is an American game design company, specializing in the Casual Video Game
market. Their games tend to be characterized by lush two-dimensional graphics, one-click mouse control, electronically produced music and low hardware requirements. Their releases may be played online or downloaded in enhanced versions for a trial, with the full version unlocked through the payment of a fee. Before breaking into the casual market, Pop Cap
was known as Sexy Action Cool and dealt primarily in contract work, making games for other websites.
And their addictive properties. Especially to those who don't usually play computer games
Their first major successful game was 2001's Bejeweled
, perhaps the best known examples of the Match Three Game
genre, and one of the first and best-known games to majorly capitalize on online distribution and sales.
In mid-2011, the company was purchased by Electronic Arts
, putting the future of some past deals with EA's rivals (namely Activision
with its World of Warcraft
edition of Peggle
, and the Plants vs. Zombies
parody minigame in WoW itself) into doubt. In August 2012, the company laid off 50 people
from its North American branches, mostly from its Seattle headquarters. Amongst those laid off is George Fan, creator of Plants vs Zombies.
Shortly before the acquisition by EA, PopCap launched the 4th & Battery
label, in which they intend to launch experimental games on. So far, the label has three games under its umbrella.
Games Developed or Published by Pop Cap Games Include: