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Pretty CureThe legendary warriors, this time tasked with reviving the sealed Queen of Märchenland. To do this, they must retrieve all of the lost Cure Decor, which have been corrupted by the Bad End Kingdom into the Red Noses.
Smile Pretty Cure/Glitter Force
Miyuki Hoshizora/Emily (Cure Happy/Glitter Lucky)
Voiced by: Misato Fukuen (Japanese), Laura Bailey (English)
The main character and leader of the Smile Precure. Miyuki/Emily is an energetic and optimistic girl who loves fairy tale books, believing that if she works hard then she too can get a "Happy Ending". Sadly, she is also a bit of a klutz and has a lot of trouble adjusting to her new powers, along with the concept that she has to actually fight.
Tropes associated with Miyuki/Emily:
- Animals Hate Her: During her bad luck streak on the Kyoto trip.
- Attention Deficit... Ooh, Shiny!: In Episode 6 she gets distracted by a book with a penguin on the cover...while going through a portal that goes to the destination the traveler is thinking of. She gets stuck at the South Pole!
- Beam Spam: She used Happy Shower Shining in that way in Episode 47. Also in the same episode, she as Ultra Cure Happy does this against Pierrot.
- Butt-Monkey / Slapstick Knows No Gender: She gets hit in the face by random flying objects a lot, but most physical comedy usually has her on the receiving end. Also, on the Kyoto trip, Miyuki draws a Terrible Luck fortune, whereupon everything that can go wrong to her does: bird poop on her head, getting cut off in a group picture then each picture after that is out of focus or worse, falling into a lake, getting smacked in the head by falling dolls, ice cream in the face due to some kids bumping her while trying to eat it, and it only gets worse when they transform.
- Cannot Keep a Secret: The girl has a poor time keeping her secret identity a secret. And blowing everyone else's to boot!
- Catchphrase: "Ultra happy!"
- Also, "Happuppu~" whenever something doesn't please her.
- Possibly her telling others not to reveal her Secret Identity.
- Cosmic Plaything: See Butt-Monkey for details.
- Cute Clumsy Girl: She gets lots of injury and bodily harm due to her clumsiness.
- Disney Death/Taking the Bullet: In the movie, Cure Happy was presumably killed by the Demon King when she made an Heroic Sacrifice to save Nico, who was supposed to be killed by the latter for betraying him for the former. However, she was brought to life as Ultra Cure Happy.
- Dub Name Change: She's called Emily in Glitter Force, and her Cure form is Glitter Lucky.
- For Happiness: Duh! Even her Stellar Name refers to this.
- Genki Girl: She is quite the happy young girl and is very energetic despite everything that happens.
- Girlish Pigtails: Her pigtails are normally what could be considered as drill twintails, but are done in a way that they resemble chocolate cornets more than anything. The resemblance is lampshaded in episode 14 by a recurring character for the episode holding a pair of chocolate cornets to her head to describe Miyuki's hair. As Cure Happy, though, they resemble more standard-looking twintails.
- Gratuitous English: Unlike Love who was constantly talking about "shiawase", Miyuki always refers to happiness with the English word "happy", which also happens to be her Cure name.
- Heart Beat-Down: Secondary to Light 'em Up, but still a factor in her attacks, such as the heart shape she makes with her hands during Happy Shower and the giant "hugs" she's given a few of the bad guys to defeat them.
- The Hero: She is ultimately the main character out of the Smile Precures, the first one to transform, and the leader.
- Idiot Hair: Two strands of her hair tend to stick up and away.
- Idiot Hero: Miyuki is quite dumb and clumsy, earning a 30 in one math test.
- In a Single Bound: She can jump higher than the other Cures.
- Iron Butt Monkey: The Aesop of the Kyoto trip is that Miyuki has to learn to be this.
- Ironic Name: Ever since the Dub Name Change was in full effect, she's been the Butt-Monkey since episode 1 even if her name is now Glitter Lucky.
- Kamehame Hadouken: "PRETTY CURE HAPPY SHOWER!" She gathers the energy into her hands after making a heart-shaped sign and launches it at enemies.
- "PRETTY CURE CINDERELLA HAPPY SHOWER" and "PRETTY CURE HAPPY SHOWER SHINING"
- In her Ultra form, she can fire big beams with one hand.
- Kiai/Screaming Warrior: "KIAI DA! KIAI DA! KIAI DA!"
- Just watch her battle against Pierrot in Episode 47.
- Averted in the Glitter Force dub, where here "KIAI DA!" screaming is changed into an actual cheer, mostly done out of sheer panic.
- Large Ham: She does an incredible amount of shouting, even when not transformed.
- Late for School: How she meets Candy.
- Light 'em Up: Her elemental power.
- Luminescent Blush: Miyuki breaks into the "full face red" version after being asked if she liked anyone during the Kyoto trip.
- New Transfer Student: She is this at the start of the series and has to introduce herself when she arrives at the school for the first time.
- No Indoor Voice: During several climaxes in battles.
- Otaku: Miyuki is a Fairy Tale Otaku and even confesses that the guy she likes is Peter Pan...
- Perverse Sexual Lust: For Peter Pan, as revealed in Episode 13.
- Plucky Girl: "If we do our best, happy times will surely come!" This is against a particularly terrifying wolf-man who is a Nietzsche Wannabe.
- Shrinking Violet: Believe or not she was one when she was a little kid.
- Shy Finger-Twiddling: In Episode 13, she does this when she is grilled on if she likes a certain guy.
- Stellar Name: It roughly translates to "the starry sky of happiness". This doubles as a Prophetic Name.
- This Loser Is You: She's bright, happy and energetic... but also the most incompetent Pretty Cure lead inductee since HeartCatch Pretty Cure!'s Cure Blossom. Luckily Happy manages to figure out how to use her powers quicker than her predecessor. Not to mention her friends can't find out what she's good at, aside from... reading storybooks and being klutzy. Oh and she has a crush on a fictional character.
- Worf Barrage: In Episode 47, she fires an energy barrage ála Vegeta. Like him, it doesn't work against Pierrot. After the dust is gone, Pierrot's planet-sized face is seen in the sky.
- Wrong Genre Savvy: In Episode 1, to combat Wolfrun, Cure Happy hides behind a brick wall, citing Three Little Pigs and how the Big Bad Wolf was defeated by the brick house. She doesn't realize that Wolfrun can just make a Monster of the Week from the aforementioned brick wall.
- Zettai Ryouiki: Her casual outfit.
Akane Hino/Kelsey (Cure Sunny/Glitter Sunny)
Voiced by: Asami Tano (Japanese), Colleen O'Shaughnessey (English)
A brash and outgoing girl from Osaka. A natural Class Clown, she loves to crack jokes about other people and is quick to befriend the nervous Miyuki on her first day. She is also a keen volleyball player.
Tropes associated with Akane:
- The Big Guy: Part of it, along with Nao. This is because she possesses Super Strength as Cure Sunny.
- Beehive Hairdo: Her hairstyle in Cure form is pretty close to this.
- Deadpan Snarker: Delivers the punchline in gags.
- Determinator: She never gives up no matter the circumstances.
- Dub Name Change: To Kelsey
- Elemental Punch: Delivers a fiery punch towards the camera at the very beginning of her variation of the ending.
- Everyone Can See It: Played for Laughs at her expense in episode 36 about her and Brian. Miyuki and Yayoi are quick to call her out on this and they even give advice to promote a Relationship Upgrade. Akane's response?
- Expy: Partial one for Rin Natsuki, from her color, cooking skills and element.
- Feminine Women Can Cook: Averted; despite being rather tomboyish, she's a good cook since her family runs an okonomiyaki restaurant.
- Fiery Redhead: Akane is very passionate and pumped up, suiting her red/orange color scheme.
- Idiot Hair: Three strands of her hair stick up and away. Three of them.
- I Know Madden Kombat: Based on her volleyball skills, she creates a ball of fire that she spikes on her enemies.
- Kansai Regional Accent: She's from Osaka and therefore speaks with this accent.
- Playing with Fire: Her elemental power.
- Plucky Comic Relief: See Deadpan Snarker.
- Pungeon Master: Her bio in the official website describes her as often cracking jokes, something which is evident in the first episode, when she makes a joke about Miyuki having a younger brother named Mitaro Hoshizora note . This is also possibly a reason why she's that pumped up to join the Manzai competition.
- Slipknot Ponytail: In Episode 36, her teeny-tiny ponytail comes undone as she rushes to the airport to bid goodbye to Brian.
- Super Strength: Cure Sunny's other forte is her capability of lifting REALLY heavy weights. This happens a lot.
- Zettai Ryouiki: The only Cure to get these this time out, very noticeable in group shots.
Yayoi Kise/Lily (Cure Peace/Glitter Peace)
Voiced by: Hisako Kanemoto (Japanese), Alex Cazares (English)
A timid, clumsy girl who is quick to tears, yet also very loyal and diligent. She is a closet anime/gaming/tokusatsu nerd and dreams of becoming a manga artist, but hides this out of fear of being teased.
Tropes associated with Yayoi:
- Ascended Fangirl: Very much so.
- Author Avatar: In-universe, her manga character Miracle Peace is obviously herself, just being courage and matured, older and having different hairstyles and a deeper voice.
- Closet Geek: The lead pointed this out.
- Comically Missing the Point: Can occasionally misplace her enthusiasm with how cool the conflict of the week is.
- Cute Clumsy Girl: The franchise's first traditional one. She even Face Plants in her version of the ending credits◊.
- Hilariously inverted in Episode 6, as she's the only one of the girls to successfully land on her feet when they enter the mysterious library.
- Disappeared Dad: Her father Yuuichi apparently died when she was very young, and she doesn't remember much about him.
- Dub Name Change: To Lily.
- Expy/Composite Character: Mixing Urara Kasugano's color, occasional clumsiness and possibly element along with Komachi Akimoto's storywriting passion, Nightmare Fetishist and occasional nerdiness that come with their story material. Also, Yayoi is a Ascended Fan of Super Heroes just like Gai Ikari.
- Feminine Women Can Cook
- Insult Backfire: When Bad End Cure Peace calls her out on her idealism, Cure Peace just rolls with it and fully and calmly accepts that facet of her personality.
- Nice Girl: Very kind and supportive of her friends.
- Nightmare Fetishist: Absolutely adores ghost stories.
- Rock-Paper-Scissors: Part of her catchphrase. She throws out a different move every episode.
- Taken to a new level in Episode 38, where she throws out a new "RockPaperScissors" move, a combination of all three. Good timing, too, as both Akaoni and Wolfrun played along with scissors and rock, respectively.
- Shock and Awe: Her elemental power is thunder and lightning.
- Shrinking Violet: Combined with Fragile Flower, since she is known for her crybaby tendencies from the moment she's introduced.
- Shut Up, Hannibal!: Does this in addition to Insult Backfire when Bad End Cure Peace gives her a combined Hannibal Lecture and "The Reason You Suck" Speech.
- Tender Tears: Good lord.
- Token Mini-Moe: Short? Yes. Moe? If the size of her out-of-universe fanbase is anything to go by, very much so.
- V-Sign: Her preferred hand gesture in Cure form.
- Write Who You Know: In-Universe example. She draws a manga named Miracle Peace. The titular character is the ideal version of herself, and the villain is a Bishonen Line version of Akaoni.
Nao Midorikawa/April (Cure March/Glitter Spring)
Voiced by: Marina Inoue (Japanese), Danielle Judovits (English)
A headstrong and sporty Tomboy with a large family. A natural leader, her reliability and amicability have earned her a great deal of respect from the rest of the student populace.
Tropes associated with Nao:
- Anime Hair: In Cure form, she wears her hair in a Tomboyish Ponytail and Girlish Pigtails at the same time.
- Badass Normal: So far, she's the only one of the Precure who've been able to effectively slow down a monster before receiving her powers. While the other girls showed their courage and had some nice tries, Nao used her soccer skills to kick a soccer ball into an Akanbe's face in order to protect her siblings.
- Berserk Button: Like Rin before her, you do not mess with her family, especially her younger siblings.
- Big Brother Instinct: The reason she became a Cure.
- Big Eater: How big? She only ate three bowls of breakfast so to leave room to eat even more on the schooltrip.
- During the world tour, she eats something at every single destination.
- The Big Guy: The second one, with her Super Speed and the fact that her upgraded special attack is the only one that is melee/direct contact.
