Characters: THE iDOLM@STER: Cinderella Girls

aka: The Idolmaster-Cinderella Girls
Characters originating from THE iDOLM@STER: Cinderella Girls. Originally a mobile device card game, it contains the largest iM@S cast: over 180 exclusive characters and growing. The property successfully expanded into other merchandise markets, foremost being Drama CD, Manga, and Image Song multimedia. Should not be confused with the other iM@S mobile game, which would be Dueling Games if they weren't from the same company.

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     In General 

Cinderella Girls provides examples of:

  • Age-Inappropriate Dress: Some might call it fanservice.
  • All There in the Manual: You have to listen to their drama CD's or read the manga series, to get important information about the characters.
  • Always Someone Better: At its height 346 Pro is larger and wealthier than 765 Pro. It not only supports four times the idols, but also an entertainment empire that controls its own movie studio, television station, broadcast radio, magazine publisher, and similar assets. It's less a talent agency and more a media conglomerate. This carries over into the anime, where we're show just how massive the company grounds is, especially compared to the shabby office block that 765 Pro rents.
  • And Your Reward Is Clothes: They boost an idol's performance and various card stats.
  • Art Evolution: Newer card illustrations are drawn better or with more complexity.
  • Asskicking Equals Authority: Musical stage battle idol style!
  • Awesome but Impractical: Certain cards were designed to be used together for a Set Bonus. While this feature seems awesome on paper, the Metagame can make it a suboptimal choice.
  • Bonus Boss: Random rival battles. However you will need to be at least in certain areas around Japan to face them.
  • Bonus Stage Collectables: Beat the rival and she joins your studio (i.e. becomes a usable card).
  • Canon Welding: Rin's appearance at the end of the All For One movie establish that Cinderella Girls shares the same continuity as both the original Idolmaster and Million Live.
  • Card Battle Game
  • Clark Kenting: The idols resort to this after becoming successful, to hide from the paparazzi and avoid generating crowds when not doing work related stuff. Several card illustrations focus on what they look like when disguised as such.
  • Continuity Overlap: Both the anime and the manga that came before it establish that Cinderella Girls is set sometime after the All For One movie.
  • Costume Porn: Up to Eleven. It's been said Namco Bandai once hired fashion designers as advisers and it really shows.
  • Crossover: The original 765 Pro are featured in Cinderella Girls as already successful sempai the cast hopes to emulate. However the original idols are used very sparingly (limited edition or special event promotionals) and not eligable for vote during popularity polls. They're in Cinderella Girls, but techincally not considered among their official ranks.
  • Early-Bird Cameo: 3 girls from the sixth batch of CG idols (26-30) were confirmed in an animated PV for Onegai Cinderella. From the Cool side we get Nao and Karen and from Passion, Syoko. Nina and Momoka were apparently replaced with Yuko and Sae. Certain cards belonging to Chieri and Koume had their voices patched in before their CDs were released.
  • Free-Range Children: Not just all across Japan, but the entire world. The Producer sometimes travels along, but it's impossible for him to keep an eye on all of them at once. Some of the adult idols babysit as Cool Big Sis and Team Mom.
  • Gotta Catch Them All: Well over 100 idols and all of them have card variants.
  • Hollywood Dateless: How this many beautiful girls and women are having trouble finding boyfriends or husbands. Averted once they become successful idols, upon which they have thousands of devoted male fans, but the only man the idol wants at this point is the Producer.
  • 100% Completion: Exploited. Entirely new idols, variant cards, and upgraded cards are added at regular intervals.
  • Idol Singer: Goes without saying.
