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T L E V E LOnce upon a time, Sega, a big arcade video game company, was part of the "Big Three" console developers, its main competition being Nintendo, and later Sony Computer Entertainment (with the introduction of the PlayStation in 1994/1995). The company was founded in the mid-1950s in Hawaii as "Service Games," a creator and distributor of redemption games designed for overseas markets. As a result of these origins, most of their games are designed for an international market (and as a side result, this is also why they contain a lot of Engrish and spotty English voice work across all versions.) In the 1970s, Sega moved into arcade game development as U.S. governmental crackdowns on gambling machines and pinball, along with increased competition worldwide made it difficult to turn a profit solely from redemption and slot games.Sega found some of its greatest success with the Sega Mega Drive/Genesis during the 16-bit era, and a marketable mascot in Sonic the Hedgehog provided a perfect rival for Nintendo's Mario. However, a string of questionable marketing decisions with subsequent consoles eroded its star power, and eventually led it to pull out of the console business entirely, after the too good to last Dreamcast sold below expectations.Still, Sega has remained a major player in the game development world (though not quite what it once was) by shifting to third-party game development for all of the current-generation consoles and handhelds. Ironically, Sega now publishes Sonic the Hedgehog games for play on Nintendo (and other) hardware.Sega briefly returned to the world of arcade pinball in 1994, when they took over Data East's pinball division. They produced machines under the Sega Pinball name before leaving the market again in 1999, selling their pinball assets to Gary Stern, president of the division, who then founded Stern Pinball.They are also the owners of animation studio TMS Entertainment (and by extension, Koko Enterprises/Dong Yang Animation, Seoul Movie and Mizo Planning) since 1995. In January 2013, they purchased Relic Entertainment from the THQ liquidation auction, and as of the end of that month it is confirmed that with it came an exclusive license to produce titles based on Games Workshop IPs. For instance, their internal studio Creative Assembly (Total War) has is working on an RTS title based on the other Warhammer.As of September 2013, Sega has purchased Atlus from Atlus's former parent company Index Corporation.See also Sonic Team, one of their best-known subsidiaries.
—US Slogan, 1992-1995
Notable video games and franchises released by Sega:
Notable pinball machines produced by Sega Pinball include:
Tropes associated with Sega: