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Portrayed by: Melissa Joan Hart
- Adaptation Dye-Job: Sabrina's hair is traditionally platinum blond and in a bob style.
- Adaptation Name Change: In the TV movie, she was Sabrina Sawyer.
- Alliterative Name: Her name and surname both have "S".
- Badass Adorable: Cute blonde teen girl, powerful witch with magical powers.
- Beware the Nice Ones: She's one of nicest, friendliest girls you could ever meet, but do not underestimate her.
- Bratty Teenage Daughter: Has her moments. At her worst she falls into the It's All About Me territory.
- Brilliant, but Lazy: Not with academia or her jobs (she's generally very hard working, career driven and intelligent), but when it comes to her magic. She's a very powerful and talented witch, but often doesn't want to put in any more work on anything than she absolutely has to, which results in sloppy or often disastrous results when it comes to her magic. Especially in the earlier seasons she causes a lot of trouble for herself by constantly trying to do things in a quicker and easier way.
- Butt-Monkey: In several episodes, when she's picked on by Libby or suffers bad luck. Sometimes though she really brings it on herself.
- Buxom Is Better: Maxim didn't call this show Sabrina the Increasingly Voluptuous Witch for nothing.
- Catch Phrase: "Woo-hoo!", "Gotta go!"
- Cool Loser: Subverted. Sabrina is not unpopular or considered a "loser". Everyone at school like her except Alpha Bitch Libby, who is just jealous of her, and Brad, who is later revealed to be a Witch Hunter.
- Cute Witch: Or Hot Witch, since she's a teenager.
- Deadpan Snarker: A lot of her snark is Self-Deprecation, but will snark at other characters too, in pretty much every episode.
- Ditzy Genius: Sabrina is a model student and eventually gets her degree in journalism. Yet she can't help but get herself in trouble in several episodes (and going to her aunts for help).
- Dude Magnet: She has many guys falling for her over the years including Harvey, Dashiell, Roland, Josh, Kevin, Aaron, and others. During her first days in college, she is reluctant to start a new relationship (after her break-up with Harvey), despite all the numerous suitors who were asking her out.
- Evil Twin: Katrina. All the Spellmans have an Evil Twin.
- Extraordinarily Empowered Girl: It should be noted Sabrina has been around since the 60s.
- Genki Girl: Very bubbly, cute and outgoing and pretty much the poster child of the Plucky Genki Girl.
- Girl Next Door: Despite being blonde and attractive, Sabrina is just your average every-day girl. In one episode she learns that the other students like her because she's so down-to-earth and friendly.
- Go-Getter Girl: Or at least, she becomes this as she devotes herself to her ambitions of being a journalist.
- Half-Human Hybrid: Half witch, half mortal.
- Has Two Mommies: Actually, two aunts, as surrogate mothers.
- High-School Sweethearts: With Harvey, her high school boyfriend and first love. They even have a Last Minute Hookup.
- Human Mom Non Human Dad: Her mother is a mortal and her father is a warlock.
- Inept Mage: Especially in the early years, she was only able to mess up with her magic in every episode.
- Invincible Incompetent: Sabrina went seven years without ever learning even one or two simple spells she could reliably not mess up. Notable in that there usually was no villain except for her mastery of this trope alternately causing and fixing problems.
- It's All About Me: Sabrina is often quite self-centered and incapable of seeing the plights of others because she's too wrapped up in herself. This occasionally makes her come off as rather callous and petty — especially when she uses magic to dish out Disproportionate Retributions — but it can largely be attributed to the fact that she is a teenager. When she does see that others are unhappy she'll do her best to to help them whether they want her to or not.
- Meaningful Name: Spellman.
- Missing Mom: Sabrina's mother is mortal and is not allowed to have contact with her. She turns into a ball of wax if she sees Sabrina without approval from the Witches Council. In the series finale, the Witches Council does allow Sabrina's mom to attend her wedding, but demands that one of the aunts be temporarily turned into wax. Hilda volunteered Zelda and she is turned into a red candle.
- Morality Pet: Ironically she's this for her pet Salem who has a soft spot for her and secretly calls her "Sabreeny".
