Creator: Discovery Family

aka: The Hub
Let's Go!

"Where everything comes together."

On April 30, 2009, it was announced that Hasbro had acquired a 50% stake in Discovery Kids from Discovery Communications, which was in the middle of overhauling its various spinoff channels. At that point Discovery Kids was basically running on auto-pilot, running Edutainment Shows from the early 2000's that hadn't been refreshed in years, mixed in with acquired programming such as the 1990s TV adaptation of Goosebumps and other kid-friendly content from sister channels such as Animal Planet that could fit the network's mission.

The resulting joint venture changed the channel's name to The Hub on October 10, 2010 (following a marathon of Kenny The Shark, which was carried over upon the revamp). Discovery oversaw ad sales and distribution, while Hasbro was responsible for programming. The network continued to use the Discovery Kids strategy of tagging its educational programming as meeting FCC educational and informational programming guidelines. An on-screen logo lists it as E/I on electronic program guide listings despite the E/I policy being targeted wholly to broadcast stations, with cable networks completely excluded from E/I regulations.

As to be expected with a network half-owned by a toy company, Merchandise-Driven programming was a significant part of the channel's schedule. Along with Hasbro product (including franchises with significant story-telling histories), American Greetings was also a presence on the channel. In addition, they aired reruns of childrens'/family shows from the 80's and 90's and shows that the big three childrens' networks had no room for anymore, family movies, original game shows based on popular board games such as Pictionary, The Game Of Life and Scrabble, and even older shows during the evenings such as Happy Days and The Wonder Years. Their first Reality Show, Majors & Minors, premiered on September 23, 2011.

Due to the prevalence of Hasbro's 80's franchises on the channel, like Transformers, it had a substantial Periphery Demographic of 20-35 year olds. The surprise hit of My Little Pony: Friendship Is Magic (carrying its own wide demographic spread) also helped to bolster the rebooted channel's newfound success. Likewise the channel hosted one of the most well-received Transformers reboots to date, Transformers Prime.

The channel was infamous for making the videos hosted on its website a nasty case of No Export for You. They have pinned the blame on Hasbro Studios' international licensing deals with other networks, including Turner Broadcasting (of Cartoon Network and Boomerang) in some countries, Lagardère Active (of Canal J, Tiji and Guili) in France, Tiny Pop in the UK, Nelonen (and Fox Finland for Transformers Prime) in Finland, Hasbro's licensing partners in Japan (TakaraTomy for Transformers Prime and Bushiroad for MLP, both through TV Tokyo and its affiliates), Disney Channel in Spain, and YTV and Treehouse TV in Canada, making many people wish that they'd just scrap their existing licensing deals and launch internationally already. The channel also randomly re-named itself "Hub Network" in the spring of 2013; no one really noticed. Also in early 2013, The Hub hired Former Disney Channel Executive Nikki Reed to bring more live-action programming. Though it didn't move away from their cartoons and become a Disney clone, the news did not go over well with fans.

In September 2014, it was announced that Discovery Communications would acquire 10% of Hasbro's stake on the network, which means they would take majority control of the network back, and would rename it Discovery Family Channel, a network aimed at both kids and their parents (surprisingly not getting any legal attention from ABC Family, not even when the latter network announced it would change its name to "Freeform" effective 2016). Hasbro still has some influence on the network. While the initial press release stated Hasbro would control six hours of daytime programming, this appears to have been expanded to 12 hours as shows acquired and programmed by Hasbro air from 5am to 5pm Eastern Time (if you live on the West Coast and don't have any means of recording TV programs, you're boned). The rest of the day saw the hybrid drama/comedy lineup being thrown out for repeats of Discovery library content, with family-friendly classic movies in prime-time added later on, meaning that there is a new possibility for the network to fall into decay. While ongoing Hasbro-produced cartoons from The Hub are able to continue airing new episodes on the channel, Hasbro decided that Transformers: Robots in Disguise, originally announced to premiere on The Hub, would air instead on Cartoon Network, as the new channel's demographics were seen as less favorable to the latest mainline incarnation of the Transformers franchise.

The changes went into effect on October 13, 2014, and the network was officially renamed Discovery Family. Discovery, in turn, fired The Hub's promotional staff, and discarded the HubWorld website in favor of a new site that currently just has a schedule and channel finder. HubWorld's old practice of fully streaming episodes in the U.S. was discarded altogether.

The Hub is not to be confused with a Hub Level, or the city of Boston.

Shows Created for The Hub/Discovery Family:

Syndicated shows that are airing, or have aired on The Hub note :

The channel also was slated to air The Adventures of Teddy Ruxpin, Pinky and the Brain and Freakazoid! in late 2014, but this was abandoned after the network changed to Discovery Family.

Discovery-produced programs airing on Discovery Family during late-day timeslots:

Let's Go!

Alternative Title(s):

The Hub