick Lachey, and even though her music career was fading, she was fast becoming one of the pioneers of the reality TV subgenre known as "celebreality". After ''SNL'', however, the Simpson family seemed to be hit with nothing but misfortune. Nick and Jessica broke up in 2005, and Jessica's subsequent relationship with [[UsefulNotes/AmericanFootball Dallas Cowboys]] quarterback Tony Romo earned a YokoOhNo reaction from Cowboys fans who blamed her for Romo's ensuing poor performance. Meanwhile, their father and manager, former youth pastor Joe Simpson, got in hot water for comments he made about Jessica's breasts, and later split with his wife Tina amid rumors that he was gay. While Jessica now runs a very successful fashion company, the perception of her family has gone from some of the most famous people in the world to a BigScrewedUpFamily if they're even remembered today.
* Music/TilaTequila was once popular, though not as much as most of the other examples on this page. She was well known not only for her music, but also for her reality TV show and her modeling. However, by the 2010's, she became more famous for her conspiracy theories and [[{{Cloudcuckoolander}} strange behavior]] (such as admiring Adolf Hitler) than her music, which itself has fallen into obscurity, and she has a small but brewing {{hatedom}} to this day.
[[/folder]]

[[folder:Bands/Groups]]
* The Music/JonasBrothers scored a massive following with young girls. Songs like "SOS" and "Burnin' Up" were huge hits on the pop charts, and they were able to sell over 18 million albums worldwide in just a couple of years. They also took part in acting on the Disney Channel, starring in ''Film/CampRock'' alongside Music/DemiLovato, and they eventually got their own show called ''Jonas'', and later ''Jonas L.A.''. Unfortunately for them, they also built up a massive hatedom on the internet right from the get-go, and as the girls that flocked to them grew older or moved on to other things, eventually only the hatedom remained. Touring died down because no one wanted to see them and ''Jonas L.A.'' was unceremoniously cancelled due to low ratings. Before long they were known only as a joke in spoofs such as Recap/SouthParkS13E1TheRing, in which they're depicted as a manufactured and disposable group under the thumb of the Disney corporation as personified by a corrupt and evil Mickey Mouse.
* In 1989 and 1990, German pop duo Music/MilliVanilli was one of the biggest pop acts on the planet. Best known for their hit singles "Girl You Know It's True," "Blame It on the Rain," and "Girl I'm Gonna Miss You," the group managed to sell over 6 million copies of their North American debut album ''Girl You Know It's True'' over the course of a few months. In February of 1990 they were awarded the Grammy Award for Best New Artist. They were on top of the world.\\\
There was just one problem, though: the duo's members, Rob Pilatus and Fabrice "Fab" Morvan, didn't actually sing their own material on the album. Over the course of 1990, after a series of onstage lip-syncing mistakes (highlighted by a RepetitiveAudioGlitch) and an MTV interview in which they displayed a spectacularly poor grasp of the English language (much worse than on their album), rumors began to circulate that Pilatus and Morvan weren't the real singers. When their manager confessed in November 1990 that the rumors were true, there was a ''huge'' public backlash against the band, with 27 lawsuits demanding refunds being filed, their Grammy Award being revoked, and Arista Records deleting their music from their archives, putting them out of print (probably the highest-selling act to do so). Milli Vanilli's popularity collapsed overnight, and for the next several years they were only brought up as the butt of jokes by stand-up comedians. They would not make headlines again until 1998, when Pilatus was found dead of an apparent drug overdose in a hotel room. Today, Morvan has gone solo, releasing a couple of [[BetterThanItSounds surprisingly decent]] albums and singles and even [[http://www.theguardian.com/music/2015/may/01/milli-vanilli-fab-morvan-comeback-man-who-actually-sang recording new songs with one of the original vocalists in Milli Vanilli]].
%%* When British BoyBand Music/OneDirection finished third on ''Series/TheXFactor'' in 2010, many people touted them as the next big phenomenon to take over the country. It worked, and they quickly became a hot commodity in the UK. But ''nobody'' anticipated what would happen next. Their popularity spread all throughout Europe, to Australia and New Zealand, Asia, Africa, and South America. All that was left was to take over the U.S., but with American success having eluded all previous boy bands from the British Isles (i.e. Music/TakeThat, Boyzone, and Westlife), not to mention Music/JustinBieber still having a stranglehold on the teen idol market, it was doubtful at best. Alas, they didn't break through that glass ceiling. Rather, they completely blew the ceiling into smithereens (a rise comparable only to Music/TheBeatles) and started rapidly approaching Bieber's level of popularity. Their debut album flew up to #1 in its first week and sold over 175,000 copies, going on to sell more than ''two million'' copies in the U.S. alone, and "What Makes You Beautiful" became one of the most ubiquitous radio hits of 2012. 1D became so enormously popular that they re-ignited the boy band wave and inspired [[Music/TheWanted numerous]] [[Series/BigTimeRush existing groups]] to start challenging for their throne -- so popular, in fact, that these rival groups quickly found themselves being [[CurbStompBattle curb-stomped to the ground by them]]. Perhaps the only people more excited about 1D's breakthrough than the Directioners was the Bieber {{Hatedom}}, who after ''two years'' of suffering through "Bieber fever", were ready to see him finally be overthrown.\\\
The best has yet to come for One Direction, however. A relatively equal 1D-Bieber rivalry was expected, but suddenly the latter's fans started to leave in droves to throw their support on the former, and things started to look a little lopsided. The reason for this exodus was pretty clear: aside from the five-on-one advantage they had over him, British people are generally seen by Americans as more sophisticated and stylish than Canadians, so it made 1D naturally more charming. Even when Bieber was popular, he always had a sense of vulnerability due to his hatedom's consistent attacks. 1D, on the other hand, avoided that problem. Much of the PeripheryHatedom that 1D would have normally gotten instead focused their energy on ensuring Bieber's career firmly went into this status, now that he didn't have as strong a shield to defend himself. Thus, ironically enough, the unstoppable force of a teen idol that people feared Bieber would become and tried to extinguish ultimately came in the form of One Direction. At various fan-voted awards ceremonies and contests, while Bieber had a hit-and-miss winning record, 1D rarely, if ever, lost such awards, managing to stay undefeated for three years at the Teen Choice Awards, for example. 1D started to accomplish many things that Bieber couldn't; they held a number-one album streak for four albums (Bieberís six #1s include a Christmas album, an acoustic release, and a tie-in to his movie, and he had a few other top 10s that never went #1; all four of 1Dís were regular studio albums and they had no side releases), topped the box office with their concert movie (although Bieberís made more money, it was blocked by an Creator/AdamSandler comedy released the same weekend), had the second-most subscribed YouTube VEVO channel for three years before finally dethroning Rihanna, and had two stadium tours (while Bieber has never made it out of arenas). As Bieber continued to commit career suicide via his irresponsible behavior throughout 2013 and 2014 and be burned alive in the public opinion, he just continued losing more fans that 1D quickly scooped up.\\\
By 2015, their popularity has rubbed off on a number of other acts, like frequent collaborator and songwriter Music/EdSheeran, the American version of ''Series/TheXFactor'' and subsequently its breakout GirlGroup Music/FifthHarmony, and the only other boy band to have any success during the new tens: two-time openers and close allies Music/FiveSecondsOfSummer. Unfortunately, fatigue was already starting to show: their fourth lead single "Steal My Girl" missed the top 10, peaking at an underwhelming #13; their album ''Four'' saw a 30% drop in its opening week sales from ''Midnight Memories'', and while it still went platinum, it took half a year to make it there (unlike ''Home'' and ''Memories'' reaching the status in five weeks) and didn't go much further than that. Then came March 25, when member Zayn Malik announced his departure from the group. Although this got plenty of mainstream publicity, it was a sign that the sun was about to set on their career. With 1D at the forefront of people's minds, the Bieber hatedom started to realize the "monster" that grew behind their backs until it was too late to stop them. The rest of the year wasn't better - ticket sales and social media activity was down from before, and their historic 19-0 winning streak at the Teen Choice Awards was snapped by Music/SuperJunior. Not helping them was the fact that many of their fans were getting older and growing out of the boy band phase, and other teen idols, such as Shawn Mendes, Nash Grier, Cameron Dallas, and the aforementioned 5SOS, were starting to crack into 1D's monopoly and taking over some of their younger demographic. But perhaps the most surprising factor in their decline was none other than Justin Bieber himself staging a CareerResurrection. With Bieber's music taking a mature turn, an association with more respected producers (including Music/{{Skrillex}} and Diplo), and him apologizing for his bad behavior, he won back many of his former fans and gained tons of new ones in the process. This culminated in their November 13, 2015 album showdown, in which, in a symbolic moment, Bieber ended their #1 album streak (he also took the VEVO subscriber record from them). One Direction's ''Made in the A.M.'' quickly slid down the charts, while Bieber's album ''Purpose'' went multi-platinum and had an extremely slow drop-off.\\\
Once 2015 ended, 1D went on an indefinite hiatus. While the group still has a big following even on their break, they are no longer the cultural juggernaut they used to be. Zayn (who dropped the "Malik") released his first solo single "Pillowtalk", which debuted at #1 and marking the first time any 1D member has been atop the Hot 100; while much of the song's success can be traced back to initial hype from the 1D fanbase, general audiences saw it as a shift away from them. Zayn has even publicly criticized how One Direction worked, citing his frustration with wanting more creative control in the band's material but being forced to put on a generic, kid-friendly performance, which sparked a small beef between him and manager Simon Cowell. When they were nominated for a Kids' Choice Award in 2016, nobody but their fans cared, with other bands' fans particularly frustrated (i.e. Fifth Harmony being robbed of a near-guaranteed victory; 5 Seconds of Summer not getting any recognition), and in the end, they had another winning record snapped when 5H pulled an upset. FaceOfTheBand Harry Styles later announced he was cutting ties with the group's management, effectively signaling a departure from the group and all but guaranteeing they're gone for good. Nowadays, when people talk about One Direction, it's often to make fun of their cheesy music, the members' quirky personalities, their fans being just as bad (if not worse) than Beliebers, their "perfect" run on top, or just being British. While One Direction's popularity may be looked upon more fondly when 2010s nostalgia starts to show up, until then they'll be thought of as nothing more than a lame fad that long overstayed its welcome.
