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Covers Always Lie: Animated Film
  • In The Incredibles, contrary to the poster, Jack-Jack is never shown in the super suit designed by Edna Mode.
  • The poster/DVD cover for Frozen shows the cast (Anna, Elsa, Olaf, Kristoff, Sven and Hans) standing together and smiling cheerfully, making it look as though the movie as going to be about a team of plucky characters having a fun and magical winter adventure together. The film is actually consistently dark and melancholic, with a several arguments amongst the characters; one of the six, Elsa, is depressed and cruel for much of the movie, and another of the six is actually an outright villain.
  • Due to the mediocre sales of Wonder Woman, the cover artist for the DVD of Superman/Batman: Apocalypse was barred from showing Supergirl in her iconic costume. Instead, an image of a Brainwashed and Crazy Supergirl clad in a Stripperific slave outfit was used. The film's female director was not pleased.
  • The child-friendly cover of the animated Watership Down. (The original cover showed a silhouetted rabbit screaming in pain.)
  • The video cover to Tom and Jerry: The Movie, which depicts Tom chasing Jerry as he usually does (which they barely actually do in the movie) with Droopy in the background and none of the movie's Spotlight-Stealing Squad anywhere in sight, looks like it could be the cover to any Tom and Jerry video. Although the poster showed the evil fat lady storming in the background.
  • The cover of the American DVD of Help! I'm a Fish not only calls it A Fish Tale, it also shows really bad 3D renderings of a few of the characters, (WARNING! The linked image may cause your eyes to bleed!) making it look like a crappy Finding Nemo or Shark Tale rip-off when it's actually a decent, Don Bluth-esque, mostly 2D film. Even weirder, the American cover flatly says "Alan Rickman" above the title (the original cover said "Featuring the voices of Alan Rickman and Terry Jones"), making Rickman seem like the lead role. To make matters worse, Rickman's character isn't even shown on the U.S. cover!
  • Similarly, the Chinese animated film Back to the Sea has a cover very reminiscent of Shark Tale, yet the actual animation is a jagged, stylistic, clearly 2-D style.
  • The cover for Disney's The Hunchback of Notre Dame makes what is widely considered one of the darkest films in the Disney Animated Canon seem like a light-hearted, family-friendly romp. It's not.
  • The second Beano video, Beano Videostars, included Roger the Dodger on the original VHS cover, even though he's not on the actual video. Possibly because his checkered jersey made him too hard to animate.
  • Turtles Forever: the original poster has Tokka and Rahzar, who turn out to be Advertised Extras.
  • The Brave Little Toaster, probably one of the bleakest kids' films ever made, was marketed as a cheerful adventure and had sugary cover artwork. This goes so far that the screencaps on the back of the VHS/DVD are not even from the film. One of them even showed Toaster high-fiving the Master! (In the film, the fact that they were alive was always kept a secret). The artwork on the back depicts the oh-so-serious waterfall scene, except that the title character has a goofy smile on his face after having made it to the other ledge, waiting for his friends to follow suit! (In truth, they all fell before even the toaster could make it across.) Oddly enough, the original poster showed three screencaps from the film, two from the Nightmare Sequence and one from the dark forest scene.
  • While the cardboard diorama packaged with the DVD of The Thief and the Cobbler has the eponymous cobbler sharing a Magic Carpet ride with the princess, the two of them never do so in the movie.
  • On the DVD cover of A Boy Named Charlie Brown, Lucy clutches Charlie Brown's arm and stares up at him adoringly. Never mind that her horribly cruel tormenting of him is the whole point of the movie, and that she isn't nice to him for a second...
  • The 1-disc for Atlantis: The Lost Empire for some reason showed a woman wearing a dress (her left arm is covered by a sleeve). In the actual movie, she wore an outfit that was very revealing throughout most of the film, and she only wore a dress at the end.
  • The poster for Beavis And Butthead Do America shows them riding motorcycles. Which they don't even come close to doing in the movie.
  • The cover for Barbie as the Island Princess shows Ro in her blue peacock dress, but her hair is long and loose, and she is wearing a Cool Crown, when in the movie, her head is bare and her hair is up in an elaborate bun.
  • In Chill Out, Scooby-Doo!, Velma, Daphne, and Freddy never snowboard once in the entire movie.
  • The cover art of the Transformers Prime movie Predacons Rising depicts Optimus Prime facing off against Predaking. The two never even meet in the movie.
  • For whatever reason, the American release of the dvd for The Painting features a few minor characters who don't even have names. Seen here. The spine of the dvd at least has a main character.
  • Disney's featurette Winnie the Pooh and the Honey Tree shows Piglet and Tigger on the poster, but they don't appear in the film (though Piglet cameos in the opening song). They also had designs that are much closer to the original book illustrations, and they ended up getting redesigned for their appearances in the next short Winnie the Pooh and the Blustery Day.
    • Some early VHS releases of this short showed Pooh completely inside the honey tree. This doesn't happen until the end of the short, but even then, he only goes in half-way.
  • The notorious Foodfight! has Mrs. Butterworth, the Vlasic stork, Twinkie the Kid, and Charlie Tuna front-and-center on its cover... all of whom are minor characters at best. The actual main character is depicted as a tiny figure in the lower left. Lampshaded in the The Nostalgia Critic review:
    "Hey look! There's the Twinkie guy! I'm sure he's gonna do something really big and really important coming up. After all, he is one of the biggest characters on the poster, along with these other icons you barely seen in this movie. Hell, Dex and Sunshine are one third of their size! Surely all of them are gonna get together and do something huge in the movie's climax! Like...say nothing, pretty much do nothing....and take a backseat to graphics worse than the 'Money for Nothing' video. And...okay, a lot of you might be shouting "That's phenomenal false advertising in a movie that is absolutely nothing but advertising." But this is incredibly common in even good films. Heck, I once saw a Star Wars poster where the main focus was the mouse droid! [cut to the Star Wars Episode IV poster with a mouse droid front and center. The text below the Star Wars logo reads "Yes, THIS is the One with the Mouse Droid!"] And we all know what a gigantic part he played, right? The movie would've been nothing without him."
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