Creator: DiC Entertainment

aka: Di C
Get your mind out of the gutter. It's pronounced "deek".

DiC Entertainment was a production company that started as a subsidiary of Radio-Television Luxembourg in 1971, that would go on to produce many kids' cartoons, especially in the 1980s. Its name is an acronym for Diffusion, Information et Communication. It was founded by Jean Chalopin. Andy Heyward acquired DiC in 1986 from Chalopin. He continued to head DiC until 2008. Heyward is currently the head of A Squared Entertainment, which he founded in 2011.

The company is mostly remembered for its closing logos that appeared at the very end of its shows. Its most notable was the "Kid in Bed" logo, in which a camera zoomed in above a boy who was sleeping in his bed and through his bedroom window, where the DIC logo formed outside. A child's voiceover then says the company's name. This closing logo, first used in 1987, went through various variations before being replaced altogether in the early 2000s. More information on this and the other closing logos for DIC can be found here.

DiC remained an independent studio for much of its days under Heyward's watch, until 1993 when it formed a joint venture with Captial Cities, the then-parent company of the ABC network. It became a subsidiary of Disney after their takeover of Capital Cities in 1996. Unlike ABC, Disney had little interest with DiC and sold the studio back to Heyward in 2000. In 2008, the studio was acquired by Cookie Jar Entertainment, which itself was acquired by DHX Media in 2012. Currently, with certain exceptions, all of DiC's programming archive are controlled by DHX.

Although the official pronunciation for the company's name is "deek", it has become easy for one to joke about the fact that the name is one letter away from sounding like "dick". Andy Heyward had the pronunciation set up that way in honor of his father, Louis "Deke" Heyward, who himself worked in the television business as vice president of development for Barry & Enright Productions. DIC has come to be described as an acronym for "Do It Cheap", although in the early days, they worked with TMS Entertainment (they weren't nearly as cheap as Filmation, as TMS was very expensive)note . Only switching to studios like KK C&D Asia, Hong Ying, Saerom and Sei Young later on as Disney and later Warner Bros. were giving TMS more money for their shows. As a result, the higher-quality shows of company's heyday in The '80s (including Inspector Gadget, Jayce and the Wheeled Warriors, M.A.S.K., Heathcliff and the Catillac Cats, Dinosaucers, and so on) would eventually give way to their unfortunately arguably better-remembered Dork Age, particularly its cartoons based on the Super Mario Bros. and Sonic The Hedgehog video games, which are also a frequent source in YouTube Poop. It is also infamous among the anime community for its dub of Sailor Moon (although in that case it is often a subject of misblame since the voices, dub script, and most of the editing was done by Optimum Productions).

They have also released EasyPlay DVDs in the late '90s distributed by Lionsgate, in which you can hear Inspector Gadget deliver an extremely long and detailed lecture on how to use it. This is somewhat justified since DVDs were still new at the time, though because you have to "move the glow" to the DiC logo and click on it, you already know how to use it anyway.

Notable shows produced by the company include:

Alternative Title(s):

Di C, Di C Entertainment