- Blow You Away: Cure March has wind powers.
- Catchphrase: "A straight-up bout!"
- Cool Big Sis: She's the eldest of six siblings, takes good care of them and knows when to be stern or kind with them.
- Dub Name Change: To "April", with her Cure name being changed to Glitter Spring.
- Establishing Character Moment: Defends Miyuki, Akane, and Yayoi from some upperclassmen who were trying to bully them out of their lunch spot in the courtyard. Eventually they stopped nagging at them once the student council president passed by. When praised for her bravery by Miyuki, Nao simply says that she just told it as it was.
- Even the Girls Want Her: She's shown to receive love letters from girls. Certainly has something to do with her being a tall, sportsy tomboy.
- Expy: Another partial one with Rin Natsuki, in her choice of sports, cooking skills, her fear of ghosts and being the Cool Big Sis of her family. Though she has Komachi's color and being childhood friend with the blue one (and instead got Karen's competitiveness instead of Komachi's tranquility, see below on Reika).
- Her having bright green hair and a gem on her forehead as Cure March led to a few comparisons to Trip. This being before the season started airing and the two turned out to have nothing else in common.
- I Know Madden Kombat: Her finisher is based on soccer.
- Feminine Women Can Cook: Averted despite being a soccer-playing tomboy, Nao is quite a good cook.
- Kick Chick: A given as she plays soccer, but her main finisher involves her kicking a compressed ball of air at her opponent, and she often throws kicks when she's fighting one-on-one as well.
- Massive Numbered Siblings: She's the oldest of six (as of Episode 42, seven) siblings.
- No Indoor Voice: She's one of the loudest of the five. She's louder than the others when she's saying her transformation phrase, her In the Name of the Moon speech or her attack names. And there are other situations where she's pretty loud.
- Off-Model: As Cure March, she sports her earrings attached to the helixes of her ears instead of the earlobes (a trait shared with Sunny), but in Episode 4 she's briefly seen with the normal earring style.
- Punny Name: Her dub name (April) to her dub heroic name (Glitter Spring). Also, her dub name to her original Cure name (Cure March)
- She's Got Legs: She is the one who shows the most leg among the five, in particular in casual clothes.
- Super Speed: One of Cure Spring's powers is running inhumanely fast.
- Tomboy and Girly Girl: She's the tomboy to her childhood friend Reika.
- Tomboyish Ponytail: As her regular self.
- Why Did It Have to Be Snakes?: She has a crippling fear of bugs, heights and ghosts.
- Wind Is Green: Cure March is color-coded green and has wind powers.
- You Gotta Have Blue Hair: Green hair.
Reika Aoki/Chloe (Cure Beauty/Glitter Breeze)
Voiced by: Chinami Nishimura (Japanese), Kate Higgins (English)
An intelligent and cool girl who acts as the class representative, and the vice-president of the Student Council. In typical Ojou fashion, she comes from a wealthy, traditionalist family. However, she also has a frightening temper if pushed.
Tropes associated with Reika:
- Action Girl: Her fight against Joker is just one example of her combat prowess.
- Anime Hair: Gains a wild spiky hair in additon to her long, trimmed original one during Princess Mode. Pretty contrasting to her Yamato Nadeshiko traits.
- Badass Boast: In Episode 5.
Reika: I am the vice-president of Nanairogaoka Middle School, Reika Aoki. As vice-president, I cannot overlook your destruction of school property. No.. I, as Reika Aoki, will not forgive you!
- Catchphrase: "The path of X is a tough one..."
- The Comically Serious: Not even Reika can escape Smile's comedy.
- No Sense of Humor: In Episode 17, we see she has absolutely no idea what jokes are or how they work, probably due to her upbringing.
- Cool Sword: The opening at one point shows her wielding one made of ice, which finally makes an appearance in the series proper in Episode 23.
- Cross-Cast Role: As Prince Charming for a reenactment of "Cinderella" in episode 39. Which, inevitably, leads to Les Yay moments with not just Miyuki but also Yayoi.
- Ditzy Genius: She's the standard blue Cure; Lady of War and Smart Guy of the team, but she lacks common sense for simpler things like how manzai works and what sarcasm is. In the movie, when Kinkaku and Ginkaku burst through the screen to chase after Nico, she comments the 3D has gone amazing instead of the others' more panicked reaction of having their movie's bad guys become real.
- Dual Wielding: Gains this ability in Episode 43.
- Bow and Sword, in Accord: And she can form a bow by melding her swords.
- Dub Name Change: To Chloe, with her Cure name changed to Glitter Breeze.
- Expy: Compared to Umi Ryuuzaki prior to the premiere of the seasonnote . Also, her hairstyle as Cure Beauty somewhat resembles that of Polaris Hilda, while in normal form, it gives vibes of an older Rika Furude.
- From a previous series, Reika is obviously the stand in for Karen Minazuki, both blue water/ice using Cures that can materialize a Cool Sword, Influental and Rich Student Council President (Reika started out as Vice) and being considered the brain of the team. They also admit at one point in their life that they don't know their goal in life at first. However, Reika is more tranquil like Komachi instead of the strict and (mostly) stoic (and occasionally competitive) Karen.
- Extreme Doormat: Has zero sense of self-agency. Her life is built around living up to other people's standards - which, in her power-up episode, is what Joker uses to push her to the edge. When asked what she specifically wants, she can't get a word out.
- Field of Blades: As shown in her solo fight with Joker, Cure Beauty is capable of turning the whole area into a field of ice in which she can pick any ice to become her sword, if one breaks, she just picks another, akin to the Unlimited Blade Works
- Hime Cut: As befits a traditional ojou.
- An Ice Person: Her techniques are all ice-based.
- Innocent Flower Girl: Not to the extent of Tsubomi, but still.
- Instant Expert: She is shown to be the quickest to master her powers, as well as other situations, such as being the only one who can pilot Robo Happy because she had practically memorized the book on robots Yayoi had given her earlier.
- Mage Marksman: She gains an upgraded attack called "Beauty Blizzard Arrow"; she turns her two ice swords into an ice bow and creates an ice arrow.
- Ms. Exposition: Reika during the school trip has encyclopedic info on everywhere they visit. "You're like a walking guidebook."
- Ojou: Comes from a wealthy, traditionalist family.
