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Characters: Spider Man Daily Bugle
I want that character sheet of Spider-Man! Right now, Parker!

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    John Jonah Jameson Jr. 

  • Abusive Parent: His Abusive Step-Dad.
  • Alliterative Name: Taken even further recently: he's J. Jonah Jameson Junior.
  • Anti-Villain: Type I.
  • Badass Mustache: Even Mac Gargan is impressed that Jameson has the balls to rock a Hitler stache.
  • Badass Normal: He may not look like it, and occasionally isn't Depending on the Writer, but the man has fought off demons from hell with a baseball bat to protect his employees. There's a reason Peter likes him.
  • Bad Boss: Played with. He regularly verbally abuses those that aren't Joe Robertson, but he's also protective of his staff.
    • Benevolent Boss in reality: Illustrated rather well in the first movie, where he protects Peter from the Green Goblin by refusing to say who takes their pictures of Spider-Man, despite the fact that doing so would certainly result in severe personal injury or worse.
  • Butt Monkey
  • Cool Old Guy
  • Da Editor: Former editor-in-chief of the Daily Bugle.
  • Depending on the Writer: JJJ's character varies from writer to writer and the reasoning behind his hatred of Spider-Man and the depth of that hatred run the gamut from being a jerkass to secretly being jealous of Spider-Man's truly heroic nature.
  • Doting Parent: Praises his son, the astronaut John Jameson, every chance he can get. He may be compensating.
  • Even Evil Has Standards: Stands up for human rights... because he Hates Everyone Equally!
    • He is absolutely committed to truth in reporting. Despite his hatred of Spidey, Jameson has always refused to use fake images in his newspaper.
  • Fan Disillusionment: Along with the rest of his generation. Jameson, like everyone else he knew, grew up loving Bucky, Captain America's sidekick, and pretty much the original sidekick. Everyone wanted to be Bucky. Then he died, and nobody wanted to be Bucky. It not only disillusioned Jameson's fandom in regards to Bucky (who everyone, even Jameson, still holds in high regard), but the entire concept of teenage superheroes.
  • Flanderization: Done in the Ultimate Spider-Man series where he's usually seen on Daily Bugle Jumbotrons ranting endlessly about Spider-Man.
  • George Jetson Job Security: Played for laughs in the second movie, where he fires and un-fires Peter in the span of five seconds.
  • Heroic BSOD: After Spencer Smythe shackled Spidey and Jonah together with a bomb. As time was about to run out, Jonah cracked under the pressure. Spidey naturally saved the day in the nick of time, but Jonah realizes that the man he hates most has seen him at his most vulnerable. Already reeling from the supposed death of his son, Jonah launches a new anti-Spidey campaign and appears to be having a nervous breakdown. It would later be revealed he was being pushed over the edge by Jonas Harrow, though.
    • He gets another one when Spencer's son, Alistar, kills his wife Marla. By this point, Jonah knows he utterly messed up and tries to better himself towards Spidey.
  • Hidden Depths: From his verbal tirades against Spider-Man and his own staff, you'd never know how much Jonah loves his family or how much he values those that work for him. He's also a staunch supporter of human and civil rights for everybody, black, gay, mutant, whatever. Heck, he even paid Peter's legal bills during The Clone Saga (secretly, of course).
  • Intrepid Reporter: Was a photojournalist in World War II, among other hostile environments and eras.
  • I Take Offense to That Last One: When accused of spreading Malicious Slander "It is NOT! Slander is spoken, in print, it's libel."
  • Jerkass: One of Jameson's most-consistent traits is his irrational hatred of superheroes, especially masked ones.
  • No Celebrities Were Harmed: An unusal case, as Stan Lee created Jonah as an exaggeratedly cranky version of himself.
  • Jerk with a Heart of Gold/Jerk with a Heart of Jerk: Jameson fluctuates between the two extremes Depending on the Writer.
  • Strawman News Media: Outside his hatred of superheroes, his integrity as a journalist is unimpeachable.
  • Ultimate Authority Mayor: He's used his position as Mayor of NYC to carry out his crusade against Spider-Man on a whole new level. He temporarily called it off... but then SpOck blackmailed him and it's back to square one.
  • Ungrateful Bastard: Spidey has saved his and his loved one's lives again and again, and yet he goes right back to smearing the superhero as always.

    Joe "Robbie" Robertson 

    Ben Urich 

    Ned Leeds 

    Gloria "Glory" Grant 

Spider Man SchoolmatesCharacters/Spider-ManSpider Man Rogues Gallery

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