  • Is This Thing Still On?: A frequent happening during the Drama CD skits.
  • Job Title: The idols seek to become a Cinderella Girl: the title given to the most popular idol in the world. The Producer is obviously the Idolmaster.
  • Joshikousei: Too many to list.
  • Kimono Fan Service: Again, too many idols to list.
  • Loads and Loads of Characters: Started with 100 idols. Reached around 180 as of late 2013 and broke the 200 barrier in 2014. The roster grows at least 30 idols each year.
  • Meaningful Name: The name of the Cinderella Girls agency is 346 Production (346 Pro for short). It's pronounced "Mishiro," which translates into "beautiful castle". The main office of 346 Pro is portrayed as a massive historic building with luxurious palace interiors. In addition when the numbers for 765 Pro and 346 Pro are added together, it totals up to 1111. This is a reference for the All For One spinoff.
  • Merchandise-Driven:
    • It's probably easier to list what doesn't get merchandised. The official company stance is, "anything not made to intentionally harm." Therefore you won't see products packaged as Cinderella Girls weaponry or insecticide. However everything else from food to clothing to toys to pet supplies are perfectly valid and do exist.
    • In-universe within the anime there isn't a store window, billboard, magazine cover, subway car, television set, public bus, utility pole, etc. without a 346 Pro or 765 Pro idol somehow shown on them. The idol craze is taken to lavish extreme, and the general public worships them for every entertainment need.
  • Metagame: Shifts seem to occur once every four to six months.
  • Mobile Phone Game
  • Music for Courage
  • Power Creep: Was pretty much inevitable, given the game format.
  • Power Equals Rarity: Holds true for the most part, but players have the ability to subvert this if they're willing to undergo Level Grinding.
  • The Power of Friendship: Storyline cornerstone of character interaction in iM@S.
  • The Power of Love: An idol's affection has a factor in the game. Many of them fall for the producer, whether they be older, younger, or teenage.
  • Promotional Powerless Piece of Garbage: Such cards exist.
  • Reused Character Design: Several girls use similar, sometimes exact, themes in their character design. Some are even based on iM@S voice actress or inside jokes about the franchise. It's rumored Cinderella Girls incorporated rejected or unused development artwork from the original iDOLM@STER.
  • Sailor Fuku: Many of them are wearing this, weather as regular attire or something else.
  • Schrödinger's Gun: Personality details and character quirks of the idols.
  • Significant Birthdate: Using the Gregorian calendar, no two idols share the same birthday except for twins. Using this system, Namco Bandai is probably aiming for 366 heroines, meaning everyday would be an idol's birthday. At present the average is every other day is an idol's birthday.
  • Star-Making Role: Namco will splurge on a high profile VA every now and then, but many of the Cinderella Girls are voiced by complete unknowns and rookies.Depending on the viewer, this can be thought of as embodying the spirit of Cinderella Girls by giving newbie voice actors a chance to shine, or hiring the cheapest actors they can find.
  • There Are No Therapists: Quite a number of the idols should get professional counseling for their personality quirks.
  • Token Minority: Dozens of idol are not Japanese nationals. The majority of these are American and European, but there are Brazilian, Chinese, and Korean idols too. However the series still lacks an idol of African decent or from the African continent, even when considering the Ambiguously Brown girls. Anastasia and Frederica Miyamoto are automatically this for the Master Collection Idols, thus so far being the only non-Japanese girls to earn the honor.
  • What Happened to the Mouse?: The less popular or unimaginative idols tend to be abandoned and forgotten by Namco Bandai and game fans (i.e. don't get updated cards). Fridge Horror if one interprets this to mean the Producer could not make her career successful and the idol's dream never comes true.

Master Collection Idols

Cool Type Idols

Cute Type Idols

Passion Type Idols



While categorized under Passion Type, the Trainer sisters are collectively a fourth color set: the green cards. They are not actually idols, but trainers who teach them dance routines and staying in physical shape. Trainers have ridiculously low attack and defense stats, making them useless in card battles, but increase reward experience for the idols they accompany. Fans have noted that all four siblings, despite different height and measurements, claim the same weight. This leads to the ironic idea they are lying about it.

Master Trainer (Rei Aoki)

Voiced by: Ayumi Fujimura

Age: 28
Height: 166 cm
Weight: 45 kg
Birthday: December 10
Blood type: AB
Three sizes: 82-56-83
Hobbies: Making sports drinks

Eldest of the Trainers.

Veteran Trainer (Sei Aoki)

Voiced by: Ayumi Fujimura

Age: 26
Height: 163 cm
Weight: 45 kg
Birthday: September 10
Blood type: A
Three sizes: 83-56-84
Hobbies: Daytrading

Second eldest of the Trainers.

Trainer (Mei Aoki)

Voiced by: Ayumi Fujimura

Age: 23
Height: 160 cm
Weight: 45 kg
Birthday: June 10
Blood type: B
Three sizes: 84-56-85
Hobbies: Running in the morning

Second youngest of the Trainers.
  • Experience Booster: Has a random chance of providing level boosts to accompanied idols when used in a card battle.
  • Hair Decorations: Almost averted. It's on her Christmas Eve card variant.
  • Magikarp Power: Not the Trainer by herself, but when she's paired with an idol.
  • Sibling Rivalry: When it was suggested that she could get the Producer to compliment her looks, the other Trainers jealously picked on her. The other sisters consider her to have the most ideal body measurements among them, and thus the best chance of getting his attention if wearing something revealing.
  • Strong Family Resemblance: Almost to Inexplicably Identical Individuals level.

Rookie Trainer (Kei Aoki)

Voiced by: Ayumi Fujimura

Age: 19
Height: 157 cm
Weight: 45 kg
Birthday: March 10
Blood type: B
Three sizes: 77-56-82
Hobbies: Going to the gym

Youngest of the Trainers.

     Chihiro Senkawa 

Chihiro Senkawa

Voiced by: Rina Sato

Age: ???
Height: 154cm
Weight: S-e-c-r-e-t
Birthday: November 28
Blood type: A
Three sizes: 82-58-84
Hobbies: Cosplaying, partying

Secretary to the Producer of Cinderella Girls, and serves as the game's tutorial guide and information woman. She's essentially an Expy of Kotori Otonashi, and does not have an active idol career or in-game card.note 
  • Breakout Character: Despite not being a winnable idol or having an official card, she has been assigned a voice actress and got a Drama CD skit. Rumors of an Image Song are now abound. She's also featured in the anime as a support character.
  • Depending on the Artist: Chihiro's physical appearance is somewhat variable. Some media present her as a woman just out of her teens, while others aim closer to a Christmas Cake. The outfits she wears can also alter the impression of her maturity and age.
  • Dodge the Bullet: In an unlockable minigame the Producer brings a watergun to work and tries to shoot Chihiro with it. She pulls this to avoid most of the shots. The goal of the minigame is to tire out Chihiro and hit her before running out of ammo.
  • Exposition Fairy: Explains the rules and features of the game to new players. In-universe she's the person who explains to new idols, what their career will be like in detail.
  • Expy: Of the main series Kotori Otonashi.
  • Gainaxing: When she does her jumping animation.
  • Genki Girl: Very upbeat and positive about things. Even if the Producer fails at a task, she's confident he will recover and succeed at it eventually. When really happy she can be extremely excitable and expressive.
  • Just Friends: Unattainable for the Producer to support as an idol, but she has been known to secretly daydream about spending alone time with the Producer, but doesn't openly express her feelings like the idols. It doesn't prevent Ship Tease in the Yonkoma. For example, the Producer placing his suit jacket around an overworked Chihiro who falls asleep in the office.
  • Knowledge Broker: She runs the tutorial and gives gameplay hints.
  • Mission Control: Gives out the Producer's mission objectives and game events.
  • Number Two: When the Producer isn't around she's in overall charge of the office and the idols respect her authority.
  • Out of Focus: Chihiro will ask fans to vote for her to become a Cinderella Girl in the Yonkoma, but a disclaimer stating she can't actually be voted for is always shown at the bottom.
  • The Scrooge: The common fan explanation for her not giving the Producer game items for free.
  • Sexy Secretary: She's the Producer's secretary, handling all the mundane paperwork and phone calls. She generally dresses conservatively, but has an excellent figure that can get attention if she wanted it.

     The Producer 
An up and coming producer of 346 controlled by the player. As an avatar of the player he is voiceless, faceless, and nameless: known only as "Producer" to everyone. The Yonkoma version is a sociable individual who tries his best to maintain a professional relationship with the idols. For all incarnations he has a sharp eye for scouting unpolished musical talent, and unwavering dedication to ensure those under his wing achieve success.