- Muggle–Mage Romance: In addition to being the result of one such union, Sabrina develops a romance with the Muggle Harvey.
- Naïve Everygirl: She's not shy, but can be insecure at times and is an overall idealistic Nice Girl often bullied by the Alpha Bitch.
- Nice Girl: Despite her tendency to mess things up, and her sometimes self-centered nature leading her to be unthinkingly cruel, Sabrina is well–intentioned and sweet-natured. She wants everyone to get along and often goes out of her way to help or placate people.
- Official Couple: With Harvey. A file from the X-Files Website later confirms that Aunt Irma - you know, the crazy lady with a temper that likes turning people into things - officiated the common-law wedding of Harvey and Sabrina and that they later lived in a house outside of Westbridge.
- Plucky Girl: Definitely. She's always optimistic and never gives up.
- Power Floats: Starts levitating in her sleep on her Dangerous 16th Birthday.
- Puberty Superpower: Sabrina's powers manifest when she's the right age.
- Teens Are Short: Notably shorter than her two aunts.
- Took a Level in Badass: Including the episode "Sweet and Sour Victory".
- Witch Species: Half witch.
Portrayed by: Caroline Rhea
- Adaptational Attractiveness: In the comics she was a typical witch - ugly, warty, with the standard long robe and pointed hat.
- All Work vs. All Play: All Play to Zelda's All Work.
- Big Beautiful Woman: Slightly more overweight than Zelda, but still good-looking.
- Book Dumb: In contrast to Zelda, she's a not very educated, fun-loving slacker.
- Cool Aunt: Zelda is the serious aunt, Hilda is the "funny" aunt.
- Deadpan Snarker: Probably the snarkiest one, next to Salem.
- Flanderization: Hilda gets Flanderized from being the slightly more easy going of the two aunts to being a ditzy slacker. The best example is her music career: she goes from being a skilled orchestral violinist in the first season to having to be nagged into doing any practicing at all by her sister in the third.
- Foolish Sibling, Responsible Sibling: Foolish to Zelda's Responsible.
- Hot Witch: Zelda is more conventionally good-looking, but Hilda is still an attractive woman.
- Meaningful Name: Spellman.
- Older Than They Look: She and Zelda are both in their mid-600s.
- Put on a Bus: In the last season, along with Zelda.
- Quirky Curls: In contarst to Zelda, who is much less quirky and has straight hair.
- Really 700 Years Old: Born in 1351.
- Red Oni, Blue Oni: The Red to Zelda's Blue.
- Sibling Yin-Yang: She's ditzy and easygoing, while Zelda is serious and mature.
- The Unfavourite: A plot point in a season 2 episode where Hilda complains about being mistreated by her mom in the past and she feels like Zelda was always the favorite child.
- Witch Species: Part of a witch family.
- Womanchild: Due to her easygoing and fun-loving personality, sometimes she's even more immature than Sabrina.
Portrayed by: Beth Broderick
- Adaptational Attractiveness: Same deal as Hilda except she was slightly less ugly and overweight.
- Adaptation Dye-Job: She traditionally has green hair in the comics, though adaptations almost never have it green.
- All Work vs. All Play: All Work to Hilda's All Play.
- The Comically Serious: The most serious character, but she has her funny moments too.
- Cool Aunt: Along with Hilda, but in a different way. Zelda is the serious aunt, Hilda is the "funny" aunt.
- Deadpan Snarker: Less so than Hilda.
- Foolish Sibling, Responsible Sibling: Responsible to Hilda's Foolish.
- Hot Scientist: She's a blonde attractive scientist/professor.
- Hot Witch: Really. She's aware of it and often takes pride in her combination of beauty and brains.
- Meaningful Name: Spellman.
- Older Than They Look: She and Hilda are both in their mid-600s.
- Only Sane Man: Compared to Hilda, Sabrina and Salem, she's definitely the closest to being the voice of reason.
- Put on a Bus: In the last season, along with Hilda.
- Really 700 Years Old: Born in 1344.
- Red Oni, Blue Oni: The Blue to Hilda's Red.
