DC Comics is one of the two biggest comic publishers active in the United States today, the other being Marvel Comics.
HistoryDC began as Detective Comics, Inc in 1937, to publish a crime-themed Anthology Comic, Detective Comics, which introduced Batman in issue 27. In 1938, the company launched a second title, Action Comics, starring Superman. Detective Comics merged with National Allied Publications and All-American Publications in 1944 to form National Comics; however, due to the appearance of their logo, the company was popularly known as DC Comics, and eventually formally adopted that as its name.Detective Comics' superheroes proved popular in the 40s, but with the end of World War II, the genre entered a decline. National Comics managed to hold on during The Interregnum by diversifying into westerns, humour, romance, and scifi, as well as some crime and horror titles which were innocuous enough to escape being censored by the Comics Code.In the mid-1950s, DC revived their old superhero, The Flash, in order to appear in their anthology Showcase. Rather than bringing back the old character, the writers introduced a new hero with a new secret identity and a scifi-based origin. Following the success of this story, the Green Lantern was similarly reimagined, and National began increasing their superhero output. This practise was copied by several other publishers, most notably Marvel, who actually managed to exceed DC's sales and popularity in the 60s due to stronger writing. In 1967, DC managed to get some of this popularity by bringing Steve Ditko over from Marvel, who introduced elements such as flawed heroes and personality clashes during team-up stories. In the 70s, DC began to expand into more mature stories, attracting teenagers and young adults who previously considered comics to be exclusively a kids' medium.In the 1970s, after Marvel's Comics Code-defying anti-drug Spider-Man story, DC jumped on the bandwagon with a slew of 'relevant', social-issue-tackling superhero stories. Most famously, Green Lantern and Green Arrow took a trip across America, fighting such issues as drug use and broken homes. Furthermore, Jack Kirby, the other major co-creator of the Marvel Universe, signed up to create The Fourth World comics such as The New Gods and Mister Miracle. Unfortunately, these titles were ahead of their time and Kirby eventually returned to Marvel in the mid 1970s.However, by the late 1970s, the company was going through rough waters with Marvel finally beating them in sales and DC Comics floundering with titles that began big and then petered out within a few issues. Then the company got a new President, Jenette Kahn, who began to reorganize the company to fix that problem. For instance, she created health plans and instituted reprint fees. More importantly, in 1981, she instituted a royalty system for talents where the better their titles sold, the more they would be paid, giving them a stake in a series' continued success. Also, she and the senior editors took control of their titles' sustainability problem by creating the Limited Series, so they could at least get it under their control with predetermined endings for title. The moves paid off, the most obvious example being The New Teen Titans which became a major success under Marv Wolfman and George Perez, whose enhanced pay was enough incentive to keep the title going for years. Furthermore, they could show the origins of their original characters in a mini-series Tales of The Teen Titans without interrupting their main title.In addition, DC took a chance on some of the talent from Britain and gave some of the promising talents, such as Alan Moore, Grant Morrison, and Brian Bolland, a shot at their lesser titles. The result was an explosion of astounding creativity that signaled the comic book version of the British Invasion. Mainstream comics would never be the same.continuity-shaking Crisis on Infinite Earths, which showed that comics could tell stories as effectively as any novel or movie. The other was a pair of deconstructive works, Alan Moore's Watchmen and Frank Miller's Batman: The Dark Knight Returns, both of which brought a new level of intelligence and psychological complexity to the medium. They also kicked off the craze for Darker and Edgier, Hotter and Sexier comics, and started the so-called Dark Age. In the wake of this, all the other publishers started copying them, and even the main DC Universe became somewhat darker to accommodate the new tastes.DC's supernatural paradigm has changed considerably. In the 1990s, with the growing influence of the Swamp Thing and the beginning of the Kali Yuga storyline, DC left behind the Cosmic Good versus Cosmic Evil convention once common in superhero stories. Instead, according to current DC metaphysics, the cosmic battle involves Lawful Neutral (angels, Lords of Order) versus Chaotic Neutral (demons, Lords of Chaos), with both sides fairly indifferent to human perspectives about good or evil. (The only except to this seems to be the DC version of God, who is Good rather than Lawful, and the Devil, who varies according to the writer.) This cosmic disinterest in good/evil issues has been a major motivation for The Phantom Stranger and Deadman in their choices to side with humans instead of The Omniscient Council of Vagueness of the week.
ImprintsIn the 90s, with comics enjoying increased sales due to a speculation boom, DC published a series of dramatic, shocking stories, including such events as Superman dying, Batman's back being broken, and Green Lantern becoming a supervillain; sales were impressive, but they quickly dropped off again as the law of supply and demand came to bite speculators in their collective assi. However, DC endured, and continued to publish a number of critically acclaimed graphic novels under its Vertigo, WildStorm, and America's Best Comics imprints. (Other imprints, such as Helix (SF) and Minx (targeted at the teenage girl manga market), have been less successful.)Since then, DC has continued quite strongly, and in all likelihood will co-dominate the English-speaking comic industry for years to come.As of September 2011, DC rebooted their entire universe back to square one to make the stories and characters 'younger and more relevant' to the modern age. This took the form of "the New 52" comics revamped, including Superman, Batman, Wonder Woman, the Flash, Aquaman and the Justice League.See DC Comics Characters for an index of the characters in the larger DC Universe, and check DC Comics Series for an index of all the series published by DC, both in and outside of the larger continuity.