  • The Ace: At being a music producer. He can turn social outcasts, the mentally unhinged, and street bums into superstar idols.
  • Balanced Harem: The 4-koma manga has been aiming for it.
  • Chick Magnet: All 180+ idols would do anything to be his girlfriend.
  • Cloudcuckoolander's Minder: A reason why Hilarity Ensues in many of the Drama CD skits, is because the Producer is absent from stopping the eccentric idols from causing havoc or indulging in their unusual interests.
  • Clueless Chick Magnet: Most likely to be Obfuscating Stupidity.
  • Dude, Where's My Respect?: One would think, since he's centrally responsible for creating over 200 successful idols, the entire music industry would react with uncontrolled anticipation or fear (i.e. rival studios) anytime the Producer takes new talent under his wing. Only the idols and Chihiro seem to directly acknowledge the Producer as an almighty force in the entertainment world.
  • He Who Must Not Be Seen: The Yonkoma and most manga adaptions follow this plan. They have the Producer's face obscured by an object, an idol's body, cut off by the panel, or only show the back of his head. Averted in the anime, where the Producer's face is unconcealed.
  • Let's Just Be Friends: The current status quo.
  • Not a Date: Idols will try to arrange time alone with the Producer, on the pretext of discussing plans for her music career, but spend the majority of the meeting to make romantic advances on him. Due to his Clueless Chick Magnet reaction to these attempts, the incidents become Flavor 2.
  • Office Romance: Their game card quotes highlight it.
  • Parental Substitute: Several idols have such a relationship.
  • Ship Tease: Each of the Image Song Drama CD focus on it for the idol in question.
  • This Is Your Song: Each idol is implied to be thinking of the Producer when singing her Image Song. A few call out to him in the lyrics.
  • Unwanted Harem: All of the idols have affectionate feelings for the Producer. Some media has him navigate the Let's Just Be Friends route.
  • The Voiceless:
    • From time to time the Producer is featured in the radio show interviews of the idol's Drama CD. Just like Staff-san, he usually indicates approval or displeasure at the idol's comments with a sound emitting speaker. To differentiate him from Staff-san, the Producer's makes a lighter toned "pin pon" sound effect.
    • During Koume's Drama CD the Producer is the Zombie co-host. He uses unintelligible undead grunts with the sound effects.
  • Weirdness Magnet: The multitude of idols. Each has a unique persona or trait that defines her individuality from the others, many of them being highly unusual.
  • When You Coming Home, Dad?: The idols will loiter in the workplace, waiting for the Producer to return from his office assignments. They also get sad when he's too busy to attend their office parties or have fun with them.

     The Producer (Anime version) 

Voiced by: Shunsuke Takeuchi

The Producer as conceptualized for the anime, here he is a man in his mid-twenties who is put in charge of the Cinderella Project. He is noted for calm demeanor and somewhat intimidating appearance.