- Ooh, Me Accent's Slipping: Also overlaps with Not Even Bothering with the Accent at times in the Latin American Spanish. While most of the characters slips into their voice actors' native accents at times. Reika is maybe the most egregious example of this, as she speaks sometimes with a very notable Colombian accent in her voice.note
- Psychosomatic Superpower Outage: In episode 43, Reika lost her powers as Cure Beauty during a fight with Joker because the latter used the former's conflict between quitting being a Cure and disappointing her friends by not studying abroad to drive her into a breakdown.
- Running Gag: Minor one: Tends to take the Precures into a ridiculous place (e.g: Mt. Fuji for their headquarters), insisting that this is the 'Path' they should walk... only to be called out on how it has nothing to do with their overall activity, and have her notice with "Oh? Is that so...?" and eventually cancel her plan.
- Shonen Hair: Of all the people, she has hair go all spiky in Princess Form. It makes her look like Gemini Saga or Kanon from Saint Seiya.
- The Smart Lancer: She very much contrasts Miyuki in a lot of aspects, she's elegant, calm and smart when compared to the klutzier and less-academically gifted Precures. Also as a (ex-vice) Student Council President, she's usually the one who's more likely to take leadership if Miyuki is unable to, and so far she was also shown to be the second most competent Precure behind full-potential Happy. And she's a walking guidebook.
- Spell My Name with an "S": Is her dub hero name "Glitter Breeze" or "Glitter Freeze"?
- Student Council President: Downplayed. She's the vice-president.She's later elected president in Episode 37.
- Team Mom: She's usually the one to take notice of the team's welfare and development.
- Not So Above It All: But it occasionally slips. Like during the Kyoto Trip when she's trying to stop the Cures from doing a pillow fight because it's 'unladylike'... until a pillow lands in her face, in which she joins in anyway.
- Tomboy and Girly Girl: She's the girly girl to her childhood friend Nao.
- True Beauty Is on the Inside: Insists on this when faced against her Bad End Precure, who's claiming that the world is only for the beautiful (on the outside). This combines with a Meaningful Name or Prophetic Name for her Cure name, Cure Beauty.
- True Blue Femininity: Her theme color is blue and she isn't anywhere near as tomboyish as her fellows.
- Yamato Nadeshiko: A traditionalist Nice Girl with a Hime Cut and a frightening temper. Lampshaded by Akane at the start of the Summer Festival in Episode 26.
- You Gotta Have Blue Hair: If the picture is anything to go by. Turns into a lighter shade of blue when she transforms.
- You Shall Not Pass: Said against Joker in order to allow Cure Happy/ Glitter Lucky to reach Candy. If these words are an indicaton:
- You can't scare me with your bad puns. I am not moving! And you are not getting passed me!
Candy (Royale Candy)
Voiced by: Ikue Otani (Japanese), Debi Derryberry (English)
A young fairy from the world of Märchenland. She is searching for the scattered Cure Decor, which can be used to save her world.
Tropes associated with Candy:
- Barrier Maiden: As Royale Candy.
- Berserk Button: Calling her a "lamb" or generally misidentifying her species.
- Blush Sticker: A permanent feature on Candy. Miyuki's face ends up with them when she and Candy switch bodies.
- Everything's Better with Princesses: Subverted. It's revealed in the final episodes that she is Royale Queene's daughter, which would make her princess of Märchenland had her mother not vanished as soon as she earned human form.
- Expy: She is quite similar to another Toei character, Culumon/Calumon from Digimon Tamers. Not only they're both Ridiculously Cute Critters and have the same Verbal Tic, but Candy has some special power the bad guys want, just like Culumon did.
- Combined with Casting Gag, she also shares a few traits with Ojamajo Doremi's Hana-chan, especially when it's revealed she's the next heir of Märchenland (and a white-colored Sixth Ranger). Her baby form in Episode 38 really drives the resemblance home.
- Due to The Reveal, she becomes an expy of Shiny Luminous (the heir of a queen), Milky Rose (a fighting mascot with Cure-like powers), and she (her Royale Candy Form) is Demoted to Extra like the Kiryuu sisters in the All Stars movies.
- Girlish Pigtails: Episode 4 reveals that her ears can be unrolled and styled in several different ways.
- Hair Decorations: Bows that hold her spiral-shaped ears in place.
- Hero for a Day: Has this happen to her twice.
- During Episode 8, Miyuki and Candy accidentally switched bodies due to Majorina's rings. Because of this, Candy (in Miyuki's body) could not transform into Cure Happy because she wasn't the actual Cure. However, Miyuki (in Candy's body) was able to transform, not into Cure Happy, but into a parody named Cure Candy.
- And then she became Royale Candy in Episode 47...
- Humanity Ensues: She finally gets to become not just human but also a Cure-like warrior in Episode 47.
- Instant Cosplay Surprise: In Episode 13, the Lipstick Decor does this. It transforms Candy into a Maiko just by applying it.
- Lethal Joke Character: Cure Candy won untouched against an Akanbe that gave the rest of the team trouble.
- Little Miss Badass Adorable: As Cure Candy and later as Royale Candy.
- Living MacGuffin: She's actually not just the much-sought-after Miracle Jewel, but also Royale Queene's daughter and princess, later new queen, of Märchenland, Royale Candy.
- Pink Girl, Blue Boy: With her brother, Pop.
- Verbal Tic: "~kuru".
Voiced by: Daisuke Sakaguchi (Japanese), Todd Haberkorn (English)
Candy's older brother. Inexplicably a ninja/samurai.
Tropes associated with Pop:
- Berserk Button: He doesn't like being called cute, because he feels it's unmanly. When he's called cool by one of the girls (usually Yayoi), however, it causes him to blush and bump into whatever is behind him.
- Bishōnen: In Episode 33. He looks so good that Miyuki and Yayoi apparently fall for him.
- Catchphrase: "I am a man. Calling me cute is most rude!" Always accompanied by Stock Footage of him in samurai garb, standing on a rock as waves crash against it.
- And, in Episode 33, "I go wherever the wind and my mind take me. I am the vagabond, Pop!" Accompanied by the same footage, but with him in human form.
- Curtains Match the Window: In human form, though the tail still doesn't match.
- I Want to Be a Real Man: Pop strives to become manly. Because of this, he hates being called cute, even though if he's labelled something manlier, like "cool", he gets all shy and flustered and thinks he's not worthy of it.
