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Creator: Dan Schneider
The king of kids' comedy in the Turn of the Millennium.

Dan Schneider is probably best known to adults as Dennis Bluden on the old ABC sitcom Head of the Class. But to millions of children (and kids-at-heart), he is the creator, writer and producer of several of the most well-known and loved Kid Coms. His work portfolio almost entirely is composed of Nickelodeon's premier shows (and vice-versa: his shows make up a very large chunk of Nickelodeon's live-action programming).

His production company is Schneider's Bakery and he loves to put various Easter Eggs among his various shows, such as a Schneider's Bakery can be seen in the stock location footage of the movie theatre in Drake & Josh. His shows tend to use a similar way of talking, a variation on Buffy Speak by finding obscure, unusual or sometimes made-up words to use.

Shows created and/or produced

Note: A pilot for a Gibby Spin-Off from iCarly was filmed, but not picked up.

Movies produced and written:

He has a blog, which is here.

See also the Nick Verse, a Shared Universe between various Nickelodeon live-action KidCom series - it's also known as the "Schneider Verse" as so far all of the shows in it are his (though that could change in the future).

Not to be confused with the film critic and poet of the same name, whose website Cosmoetica is also subtitled the "Schneiderverse of Schneider Verse."

This producer and his works contain examples of:

  • Adults Are Useless - Adults in his shows are typically incredibly Naive, Pushovers, Overly Underhanded, or just Utter Morons.
  • Buffy Speak - frequently.
  • Butt Monkey - Quite a few appear in his works (even including in the main cast).
  • Cold Opening: On almost every show he produces (Zoey 101 and Kenan & Kel are the exceptions)
  • Comedic Sociopathy: By and towards his main characters. The main offenders are Megan from Drake & Josh and Sam Puckett from iCarly. Said recipients are Drake & Josh and Freddie Benson respectively.
  • Cowboy Be Bop At His Computer: As children's programming has always been a hot topic, there will be frequent "experts" who have much to opine without actually having basic knowledge of the shows they're talking about. Take these two articles - whatever the validity of their argument, their points are not helped with some very basic factual errors. Misspelling series names (iCarly is simply Carly, JESSIE is JESSE - and to boot, a screenshot from that show is attributed to Wizards of Waverly Place), much attention has been given over to shows that have been canceled, etc. Much of this would have been avoided if only they visited the shows' IMDb pages.
  • Crapsaccharine World: Very common in the Schneider-verse world, especially in his sitcoms. Guest characters who interact with the main protagonists have high chances of being full of Unfortunate Implications.
  • Crazy Homeless People - Most frequently mentioned and seen in the early seasons of iCarly.
    • However after Moral Guardians complained, Nick told him he's not allowed to make fun of hobos anymore, but that doesn't stop him from making hobo jokes by Getting Crap Past the Radar in Sam & Cat.
      • He actually has an explanation for this here (read question #18).
  • Disproportionate Retribution: Very common, especially on iCarly
  • Fan Nickname: Troll Schneider. Earned through years of trolling his fanbase via Victorious and iCarly.
  • Getting Crap Past the Radar - The reason why so many adults watch his shows. (Well, one reason.) Some of the stuff he and the writers put in the shows makes you wonder if Nickelodeon even ''has'' a radar.
    • It's more likely that he's been given a great deal of creative freedom due to the popularity of his works, considering his earlier shows didn't try to sneak nearly as much stuff past the radar.
      • There's still a decent amount of radar-y stuff in those early shows though. Some of the All That and The Amanda Show sketches probably wouldn't have made it to air today.
    • The blatantly obvious foot fetish stuff has never been reined in.
    • There's a lot of Defying The Censors too: As an example, the Victorious episode "Sleepover at Sikowitz's" featured the main cast spending the night at their teacher's house. You can almost picture him sitting at his computer, writing the script and daring the censors to cry foul on it.
  • Gosh Dang It to Heck! - There's a lot of strange euphemisms for swears in his works, the most used ones are "skunkbag," "chiz," "jank," and "suckish."
  • Happy Ending: He averts this in most episodes of his shows, to add to the comedic effect. Sometimes results in No Ending.
  • History Repeats: iParty with Victorious, the Victorious episode starring Jennette, and Sam and Cat all aired on the second Saturday of the month of June of the years they did.
