"I think Mockbusters are like store brands. Say youíve got a cold and you walk into your local Walgreens for some medicine (and a pap smear). You see the Sudafed, and right next to it, in a box that looks remarkably similar to the national brand, the storeís own 'Nasal Decongestant.' I donít think most people buy the store brand because they think itís really Sudafed in a different box. I think they buy it because they think it will be similar to Sudafed, only cheaper.The Asylum is an American production company located in Burbank, California. They are best known for producing horror and science fiction mockbuster films, often with a lot more graphic violence and sex than their Hollywood competition in order to make up for their low production values.The company can turn around a movie in four months. This makes it able to produce films on short notice in order to capitalize on the marketing and surging interests generated by blockbuster films. In order to do this, the movies use no-name actors and cheap special effects. The company produces between ten and fifteen movies a year and has released over 300 films to date.Founded in 1997 by former Village Roadshow executives, The Asylum started out as a run-of-the-mill, low-budget indie studio, specializing in horror films. Their first largely successful film was 2005's H. G. Wells' War of the Worlds, which was produced to coincide with Steven Spielberg's The War of the Worlds. This film's success, largely due to movie rental chains buying it in bulk in order to cash in on the Spielberg version, led The Asylum to its current business model. The company achieved Internet notoriety in 2009 with Mega Shark Versus Giant Octopus, whose trailer went viral on YouTube.As the quote shows, they are also fully aware of their status, and cheerfully admit it.Their website can be found here.Definitely not to be confused with The Asylum Emporium, The Asylum for Wayward Victorian Girls or Asylum Visual Effects.
Just like our Mockbusters. Theyíre similar to big studio films, only cheaper.
If thatís possible."
— Paul Bales, Partner/Administrator and Operations of The Asylum
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