- Japanese Pronouns: He uses "sessha", the humble archaic pronoun usually associated with ninjas and samurais. Apparently it also works for plushie-lion-looking ninja-samurai-fairies.
- Little Bit Beastly: His human form in Episode 33 gets to keep the ears and tail of his true form.
- Ninja Pirate Zombie Robot: Talking, shapeshifting, fox-lion samurai-ninja-fairy.
- Not So Above It All: As stoic and serious as he is, Pop has shown himself to engage on some slight mischief. One example was when he took the cassette from a camera that would have otherwise shown the Cures in their transformed state. He offers to delete to Precure footage...and turns it into a movie solely about him, much to Akane's and Nao's chagrin.
- Peek-a-Bangs: His long mane covers one of his eyes at all times, even in human form.
- Pink Girl, Blue Boy: with Candy.
- Verbal Tic: "~de gozaru."
- Voluntary Shapeshifting: So far has transformed into a stapler, an alicorn that was called a pegasus for the entirety of Episode 21 note , a shield (twice!), a bird, and a human.
Bad End KingdomA world inhabited by all the villains of fairy tale stories. They wish to lead Earth towards a Bad End by draining the happiness and hope from its people, in the form of "Bad Energy". Their current goal is to collect enough Bad Energy to revive their leader, the King of Evil "Pierrot", who has enough power to cause a worldwide disaster called "Worst Ending".
Big Bad Three
Voiced by: Tomoyuki Shimura (Japanese), Keith Silverstein (English)An agent modeled after The Big Bad Wolf from the "Three Little Pigs" and "Little Red Riding Hood".
Tropes associated with Wolfrun:
- The Big Bad Wolf: The basis of his character.
- Big Eater: He eats about two dozen okonomiyaki in one sitting.
- Brainwashed and Crazy: Along with Akaoni and Majorina, was originally a fairy from Märchenland named Wolf-runrun until Joker convinced him to help revive Pierrot.
- Dub Name Change: To "Ulric". Wolf-runrun becomes "Ricky".
- Fangs Are Evil: Being the Big Bad Wolf, it'd be wrong for him not to have them.
- Femme Fatalons: Gender Flipped, naturally.
- Gender-Blender Name: Wolfrun is a German female name.
- Kick the Dog: Destroying Akane's charm in Episode 40.
- Nietzsche Wannabe: His principle is that "it doesn't matter what you do, for ultimately it's Bad End".
- Not-So-Harmless Villain: As proven in Episode 40 when he tries to kill Miyuki.
- Red Eyes, Take Warning: Briefly gained them in Episode 23 when Cure Sunny had him on the ropes. Also in Episode 40 and 44.
- Ridiculously Cute Critter: His true Märchenland fairy form.
- Signature Laugh: His distinctive "uruffufu".
Voiced by: Hiroshi Iwasaki (Japanese), Keith Silverstein (English)An agent modeled after the Oni (ogre) from the Japanese fairy tale of Momotaro.
Tropes associated with Akaoni:
- Brainwashed and Crazy: Along with Wolfrun and Majorina, was originally a fairy from Märchenland named Oni-nin until Joker convinced him to help revive Pierrot.
- The Brute: Also becomes his Meaningful Name in the Netflix English dub.
- Dub Name Change: To "Brute". Oni-nin becomes "Rufus".
- Fan Disservice: Episode 4 includes a gratuitous shot of his underwear.
- Japanese Pronouns: "Ore-sama".
- Meaningful Name: "Aka oni" means... "red oni".
- Ridiculously Cute Critter: His true Märchenland fairy form.
- Speak of the Devil: From episode 4: "Someone call me?"
- Turns Red: He's already red, but in Episode 23 he grows to a tremendous size while fighting Cure Peace.
- Verbal Tic: Finishes sentences with "-oni".
- Youkai: He's a red ogre.
Voiced by: Mina Tominaga (Japanese), Mary Elizabeth McGlynn (English)An agent modeled after the Wicked Witch from Snow White and the Seven Dwarfs.
Tropes associated with Majorina:
- Beautiful All Along: In Episode 23 (Netflix Episode 20), she takes on a sexier and more powerful form to fight against Cure March.
- Brainwashed and Crazy: Along with Wolfrun and Akaoni, she was originally a fairy from Märchenland named Majo-rin until Joker convinced her to help revive Pierrot.
- Chekhov's Gunman: She was first seen in a Freeze-Frame Bonus moment in Episode 3, when Akaoni was about to go to the human world. Her body was shadowed and she had white Glowing Eyes of Doom. Majorina is formally introduced in Episode 5.
- Dub Name Change: Named "Brooha" in Glitter Force. Majo-rin becomes "Margie".
- Evil Genius: She is responsible for a lot of the inventions.
- Evil Old Folks: Her normal form is that of an old hag with a scratchy voice to match.
- Hot Witch: Not normally, but the younger form she occasionally takes on is definitely one of these.
- I Was Quite a Looker: It's revealed that when she was young, she was a tall, beautiful woman.
- Meaningful Name: "Majo" is Japanese for "witch". "Brooha" appears to be a corruption of "Bruja", the Spanish for "witch".
- Me's a Crowd: In Episode 23. Happens again in 45.
- Miniature Senior Citizens: She only reaches up to the other commanders' knees.
- Ridiculously Cute Critter: Her true Märchenland fairy form.
- The Smurfette Principle: She is the only woman in the Five-Bad Band.
- Verbal Tic: "~dawasa". She lacks this when transformed into her Beautiful All Along form.
- Wicked Witch: Took this role in fairy tales and becomes this for real while Brainwashed and Crazy.
- Worthless Festival Game Prizes: In Episode 26, she succeeds in catching goldfish, but finds no use for it since you can't eat it, and wins a trip to Guam, but complains she wanted the Natto-Gyoza Candy instead.
- Would Hurt a Child: And she actually comes close to killing two of them in Episode 42! You know, for kids!
Voiced by:' Yuji Mitsuya (Japanese), Keith Silverstein (English)An agent modeled after a Villainous Harlequin. Although he is treated as an annoyance by Wolfrun, Akaoni and Majorina, he provides them with additional powers and seems to be working on his own secret agenda.
