Characters / Spider-Man: Daily Bugle

I want that character sheet of Spider-Man! Right now, Parker!

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    John Jonah Jameson (Jr.)

Debut: The Amazing Spider-Man #1

"Because he's really an egomaniac... a neurotic trouble-maker, flaunting his power before the ordinary citizens whom he despises! For all we know, he himself provokes the criminals whom he later seems to defeat! Do we want our youngsters to make an idol of a mentally disturbed menace?? I say no!!"

J. Jonah Jameson was the chief editor and publisher of the Daily Bugle. He carries out a smear campaign against Spider-Man and employs Peter Parker as one of his photojournalists. After the Daily Bugle was sold to Dexter Bennett, he became the mayor of New York. After his resignation amidst scandal, he start to work as the host of a show on the F.A.C.T. News Channel.

  • Abusive Parent: His Abusive Step-Dad.
  • Alliterative Name: Taken even further recently: he's J. Jonah Jameson Junior.
  • Anti-Villain: Type I. He is usually portrayed an incredibly moral man who runs an honest news business, but just happens to make our hero Spidey's life tougher with libelious news articles for various reasons.
  • Badass Mustache: Even Mac Gargan is impressed that Jameson has the balls to rock a Hitler stache.
  • Badass Normal: He may not look like it, and occasionally isn't Depending on the Writer, but the man has fought off demons from hell with a baseball bat to protect his employees. More generally, he's accomplished a lot of good with his crusading journalism, whether it's exposing union corruption or racist political plots, refusing to back down from the inevitable threats.
    • One 70's comic had him yelling from his window, right in the face of GODZILLA. Yes, THAT Godzilla. Jameson is many things, but more often than not, a coward is not one of them.
  • Benevolent Boss: Zig-zagged. He regularly verbally abuses those that aren't Joe Robertson, but he's also protective of his staff.
  • Berserk Button: Just about everything will set him off, but Spider-Man and anything to do with him will really get him going. Aside from that, Jonah is absolutely NOT racist and will react very explosively towards anyone who is in his presence.
  • Break the Haughty: Given what a pain in the ass he is, it goes without saying that over the years, he has received countless stories that've dropped a ton or two of karmic bricks on him.
  • Butt-Monkey: Especially in the early days before his character development, the comic loved taking him down a peg.
  • Cigar Chomper: One of his most unpleasant habits.
  • Cool Old Guy: During the times when the reader actually gets to see the Jonah that made the Bugle one of the top papers in New York long before Spider-Man came around.
  • Da Editor: Former editor-in-chief of the Daily Bugle.
  • Depending on the Writer: JJJ's character varies from writer to writer and the reasoning behind his hatred of Spider-Man and the depth of that hatred run the gamut from being a jerkass to secretly being jealous of Spider-Man's truly heroic nature.
  • Doting Parent: Praises his son, the astronaut John Jameson, every chance he can get. He may be compensating.
  • Driven by Envy: In one very old comic, Jonah made a confession - alone, in his own office - admitting that this was the real reason he opposes Spider-Man. He's jealous of the hero because Spidey is something he dreams of being but despite his wealth, power, and influence, knows he never can be.
  • Even Evil Has Standards:
    • Stands up for human rights... because he Hates Everyone Equally! Notably one DA initially had his support because of his anti-Spider-Man campaign.....then he found out that the guy was not only involved in organized crime but was also a massive racist who planned to screw over black people once he was elected. Jameson promptly turns over evidence that exposes the crooked candidate.
      • As part of this, he's also quite commonly portrayed as being in favor of mutant rights, despite his usual antagonism towards powered individuals.
    • He is absolutely committed to truth in reporting. Despite his hatred of Spidey, Jameson has always refused to use fake images in his newspaper. And though he is always the first to accuse Spider-Man of crimes, he's also usually the first to retract his statement when he is proven wrong, at one point remarking that he believes that claiming Spidey to be a menace prevents him from actually becoming one.
    • Despite his dislike of the superhero community (which can border on outright hatred Depending on the Writer), Jameson grew up reading Captain America comic books, and Cap is frequently portrayed as the one superhero that Jameson will not launch campaigns against.
  • Fan Disillusionment: Along with the rest of his generation. Jameson, like everyone else he knew, grew up loving Bucky, Captain America's sidekick, and pretty much the original sidekick. Everyone wanted to be Bucky. Then he died, and nobody wanted to be Bucky. It not only disillusioned Jameson's fandom in regards to Bucky (who everyone, even Jameson, still holds in high regard), but the entire concept of teenage superheroes.
  • From Nobody to Nightmare: He started out as a dime-a-dozen reporter looking for a big score, and worked his way up to being the editor and owner of the Bugle and head of the biggest media outlet in the city.
  • Freudian Excuse: His stepfather seemed like a big hero in public. Decorated War Veteran, likable guy....behind closed doors he beat the tar out of Jonah and his mother. This convinced Jonah that there WERE no real heroes and that every hero had something to hide.
  • George Jetson Job Security: A running gag with Peter getting fired by him every time he gets angry, which is of course pointless since Peter has been, with a few brief exceptions, a freelancer for most of the comics run.
  • Grandfather Clause: His position as the man behind Spider-man's Hero with Bad Publicity status is a pretty solid case of this. In the 60s when the character was created, news and information were controlled by big newspaper and media companies like the Daily Bugle; there was no other place to go to for information, so people would have little choice but to seriously consider Jameson's articles that bashed Spidey; there was nobody else printing contradictory articles. In the modern era, the proliferation of social media would drastically undercut Jameson's articles, with Spidey's daily heroics becoming prime fodder for YouTube and similar media-sharing sites, thus making Spidey-bashing far less believable — and thus less profitable — than it would have been in the days when the comics started. This may be why some adaptations are changing Jameson's relationship with Spider-man, and/or the root cause behind his ultimate departure from the Bugle in the modern main-canon comics.
  • Hair-Trigger Temper: You do not want to get on Jonah's bad side. Unfortunately, it's hard not to.
  • Happily Married: To Marla, a scientist who created the new type of Spider-Slayer before she was killed by Alistar Smythe. Was apparently with his first wife too.
  • Hates My Secret Identity: And HOW! Did anybody count the number of smear campaigns he held against the guy who is actually on his payroll?
  • Heroic B.S.O.D.:
    • After Spencer Smythe shackled Spidey and Jonah together with a bomb. As time was about to run out, Jonah cracked under the pressure. Spidey naturally saved the day in the nick of time, but Jonah realizes that the man he hates most has seen him at his most vulnerable. Already reeling from the supposed death of his son, Jonah launches a new anti-Spidey campaign and appears to be having a nervous breakdown. It would later be revealed he was being pushed over the edge by Jonas Harrow, though.
    • He gets another one when Spencer's son, Alistar, kills his wife Marla. By this point, Jonah knows he utterly messed up and tries to better himself towards Spidey.
  • Hidden Depths: From his verbal tirades against Spider-Man and his own staff, you'd never know how much Jonah loves his family or how much he values those that work for him. He's also a staunch supporter of human and civil rights for everybody, black, gay, mutant, whatever. Heck, he even paid Peter's legal bills during The Clone Saga (secretly, of course).
  • Intrepid Reporter: Was a photojournalist in World War II, and worked his way up to editor in the days when the mob pretty much ran New York City. His journalistic efforts have also led him to accomplish a lot of good in ways superheroes generally can't.
  • Irrational Hatred: Jameson hates Spider-Man with such a passion that no matter how many times the superhero has saved him and his loved one over and over again, Jameson is still stubbornly convinced that he is a menace.
  • Jerkass: One of Jameson's most-consistent traits is his irrational hatred of superheroes, especially masked ones.
  • Jerk with a Heart of Gold/Jerk With A Heart Of Jerk: Jameson fluctuates between the two extremes Depending on the Writer.
  • Mean Boss: He shouts at Peter Parker every second, complains when he brings no pictures, whines when he brings pictures in which Spider-Man looks good, underpays him and fires him every time he gets angry.
  • My Greatest Failure: Jameson paid a private-eye named "Mac" Gargan to take a formula that turned him into the Scorpion in order to capture Spider-Man; Gargan was driven insane as a result, becoming more of a menace than Spidey could ever possibly be. Jameson's admitted part in creating such a monster is something that has gnawed him ever since. When the Hobgoblin blackmailed him about that fact, Jameson decided to write a public confession and resign as Editor-in-Chief, while conveniently neglecting to mentioning that he also repeated that mistake in indirectly creating the Fly, and that he was involved in attacking Spider-Man with various Spider-Slayers.
  • No Celebrities Were Harmed: An unusual case, as Stan Lee created Jonah as an exaggeratedly cranky version of himself.
  • No Questions Asked: As shown fairly early on when Peter briefly tries to sell off his photos elsewhere and the editor got very nosy, the main reason Peter keeps coming back to the Bugle and facing Johan's abuse and smear campaign is because he'll always buy his photos without pushing for how he got them very much if at all.
  • Only Known by Initials: J.J.J.
  • Pet the Dog: Has gotten a ton of these moments over the years to show that once you get past the greedy, shouting, pissed-off exterior he's not that bad a guy. In particular, even though he's a notorious, money-grubbing cheapskate, Jameson still bankrolled Peter and Mary Jane's wedding.
    • He's done stuff like this a lot for Peter, among other things he also provided a credit reference in order for Peter to buy his first motorcycle.
    • Even Stan Lee threw him the occasional moment now and then, like sticking up for Hobie Brown in front of Hobie's boss.
  • The Real Heroes: Jameson is not one himself, but he is a tremendous booster of "ordinary" heroes like police officers and soldiers, like his son John.
  • Smoking Is Not Cool: Smoking big, smelly cigars is one of the most annoying habits of J. Jonah Jameson. Employees often call him "Chimney Lungs" behind his back, and often wonder if the habit contributes to his Hair-Trigger Temper.
  • Some of My Best Friends Are X: From She-Hulk Vol. 1 #4...
    Augustus: So, Spidey, looking back at of all these personal attacks, I gotta ask...why, in your personal opinion, does Jameson have it out for you?
    Spider-Man: At first, I didn't really know. But over the years, and after some serious thought and soul-searching, I think I've figured it out. The real reason Jonah hates because I'm black.
    Jameson: I-I-I didn't know...I mean...I have nothing against...I never would have...some of my best friends
    Spider-Man: Kidding. Sorry.
  • Strawman News Media: Outside his hatred of superheroes, his integrity as a journalist is unimpeachable. Heck, The Kingpin could bear down on him if the Bugle had the goods on the gangster and Jameson's first response would be to make the front page headline of the expose bigger.
  • Ultimate Authority Mayor: He's used his position as Mayor of NYC to carry out his crusade against Spider-Man on a whole new level. He temporarily called it off... but then SpOck blackmailed him and it's back to square one.
  • Ungrateful Bastard: Spidey has saved his and his loved one's lives again and again, and yet he goes right back to smearing the superhero as always.
  • Wrong Insult Offense: When accused of spreading Malicious Slander: "It is NOT! Slander is spoken, in print, it's libel."

    Joseph "Robbie" Robertson

Debut: The Amazing Spider-Man #51

"Occam's Razor, Jonah. Simplest explanation. And you must have known it deep down. Must have. I know I did. But you loved the circulation boost. You loved the money. So you chose not too think about it. Didn't look too closely."

Editor-in-Chief of the Daily Bugle, and perhaps the best friend to J. Jonah Jameson.

  • Arch-Enemy: He has a long conflict with the villain Tombstone, with whom he attended high school where Tombstone was a bully.
  • Black Best Friend: Close friend and confidant of J. Jonah Jameson, acting as a voice of reason in Jameson's campaign to discredit Spider-Man.
  • The Conscience: Frequently the one to rein in Jonah when he threatens to go a bit too far in his crusade.
  • George Jetson Job Security: He has been threatened with being fired a few times and in 2005, Jonah fired him and issues later went to his house to apologize and mentioned he would start to beg if he refused to take his job back.
  • The Lancer: To Jonah. Robbie serves as publisher when Jameson temporarily steps down.
  • Nice Guy: Compared to Jonah.
  • Old Shame: In-Universe. In the past, while working as a reporter in Philadelphia, Robbie witnessed Tombstone murder one of Robbie's contacts. Tombstone threatened Robertson, and the journalist fled to New York City and began working for the Bugle. He told no one of the murder he witnessed.
  • Reasonable Authority Figure: Robertson is the editor-in-chief of the Daily Bugle. Unlike Jonah, Robbie tries his best to remain objective towards Spider-Man. Robbie is also the only Bugle employee who does not fear the wrath of his boss and is ready to stand up to him on editorial matters.
    • He tries also with Dexter Bennett, who turns the Bugle into a scandalous, muck-raking rag. After learning the DB was indirectly responsible for the deaths of several people whose scandal was exposed by the paper, he quit. Robertson becomes the editor for Ben Urich's newspaper, Front Line, that later becomes the new Daily Bugle.
  • Red Oni, Blue Oni: Blue to Jonah's very, very, red one.
  • "The Reason You Suck" Speech:
    • He gives one to Jameson after Aunt May is shot by an assassin who was aiming for Peter.
    Robbie: You spent years stoking public sentiment against them, Jonah! Years! It might as well have been your finger on the trigger! And it's my fault, too, because I wasn't able to stop you! "He hosed us for years". My God, Jonah, what were you, stupid? Blind? How could you not have known? How many "coincidences" were needed for Peter and Spider-Man to have been two different people? It's insane. Occam's Razor, Jonah. Simplest explanation. And you must have known it deep down. Must have. I know I did. But you loved the circulation boost. You loved the money. So you chose not too think about it. Didn't look too closely. Look now! Look, dammit! Look at what's on that screen! That's not a story or circulation booster or dollar signs! That's a man and a co-worker and maybe even, Heaven forbid, a friend, and he's in a world of pain! So how about, just for once, we don't add to it. But you do what you want. You're the boss, after all.
    • He also gives a subdued one to Peter after the fallout over Parker Industries' collapse, when Peter comes to the Bugle to complain about an unflattering article he wrote, with Robbie blaming Peter for the damage done to thousands of working-class households. This one is a bit harder to get behind, since Peter explicitly points out the article omits a lot of the positive things he did with PI and the context of his dismantling of it, although in the end Peter just agrees with Robbie's assesment that he was in way over his head.
  • Secret Secret-Keeper: For decades before Civil War, it had long since been implied that Robbie knew who Spider-Man was, but didn't say anything due to being in the awkward position of paying Peter for taking pictures of himself for years.
  • Token Minority: He was one of the first African-American characters in comics to play a serious supporting role, rather than act as comic relief.
  • Took a Level in Jerkass: During the period when he took over as head editor of the Bugle, he almost became as abusive as Jonah. This turned out to be caused by the stress of Tombstone reappearing in his life and blackmailing him.

