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Creator: Sire Records

Sire Records, a subsidiary of the Warner Music Group, is one of the music industry's leading Alternative Rock labels.

Founded in 1966 by Seymour Stein (who still runs the company) and Record Producer Richard Gottehrer, Sire originally specialized in British and European Psychedelic Rock and Progressive Rock bands who'd been passed over by other American record companies. However, the label's focus started to change when they signed The Ramones in 1975. By the time Sire got a distribution deal with Warner Bros. Records in 1977, they'd switched their emphasis to Punk Rock, New Wave Music and related genres. However, this didn't stop them from signing non-punkers like rapper Ice-T—or Madonna, who soon became Sire's most successful act.

Sire Records performers, past and present, with TV Tropes pages:

* Signed in the US and Canada only
Reprise RecordsRecord Label Index    

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