As intimated by the aftermath of the New Generations unit debut episode, he wasn't always like this. When he started out, he was far more enthusiastic in publicizing the idols under his wing, but a string of disappointments (symbolized by the three Cinderella silhouettes running away from him) turned him into the man he is today — still supportive, but keeping remote and unemotionally involved as possible.
  • Adorkable: He was already awkward at the start of the anime, but he manages to be even more Adorkable by episode 8, when the idols asked him at the end of the previous episode to try speaking more casually. As a result, he spends much of the episode fumbling over his words and constantly correcting his overly-formal speech.
  • Animals Hate Him: It's repeatedly shown dogs find him threatening and won't stop barking when he's around. Except for Hanako, Rin's yorkie.
  • Armor-Piercing Question: Gave one to Rin, as part of his attempt to erode her resistance against becomeing an idol: "Do you enjoy your life right now?"
  • Character Development: Following Episode 7, he progressively starts behaving less formally and stoically. The results of this is shown at the end of Episode 13, where he poses for a photo with the idols after refusing to do so in Episode 2, and also flashes a smile at that, the result of a prompt from Mika at the end of Episode 10.
  • Character Tic: For the Producer in the anime. Given that the Producer rarely emotes, at times he'll put a hand at the back of his neck as an indication of expression. Sometimes he does it when he receives compliments, at other times he does it as a sign of exasperation.
  • Determinator: Towards Rin, who kept repeatedly rejecting his offer to become an idol in the first episode.
  • Face of a Thug: He's so frightening, Uzuki screamed out for her mother when he approached her.
  • Nice Job Breaking It, Hero: Tells Mio that it's only natural for debuting idols not to get that many audience members in their first concert. The blunt statement drives her to quit the idol business.
  • Not So Stoic: When Mio said she was going to quit being an idol, he is in utter shock and horror.
  • Perpetual Frowner: Always seems to have an expression of vague disapproval his face.
  • Poor Communication Kills: Keeping information from the idols and his blunt and ambiguous manner of speaking is what leads Miku to go on strike in Episode 5 and Mio to quit the Cinderella Project in Episode 6. He does make a conscientious effort to improve after these mishaps though.
  • Running Gag: The Producer getting questioned by the police. Could you blame them though?
  • The Stoic: His voice betrays no sign of emotion. He also has some signs of The Quiet One, using as few words as possible to answer an idol's questions.
  • When She Smiles: In the anime, he has a strong preference for ladies who exhibit this trait, making it the main factor his scouting of Uzuki, Rin, and Mio.



Featured in the idol's Drama CD interviews, Staff-san is the radio show co-host who indicates approval or displeasure at the idol's comments with a sound-emitting speaker. The more eccentric idols tend to get the "negative buzz" a lot, causing hilarious reactions. In general, the idols have a strictly professional relationship with Staff-san, making him a non-romantic male character for them to interact with.

  • Chuck Cunningham Syndrome: Invoked then averted. Didn't make an appearance in the sixth batch of CD drama interviews, being replaced by the Producer instead. Fan outcry lead to his grand return during the seventh batch.
  • The Comically Serious: Best way to describe his personality.
  • Dude, Where's My Respect?: The radio shows go a long way in improving an idol's fan base, yet he doesn't get anywhere near the amount of fawning appreciation the Producer does. Several of the Drama CD skits have revealed the idols constantly "borrow" Staff-san's interview equipment for personal fun.
  • Everyone Calls Him Barkeep: It's rather unlikely his real name is Staff-san.
  • He Who Must Not Be Seen: There isn't official artwork of him, face hidden or otherwise. However Kanade Hayami claims he's not a bad looking guy.
  • In-Series Nickname: Idols who constantly get the "negative buzz" call it the buu-buu speaker for the sound it makes.
  • Mission Control: Staff-san's overall purpose is to ensure the idols stay on topic during the radio show. He does not always succeed.
  • Not So Above It All:
    • Some of the ad-lib challenges he gives to an idol are rather Trollish. For example, making Miku Maekawa pretend to be a puppy.
    • Outright confirmed in Nao's interview, where the following exchange occurs:
    Nao: Is it really so fun to tease me?
    Staff-san: *ding-do—BUZZBUZZBUZZBUZZ*
    Nao: Ahh, I heard that ding-dong just now! I won't forgive you if you make fun of me again!
    • The ending shows that it was actually Producer doing the interview, and Nao chases him out after one too many teasings.
    • For a brief instant he breaks under Kanade Hayami's endless flirting and reveals she's getting through his defenses.
  • Obstructive Bureaucrat: The idols who refuse to follow the script believe this. He's actually not. A secondary role for Staff-san, appears to be an authority figure the Cinderella Girls can openly disagree with or ignore, since they love and trust the Producer too much for that to happen to him. However it varies from idol to idol, since the nicest don't defy or get upset with Staff-san.
  • Out of Focus: Only appears and mentioned in the various Cinderella Girls Drama CD.
  • Talking with Signs: Whenever Staff-san wants to directly tell an idol something, he writes the message on a card. She will usually read aloud what's written on the card, so the listener can know. The idol will then either agree to the instruction or vocally reject it.
  • The Voiceless: Never actually says anything.

Alternative Title(s):

The Idolmaster-Cinderella Girls