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T L E V E LOnce upon a time, Sega, a big arcade video game company, was part of the "big three" console developers, its main competition being Nintendo, and later Sony Computer Entertainment (with the introduction of the PlayStation in 1994/1995). The company was founded in the 1940s in Hawaii as "Service Games," before relocating to Japan in the 1950s, when it became a creator and distributor of redemption games designed for overseas markets. As a result of these origins, many of their games are often designed for an international market (and as a side result, this is also why many of their games contain a lot of Engrish and spotty English voice work across different versions.) Sega moved into arcade game development in the 1960s, as U.S. governmental crackdowns on gambling machines and pinball, along with increased competition worldwide, made it difficult to turn a profit solely from redemption and slot games.Sega eventually began developing arcade video games in the 1970s. It then found considerable success in the 80's, when it became the arcade market leader with worldwide hits like Space Harrier and OutRun. Sega also entered the console market in the 80's, with the Sega Master System. While it had little success in Japan and North America, the Master System became the console market leader in Europe and South America during the 8-bit era.Sega eventually found some of its greatest success with the Sega Mega Drive/Genesis during the 16-bit era, and a marketable mascot in Sonic the Hedgehog provided a perfect rival for Nintendo's Mario. By the early '90s, Sega was the worldwide console market leader, everywhere except for Japan. However, internal conflicts with Sega's Japanese (who apparently could not stand being shown up by their foreign subsidaries) and American branches which led a string of questionable marketing decisions with subsequent consoles eroded its star power. While the Sega Saturn was Sega's biggest success in Japan, it was its biggest failure in the Western world. Sega eventually pulled out of the console business entirely, after the too good to last Dreamcast sold below expectations.Still, Sega has remained a major player in the game development world (though not quite what it once was) by shifting to third-party game development for all of the current-generation consoles, handhelds, and arcades. Ironically, Sega now publishes Sonic the Hedgehog games for play on Nintendo (and other) hardware.Sega briefly returned to the world of arcade pinball in 1994 when they took over Data East's pinball division. They produced machines under the Sega Pinball name before leaving the market again in 1999, selling their pinball assets to Gary Stern, president of the division, who then founded Stern Pinball.They are also the owners of animation studio TMS Entertainment (and by extension, Koko Enterprises/Dong Yang Animation, Seoul Movie and Mizo Planning) since 1995. In January 2013, they purchased Relic Entertainment from the THQ liquidation auction, and as of the end of that month it is confirmed that with it came an exclusive license to produce titles based on Games Workshop IPs. For instance, their internal studio Creative Assembly (Total War) has is working on an RTS title based on the other Warhammer.As of September 2013, Sega has purchased Atlus from Atlus's former parent company Index Corporation.See also Sonic Team, one of their best-known subsidiaries.
—US Slogan, 1992-1995
Notable video games and franchises released by Sega:
Notable pinball machines produced by Sega Pinball include:
Tropes associated with Sega: