Creator: Discovery Family
aka: The Hub
"Where everything comes together."
On April 30, 2009, it was announced that Hasbro
had acquired a 50% stake in Discovery Kids
from Discovery Communications, which was in the middle of overhauling its various spinoff channels. At that point Discovery Kids was basically running on auto-pilot, running Edutainment Shows
from the early 2000's that hadn't been refreshed in years, mixed in with acquired programming such as the 1990s TV adaptation of Goosebumps
and other kid-friendly content from sister channels such as Animal Planet
that could fit the network's mission.
The resulting joint venture changed the channel's name to The Hub on October 10, 2010 (following a marathon of Kenny The Shark
, which was carried over upon the revamp). Discovery oversees ad sales and distribution, while Hasbro is responsible for programming. The network continues to use the Discovery Kids strategy of tagging its educational programming as meeting FCC educational and informational programming guidelines. An on-screen logo lists it as E/I on electronic program guide listings despite the E/I policy being targeted wholly to broadcast stations, with cable networks completely excluded from E/I regulations.
As to be expected with a network half-owned by a toy company, Merchandise-Driven
programming is a significant part of the channel's schedule. Along with Hasbro product (including franchises with significant story-telling histories), American Greetings is also a presence on the channel. In addition, they air reruns of childrens'/family shows from the 80's and 90's and shows that the big three childrens' networks have no room for anymore, family movies, original game shows based on popular board games such as Pictionary, The Game Of Life and Scrabble, and even older shows during the evenings such as Happy Days
and The Wonder Years
. Their first Reality Show
, Majors & Minors
, premiered on September 23, 2011.
Due to the prevalence of Hasbro's 80's franchises on the channel, like Transformers
, it has a substantial Periphery Demographic
of 20-35 year olds. The surprise hit of My Little Pony: Friendship Is Magic
(carrying its own wide demographic spread) also helped to bolster the rebooted channel's newfound success. Likewise the channel is hosting one of the most well-received Transformers reboots to date, Transformers Prime
Lately however, The Hub hired Former Disney Channel Executive Nikki Reed to bring more live-action programming
. Whether or not The Hub decides to pull a Disney Channel
(i.e. Move away from animation and introduce a focus on Laugh Track
-filled Kid Coms
), has yet to be seen. But many Hub fans are not taking it well.
Infamous for making the videos hosted on its website a nasty case of No Export for You
. They have pinned the blame on Hasbro Studios' international licensing deals with other networks, including Turner Broadcasting (of Cartoon Network
and Boomerang) in some countries, Lagardère Active (of Canal J
, Tiji and Guili) in France, Tiny Pop in the UK, Nelonen (and Fox Finland for Transformers Prime
) in Finland, Hasbro's licensing partners in Japan (TakaraTomy for Transformers Prime
and Bushiroad for MLP
, both through TV Tokyo
and its affiliates), Disney Channel in Spain, and YTV
and Treehouse TV
in Canada, making many people wish that they'd just scrap their existing licensing deals and launch internationally already. The channel also randomly re-named itself "Hub Network" in the spring of 2013; no one really noticed.
In September 2014, it was announced that Discovery Communications would acquire 10% of Hasbro's stake on the network, which means they would take majority control of the network back, and would rename it Discovery Family Channel, a network aimed at both kids and their parents (hopefully the name doesn't get legal attention from ABC Family
). Hasbro will still have some influence on the network. While the initial press release stated Hasbro would control six hours of daytime programming, this appears to have been expanded to 12 hours as shows acquired and programmed by Hasbro will air from 5am to 5pm Eastern Time (if you live on the West Coast and don't have any means of recording TV programs, you're boned
). The rest of the day will see the hybrid drama/comedy lineup thrown out for repeats of Discovery library content, meaning that there is a new possibility for the network to fall into Network Decay
The changes have gone into effect as of October 13, 2014, and the network was officially renamed Discovery Family.
The Hun is not to be confused with a Hub Level
, or the city of Boston
Shows Created for The Hub/Discovery Family:
Syndicated shows that are airing, or have aired on The Hub note :Making Family Fun.