Tropes associated with Joker:
- Black Eyes of Evil: No eyes are visible through the eyeholes of his mask, just two black voids, like windows into nowhere.
- Camp Gay/Camp Straight: Camp Celibate?
- Cool Sword: Summons a cutlass for his final battle against Cure Beauty.
- Curb-Stomp Battle: He singlehandedly defeated the Cures, and topped it off with a soul-crushing speech.
- Die Laughing: Does so as he dissolves into Bad End ink to be merged with Pierrot at the near end of Episode 46.
- The Dragon: He is second in command to Pierrot.
- Dub Name Change: Called "Rascal" in Glitter Force.
- Evil Laugh: Most notably in Episode 21. It's quite maniacal, too.
- Expy: Of Kawarino from Yes! Pretty Cure 5. Joker sure shares his manipulative skills, position as The Dragon for the respective Big Bad (Despariah or Pierrot), life-draining black power up item, high pitched voice, favor towards despair, Faux Affably Evil personality, and overall... they're utter bastards.
- Fangs Are Evil: They're more prominent when he gets angry or is being particularly diabolical.
- Faux Affably Evil: He speaks politely and jovially, but he actively delights in the pain he's inflicting and the despair caused by Bad Ends.
- For the Evulz: Almost as bad as the other Joker. He won't settle for merely destroying the world, he has to make sure he grinds out every last chance of happiness, hope, and goodness off the face of the planet first, for no real reason other than the fact it's possible.
- Gratuitous English: Is quite fond of this. Yes! Wonderful!
- Hope Crusher: He's seriously delighted when people fell into despair, with no hopes left. Yeah, no guessing who's the most evil in the Bad End generals.
- Lecherous Licking: He does this to Cure Beauty's hair in the middle of their sword fight in episode 23. He also often licking his lips.
- Malevolent Masked Men: Assuming it is a mask. The top half of his face might simply be bone white.
- Manipulative Bastard: He took advantage of the anger and resentment Wolfrun, Majorina, and Akaoni had to turn them to Pierrot's side.
- Multicolored Hair: Purple, blond, red and turquoise.
- Put on a Bus: He has been absent since Episode 25, but this may be because he's more important than the other three. He returns again in Episode 30.
- Red Eyes, Take Warning: In Episode 40, he sported huge glowing red eyes. Since then, he's shown to have them whenever he was particularly angry.
- Sadist: He clearly enjoys making the characters suffer and driving them into Heroic BSODs.
- Slasher Smile: He's prone to smiling widely with all his teeth showing when he's feeling particularly psychopathically gleeful, like when he has the Cures in a corner.
- Vile Villain, Saccharine Show: Joker's preference to toy with and psychologically torment friend and foe alike, along with a complete and utter lack of sympathetic qualities make him possibly one of the most evil villains in Precure history. Eerily fitting that the show was supposed to be simple, Joker requires no depth to digest fully. No moral ambiguity, no sympathy. Just "He's totes evil."
- Villainous Breakdown: He didn't take his Psycho Rangers' defeat well...
- Villainous Harlequin: He looks like a jester, and he is, going by the other villainous tropes in his entry, an obvious villain.
Voiced by: Tessho Genda (Japanese)The Big Bad of this series, and the ultimate enemy of Märchenland and the current Precure.
Tropes associated with Pierrot:
- Attack of the 50-Foot Whatever: In his original released form. In Episode 47's ending, he becomes as big as BLACK HOLE!
- Big Bad: He is ultimately the driving force behind the series' events, and there is neither a Greater-Scope Villain nor a Man Behind the Man driving him.
- Bishounen Line/Super Mode: His form in Ep. 47 is this compared to his appearance in Ep. 23, where he was significantly weaker and less humanoid in appearance.
- Breath Weapon: His Bad End energy cannon, which Pop claims can destroy the entire Earth, is fired from his mouth.
- Dark Is Evil: He is dominantly colored dark purple and he brings darkness wherever he goes.
- Dub Name Change: To "Emperor Nogo".
- Generic Doomsday Villain: He's the least developed Big Bad in the entire franchise, suffering from little screentime he gets. He appears only for three episodes, but he's just shown to be plain evil and just powerful without notable motivations or personality traits like the others.
- Hope Crusher: He tries to bring the Precures despair, but he always fails in the end.
- Humanoid Abomination: His Ep. 47 appearance, in contrast to his Episode 23 appearance.
- It Is Pronounced Tro PAY: His name is pronounced as "Pe-air-o", not "Pie-air-rot".
- Japanese Pronouns: Like most Big Bads, he uses the posessive pronoun "waga" to introduce himself with his name. Most Big Bads use "watashi" in any other sentences, but Pierrot has so little lines that he never uses a proper first person pronoun.
- Monster Clown: His first form resembles a clown. His second form resembles a harlequin.
- Omnicidal Maniac: He wants to destroy every world to bring despair.
- One-Winged Angel: His ultimate form is a face that is as big as the villain Black Hole, making him the biggest villain of all series.
- Slasher Smile: His default expression.
Bad End Pretty Cure
Bad End Pretty Cure/Glitter Shadow Force
Voiced by: Misato Fukuen (Bad End Happy), Asami Tano (Bad End Sunny), Hisako Kanemoto (Bad End Peace), Marina Inoue (Bad End March), Chinami Nishimura (Bad End Beauty) (Japanese); Laura Bailey (Bad End Lucky), Colleen O'Shaughnessey (Bad End Sunny), Alex Cazares (Bad End Peace), Danielle Judovits (Bad End Spring), Kate Higgins (Bad End Breeze) (English)The five Bad End Pretty Cures are Evil Knockoffs of the real five Smile Pretty Cures, created by Joker with a Cure Decor and the Bad Energy of Wolfrun, Akaoni and Majorina. The members are Bad End Happy, Bad End Sunny, Bad End Peace, Bad End March and Bad End Beauty.
Tropes associated with the Bad End Precures:
- Anime Hair: All of them. Their hairstyles are really difficult to duplicate and maintain in real life.
- Arrogant Kung Fu Girls: All of them are this, particularly Bad End March, who is also The Social Darwinist. While they are, on average, stronger than their counterparts, the Bad End Precures lack the life experiences that ultimately make the Smile Precures strong and are Killed Off for Real because of it.