  • Jerk Ass - Wouldn't be a Dan Schneider show without a couple.
  • Karma Houdini - There usually are a few Jerk Ass characters in his works that receive absolutely no sort of comeuppance or consequences for their behaviors and actions; the most egregious example is Megan, the Villain Sue of Drake & Josh who was a borderline sociopath not to mention very well liked by the writers and despised by the fanbase.
    • One unknown troper put it best when referring to iCarly. To paraphrase: "This is a Dan Schneider show, meaning that students/teachers will regularly get away with stuff that would get them a stern talking to at best and expelled/fired/arrested at worst."
  • Laugh Track. Averted Trope for Zoey101, due to it being a single camera work shot on location. Played very straight with every other show he's made.
  • Large Ham: You're gonna see a lot of characters like this in his works. Josh, Chase, Michael, Freddie, Robbie, Trina...the list goes on and on.
  • My Friends... and Zoidberg: Wisconsin.
  • No Ending: Schneider likes to use this trope often in his more recent works.
  • No Indoor Voice: Dan loves this trope. Expect at least two-thirds of all characters on a Dan Schneider-show to frequently shout their dialogue. Also expect a sequence at least once during an episode of any Dan Schneider show where the characters will have an argument - resulting in characters shouting at each other obnoxiously.
  • Old Media Playing Catch-Up:
  • Recursive Canon: Events in Victorious, iCarly, Zoey101 indicate that Drake & Josh is a fictional TV show in the shared universe of the other 2 shows.
  • Rule of Funny
  • Running Gag: Plenty of them- hobos have been one since the days of All That. One of the more recent ones is someone (usually female) making a chicken for someone else.
  • Sadist Teacher: Occasionally.
  • Shaggy Dog Story: Loves having episodes without endings, or endings where nothing actually matters. Recent example is the iBust A Thief episode of iCarly which had the gang try to get back Sam's stolen laptop. In the end Sam had left it in a pizza box in the fridge and discovers it at the end and doesn't tell anyone.
    • The Flour Bomber plot in "Robbie Sells Rex". Complete with Lampshading of how horrible, boring and anti-climatic the plot is.
  • Shared Universe: Officially canonized in "iStart a Fan War" of iCarly.
  • Ship Tease: And how.
    • Most notably in iCarly. He managed to drag along both the Sam/Freddie and Carly/Freddie ships by teasing both, having an episode where Carly and Freddie get together but break up, an episode where Sam and Freddie get together followed by a four part relationship arc which ends with them breaking up, continuing to tease both sides throughout the final season to the point that going into the final episode of the series both sides would be plausible to end the show together, and it would be just as plausible if the show ended with neither being together. iCarly went for 5 years and 107 episodes. It was also a masterclass in creating and stoking the flames of Shipping Wars between the major factions.
    • Followed up by doing the same on Victorious, by teasing the Jade/Beck pairing, the Beck/Tori pairing and the Jade/Tori pairing, plus teasing Andre/Jade, Andre/Tori as well as stringing along Cat/Robbie shippers.
  • Shout-Out: Dan has freely admitted to almost having an outright love of paying homage to the sitcoms he grew up with and loved as a child and teenager, particularly The Mary Tyler Moore Show. The very last whole cast scene from iCarly is in fact such an homage, for example.
  • Spin-Off: Despite having shows on the air for nearly 20 years, Sam & Cat and Gibby are Dan's first true spinoffs. Most everything else is just a Shared Universe.
  • Spiritual Successor: Pretty much all of his shows after All That were based off of another:
  • The Verse: See the Nick Verse.
  • Teasing Creator: After becoming aware of fandom and the almost exclusive Shipping focus when he joined the online community for iCarly he then turned what was a relatively non-explosive online community into a Sam/Freddie vs Carly/Freddie Ship War that rivalled anything Nickelodeon had ever seen including Kaatang/Zutara. The usual method was inserting lines into his blogs referencing whatever pairing was not the focus of the episode.
    • As show for Ship Tease, he managed to tease pairings after the Series Finale of iCarly.
    • Has now started teasing the Jade/Tori (Jori) shippers on Victorious.
  • Totally Radical: All over the place. Even the Gosh Dang It to Heck! euphemisms have shades of it.
  • Whole Plot Reference:
Meg RyanProducersSherwood Schwartz

alternative title(s): Dan Schneider
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