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Ayame Yami (Dark Iris; Cure Iris)
Voice Actor: Minori Chihara (Japanese); Michelle Molineux (English)The protagonist, who is also the main villain until episode 23. She is starting to fade from Eternal Dark's beliefs, and wants to have her own dream. She is in eighth grade at Nozomu Academy.
- Anti-Villain (as Dark Iris)
- Artificial Human
- Cannot Spit It Out (Her feelings for Yuko)
- Dark Magical Girl (as Dark Iris)
- Disney Death (in episode 24, after Taking the Bullet meant for Cures Courage and Treasure)
- Gray Eyes
- Heel–Face Turn (eventually)
- Meaningful Name ("Yami" / "Dark", "Ayame" / "Iris")
- New Transfer Student
- Rings of Death (Dark Rings, and power-up Diamond Ring)
- Supernatural Gold Eyes (as Cure Iris)
- Villain Protagonist (as Dark Iris)
- Villainous B.S.O.D./Heel Realization (at the end of episode 23)
Yuuki Aiko (Cure Courage)
Voice Actor: Arisa Ogasawara (Japanese); Tress MacNeille (English)An energetic, childish girl who isn't very academically smart. She is Hanayo's twin, and is truly Princess Courage of the Land of Heart. She is in eighth grade at Nozomu Academy.
- Bare Your Midriff (as Cure Courage)
- Berserk Button (You better not touch her walnuts... or else)
- Book Dumb
- Cooldown Hug (To Ayame, after she learns her identity as Dark Iris)
- Dreadful Musician (Her singing makes others cover their ears, and she constantly wants to sing for Theater Club)
- Girlish Pigtails
- Hero Antagonist (at first; she and Cure Treasure drop the "antagonist" part when Ayame pulls off a Heel–Face Turn)
- Making a Splash (Her water powers)
- Meaningful Name ("Yuuki"/"Courage")
- Sweet Tooth
- Trademark Favorite Food (Walnuts)
- Twin Banter (Almost constantly with Hanayo, but they do have their moments otherwise)
Hanayo Aiko (Cure Treasure)
Voice Actor: Sayuri Yahagi (Japanese); Hilary Haag (English)An intellegent, perfect student who doesn't have high confidence. She is Yuuki's twin, and is truly Princess Treasure of the Land of Heart. She is in eighth grade at Nozomu Academy.
- Apologizes a Lot (She often thinks she hurts people)
- Big Sister Instinct (To Yuuki, although she's not actually older)
- Blow You Away (Her wind powers)
- Death Glare (Expect it when she's angry)
- Fear of Thunder (She's terrified of it)
- Green Eyes
- Hero Antagonist (at first; she and Cure Courage drop the "antagonist" part when Ayame pulls off a Heel–Face Turn)
- Razor Wind (Again, her wind powers)
- Teen Genius
- Twin Banter (With Yuuki, but they do have their moments otherwise)
- Whip It Good (Her weapon, the Treasure Ribbon — it's a whip)
Chiyoko (Chinami Yuka)
Voice Actor: Chieko Honda (Japanese); Barbara Goodson (English)First mascot of the series. A blue and purple rabbit who has the ability to change into a human under the name of Yuka Chinami. She is in ninth grade at Nozomu Academy.
- Annoying Younger Sibling
- Bunnies for Cuteness
- Cool Big Sis (to Pretty Cure)
- Curious as a Monkey
- Genki Girl
- Older Than They Look
- Sweet Tooth
- Team Pet (as Chiyoko)
- You Gotta Have Blue Hair
Minto (Chinami Yuko)
Voice Actor: Kanichi Kurita (Japanese); Bob Bergen (English)The second mascot of the series. A grey and green rabbit who has the ability to change into a human under the name of Yuko Chinami. He is in ninth grade at Nozomu Academy.
Eternity (Yami Ayumi)
Voice Actor: Kazue Komiya (Japanese); Grey De Lisle (English)A sarcastic, prone-to-be-jealous, cruel woman who created Ayame, and is completely heartless. She wants to kill Ayame since she abandoned her.
Voice Actor: Yuko Goto (Japanese); Monica Rial (English)Yuuki and Hanayo's mother. She is sweet, caring, and slightly manipulative. She has her husband on a short leash.
Voice Actor: Toshihiko Seki (Japanese); Clancy Brown (English)Yuuki and Hanayo's father. He isn't very smart, but makes up for it in his kindness. He is very controlled by his wife.
Voice Actor: Sayaka Ohara (Japanese); Edie Mirman (English)Ayame's adopted mother. She cares very much for her daughters, and is strict when they misbehave (especially if it's Nami).
- Green-Eyed Monster (to her dear cousin Mayumi)