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- Ascended Extra: In the anime, characters making up the Quirky Miniboss Squad for the arc get much more development and screentime than in the manga, where they're generally used in the same fashion as a Monster of the Week.
- Brainwashed and Crazy: Quite a few villains in the manga were good guys before being subjected to this by the main antagonist of their arc, most notably the Four Kings of Heaven, Black Lady, and the Amazoness Quartet.
- Dropped a Bridge on Him: In the manga, if they're not the Big Bad or at least The Dragon, expect every villain to get quickly and unceremoniously killed off shortly after appearing.
- Heel–Face Turn: There are quite a few of them, surprisingly (or not surprisingly if you consider one of Sailor Moon's abilities being able to remove dark energy from someone if the energy is weak enough). Some do have the Heel–Face Door-Slam, though.
- Laughably Evil: Most of them in the anime, with the Big Bad of each arc as an exception, especially Esmeraude, Mimete, Eudial, Sailor Iron Mouse, Sailor Aluminum Seiren, the Amazon Trio and the Amazoness Quartet. The Spectre Sisters even have their moments when they focus more on applying make-up on their faces over their mission. So do Ail and An. Even Professor Tomoe has his moments, even though most can be played in a creepy manner. So does the Monster of the Week Mooks, especially in the second, third, fourth and fifth seasons. Averted in the manga.
- Quirky Miniboss Squad: Pretty much every main villain has one. The Dead Moon Circus gets TWO.
- Shoo Out the Clowns: When the Quirky Miniboss Squad has been defeated (or reformed), then you know things will get serious.
- Spared by the Adaptation: Many, many villains who get reformed in the anime were mercilessly destroyed in the manga.
- Theme Naming: Almost all of the villains are named after a mineral or gemstone. Most of said stones are green.
Dark KingdomSee the Dark Kingdom page for details.
Black Moon ClanSee the Black Moon Clan page for details.
Death BustersSee the Death Busters page for details.
Dead Moon CircusSee the Dead Moon Circus page for details.
Shadow GalacticaSee the Shadow Galactica page for details.
Makai Tree Aliens
Two anime-exclusive aliens who showed up at the start of R. Their idea of love is skewed at best.
- Awesome McCoolname: Their human aliases, though only someone who speaks Japanese would think so. Their surname means "galaxy", after all. It's even lampshaded when they are first introduced at school, with Umino stating that "Seijuro Ginga" sounds too cool to be true.
- Anti-Villain: They have no villainous agenda - they just want to survive. It's just that they misunderstand positive emotions like love, and so their idea of how to keep themselves alive is through unethical means of stealing life energy from Earth.
- Brother–Sister Incest: In the "we're siblings and like Adam and Eve" sense. Even in their human disguises, they are clingy towards each other, as a squicked Makoto points out once when "Natsumi" whines at her for flirting with "Seijuro" and then at him for "playing along" ("Whoa. Such weird siblings!")
- But Now I Must Go: Thanks to Sailor Moon purifying the Makai Tree, the two earn a second chance, and depart to find another planet where they can nurture the tree with love.
- Catchphrase: "Love is something you can take." This is Ail and An's philosophy regarding the nature of love itself, and they repeat it numerous times, either while explaining it to someone, or when they feel like justifying their actions.
- Even Evil Has Standards: Despite their general disregard for human life, they seem averse to killing, having outright stated on more than one occasion that they will only take as much energy from a victim as they can without it being lethal.
- Filler Villain: The only major example in the 90s anime. Later they just stretched manga arcs by filling them with plot-irrelevant Monster of the Week fights.
- Humanoid Aliens: Both of them.
- Last of His Kind: As far as they know, they are the last of their species. However, Fiore of the R movie has a very similar appearance, suggesting that he is another of their kind.
- Living with the Villain: They attend Juuban Junior High School in their human disguises, right alongside Usagi, Ami and Makoto, with neither the aliens nor the Guardians knowing the others' real identity.
- Love Makes You Evil: Well, they have a very warped idea about what love is. They assume it's something they can grab with their own hands as if it were an object. The siblings are set straight at the end of their arc.
- Mad Love: Subversion—Ail does "love" An, but she is by far the more clingy and obsessive of the two, and he is less prone to Green-Eyed Monster moments than she is.
- Meaningful Name: Combine Ail and An, and you get "Alien". The subbed DVD's released by ADV Films made this more obvious by changing their names to "Ali" and "En". Their human surname "Ginga" also means "galaxy", fitting for two extraterrestrials.
- No Social Skills: Both of them, as is to be expected from two aliens posing as high school students. Their clingy behavior towards each other despite being siblings especially weirds people out.
- Red Oni, Blue Oni: An being Red and Ail being Blue.
- Unholy Matrimony: Though by the time they become a full-on couple, they're good.
- Villainous Breakdown: They decide to destroy the planet after being rejected by Usagi and Mamoru.
- Would Hurt a Child: One episode has them targeting the "fresh and young" energy found in human children, and the next episode has them taking it a step further and targeting babies. Though, fortunately, no one is seriously hurt.
The Makai Tree
Voiced by: Taeko Nakanishi (JP), Liz Hannah (DiC), Erin Fitzgerald (Viz) (EN)
- Anti-Villain: It was never evil to begin with, and was originally known as the Tree of Life, but the greed and selfishness of its alien children warped and corrupted it.
- Doomy Dooms of Doom: Called the "Doom Tree" in the 90s dub.
- Eldritch Abomination: All the negative energy it absorbed against its will turned it into one.
- The Power of Love: The energy the tree truly needs in order to sustain itself.
- "The Reason You Suck" Speech: Gives one to Ail and An. Fortunately, they learn the error of their ways.
- Redemption Earns Life: Sailor Moon purifies it and allows it to be reborn as a sapling.
- Villainous Breakdown: Due to absorbing too much unwanted energy.
Ail (a.k.a. Seijuro Ginga)
Voiced by: Hikaru Midorikawa (JP), Vince Corazza (DiC), Brian Beacock (Viz) (EN), Guillermo Saucedo (LatAm), António Semedo (PT)
- Adorkable: In his human guise, he tries to be the cool and mysterious type, but his unfamiliarity and curiosity with human behavior ultimately makes him this, such as when he is forced to wear ridiculous costumes for a fashion show and doesn't realize that he is being laughed at, or when he eats human food for the first time with Makoto. His interactions with Usagi take this even further.
- Affably Evil: Is less cruel and vindictive than An is, especially as a human.
- Bishōnen: In both his alien and human forms.
- Death Dealer: Summons his monsters from a deck of cards.
- Green-Eyed Monster: He doesn't go as outwardly crazy as An does with jealousy due to his calmer, less emotional nature, but he does order the Makai Tree to destroy Earth when his heart is broken by Usagi choosing Mamoru.
- Dub Name Change: In the dub, he is Alan Granger.
- Heel Realization: When he witnesses Usagi and Mamoru protecting one another from An's onslaught, he realizes how wrong he and An have been concerning the nature of love.
- Manipulative Bastard: Since An has little in the way of subtlety, it falls on Ail to think up the evil plans.
- Magic Music: Plays a magical flute.
- Murder the Hypotenuse: Tries this on Mamoru twice.
- No Social Skills: A more endearing example than An, as he makes more of an effort to fit in and make friends at school.
- Say My Name: Shouts An's name after she takes a hit from the raging Makai Tree for him and then when she dies in his arms immediately after. The second one is especially gut-wrenching, courtesy of Hikaru Midorikawa.
- Stalker With a Crush: His behavior toward Usagi. She takes it as well as you'd expect.
- Yandere: Male one, for Usagi. Unlike the more emotional Natsumi, he tends more towards Dissonant Serenity, which only seems to weird Usagi out rather than attract her.
- You Gotta Have Blue Hair
An (a.k.a. Natsumi Ginga)
Voiced by: Yumi Touma (JP), Sabrina Grdevich (DiC), Dorothy Elias Fahn (credited as Johanna Luis) (Viz) (EN) Carola Vázquez (LatAm), Isabel Wolmar (PT)
- Alpha Bitch: In her human guise, she plays this role, though strangely (and dramatically ironically) in the arc's last few episodes she gets nicer as a human and more evil as an alien. She even almost befriends Usagi prior to the two-part arc finale, but the negative energy absorbed from the Makai Tree puts a quick stop to that.
- Clingy Jealous Girl: Her behavior toward Mamoru and Ail.
- Died in Your Arms Tonight: In Ail's. She gets better.
- Dub Name Change: In the dub, she is Ann Granger.
- Green-Eyed Monster: As if she wasn't a Yandere before, she goes insane with jealousy during her last fight.
- Heel Realization: She has hers after Taking the Bullet for Ail.
- Ill Girl: Often gets tires more quickly than Ail and requires more energy.
- Impaled with Extreme Prejudice: Gets hit with this when the Makai Tree snaps and tries to attack Ail, which she jumps in the way of.
- It's All About Me: In one episode, she wins the part of Snow White for a school play (after rigging a straw drawing game), and naturally becomes even more of a diva than she already was. The Guardians speculate this is her way of coping with the fact that she doesn't have any friends and is lonely, which later turns out to be true to an extent.
- Murder the Hypotenuse: Tries this on Usagi twice.
- Not So Different: At one point, Rei compares An to herself. Indeed, An is eerily similar to Rei from the first season with her Tsundere attitude, argumentive Jerkass behavior toward Usagi, and clingy crush on Mamoru.
- No Social Skills: She's mean to everyone except Ail and Mamoru, the latter whom she repeatedly forces herself on.
- The Rival: To Usagi, for Mamoru's affection.
- Redemption Earns Life: And being revived, as the Makai Tree had killed her in its Villainous Breakdown.
- Stalker With a Crush: Towards Mamoru. He rejects her time after time, but this doesn't stop her.
- Taking the Bullet: Takes an impaling branch to the chest that was meant for Ail.
- Tsundere: Usually tsun-tsun, but can be dere-dere toward Ail, Mamoru, and even Usagi on rare occasions.
- Woman Scorned: Mamoru chooses Usagi over her in the climax of their arc, and she completely loses it.
- Yandere: She has an unrequited crush on Mamoru and Ail.
- Pokémon Speak: They speak by saying their names.
- Famous Last Words: When defeated, they scream, "Cleansing!".
- Arc Villain: Of their respective films.
- Mooks: Fiore's flower monsters, Princess Snow Kaguya's Snow Dancers and Badiane's Bon-Bon Babies. They exist to give the jobbers like the Sailor Guardians something to kill.
- The Worf Effect: The henchmen will usually get a decent showing before Sailor Moon comes to crush them.
Voiced by: Hikaru Midorikawa as an adult and Tomoko Maruo as a child (JP). Steven Bednarski as an adult and Mary Long as a child (Cloverway), Ben Diskin (Viz) (EN), Benjamín Rivera (LatAm)
- Ambiguously Gay: A lot of people believe that he harbors romantic feelings for Mamoru and thinks of Usagi as his romantic rival.
- Anti-Villain: He just wants to make Mamoru happy...
- Entitled to Have You: He believes that he should be Mamoru's only friend and no one else can have him.
- Expy: He resembles the Makai Tree Aliens. The first thing he remembers in life is drifting in space and he doesn't know where he comes from, so the implication is that he IS a Makai Tree Alien. Fittingly enough, he's voiced by Ail's voice actor Hikaru Midorikawa.
- Forgotten Friend, New Foe: To Mamoru.
- Heel–Face Turn: After being freed from the Xenian Flower's power, he gives Mamoru the nectar, which revives Usagi. Seems to be a Redemption Equals Death case as well, though we see him reborn as a child and drifting away into space immediately afterward.
- Love Makes You Evil and Love Makes You Crazy: The Xenian Flower uses his feelings for Mamoru to control him into becoming her willing servant for the destruction of Earth.
- More Than Mind Control: Xenian's hold on him is very physical and emotional as well as mental.
- Only Friend: Mamoru was the only human kind to him during his stay on Earth. Or so he thought.
- "The Reason You Suck" Speech: As he electrocutes Sailor Moon and saps her energy in exchange for releasing the other Sailor Guardians, he keeps telling her how selfish and stupid and unfit for Mamoru she is. The Guardians tell him to shut his mouth and leave her alone.
- Yandere: Is turned into one thanks to the Xenian Flower.
Xenian Flower (Kisenian Blossom)
Voiced by: Yumi Touma (JP), Sabrina Grdevich (Cloverway), Carrie Keranen (Viz) (EN), Norma Echevarría (LatAm)
- Big Bad: The real one, manipulating Fiore into being her pawn.
- Eldritch Abomination: She's capable of destroying stars and planets in order to survive, and is described as "the most dangerous flower in the universe".
- Foul Flower: It's pretty, it's just evil.
- Manipulative Bitch: Has Fiore completely under her control.
- Omnicidal Maniac: She seeks to destroy all life, seemingly out of no real reason.
- The Power of Hate: She pours hatred into her host's heart, causing them to fall under her spell and carry out her every whim. Eventually, she becomes powerful enough to destroy the entire planet along with the unfortunate individual whom she had deceived.
- Pint-Sized Powerhouse: She's small enough to fit in the palm of your hand.
- The Woman Behind the Man: She's the one responsible for Fiore's schemes.
Princess Snow Kaguya
Voiced by: Eiko Masuyama (JP), Catherine Disher (Cloverway) (EN), Laura Torres (LatAm)
The only movie villain who originated in the manga (though Naoko Takeuchi did sketch the SuperS movie characters).
- An Ice Person: She's capable of controlling ice and snow to freeze objects.
- Big Bad: The main antagonist of the second film.
- Oh, Crap!: Her reaction when the Sailor Guardians combine their powers to destroy her is of horror.
- Only Known by Their Nickname: "Snow Kaguya" is the nickname she adopts when Kakeru mentions the story of Princess Kaguya to her. Her true name (if she had one) is never revealed.
Voiced by: Rihoko Yoshida (JP), Kirsten Bishop (Cloverway) (EN), Liza Willert (LatAm)
- Assimilation Plot: Her plan is create a black hole that will trap everyone in a dream world where they would dream whatever they wished. This might put her as the only villain not acting For the Evulz if not for the cruelty she displayed towards Chibiusa when she refused to enter the dream world.
- Attack of the 50-Foot Whatever: Her human form is gigantic.
- Big Bad: The main antagonist of the third film.
- Lotus-Eater Machine: She kidnaps children and drains their dreams for her plan involving the Black Dream Hole.
- Humanoid Abomination: Actually is part of the Black Dream Hole.
- One-Winged Angel: She merges with the Black Dream Hole to attack Sailor Moon as her last resort.
- Planet Eater: Via the Black Dream Hole, which swallows up whole worlds and plunges their inhabitants into eternal sleep.
- Wicked Witch: Overlaps with Hot Witch, since she is pretty good-looking.
- Utopia Justifies the Means: Makes the claim that everyone will be happier with her trapping them in their own Lotus-Eater Machine.
Fairies (Poupelin, Banane and Orangeat)
Poupelin voiced by: Nobuo Tobita (JP), Robert Tinkler (Cloverway) (EN), Luis Daniel Ramírez (LatAm)Poupelin, Banane and Orangeat are Badiane's right-hand men in the SuperS movie. They are recruited to hypnotize children and participate in Badiane's plan for the Black Dream Hole.
Banane voiced by: Nobuhiko Kazama (JP), Susan Aceron (Cloverway) (EN), José Gilberto Vilchis (LatAm)
Orangeat voiced by: Kazuya Nakai (JP). John Stocker (Cloverway) (EN), Carlos Amador (LatAm)
Banane voiced by: Nobuhiko Kazama (JP), Susan Aceron (Cloverway) (EN), José Gilberto Vilchis (LatAm)
Orangeat voiced by: Kazuya Nakai (JP). John Stocker (Cloverway) (EN), Carlos Amador (LatAm)
- Involuntary Shape Shifting: They turn into birds when their flutes are destroyed.
- Magic Music: They hypnotize children using magic flutes.
- Quirky Miniboss Squad: The three serve as Badiane's henchmen.
- Theme Naming: French words for various sweets.
- Well-Intentioned Extremist: They join Badiane because they believe her plan will make all the Earth's children happy.
Lyrica Hubert (Sailor Moon SuperS Special Episode)
Voiced by: Yuriko Yamamoto (JP)
- Canon Immigrant: Was a minor villainess from the manga, was then brought into the Super S special with her backstory completely changed.
- Demonic Possession: Anime only, by a Dead Moon Circus Lemures, no less.
- Spared by the Adaptation: Anime.
Side Story Villains
- Filler Villain: These are one-shot bad guys who only appear in manga side stories, such as the Exam Diary Battles and Chibi-Usa's Picture Diary.
A mysterious foreign exchange student from Chibi-Usa's class. Her weird behavior leads Chibi-Usa to fear she may be a vampire. She appears in "Chibi-Usa's Picture Diary: Beware of The Transfer Student," and is one of the villains in the "SuperS Special" but with a rewritten backstory.
- Ambiguously Bi: How she comes across with Chibi-Usa. She makes several rather creepy remarks about how much she thinks Chibi-Usa's plump cheeks look delicious. This is especially creepy as they're supposed to be elementary school students. Even though you know Lyrica is after her blood, the subtext is somewhat off-putting.
- Creepy Child: Though in the 90s anime it's not of her own free will.
- Curtains Match The Windows: Lyrica's eyes are the same lavender color as her hair.
- Demonic Possession: The 90s anime absolves Lyrica of any wrong doing by making her possessed by a vampiric Lemures.
- The Dragon: In the manga, it's believed she's one to her mother, who is also a vampire.
- Flower Motifs: She's seen eating flowers at one point. In the manga she turns into one after she dies.
- Our Vampires Are Different: She can walk around during the day and feeds on fresh flowers as well as blood.
- Spared by the Adaptation: She's turned into a flower and dies in the manga, but in the 90s anime she's spared when the Lemure possessing her is destroyed.
- Wounded Gazelle Gambit: She leaves school early by feigning sickness and usually asks someone to bring her home. They're never seen again until after Lyrica and her mother die.
- You Gotta Have Blue Hair: Lyrica has pretty lavender colored hair.
Zeta and Epsilon
Personifications of stars in the Lyre constellation, they manipulate the weaver Shokujo into helping them brainwash girls so they can steal their energy in "Chibi-Usa's Picture Diary: Beware of Tanabata."
- Creepy Twins: Which one's Zeta and which one's Epsilon isn't clear, although one wears a top with lighter coloring than her sister.
- Flat Character: The flattest of the side story bad guys. They're given no explanation as to why they want energy nor what their relation to Shokujo is other than their stars share the Lyre constellation. As a matter of fact, they die one page after their roles are revealed.
- Straw Feminist: They turn Shokujo into one by exploiting her lack of trust in her husband, and try to turn young women into this by brainwashing them with Sailor Moon watches.
The bad guys of the "Exam Diary Battles," "Chibi-Usa's Picture Diary: Beware of Cavities," and "The Secret Hammer Price Hall." These are spirits who dwell in certain areas the Guardians visit, and after awakening they each end up targeting one specific girl for different reasons. None of them save Bonnun made it into other formats beyond the manga.
- Adapted Out:
- The only Genius Loci to appear out of the manga was Bonnun in the "Ami's First Love" movie special.
- The plot of "Beware of Cavities" is partially adapated for the fourth season of the 90s anime. The idea of an evil dentist office being a front for a bad guy is kept, but Resin is replaced with PallaPalla.
- Affectionate Parody: Otakura looks like a version of Mistress 9 if she wear a drag queen.
- Demonic Possession: Ghost Sistern possesses Rei's body, and Hotaru gets possessed by Otakura.
- Depraved Dentist: Resin does this to the Juban Dentist office, and planned on injecting Chibi-Usa with "cavity ghosts" to rot all her teeth.
- Double Standard: Rape, Female on Female: Subverted with Ghost Sistern, who possesses Rei and molests two of her classmates.
- Emotion Eater: They all feed off different emotions except for Otakura.
- Bonnun and Ghost Sistern feed off romantice emotions. The former preys on those engulfed by "Worldly desires" and the latter lusts after girls who're "Vulgar."
- Touhii-chan feeds on the anxiety of people suffering from escapism.
- Resin feeds on pain from toothaches and cavities.
- Fattening the Victim: Touhii-chan feeds off the energy of escapists by enticing them with baked goods and herbal tea, intending to drain their energy after they've stuffed themselves.
- Genius Loci: All of them inhabit areas in the Juban area.
- Psycho Lesbian: Ghost Sistern targets young women who she believes are "Vulgar" and attacks by kissing them.
- Punny Name: Ghost Sistern's name is a play on "Cistern" and that she inhabits a well on what is now an all girls Catholic school.
- Running Gag: This is the second time poor Hotaru gets possessed by an evil spirit.
- Thoroughly Mistaken Identity: Ami believes Bonnun is really her mock exam rival Mercurius due to her delirious fever, even as Bonnun repeatedly tries to explain she's not.
- Verbal Tic: Ghost Sistern often uses the word "Vulgar."
- You No Take Candle: Touhii-chan, especially in the Kodansha manga release.
Video Game villains
The Oppositio Guardians
- Badass Crew: An evil version of the Sailor Guardians.
- The Ditz: Ishtar.
- Girlish Pigtails: Worn by Sin, being Usagi's counterpart.
- Good Hair, Evil Hair: Except for Nergal (who has a ponytail instead of wearing her hair loose), the Oppositio Guardians have hair in styles similar to the Sailor Guardians.
- Heel–Face Turn: Played straight, towards the end
- The Psycho Rangers: An Evil Knockoff of the Sailor Guardians.
- More Than Mind Control: Apsu approached each of them (Except Ishtar) and talked them into joining her, playing on their dissatisfaction with Crystal Tokyo and lingering resentment over the war with the Black Moon Clan.
- My Friends... and Zoidberg: Ishtar was only included because she followed Nabu to Apsu.
- Religious and Mythological Theme Naming: After Mesopotamian gods who are all associated with the same celestial bodies as their Sailor counterparts.
- Sin, the god of the moon (counterpart to Sailor Moon).
- Nabu, god of wisdom (counterpart to Sailor Mercury).
- Nergal, god of the underworld (counterpart to Sailor Mars).
- Marduk, king of the gods (counterpart to Sailor Jupiter).
- Ishtar, goddess of love and fertility (counterpart to Sailor Venus).
- Renegade Splinter Faction: Of Crystal Tokyo, surprisingly enough. They're all former civilians who were talked into joining Apsu and given knock-off powers.
- The Skeptic: Nabu initially, regarding the Silver Crystal's powers.
- Tagalong Kid: Anshar, the younger brother of Sin.
- Verbal Tic: Nergal had a tendency to say "Ma..."
- Well-Intentioned Extremist: Bloodthirst aside, most of them seem to think that the world would legitimately be better off if the Silver Crystal didn't exist for people to fight over, a concept that would later be brought up in the manga by Sailor Lethe.
- You Gotta Have Blue Hair: Nabu, just like Mercury.