- Artificial Human: They were created by Joker from Bad Energy and the last Cure Decor. He freely admits to them being fake, and they don't seem to care either way since they view themselves as better than their counterparts.
- Beauty Is Bad: Bad End Beauty believes the weaklings are ugly and beauty is the most important thing.
- Bitch in Sheep's Clothing: Bad End Peace, who pretends to be hurt and offer sympathies after she lands on top of Cure Peace.
- Blood Knight: Bad End March, who firmly believes that the strong will attack the weak.
- Calling Your Attack: "Bad End Shower", "Bad End Fire", "Bad End Thunder", "Bad End Shoot" and "Bad End Blizzard".
- Combat Stilettos: Like their counterparts, the Bad End Precures wear high heels as part of their outfits and Bad End March was seen repeatedly kicking Cure March heels first.
- Curtains Match the Window: All of their eyes match the colors of their hair.
- Dark Is Evil: Their outfits are dark, their powers are dark in nature despite Elemental Powers, and they were created using Bad Energy. They are very much evil in overall disposition.
- Dub Name Change: Called the Glitter Shadow Force in Glitter Force.
- Elemental Powers: They share these with their counterparts, right down to having purple-colored versions of their attacks.
- Elite Mooks: They don't have much personality, they are killed in one episode, and they seem to be weaker than the Hyper Akanbes. Not to mention that the Bad End Trio were much more powerful in their battle.
- Empty Eyes: Their eyes lack pupils where everyone else has them.
- Evil Knockoff/Evil Twin/Evil Counterpart: All were created by Joker to be copies of the Smile Precures. He even admits to them being fake.
- Evil Red Head: Bad End Sunny, being Cure/Glitter Sunny's Evil Knockoff.
- Evil Sounds Deep: Downplayed. All of them have darker voices than their counterparts, except Bad End Cure Peace maybe.
- Bad End Cure March's voice isn't much deeper than Cure March's, but it's deep enough to fit this trope closely enough.
- Expy: Of the Dark Pretty Cure 5.
- Famous Last Words: Each Bad End Cure gets a line right before they're Killed Off for Real.
- Bad End Happy: "The world is ending, you know. Happiness won't come, no matter what you do."
- Bad End Sunny: "I shall burn you to a crisp! Bad End Fire!"
- Bad End Peace: "It's really bye-bye this time! Bad End Thunder!"
- Bad End March: "Bad End Shoot!"
- Bad End Beauty: "Prepare Yourself. Bad End Blizzard."
- Fingerless Gloves: All of them wear these under their sleeves.
- Five-Bad Band/Psycho Rangers
- Big Bad: Bad End Happy; she is the leader and does most of the talking.
- The Dragon: Bad End Sunny;
- Dark Chick: Bad End Peace; she shows herself to be more emotional.
- The Brute: Bad End March; her straight-up bout has her "finishing off her enemies quickly and completely" while the "strong hurt the weak".
- Evil Genius: Bad End Beauty; she is more philosophical than her fellows and takes notice of Cure Beauty's injuries more than the others.
- Flat Character: They just have one aspect of personality, respectively.
- Form-Fitting Wardrobe: Their outfits are incredibly tight on their bodies to the point of looking like they were painted on. Only their sleeves and skirts are loose.
- Fragile Flower: Subverted with Bad End Peace. She pretends to be emotionally hurt when she lands on top of Cure Peace only to electrocute her when Cure Peace offers her sympathies.
- Good Eyes, Evil Eyes: They have narrow eyes compared to their good counterparts.
- Glowing Eyes of Doom: Bad End Sunny briefly gains these when she uses her Bad End Fire attack.
- Hair Decorations: All of them wear a jewel with bat-like wings above their foreheads. They even match their theme colors!
- Hannibal Lecture: All of them give these to their respective counterparts. They all get silenced when the Cures deliver their Kirk Summations and take them down.
- It's All About Me: Bad End Cure Happy, who views her own happiness as being what's the most important.
- Jerkasses: All of them mock, insult, and belittle their counterparts in varying ways For the Evulz. Bad End Peace goes a bit further by actually Trolling Cure Peace.
- Kick Chick: Bad End Cure March, who assaults Cure March with a flurry of kicks while delivering her Hannibal Lecture.
- Kill It with Fire: Bad End Sunny wants to burn everything in the world.
- Killed Off for Real: Each Bad End Precure is defeated by their respective counterpart when said counterpart uses a more powerful version of their original finisher to counteract their own. As soon as Bad End Happy bit the dust, all of them reverted to being Joker's cards before finally and collectively turning back into the final Cure Decor. The odds of them ever returning in canon are all but nonexistent.
- Lack of Empathy: Bad End Happy, who cares about herself only and does not care if anyone else is miserable.
- Lady of War: Bad End March and Bad End Cure Beauty. The latter more closely fits this trope by being concerned with physical beauty.
- Large Ham: When calling their attacks. Bad End Beauty calls her attack with a really odd tone.
- Light Is Not Good: Bad End Happy's Elemental Powers is light despite her darker-colored attacks. She is every bit as evil as she looks.
- Mirror Match: Joker uses his cards to throw each Cure and her respective Evil Knockoff into isolated dimensions where they will battle one-on-one.
- Narcissist/The Fighting Narcissist: Bad End Beauty, who considers everything weaker than she is to be ugly (namely, Cure Beauty).
- Oh, Crap!: Bad End Peace is shocked when Cure Peace No Sells her attack and sends a stronger one right at her. Bad End Sunny is visibly panicking when Cure Sunny's own more powerful attack is about to hit her, face-first. Bad End Beauty has a look of disbelief in a blink and you'll miss it shot right before Cure Beauty's own attack.
- Omnicidal Maniac: Bad End Sunny, who wants to incinerate everything.
- Person of Mass Destruction: All of them count, but Bad End Sunny loves destruction and desires to burn everything to death.
- Power of the Sun: Bad End Sunny describes herself as the sun which burns everything to death.
- The Psycho Rangers: Emphasis on "psycho".
- Purple Is Powerful: Subverted. Their attacks are purple, but they are ultimately pushed back by the attacks of their counterparts.
- Ramming Always Works: Subverted. Bad End Sunny's Bad End Fire involves sheathing herself in purple flames and charging headfirst into her target. The subverted part comes from the fact that she charged face-first into Cure Sunny's "Pretty Cure Sunny Fire Burning" attack while trying to get to Cure Sunny.