- Sibling Yin-Yang: She's serious and mature, while Hilda is ditzy and easygoing.
- Team Mom: When Sabrina officially moved in with her aunts, Zelda took on the role of the disciplinarian.
- The Unfavourite: At the end of the Mother's Day episode both Hilda and Zelda come to the conclusion that their sister Vesta was their mother's favorite daughter.
- What Does She See in Him?: Went out with Principal Kraft, of all people. She was even willing to marry him, much to Hilda and Sabrina's horror.
- Witch Species: Part of a witch family.
Portrayed by: Nick Bakay
- Adaptational Villainy: In the comics he was little more than a pet cat who occasionally had human thoughts. The series changed him into a more active character making him a once-human warlock who had been transformed into a cat as punishment for attempted world conquest.
- Adaptation Dye-Job: Salem was traditionally a red cat. Due to the success of the show the comics made him a black cat.
- Affably Evil: Despite his megalomaniac desires for world domination, he's generally friendly — if sarcastic and mischievous.
- Alliterative Name: His name and surname both have "S".
- Anti-Villain: The Noble Demon type.
- Ascended Extra: He was a fairly minor character in the original comics. It was the TV series that not only turned him from a silent Nearly Normal Animal into a made full-fledged Talking Animal with a human backstory, but also turned him into the major character and Sabrina's most constant companion that he's known as today. He's the only character other than Sabrina to appear in every single episode of the show, plus the two TV movies.
- Badass Adorable: Well, he looks like a normal, innocent black cat.
- Badass Baritone: He's very proud of his singing voice.
- Big Eater: Food is one of his great passions in life. Fish is a great favorite, but he'll snack on just about anything if he's hungry — by his own admission, he eats when he's happy and when he's upset.
- Big Brother Mentor: To Sabrina. Not exactly "big brother", but he's actually much older than Sabrina and often gives her (good or bad) advice.
- Been There, Shaped History: He's boasted about to giving Patrick Henry the slogan "Give me liberty or give me death!" line and claims credit for John F. Kennedy's close 1960 election win.
- Breakout Character: Easily the most memorable and recognizable character on the show.
- Butt-Monkey: He takes a lot of abuse from the world in general and the Spellmans in particular, though he's often asking for it.
- Cats Are Magic: He was originally a warlock, but was transformed into a cat as punishment for trying to take over the world.
- Cats Are Mean: Subverted. He wasn't originally a cat, but when he tried taking over the world, he had to become a cat for 100 years as punishment.
- Cats Are Snarkers: A perfect example of the trope though we don't know if he was already snarky before becoming a cat.
- Catch Phrase: "Mean!" Usually said whenever Sabrina, Hilda or Zelda won't allow him to do something he wants.
- Cool Cat: Salem is almost as cool as he thinks he is.
- Deadpan Snarker: Better known for his sarcastic one-liners.
- Evil Redhead: In his previous warlock body.
- The Faceless: On the few occasions where we see Salem as a man (either via flashback or a temporary magic spell), his face is blocked. He's played by his voice actor Nick Bakay, though.
- Freudian Slip:(to his followers):...and I'll be the most benevolent dictator the world has ever seen! (beat) Did I day dictator? I meant leader.
- The Gadfly: Even when he's not scheming, he simply likes to cause trouble.
- Greed: His main, and in many ways defining, flaw. No matter what he has, he's never satisfied and always wants more. This is what most often lands him in trouble, and also why good things never last for him — when given an inch he can never resist trying to take the entire mile, no matter how bad an idea it is.
- Harmless Villain: He's always played for laughs and his attempt at World Domination was thwarted pathetically easily (some guys showed up and arrested him, at which point he starts sobbing). But see Not-So-Harmless Villain below.
- It's All About Me: Very greedy, selfish and power hungry and very much Played for Laughs.
- Jerk with a Heart of Gold: He's selfish, self-centered and still wanting to take over the world... but he does have a heart. It's obvious he really cares about Sabrina (and deep down also Hilda and Zelda).
- Lazy Bum: He's a lazy cat most of the time.
- Manipulative Bastard: Sometimes. He likes to think he's a Magnificent Bastard but he's more of a Harmless Villain.
- Meaningful Name: Named after the town in Massachusetts where the infamous witch trials took place.
- The Mind Is a Plaything of the Body: Even though Salem wasn't originally a cat, and his general personality seems to be faily unchanged from his human days, he still displays a lot of typical cat traits. He enjoys being petted and played with and has been known to eat the occasional mouse (in the animated series he gets indignant when Sabrina implies that he'd eat a mouse, pointing out that he's not a real cat, but a warlock in cat frorm — but he still eats the mouse). Also, in one of the comics, he actually turned back into a human for a while, but still behaves like a cat out of habit (e.g. eating directly from his plate, playing with wool and sleeping all day long).
- Not-So-Harmless Villain: Salem may be played for laughs, but he's not as harmless as he appears. He's been very involved in politics, admitting to giving Patrick Henry the slogan "Give me liberty or give me death!". Another episode sees Salem claim credit for Kennedy's close 1960 election win, saying he was the one who arranged for dead electors to be listed in Chicago. In "Salem, the Boy", put into Gordie's body, Salem very easily sets up Mr. Kraft for a presidential run. The other-realm judge almost condemns Sabrina to death for putting the world as ripe for Salem's taking. In an odd sort of Crowning Moment of Heartwarming moment, once Salem uses his connections to start a civil war on Pluto. It's all to ensure that Sabrina's diplomat father is called away from Paris, so Sabrina will be able to continue living with Salem and her aunts.
- Odd Friendship: With Harvey in later seasons.
- Only Sane Man: After a while, Salem develops into this role, often either suggesting that Sabrina ask her aunts about the magical problem of the week or reminding her what had happened previously when she used her magic to fix something.
- Really 700 Years Old: He's actually a 500-year-old warlock.
- Shipper on Deck: He clearly seems to think Sabrina and Harvey were meant for each other. This is cemented in later seasons, where he and Harvey develop an Odd Friendship.
- Snarky Non-Human Sidekick: A sarcastic Talking Cat to Sabrina.
- Take Over the World: And as a punishment he was transformed into a...
- Talking Animal: Specifically, a talking cat. And despite being a human, sometimes Salem acts like he is really an actual cat. See The Mind Is a Plaything of the Body above.
- Token Evil Teammate: He's still scheming and hoping to someday take over the world. Since he's a cat with no magic powers, however, his plans are usually limited to taking advantage of others in petty ways.
- Troll: Has moments of this, particular on Sabrina, though she often retaliates. One time being a GIFT when playing online chess got him into trouble as one of the players he insulted came looking for him.
- Verbal Tic: "Gyeeeh?" whenever he's surprised or shocked. His characteristic sob when things don't go his way might also count.
- Vitriolic Best Buds: With Hilda and (to a lesser extent) Zelda. They drive one another nuts on a regular basis, are always sniping at one another, and at times it seems like there's no love lost between them, but on a few rare occasions they do show that they care for one another. Hilda was actually one of his followers; they drive each other nuts because her punishment was to look after him.
- Witch Species: A former witch who have committed serious crimes and been turned into an animal as punishment.
Portrayed by: Nate Richert
- Adorkable: Despite being a popular jock, sometimes he comes off as endearingly awkward.
- Big Man on Campus: Handsome, athletic and very popular.
- Book Dumb: He doesn't do too well in school.
- The Bus Came Back: Left the show after Season Four, but made a handful of cameo appearances in Season Five, before he returned as a regular character in Season Six.
- Commuting on a Bus: In the college years, after he breaks up with Sabrina and later comes back as a recurring character.
- First Girl Wins: Gender Flipped version. Harvey is Sabrina's first boyfriend and love interest on the show. They elope together at the end of the series.
- Give Geeks a Chance: A rare example of a female geek with a male hottie. Sabrina (Cool Loser though she may be) is the unpopular, science and math loving girl who ends up with popular jock Harvey. (Although most female geeks don't look like Melissa Joan Hart, Maxim covergirl.)
