Originally launched in 1992 as a four-hour weekend programming block on Cartoon Network note
, Boomerang serves as a channel to showcase Turner's extensive animation archives, including pre-1986 MGM
(Tom and Jerry
, The Snorks
, The Flintstones
, the list could go on and on), and older Warner Bros.
Animaion material (Looney Tunes
, at least until Cartoon Network
started showing it again). Of note is that, like its corporate sibling Turner Classic Movies
, Boomerang didn't run any
outside advertising, only stuff for its sister network
and music videos featuring Boomerang's classic programming.
Eventually Boomerang started adding more recent material to its schedule, mostly from Cartoon Network's old Cartoon Cartoons
library of shows, and the odd episode or two of Pokémon
. While some have cried foul, it is sort of fair to remember that some of these shows
are nearly 20 years old, and a good majority of the Cartoon Cartoons
were at least a decade old by the time they started running them. Whether this trend will continue remains to be seen.
Starting in 2014, Boomerang became an ad-supported network that ran outside advertising, as well as finally being acknowledged by Turner in its channel lineup. All this culminated with a rebranding 2015 (though it launched internationally in 2014) where the network became a family animation channel aimed at parents, children and girls as opposed to its boy-slanted parent channel.
A list of shows that aired on Boomerang: