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John Jonah Jameson Jr.
Debut: The Amazing Spider-Man #1
"Because he's really an egomaniac... a neurotic trouble-maker, flaunting his power before the ordinary citizens whom he despises! For all we know, he himself provokes the criminals whom he later seems to defeat! Do we want our youngsters to make an idol of a mentally disturbed menace?? I say no!!"
- Abusive Parent: His Abusive Step-Dad.
- Alliterative Name: Taken even further recently: he's J. Jonah Jameson Junior.
- Anti-Villain: Type I.
- Badass Mustache: Even Mac Gargan is impressed that Jameson has the balls to rock a Hitler stache.
- Badass Normal: He may not look like it, and occasionally isn't Depending on the Writer, but the man has fought off demons from hell with a baseball bat to protect his employees. (In Spider-Man: The Animated Series, Spidey says Jonah used to be in the U.S. Navy.) There's a reason Peter likes him.
- It takes solid adamantium ones to threaten freaking Godzilla!◊
- Bad Boss: Played with. He regularly verbally abuses those that aren't Joe Robertson, but he's also protective of his staff.
- Mean Boss: Usually he only goes this far.
- Benevolent Boss in reality: Illustrated rather well in the first movie, where he protects Peter from the Green Goblin by refusing to say who takes their pictures of Spider-Man, despite the fact that doing so would certainly result in severe personal injury or worse. (A novelization claimed that Jameson has been willing to go to jail to protect his sources in the past.)
- Butt Monkey
- Cigar Chomper: One of his most unpleasant habits.
- Cool Old Guy
- Da Editor: Former editor-in-chief of the Daily Bugle.
- Depending on the Writer: JJJ's character varies from writer to writer and the reasoning behind his hatred of Spider-Man and the depth of that hatred run the gamut from being a jerkass to secretly being jealous of Spider-Man's truly heroic nature.
- Doting Parent: Praises his son, the astronaut John Jameson, every chance he can get. He may be compensating.
- Even Evil Has Standards: Stands up for human rights... because he Hates Everyone Equally!
- He is absolutely committed to truth in reporting. Despite his hatred of Spidey, Jameson has always refused to use fake images in his newspaper.
- Despite his dislike of the superhero community (which can border on outright hatred Depending on the Writer), Jameson grew up reading Captain America comic books, and Cap is frequently portrayed as the one superhero that Jameson will not launch campaigns against.
- Fan Disillusionment: Along with the rest of his generation. Jameson, like everyone else he knew, grew up loving Bucky, Captain America's sidekick, and pretty much the original sidekick. Everyone wanted to be Bucky. Then he died, and nobody wanted to be Bucky. It not only disillusioned Jameson's fandom in regards to Bucky (who everyone, even Jameson, still holds in high regard), but the entire concept of teenage superheroes.
- Flanderization: Done in the Ultimate Spider-Man series where he's usually seen on Daily Bugle Jumbotrons ranting endlessly about Spider-Man.
- From Nobody to Nightmare: He started out as a dime-a-dozen reporter looking for a big score, and worked his way up to being the editor and owner of the Bugle and head of the biggest media outlet in the city.
- George Jetson Job Security: Played for laughs in the second movie, where he fires and un-fires Peter in the span of five seconds.
- Green-Eyed Monster: In one very old comic, Jonah made a confession - alone, in his own office - admitting that this was the real reason he opposes Spider-Man. He's jealous of the hero because Spidey is something he dreams of being but despite his wealth, power, and influence, knows he never can be.
- Hair-Trigger Temper: You do not want to get on Jonah's bad side. Unfortunately, it's hard not to.
- Happily Married: To Marla, a scientist who created the new type of Spider-Slayer before she was killed by Alistar Smythe. Was apparently with his first wife too.
- Heroic B.S.O.D.: After Spencer Smythe shackled Spidey and Jonah together with a bomb. As time was about to run out, Jonah cracked under the pressure. Spidey naturally saved the day in the nick of time, but Jonah realizes that the man he hates most has seen him at his most vulnerable. Already reeling from the supposed death of his son, Jonah launches a new anti-Spidey campaign and appears to be having a nervous breakdown. It would later be revealed he was being pushed over the edge by Jonas Harrow, though.
- He gets another one when Spencer's son, Alistar, kills his wife Marla. By this point, Jonah knows he utterly messed up and tries to better himself towards Spidey.
- Hidden Depths: From his verbal tirades against Spider-Man and his own staff, you'd never know how much Jonah loves his family or how much he values those that work for him. He's also a staunch supporter of human and civil rights for everybody, black, gay, mutant, whatever. Heck, he even paid Peter's legal bills during The Clone Saga (secretly, of course).
- I Take Offense to That Last One: When accused of spreading Malicious Slander "It is NOT! Slander is spoken, in print, it's libel."
- Intrepid Reporter: Was a photojournalist in World War II, among other hostile environments and eras.
- Irrational Hatred: Jameson hates Spider-Man with such a passion that no matter how many times the superhero has saved him and his loved one over and over again, Jameson is still stubbornly convinced that he is a menace.
- Jerkass: One of Jameson's most-consistent traits is his irrational hatred of superheroes, especially masked ones.
- Jerk with a Heart of Gold/Jerk With A Heart Of Jerk: Jameson fluctuates between the two extremes Depending on the Writer.
- My Greatest Failure: Jameson paid a private-eye named "Mac" Gargan to take a formula that turned him into the Scorpion in order to capture Spider-Man; Gargan was driven insane as a result, becoming more of a menace than Spidey could ever possibly be. Jameson's admitted part in creating such a monster is something that has gnawed him ever since. When the Hobgoblin blackmailed him about that fact, Jameson decided to write a public confession and resign as Editor-in-Chief, while conveniently neglecting to mentioning that he also repeated that mistake in indirectly creating the Fly and attacking Spider-Man with various Spider-Slayers.
- No Celebrities Were Harmed: An unusal case, as Stan Lee created Jonah as an exaggeratedly cranky version of himself.
- Pet the Dog: Has gotten a ton of these moments over the years to show that once you get past the greedy, shouting, pissed-off exterior he's not that bad a guy. In particular, even though he's a notorious, money-grubbing cheapskate, Jameson still bankrolled Peter and Mary Jane's wedding.
- Strawman News Media: Outside his hatred of superheroes, his integrity as a journalist is unimpeachable. Heck, The Kingpin could bear down on him if the Bugle had the goods on the gangster and Jameson's first response would be to make the front page headline of the expose bigger.
- Ultimate Authority Mayor: He's used his position as Mayor of NYC to carry out his crusade against Spider-Man on a whole new level. He temporarily called it off... but then SpOck blackmailed him and it's back to square one.
- Ungrateful Bastard: Spidey has saved his and his loved one's lives again and again, and yet he goes right back to smearing the superhero as always.
Joseph "Robbie" Robertson
Debut: The Amazing Spider-Man #51
- Black Best Friend: To Jonah.
- The Conscience: Frequently the one to rein in Jonah when he threatens to go a bit too far in his crusade.
- George Jetson Job Security: He has been threatened with being fired a few times and in 2005, Jonah fired him and issues later went to his house to apologize and mentioned he would start to beg if he refused to take his job back.
- Good Parent
- The Lancer: To Jonah.
- Nice Guy: Compared to Jonah.
- Reasonable Authority Figure: He's often Jonah's voice of reason.
- Red Oni, Blue Oni: Blue to Jonah's very, very, red one.
- "The Reason You Suck" Speech: He gives one to Jameson after Aunt May is shot by an assassin who was aiming for Peter.Robbie: You spent years stoking public sentiment against them, Jonah! Years! It might as well have been your finger on the trigger! And it's my fault, too, because I wasn't able to stop you! "He hosed us for years". My God, Jonah, what were you, stupid? Blind? How could you not have known? How many "coincidences" were needed for Peter and Spider-Man to have been two different people? It's insane. Occam's Razor, Jonah. Simplest explanation. And you must have known it deep down. Must have. I know I did. But you loved the circulation boost. You loved the money. So you chose not too think about it. Didn't look too closely. Look now! Look, dammit! Look at what's on that screen! That's not a story or circulation booster or dollar signs! That's a man and a co-worker and maybe even, Heaven forbid, a friend, and he's in a world of pain! So how about, just for once, we don't add to it. But you do what you want. You're the boss, after all.
- Secret Secret-Keeper: For decades before Civil War, it had long since been implied that Robbie knew who Spider-Man was, but didn't say anything due to being in the awkward position of paying Peter for taking pictures of himself for years.
Debut: Daredevil #153
"Listen, if you have a story for me, cut the mystery man crap and just tell me straight."
- Badass Normal: Not for his fighting skills — he doesn't have any — but for being the most fearless reporter in New York, willing to stare down Norman Osborn, Wilson Fisk... and even J Jonah Jameson. Though one time over in Daredevil Ben did beat a crooked cop to death after the officer tried to assassinate him.
- Big Brother Mentor: To Peter Parker sometimes in Ultimate Spider-Man.
- Hot Scoop
- Intrepid Reporter
- Secret Keeper: Knows Peter is Spider-Man (and incidentally also knows Matt Murdock is Daredevil.)
Edward "Ned" Leeds
Debut: The Amazing Spider-Man #18
"This, my friends, is the key to our future success against The Kingpin! Soon, he, and all who serve him, shall fall trembling before the might of... the Hobgoblin! Ta-daaa! Great, ain't it?"
- Brainwashed and Crazy: Courtesy of Roderick Kingsley.
- Legacy Character: Was believed to have been the original Hobgoblin for some time.
- Race Lift: The Spectacular Spider-Man made him a Korean American, shortening his surname to "Lee".
- The Rival: When Pete was dating Betty Brant and when Ned and Betty were married.
Gloria "Glory" Grant
Debut: The Amazing Spider-Man #140
"Out-of-site! You're a photographer, and I'm a model. Fate has thrown us together, baby. My name's Gloria Grant. You can call me Glory."
- Alliterative Name
- Demonic Possession: She was a victim of this, courtesy of Calypso, in her plan to revive her true body. Fortunately, after Calypso succeeded, she left Glory alone.
- Horrible Judge of Character: Her former lover Carlos Lobos was both a mobster and a mutant werewolf, and even after she found about it, she could live with it; until he was killed in a mob war between his gang and The Kingpin's.
- Sexy Secretary: Took Betty Brant's place as the Bugle's secretary.
- What the Hell, Hero?: Finally does this to J. Jonah Jameson during the "Goblin Nation" arc of Superior Spider-Man when Jameson prioritizes using the Spider-Slayers on Spidey over using them to get rid of the Goblins. She quits on the spot in protest.Glory: Jonah! Are you serious? The city's under attack. Peter could be dead... and all you care about is some old vendetta?!Jonah: Glory—Glory: No. Don't even. I'm done, Jonah. With this administration... and with you! Your wife's dying wish was for you to let go of your hate. If you won't do it for her... you never will.