- Rapunzel Hair: Bad End Happy, Bad End March and Bad End Beauty. The former has pigtails that stretches to her knees, the middle has her hair styled into a ponytail that still manages to reach her legs, and the latter has hers reach just as far...without being tied up in any way.
- "The Reason You Suck" Speech: They combine this with Hannibal Lecture.
- Bad End Peace tells her counterpart that world peace is impossible and that it is something that only a "little princess would spew".
- Bad End Beauty claims the sight of Cure Beauty in bad shape to be "ugly" and follows it up with her not deserving to be called "Beauty".
- Rose-Haired Sweetie: Subverted. Bad End Happy may have pink hair (albeit a darker tone), she is anything but sweet.
- Silly Rabbit, Idealism Is for Kids!: Bad End Peace uses this against Cure Peace, saying that world peace is impossible and that making world peace a goal is just something a little princess would do.
- Sixth Ranger: They are the latest Bad End Kingdom villains.
- The Social Darwinist: Bad End March. She believes the strong should attack and eliminate the weak.
- The Sociopath: Bad End Happy, who admits that seeing others suffer gives her pleasure. Cure Happy calls her out on it, claiming such pleasure is not true happiness.
- The Stoic: Bad End March, just like Cure Beauty. She doesn't even bat an eye even when her counterpart sends her own attack right back at her.
- Super Speed: Bad End March. She can move just as fast, if not faster than Cure March.
- Superpowered Mooks: They don't have much personality, they are killed in one episode, and they seem to be weaker than the Hyper Akanbes, despite having superpowers. Not to mention the Bad End Trio were much more powerful in their battle.
- Super Strength: Possibly, but ultimately averted. Bad End Sunny doesn't show this, but as Cure Sunny's copy, she might have had it.
- Theme Naming: Just add "Bad End" to their Cure names. For the attacks, just replace the Cure names with "Bad End".
- Trickster Archetype: Bad End Peace. After winning Cure Peace's sympathies, she promptly zaps and mocks her.
- Troll: Bad End Peace demonstrates this after faking remorse for landing on top of Cure Peace. She apologizes profusely for landing on top of Cure Peace only to zap her when the latter assures the former that she's alright.
- We Hardly Knew Ye: They appear at the end of Episode 45 and are killed in Episode 46 without getting any sort of Character Development.
- You Gotta Have Blue Hair: Bad End March has green hair, and Bad End Beauty literally has blue hair.
Voiced by: Megumi Hayashibara
Tropes associated with Nico:
- Bitch in Sheep's Clothing: At the beginning, she uses a Wounded Gazelle Gambit to gain the Cures' trust before putting them in the mismatched fairytale stories. Subverted after her Heel–Face Turn.
- Broken Bird: The combination of her imprisonment, a broken promise, and her growing hatred and loneliness have left her utterly jaded to her previous Wide-Eyed Idealist self.
- Dark Magical Girl: She has considerable magical power, but her troubled past and a broken promise has left her a messed-up shell of her old self.
- Depending on the Writer: Her existence is contradictory to the season's episode 44, but it can be chalk up that Miyuki is an Unreliable Expositor. After all, Miyuki not remembering the exact story of her own childhood is the very reason why Nico turns evil.
- Elegant Gothic Lolita: Her attire gives the impression of a goth girl due to the sheer number of dark colors. She remains a good person at heart.
- Forgotten Childhood Friend: She encountered Miyuki when she was just in kindergarten courtesy of her book. Miyuki promised to complete the story, but her lackluster attempts eventually made her give up and she soon forgot about Nico. Nico is heartbroken and uses this event as a means of driving the movie's plot.
- Girl in the Tower: Her storybook is ripped, thus ending her story at this point.
- Meaningful Name: To quote Miyuki, "Like her name, Nico is a girl that's always smiling." "Nico" is the Japanese onomatopoeia for smiling.
- Mega Twintails: Nico sports massive pigtails that resemble wings.
- Mystical White Hair: She has hair that is mostly white with a few hints of pink and purple. She can also self-insert people into fairy tales and mess them up with her power alone.
- Reality Warper: Self-inserting the Cures into the fairytale stories is definitely not a normal occurrence or power of the Fairytale World.
- Stockholm Syndrome: Her sympathy for the Demon King even though he has imprisoned her for more than 10 years is because of she feels the same loneliness as he does. Her More Than Mind Control and her request for Cure Happy to save him too are also because of the same reason.
- Tsundere: Towards Miyuki, especially toward the end while trying to reject her Cooldown Hug.
- White Hair, Black Heart: She has white hair and truly resents Miyuki for breaking her promise. She grows out of it.
- Wounded Gazelle Gambit: She is being chased by evil fairytale characters at the beginning of the movie before escaping into the real world. The Cures save her, but the fairytale characters were really possessed by the Demon King and Nico was just luring them into a trap.
Tropes associated with the Demon King:
- Attack of the 50-Foot Whatever: In his Dragon Phoenix-like form is about the size of his own castle.
- Dark Is Evil: He is the Demon King and has a decidedly dark appearance. He is also the Big Bad of the movie.
- Dark Is Not Evil: After being purified by Ultra Cure Happy, he comes to terms with his role but decides to be a good crreature from now on..
- Demonic Possession: Possesses the protagonists of the stories the Cures are self-inserting through their confusion of their messed up stories. He did this earlier in the movie when a pair of oni were trying to capture Nico; it was a plot by him and her to lure the Cures (especially Miyuki) into a trap.
- Emotion Eater: Continually reminds Nico of her hatred toward Miyuki in order to feed off of it and grow stronger.
- The Power of Hate: See Emotion Eater. The movie even says this trope almost word for word.
- Ridiculously Cute Critter: His spawn; those black horned blobs that go "kage, kage". His true form is similar to them, only with added wings and tail.
- Talking the Monster to Death: Ultra Cure Happy only touches his snout to purify him.
- Then Let Me Be Evil: It's implied that he takes his role as a villain to the point of Omnicidal Maniac is because the other characters in the Fairytale World think so.
- Wave Motion Gun: His primary attack is this, taking the form of a thick beam of darkness. It's powerful enough to overwhelm Royal Rainbow Burst.