* In the early '70s, the Osmonds were the biggest band on Earth: a truly commercial success that spawned both hit singles as well as a family TV show. They were even considered to be the main rival of Music/TheJacksonFive. Yet the band called it quits around 1973. Nowadays, while The Jackson Five continues to be popular even among younger listeners, the Osmond members not named Donny and Marie are forgotten by anyone who isn't old enough to remember the '70s. Seeing their bubblegum pop music is not exactly the greatest music around they are nothing but NostalgiaFilter for people from that generation. However, members Donny and Marie found later success as solo artists that are still remembered and beloved today.
* British boy band Music/TheWanted exploded onto the music scene in 2010 with their single "All Time Low". The song debuted at #1 on the UK charts and set the stage for the first big boy band sensation since Blue. Teenage girls went crazy over the fivesome, as they sold out arenas all over the country and a hugely successful debut album. 2011 proved to be even bigger, as they had a huge hit charity single for Red Nose Day and started to gain a following around the world. Even the emergence of a rival boy band in Music/OneDirection did little to slow their popularity down, as it only set the scene for what appeared to be the 21st century version of the Take That vs. East 17 or Boyzone vs. Westlife wars. In fact, the only thing that was left for The Wanted to do was conquer North America. Indeed, that's exactly what happened with their song "Glad You Came," which hit #3 on the ''Billboard'' Hot 100 and became the highest charting song by a British boy band in history.\\
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But once 1D arrived stateside, the wheels began to fall apart. The Wanted's only major flaw at the time was that they were getting a little too old to be promoted as a boy band. This went by unnoticed until their newfound American fanbase realized that there was a nearly identical but younger and more charming group to like instead. Suddenly, The Wanted came off as a fading group of washed-up has-beens rather than a rising boy band. The Wanted's fans quickly flocked over to One Direction, and the fanbase they had left continued to wither away as reports of their bad attitudes came into light following reports of them hurling derogatory insults at celebrities like Christina Aguilera and the fact that they were using their egos to promote themselves rather than having their popularity grow naturally. As a result, while 1D's ''Up All Night'' exploded out of the gate and became one of the best-selling albums of the year, The Wanted's self-titled EP stumbled and collapsed down the charts in a flash. By the time they released their next single, "Chasing the Sun" (promoted with a VideoFullOfFilmClips from ''WesternAnimation/IceAgeContinentalDrift''), their international popularity was dead in the water.\\\
At least they had their original British fans left, right? Not exactly. One Direction's newfound global superstardom greatly heightened their domestic profile, and the two rivals were starting to look far less even. When reports about The Wanted's attitudes and their fans realizing their day in the sun was up, the British fanbase started to leave in droves. While "I Found You" was another big hit, it didn't do nearly as well as their old songs, and follow-ups did increasingly worse until "We Own the Night" barely made the top 10. Not helping matters was that The Wanted focused more on recapturing their American glory (even calling a song "Show Me Love (America)") than keeping their British fans happy. Additionally, their reality show, ''The Wanted Life'', was viewed as [[WereStillRelevantDammit a last-resort attempt to remain relevant]] and became one of the biggest flops in E! Network history. When they released their album ''Word of Mouth'' in 2013, consumers responded by making it a monumental worldwide flop (not helping was the fact that it contained many of their older songs). Sales were so bad that the group was quickly dropped from Island Records and broke up shortly afterwards. The Wanted are today almost completely forgotten even in their native UK, with any memories of them only being related to being "that 2010s British boy band who aren't One Direction." The youngest member, Nathan Sykes, has started to focus on his solo career. While fairly successful back home so far, notching two Top 20 singles, his success across the Atlantic has been limited exclusively to the dance charts.
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[[folder:Songs]]
* When it was released in 2000, "The Christmas Shoes" by the ChristianRock band [=NewSong=] became a massive crossover hit with secular listeners, topping the Adult Contemporary chart in the US and reaching #42 on the ''Billboard'' Hot 100. The song received cover versions and a novelization that was adapted into a MadeForTVMovie. These days, it frequently shows up on lists of the worst Christmas songs of all time, mainly for its {{glurge}}-y lyrics that paint a very twisted portrait of the TrueMeaningOfChristmas (which Creator/PattonOswalt devoted [[https://www.youtube.com/watch?v=iq10bz3PxyY a stand-up routine]] to tearing apart and making fun of). Because of the song's reputation, the song gets rarely played nowadays on radio stations during the holidays, [[EveryoneHasStandards not even on Christian radio]].
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