- High-School Sweethearts: With Sabrina, his high school girlfriend. They even have a Last Minute Hookup.
- Kindhearted Simpleton: Occasionally he can be extremely clueless, but his heart is in the right place.
- Lovable Jock: His friends on the football team also seem nice enough.
- Muggle–Mage Romance: Develops one with Sabrina.
- Nice Guy: Not the brightest boy, but a nice person and far from being a Jerk Jock.
- Odd Friendship: After learning Sabrina's secret, Harvey develops one of these with Salem.
- Official Couple: With Sabrina.
- Popular Is Dumb: The Book Dumb athletic Big Man on Campus.
- Put on a Bus: After season 4.
- Romantic Runner-Up: In later seasons. That is, until the series finale, when he and Sabrina end up together. A file from the X-Files Website later confirms that Aunt Irma - you know, the crazy lady with a temper that likes turning people into things - officiated the common-law wedding of Harvey and Sabrina and that they later lived in a house outside of Westbridge.
- Secret Keeper: In later seasons, after he discovers Sabrina's secret (the fact that she's a witch).
Portrayed by: Jenna Leigh Green
- Alpha Bitch: She epitomizes this trope so much she was the former Trope Namer.
- The Bully: She enjoys tormenting Sabrina and her friends, and calling Sabrina a "freak" as regularly as possible. So much that in an episode where Sabrina began working as a temporary sandman and started invading people's dreams, she learned Libby actually enjoys going to high school because she can humiliate and belittle others. The next day Sabrina lied and told Libby she'd heard that she won a scholarship and would be studying abroad, out of a regular school. The mere thought of it completely horrified Libby.
- Catch Phrase: "Ewww!" and "Freak!"
- The Cheerleader: Along with her minions. In this show cheerleaders are treated as Always Chaotic Evil.
- Freudian Excuse: In "Five Easy Pieces of Libby", it's strongly implied that the reason Libby doesn't show compassion for other people is because it's never been shown to her.
- Girl Posse: She's often seen with two girls who follow her.
- Hidden Heart of Gold: It's been stated that Libby has yet to develop compassion or empathy for her fellow human beings, but it's been proven that she has a soft spot for and genuinely loves her grandmother, whom she goes to amusement parks with on her birthday to ride roller coasters.
- Karma Houdini: Mr. Kraft will always defer to the cheerleaders and give them whatever they want. Of course, after they graduate high school this doesn't make any difference whatsoever. Sabrina can usually taint her victory a little with slapstick, but Libby still ultimately gets what she wanted.
- Put on a Bus: After season 3, Libby's parents send her to a boarding school.
- Rich Bitch: She's the typical nasty, spoiled rich girl.
- The Rival: She views Sabrina as her rival.
- Single Girl Seeks Most Popular Guy: She likes Harvey just because he is a popular jock in the school.
- Smug Snake: Towards Sabrina.
Jennifer "Jenny" Kelley
Portrayed by: Michelle Beaudoin
Mr. Eugene Pool
Portrayed by: Paul Feig
- Badass Teacher: Downplayed. He knows Kung Fu, but he's only as good as your average instructor.
- Bunny-Ears Lawyer: Eccentric but still a good teacher.
- Chuck Cunningham Syndrome: After season 1, he is never seen or mentioned again.
- Cool Teacher: Sabrina's favorite teacher.
- Deadpan Snarker: He can be bitter and sarcastic at times.
- Punny Name: Eugene = "Well-born" + gene pool.
- Scotireland: He is either Scottish or of Scottish descent (probably the latter, given his not-Scottish accent), and often talks about it.
Portrayed by: Penn Jillette
- The Archmage: Head of the Witches Council.
- False Soulmate: With Hilda, his ex.
Portrayed by: Lindsay Sloane
- Adorkable: For being such an awkward, neurotic Naïve Everygirl, she comes off as an endearing, relatable character.
- Butt-Monkey: Poor girl is always picked on and bullied by Libby.
- Cool Loser: Just like Sabrina, though Valerie seems more socially awkward.