    Elizabeth "Betty" Brant 

Debut: The Amazing Spider-Man #4

See Spider-Man: Love Interests

     Benjamin Urich 

Debut: Daredevil #153

Urich is a chain-smoking, tough-as-nails investigative journalist for the New York newspaper The Daily Bugle. Urich deduced the secret identity of Daredevil and has used him as a source of information and vice versa. To a lesser extent, he has a similar relationship with Spider-Man, whose alter ego Peter Parker was a photographer for the Bugle who occasionally accompanied Urich on assignments. Urich has used these connections to expose supervillains posing as businessmen including Kingpin and Green Goblin.

See Daredevil characters page for more info.

    Edward "Ned" Leeds

Debut: The Amazing Spider-Man #18

Roderick Kingsley: Hello, do-gooders! And welcome to phase-three of the Kingsley Program, or as I like to call it, our "Ned Talks", an elite and underground series of lectures named after my good friend, Ned Leeds, the first successful person to ever take part in the Roderick Kingsley Program.

Ned Leeds was a Daily Bugle reporter whom Roderick Kingsley brainwashed into becoming the Hobgoblin until his eventual demise.
  • Adaptational Villainy: Appears in The Amazing Adventures of Spider-Man ride, in which he's depicted as being pure evil as opposed to being brainwashed.
  • Brainwashed and Crazy / Frame-Up: When Spider-Man battles the Hobgoblin (Roderick Kingsley), Ned follows him to the villain's hideout. Hobgoblin captures and brainwashes him into becoming the third Hobgoblin, deciding it would be better to have a scapegoat in case he is unmasked. Ned's regular brainwashings by Kingsley cause his marriage and professional relationships to fall apart.
  • Crazy Jealous Guy: Was this for a while shortly after his and Betty's marriage to Peter, falsely believing Betty and Peter were having an affair behind his back, to the point that he began physically threatening Peter if he ever went near her. For extra points, Peter was actually starting to show interest in the Black Cat around that time.
  • Killed Off for Real: Ned and Peter Parker go on an assignment in Berlin and Leeds is murdered by the Foreigner at the request of Jason Macendale, who replaces him as the Hobgoblin.
  • Legacy Character: Was believed to have been the original Hobgoblin for some time. Years later, Spider-Man and Betty subsequently provoking Hobgoblin into confessing his role in framing Ned and clear his name.
  • Retcon: For much of the 80's and 90's it was believed in-universe and out that Leeds was the original Hobgoblin. Then, after Ned's death, Mr. Kingsley was revealed to have been the original all along.
  • The Rival: He and Peter Parker compete for the affections of Betty Brant, but Parker drops out of the running when he realizes that Brant won't be able to accept his double identity as Spider-Man. Leeds and Brant are married shortly after.

    Gloria "Glory" Grant

Debut: The Amazing Spider-Man #140

"Out-of-site! You're a photographer, and I'm a model. Fate has thrown us together, baby. My name's Gloria Grant. You can call me Glory."

Initially a neighbor of Peter Parker. Peter then helps her secure a position as J. Jonah Jameson's secretary at the Daily Bugle, replacing Betty Brant.

