Originally called "A.D. Vision" (what the "A.D." stands for
is a trade secret
was mentioned on early covers as "Animation Dubbing") when it was founded in 1992 by hardcore otaku
John Ledford, David Williams and Matt Greenfield, ADV Films was one of the pioneers of importing and dubbing anime television series for American audiences. This Houston-based
production house made its debut with the release of Devil Hunter Yohko
in 1993. In 1996, the company built its own ADR studio in West Houston and began dubbing their shows, eventually earning a reputation for producing some of the best dubs in the North American market. At their height in 2005, ADV was the undisputed market leader (of an admittedly small niche), boasting the largest catalog of any anime company - including popular fan-favourite titles like Neon Genesis Evangelion
, Full Metal Panic!
, Excel Saga
, Azumanga Daioh
, Sonic the Hedgehog: The Movie
, and plenty more. They also licensed and published manga
(including a few series they didn't have anime rights to), and were the publishers of otaku magazine Newtype USA. They also created and ran The Anime Network
, a 24/7 satellite channel that exists (in heavily truncated form) to this day.
Because of a total lack of any sort of voice actor pool in Texas at the time, ADV drew heavily from the local theatre scenes in Houston and Austin. Over the next dozen years, the studio groomed a large crop of voice actors, several of whom became regular faces on the convention circuit. A few have gone on to become directors and producers themselves. Among the actors who got their voice-acting start at ADV (some still live in Houston and continue to record the occasional dub for ADV's successor) are Amanda Winn Lee
, Jessica Calvello
, Spike Spencer
, Tiffany Grant
, Kira Vincent-Davis
, Vic Mignogna
, Monica Rial
, Luci Christian
, Greg Ayres
, and Hilary Haag
Up until 2005 they also ran a subdivision called "SoftCel Pictures", which specialized in hentai
material. In 2008, it was succeeded by a newly-opened division called "Happy Carrot".
ADV had also been raising funds and looking for talent for an incredibly ambitious project – a Hollywood Live-Action Adaptation
of Neon Genesis Evangelion
. The project has gone far enough to have special effects house WETA
produce some design sketches, but it seems highly unlikely it will ever make it out of Development Hell
, especially since ADV filed a lawsuit against Studio Gainax over the film.
In 2008, the company almost totally collapsed. Prior to this, ADV's manga, music, and toys divisions had either been shut down or had no production at all for some time. On January 4, The Anime Network
switched from being a dedicated 24/7 channel to a video on demand service (a format that continues to this day). On January 18, ADV announced its Anime ADVocates program, which provided screening material and other promotional content to anime clubs in North America, had been suspended indefinitely. In February, they announced they would no longer publish NewType USA. They launched PiQ Magazine as a replacement for NewType, which lasted four issues before being discontinued.
Their main anime division didn't last much longer. In January 2008, nearly 3 dozen titles representing two years worth of investment and work suddenly disappeared from their website without explanation, and DVD releases ceased. It turned out all of those titles had been acquired with help from Japan's Sojitz Corporation. ADV, which had gained a reputation for active communication with their customer base, fell eerily silent. A little over a month later, most of the missing shows were restored to the website and DVD releases resumed, although a couple of titles, notably Tengen Toppa Gurren Lagann
, appeared in the possession of other US licensors. Finally, in July, the same 30 licenses that had disappeared in January were suddenly transferred to Funimation
. This included some series that had not yet been fully-released on DVD, such as Kanon
and Welcome to the N.H.K.
In October 2008, ADV "partnered" with a "new" company known as Sentai Filmworks
and began to license titles again. For the most part, though, most of these acquisitions were titles previously held by other American companies (like Mahoromatic
being a license-rescue from recently-dead Geneon
), although there were a couple of newly-licensed series in the mix, most notably CLANNAD
. The shows released by Sentai Filmworks that hadn't been released in the US before were released as sub-only DVD's with a minimum of extras and only a basic menu. To some, this was an indication how far ADV had fallen from its glory days of only a couple years back.
On September 1, 2009, ADV Films announced that it sold most of its assets to five different companies, all of which are based in Houston (and based in the same block of condos) and was shutting down. Although it may appear that the company is essentially dead, some industry observers
believe that the move is an attempt to end a relationship with a hostile shareholder that has damaged the company while still maintaining its core competency and catalog. This argument is bolstered by the name of the new production company, Section23 Films
, which is a not-so-subtle reference to a part of Texas tax law that allowed ADV to pretty much legally hide their assets from their creditors and the Japanese.
- Switchblade Pictures acquired Japanese live-action films properties for distribution in the North American market.
- Sentai Filmworks is the licensor company for acquiring new (or rescued) Japanese anime into the North American market.
- Maiden Japan is another company distributed by Section 23 that licenses anime, usually female-driven titles. Originally, they released a couple small niche titles quietly on bare bones, sub-only releases, but has now moved into licensing more mainstream titles onto bilingual DVD and Blu-ray, including some rescues like the Vampire Princess Miyu TV series and Patlabor franchise.
- AEsir Holdings got the rights to most of ADV Films' former library of titles (some titles became licensed directly by Sentai and remain in print), and have re-released some of these former ADV titles to DVD themselves, such as Princess Tutu and Parasite Dolls.
- Seraphim Digital Studios acquired Amusement Park Media, ADV's production studio. All of Section 23's DVD and Blu-ray production is done here, as well as most of the dubbing.
- Valkyrie Media Partners acquired the Anime Network. The Anime Network website (on-line player and forum) continues to operate as it did before the sale.
- Section23 Films is a distributor and marketing company of Switchblade Pictures, Sentai Filmworks, and AEsir Holdings.
After the September 2009 restructuring, new releases typically have these credits:
| (most anime) Licensed by||Sentai Filmworks |
| (some anime) Licensed by||Maiden Japan |
| (live action) Licensed by||Switchblade Pictures |
| Distributor||Section23 Films |
| DVD Production||Seraphim Digital Studios |
| Internet Streaming||Anime Network |
See Section23 Films
for the list of anime series formerly licensed by ADV. For what it's worth, nobody in North America was fooled by this legal shell-game – many fans will refer to the new companies as "Neo-ADV", "Zombie-ADV", or something similar. Even the people working at the studio have been known to call actors and accidentally use the old company names… "or whatever we're called now".
In January 2012, Funimation
, who wasn't fooled either, sued ADV and its associated companies over the Sojitz licensing. The lawsuit was finally dropped in May 2014, with ADV apparently winning (though it's unclear if they settled out of court). For the future, Sentai/Section23/whatever continues to license anime to this day, now regularly dub most of their catalog, and release them to DVD and Blu-ray.
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