- The Eeyore: Much to her parents' dismay, who want her to be more cheerful and optimistic like Sabrina.
- Girl Next Door: Even after she becomes a cheerleader.
- I Just Want to Be Special: The reason why she wants to become a cheerleader.
- Naïve Everygirl: She takes this Up to 11. Unlike Jenny who was more rebellious and confident, Valerie is an extremely shy, naive, insecure girl who tries desperately to fit in with the "cool crowd".
- Put on a Bus: After season 3, she moves to Alaska.
- Shrinking Violet: Due to her low self-esteem.
- Suspiciously Similar Substitute: To Jenny, as Sabrina's best friend.
Vice Principal/Principal Willard Kraft
Portrayed by: Martin Mull
- Dean Bitterman: He starts out as Vice Principal before becoming principal in Season 4.
- Freudian Excuse: Had an utterly horrible childhood, followed by an equally horrible marriage (to a woman who turned out to be a witch and treated him like a pet).
- Has a Type: He essentially dated -or married- blond witches.
- Jerkass: Especially towards Sabrina, it's not clear why he hates her so much.
- Karma Houdini: Despite giving detentions out for things that would be cause for legal trouble (don't like their clothes, personality, or in Sabrina's case "just because" several times), he manages to get off scot-free.
- Sadist Teacher: More like Sadist Vice Principal.
- Settle for Sibling: He first fell in love with Hilda; after she turned him down he started dating Zelda.
Portrayed by: China Shavers
- Black Best Friend: To Sabrina, in season 4.
- Chuck Cunningham Syndrome: Last seen at the senior prom, and never mentioned again.
- Cute Clumsy Girl: She's extremely accident-prone, but she means well.
- Inept Mage: She's clumsy and inexperienced with her magic.
- The Millstone: She causes a lot of trouble to Sabrina, especially in her first appearance.
- New Transfer Student: A new girl in season 4.
- Only One Name: Her last name is not revealed.
- Suspiciously Similar Substitute: Sabrina's new friend after Valerie is Put on a Bus. She also shares a lot of traits with Gwen, another accident-prone teenage witch whom Sabrina met in the TV movie Sabrina Goes To Rome.
- Witch Species: A witch who turns out to be Sabrina's student, so that she could get her Witch's License.
Bradley "Brad" Alcerro
Portrayed by: Jon Huertas
- Chuck Cunningham Syndrome: Never seen or mentioned again after season 4.
- Jerkass: To Sabrina. However he's a good friend to Harvey.
- New Transfer Student: In season 4, he transfers to Sabrina's school.
- Suspiciously Similar Substitute: To Libby.Sabrina: Okay, if he calls me a freak, I know Libby got hold of some male hormones.
- The Witch Hunter: Which explains why he does not like Sabrina: whenever he is around a witch or magic is used in his presence, he senses it and becomes suspicious.
Portrayed by: David Lascher
- The Bartender: Initially the manager of a coffee house who gives Sabrina the job.
- Betty and Veronica: The Veronica to Harvey's Betty for Sabrina's Archie.
- Crazy Jealous Guy: When it comes to Sabrina and her relationship with Harvey.
- Dogged Nice Guy: Repeatedly attempts to win Sabrina's affection in season 4 and 5. They finally become a couple in season 6.
- Jerk with a Heart of Gold: He can be a possessive Crazy Jealous Guy towards Sabrina, but he's a nice guy.
- Love Interest: To Sabrina. In season 5 he also dates Morgan for a while.
- Put on a Bus: He accepted a job in Prague because of a spell to save Aunt Hilda, and he was never seen again.
- Second Love: Second serious love interest to Sabrina.
- Unrequited Love Switcheroo: A few times with Sabrina. Initially she has a crush on him, but he tells her she's too young and he wants to just be friends. After she comes back to Harvey, Josh realizes how much he actually likes Sabrina, and becomes a Dogged Nice Guy to her before and after her breakup with Harvey, even though she isn't interested in him anymore. And when Josh starts dating Morgan, Sabrina becomes jealous and realizes that she still has feelings for him.
Portrayed by: Soleil Moon Frye
- Character Development: Roxie starts season 5 as an anti-social moody bitch and ends the series as one of Sabrina's closest friends.
- Cute Bruiser: She's the shortest main character (not counting Salem who is a cat) but she's very tough.Miles: God, that felt great! I’ve always dreamt of kicking in a door.
Roxie: And since I did the kicking, you can keep on dreaming.
- Deadpan Snarker: She has a perpetually sarcastic and witty personality.
- Defrosting Ice Queen: Part of her Character Development involves her becoming a kinder person.
- Freudian Excuse: Roxie being the way she is gets explained in seasons 6 and 7 when we find out her mother was in prison for theft and her father and stepmother pay her no attention, resulting in her never even having a proper Christmas.
- Grumpy Bear: Sabrina first describes her as "cranky". She gets better after a few episodes, but is still rude and cynical enough to qualify, especially compared to Sabrina.
- Jerk with a Heart of Gold: She's snarky, rude and often aggressive, but eventually becomes a nice and loyal friend to Sabrina.
- Lethal Chef: When she tried to make food for a soup kitchen. She only knew how to make starch dishes and her spaghetti managed to break the fork.
- Rapunzel Hair: Was always pretty long but had gotten well past her waist by season 7. She lampshades this in one episode where she says she has a lot of hair to wash.
- The Snark Knight: Due to her cynical humor.
- Soap Box Sadie: Roxie is socially and environmentally conscious, and supporter of many causes (feminism, animal rights, anti-nuclear weapons...)
- Tomboy and Girly Girl:
Portrayed by: Elisa Donovan
- Brainless Beauty: Morgan is attractive and fashionable but comes across as rather airheaded. This is much more prominent in the final two seasons but even early on she has a spacey side.
- Calling the Old Man Out: During one Christmas episode, Sabrina spent the holiday with Morgan and her family. Morgan's parents constantly argue with one another and show no consideration to the fact that Morgan has constantly attempted to make them happy. After talking about it with Sabrina, Morgan decides enough is enough and lectures her parents for their constant, thoughtless criticism. This gets her parents to realize how they've treated her and they become more considerate.
- Character Development: Started as mostly a nuisance but developed into a loyal friend (albeit a shallow, ditzy one.)
- Fiery Redhead: At times, though she usually acts more like a Dumb Blonde.
- Flanderization: When we meet Morgan in season 5 she is of course shallow and a bit spacey but completely capable and in control of herself. But then in season 7 she is a complete ditz.
- Lovable Alpha Bitch: Especially compared to Libby. She is a shallow, selfish, spoiled airhead but not a bad person. Like Roxie, she gets better after her first episodes and becomes one of Sabrina's best friends.
- Popular Is Dumb: She is a good example, being both tremendously dim-witted and very popular.
- Romantic False Lead: Morgan seems to really like Sabrina's boyfriends: she dates both Josh and Harvey (among many others).
- Simpleton Voice: Originally she spoke normally but after a while developed a higher pitched tone.
- Tomboy and Girly Girl: The Lovable Alpha Bitch Girly Girl to Roxie's tough as nails, cynical Tomboy.
- Valley Girl: Though she's not as dumb as some examples and she's red haired. She gets Flanderized into a straighter example by season 7.
Portrayed by: Trevor Lissauer
- Adorkable: He's a complete weirdo, in an endearing way.
- Chick Magnet: He managed to hook up with a harem of beautiful women.
- Chuck Cunningham Syndrome: Disappears in season 7 and is never mentioned again.
- Conspiracy Theorist: Something his family did not exactly approve of.
- Cute and Psycho: A friendly Adorkable guy, but his behavior comes off as very strange and abnormal, like his obsession with all things supernatural.
- Hollywood Dateless: He has continuously been referred to be beyond all hope when it came to make a positive impression on the other sex (or people in general), yet in the season 5 finale he scores with one of Josh's very attractive friends and he breaks it off with her at the end and then is seen going on a date with four Pop Stars at once.
- Lovable Nerd: A lovable but awkward nerdy boy.
- Wacky Guy: Easily the most eccentric out of Sabrina's roommates.