  • Alliterative Name: Gloria "Glory" Grant.
  • Demonic Possession: She was a victim of this, courtesy of Calypso, in her plan to revive her true body. Fortunately, after Calypso succeeded, she left Glory alone.
  • Horrible Judge of Character: Her former lover Carlos Lobos was both a mobster and a mutant werewolf, and even after she found about it, she could live with it; until he was killed in a mob war between his gang and The Kingpin's.
  • Offscreen Moment of Awesome: When Glory was looking for a job, Peter took her to apply for the job as Jameson's secretary. When they arrived, Jonah had just fired Betty's latest replacement, and was in an even worse mood than usual. He took Glory into his office to interview her in private...and she somehow not only managed to convince Jameson to hire her on the spot, but put him in a good mood.
  • Sexy Secretary: Took Betty Brant's place as the Bugle's secretary.
    • When Jameson becomes Mayor of Manhattan, Glory becomes one of his aides. However, she later quit his administration when she saw that Jameson would never end his personal vendetta against Spider-Man.
  • What the Hell, Hero?: Finally does this to J. Jonah Jameson during the "Goblin Nation" arc of Superior Spider-Man when Jameson prioritizes using the Spider-Slayers on Spidey over using them to get rid of the Goblins. She quits on the spot in protest.
    Glory: Jonah! Are you serious? The city's under attack. Peter could be dead... and all you care about is some old vendetta?!
    Jonah: Glory—
    Glory: No. Don't even. I'm done, Jonah. With this administration... and with you! Your wife's dying wish was for you to let go of your hate. If you won't do it for her... you never will.

     Nick Katzenberg 
Debut: Web of Spider-Man #50

A sleazy tabloid paparazzi with no morals who specialized in making celebrities, including Spider-Man, look bad.

  • Fat Bastard: A fat and jerk photographer.
  • The Friend Nobody Likes: He was known for his immoral way of doing journalism and had various fights with people, inside and outside the Daily Bugle. Everybody hated him, except for Cynthia Bernhammer, Robbie's attorney, who had an affair with him.
  • Jerkass: While not evil, Katzenberg was sleazy, immoral, and generally unpleasant.
  • Karmic Death: Due to his constant smoking, Nick was diagnosed with lung cancer, which would ultimately kill him.
  • Sitcom Arch-Nemesis: To Peter. His rivality with Peter Parker was an excuse for him to discredit him in any way he could. This resulted in Nick attempt to blackmail Peter. He also frequently made harassing phone calls to Mary Jane.
  • Smoking Is Not Cool: He later eventually lost a battle to lung cancer, brought about by his many years of smoking. It was the sad, sorry, deteriating state he was in during his final moments that helped convince Mary Jane to give up her smoking habit.

     Norah Winters 
Debut: ''The Amazing Spider-Man" Vol 1 #575.

Norah Winters is a young reporter who just started out at the Daily Bugle. Her first assignment was with Peter Parker.

  • Career Versus Man: When, during Spider-Island, Randy fought off the Hobgoblin (with the spider-powers he had acquired), Norah stayed on the sidelines to film the fight. Randy was angry that Norah put her career before their relationship and broke up with her.
  • Character Development: Once she fell she was not seen as a real reporter, but more as a pretty face, making her even more determined to become a really good journalist.
  • Deadpan Snarker: She seems to like sarcastic humor and Peter is usually target of her jokes.
  • Genki Girl: She has a spontanious and outgoing personality, often bringing a smile to the people she meets.
  • Hot Scoop: To be a cute girl helps in her work like when, during his first assignment, she flirted with a male receptionist at Norman Osborn's headquarters so that Peter could sneak inside Norman's building.
  • Intrepid Reporter: Norah's nosy and unusual personality sometimes gets her into trouble, but this is also what made her such a good reporter.
  • Romantic False Lead: To Peter Parker during the Brand New Day. She was often flirtatious with him while they worked together, but later began dating Randy Robertson, son of Robbie Robertson, editor of the Daily Bugle.
  • Transplant: She appeared in The Punisher run by Greg Rucka where, reporting on a crime scene, helped Frank when he was wounded after a fight.
  • Trauma Conga Line: In Superior Spiderman, Norah along with the rest of the Daily Bugle staff, learn from a television broadcast from Spider-Man (Otto Octavius) that his boyfriend Phil Urich is the new Hobgoblin. After Spider-Man goes to the Daily Bugle and forces him to expose himself to confirm this is true, Phil takes her hostage. Norah is able to break free, allowing Spider-Man to subdue him. However, as this incident had stained the Bugle's reputation (due to once again unknowingly hiring a criminal into their ranks), Robbie Robertson had no choice but to fire Norah from the Bugle's staff because of her affiliation with Phil.