[[folder: Mr. Willy Wonka]]

->''I am preparing other surprises that are even more marvelous and more fantastic for you and for all my beloved Golden Ticket holders -- mystic and marvelous surprises that will entrance, delight, intrigue, astonish, and perplex you beyond measure. In your wildest dreams you could not imagine that such things could happen to you! Just wait and see!''
--> From Mr. Wonka's message on each Golden Ticket

->'''Played by:'''
-->Creator/GeneWilder (1971 film)\\
Creator/JohnnyDepp (2005 film)\\
Daniel Okulitch (2010 opera's 2012 recording)\\
Creator/DouglasHodge (2013 musical's Original London Cast Recording)

The most famous chocolatier in the world, and a ReclusiveArtist ever since he was forced to temporarily close his factory due to espionage on the part of his rivals. The ImpossiblyDeliciousFood his factory churns out, combined with the mystery of how he makes it when no one is seen entering or leaving the factory, has made him a LivingLegend, and when he launches the Golden Ticket contest -- five winners will receive a personal tour of the factory and a lifetime's supply of sweets -- it becomes a global obsession. But all the tales that have sprung up around him and his factory pale next to the reality those winners are about to discover. Mr. Wonka spent his years in hiding turning his factory into TheWonderland, an ElaborateUndergroundBase of incredible beauty -- some of it edible -- that has technology as amazing as it is absurd; a world created in his own eccentric image. He is highly intelligent, imaginative, and ''fundamentally'' good, but also a {{Trickster}} who operates on a ''different'' plane of reality than the rest of the world. Whimsical though he may be, he is someone to be taken seriously.

See also the [[http://www.roalddahl.com/roald-dahl/characters/grown-ups/willy-wonka character profile at the official Roald Dahl website]]. Because Mr. Wonka is an InterpretativeCharacter to rival [[Series/DoctorWho a certain Time Lord]], further details about his personality in each major adaptation are summarized below along with their respective tropes.

!!In the novels and across adaptations:

* AdaptationalAttractiveness: He's much more conventionally handsome in the two films than he is in any illustrations of him, as a look at the gallery at his official profile will prove. (Also applies to ''Theatre/TheGoldenTicket''; Daniel Okulitch had to be the second-youngest looking Wonka after Johnny Depp!)
* AdaptationDyeJob: As written, Mr. Wonka's AwesomeAnachronisticApparel is wildly colorful and clashing to RummageSaleReject levels; he also has a black goatee and his hair is usually colored to match by illustrators (though Quentin Blake went with gray EinsteinHair; this is more obvious when one looks at videos of the Alton Towers theme park ride, which works from his designs). Starting with the 1971 film, adaptations often go with a more coordinated ensemble, let the actor use his natural hair color, and lose the facial hair. The 2013 stage musical averts this trope in favor of working from the original description; whether the actor playing him goes with facial hair or not is up in the air, though (see GoodHairEvilHair below).
* AlliterativeName
* AmbiguousDisorder: He is brilliant but ''far'' beyond the norm of social behavior and thinking, and not even a hint is dropped as to why in the novel and most adaptations -- the sole exception is the 2005 film. Even in-story others wonder what's up with him:
** PowerBornOfMadness / ScienceRelatedMemeticDisorder: The brats and their parents think he's legitimately insane, and in the sequel Charlie's other grandparents think this way as well.
** Charlie and Grandpa Joe, by comparison, see him as ''sane in an unconventional way''. This, in fact, is [[TheWonka the heart of the trope named for Mr. Wonka]].
* AwesomeAnachronisticApparel: His outfit -- top hat, tail coat, etc. -- seems more appropriate to a StageMagician or circus ringmaster than a chocolate factory owner. But then, he is no mere chocolate factory owner...
* BenevolentBoss: Zig-zagged with regards to the Oompa-Loompas. There's the controversial, much-debated HappinessInSlavery issue, as well as the fact that he uses them as test subjects for his creations. However, they ''are'' a lot better off working for him than they were in Loompaland, even having the space to set up their own little towns and villages within the factory, and Mr. Wonka does what he can to rescue them when tests go awry. In the sequel novel, it's revealed that rather than waiting for the de-aged Oompa-Loompas to return to this plane of existence in time, he not only created an aging counterpart to the Wonka-Vite pills but journeyed into the sinister underground world of Minusland to administer it (at great personal risk to himself), simply because he cares about them that much.
* BoldExplorer: Between the two books, it's clear that he's traveled extensively, even into fantastical places most people aren't even aware exist (i.e. Loompaland, Minusland), all in the service of his work. He even has extensive knowledge of the histories of other planets and alien races.
* BowtiesAreCool: He has a bowtie in the 1971 film and in both Michael Foreman and Quentin Blake's illustrations. (In the case of the Blake illustrations, it's an enormous bowtie to boot!)
* BrutalHonesty: While he does his best to reassure his panicking guests when the brats get into trouble that they're "bound to come out in the wash. They always do", he won't lie about what will and could happen to them either. Often, this honesty just makes matters worse, especially because he's so upfront about his SkewedPriorities.
* CallousnessTowardsEmergency: Zig-zagged. When the four brats disobey him, he has NoSympathy as they end up in danger, calmly watching and snarking from the sidelines even as everyone else panics. Then again he actually knows how they can be rescued and restored, talking about the solutions as if they were standard emergency procedures (since they ''do'' have accidents like those from time to time) and assigning the Oompa-Loompas to attend to the victims. ''Then again'' he outright leaves Veruca and her parents' fate up to chance (maybe that incinerator ''isn't'' lit today!). ''Then again'' he is testing them, so his concerns for their safety are probably nonexistent. ''Then again'' they are all {{Hate Sink}}s and the reader is meant to take great satisfaction in their LaserGuidedKarma punishments. This zig-zagging is one of the key reasons Mr. Wonka is an InterpretativeCharacter highly subject to {{Alternative Character Interpretation}}s.
* CoolOldGuy: Implied to actually be this in the novel and 2013 musical (see OlderThanTheyLook below).
* CrazyPrepared: In the sequel, his Great Glass Elevator is revealed to be not only capable of ''space travel'' but also "shockproof, waterproof, bombproof, bulletproof, and Knidproof". "Knidproof" refers to the Vermicious Knids, carnivorous aliens that cannot survive passing through Earth's atmosphere, yet not only does Mr. Wonka know all about them, he's prepared to fend off an attack should he ever encounter them! And remember that until the end of the first book, he only ever used the elevator to get around his factory!
* CreepyGood: On the one hand, he's a LargeHam NightmareFetishist RummageSaleReject and creator/master of a CrapsaccharineWorld / FalseUtopia that brings doom upon those who let their vices get the best of them. On the other, he's a RenaissanceMan JerkWithAHeartOfGold, and those who prove worthy of that heart will be duly rewarded in time.
* CutLexLuthorACheck: While Mr. Wonka clearly doesn't have any problem with money, inventions like the Television-Chocolate setup and the Great Glass Elevator would probably make him even ''richer'' and change the world. Except he never bothers to find any applicability to them outside of candy. (Justified in the 2013 musical owing to his DoingItForTheArt motivation.) From the 2005 film:
-->'''Mike Teavee:''' ''(Upon finding Wonka has a functional teleporter)'' Have you ever used it on people?
-->'''Mr. Wonka:''' Why would I want to transport people? They don't taste very good at all.
* DeadpanSnarker / GentlemanSnarker: He's prone to whimsical and sometimes stealthily insulting responses to the tour group's puzzled and/or rude remarks and questions. When Violet expresses disbelief that his storeroom of beans includes "[[{{Pun}} has beans]]" he notes "You're one yourself!" Not long afterward, when he's explaining the purpose of Hair Toffee to the group, Veruca asks "Who wants a beard, for heaven's sake?" Mr. Wonka casually remarks "It would suit you very well..." Adaptations take his gift for snarking and ''run'' with it, with the 1971 and 2013 incarnations particularly gentlemanly.
* {{Determinator}}: Everyone thought he was a case of HowTheMightyHaveFallen after he sacked his original workforce. It took him months, perhaps years, and at the very least travel to distant lands was involved, but -- '''alone''' -- he found a way ''and'' a workforce to get his factory up and running again. This also, for both good and ill, was behind his creation of both Wonka-Vite and Vita-Wonk in the sequel -- it took 132 tries to perfect the former, and ''then'' he had to create the latter and journey to Minusland to rescue the Oompa-Loompas who vanished via the first 131 tries. And again, he did this without any help from outsiders.
* {{Deuteragonist}}: To Charlie Bucket's protagonist in all versions of ''Factory'' (the sequel makes Mr. Wonka the protagonist and Charlie his sidekick) but especially in the 2005 film and 2013 stage musical. In the former, the audience becomes privy to Mr. Wonka's {{Backstory}} via his {{Flashback}}s, which slowly reveal how he became an AntiVillain in the present and sets up the NotHisSled climax. In the latter, Charlie has much more in common with Mr. Wonka than is obvious at first glance.
* DissonantLaughter: In the novel, he breaks into peals of this after Augustus goes up the pipes, much to Mrs. Gloop's horror and anger, as well as when his CoolBoat races down the pitch-dark tunnel and the Great Glass Elevator takes off ''sideways'' (causing the Teavees and Buckets, who weren't expecting that, to tumble to the floor -- he was the only one who grabbed on to an overhead strap). This is dropped from most adaptations, but in the 2013 stage musical when the other characters scream and panic when Augustus tumbles into the chocolate waterfall, he's promptly doubled over with laughter -- until he catches himself.
* DoesNotLikeSpam: He ''hates'' breakfast cereal; when Mike brings up the subject, he explains that "It's made of all those little curly wooden shavings you find in pencil sharpeners!"
* EccentricMentor: He needs to find a proper child to mentor, though, and his method of doing so crosses this trope with TricksterMentor.
* EinsteinHair: Quentin Blake's illustrations give him gray, messy locks that seem to stick straight out, though his NiceHat obscures them to an extent.
* ExplorerOutfit: In the original Joseph Schindelman illustrations, he wears this in the Oompa-Loompa village. Also turns up in the corresponding flashback in the 2005 film.
* FictionFiveHundred: He owns the world's largest chocolate factory -- so big it has an entire subterranean river system made from liquid chocolate -- and develops things like teleportation just to boost his advertising revenues. At one time he had a huge human workforce that he spontaneously sacked in its entirety due to industrial espionage issues (severance pay, anyone?); he then imported ''an entire unknown nation of people IN SECRET'' just to staff his factory, and had ''enough cash stockpiled to allow him to do this while the factory was closed and he was receiving no income''. Better yet, he pays the Oompa-Loompa wages not in money but in leftover cacao beans, so every penny spent on a Wonka Bar goes straight to him! While Mr. Wonka tends to laugh a lot, he laughs ''really'' hard in [[Literature/CharlieAndTheGreatGlassElevator the sequel]] when Charlie's family is concerned about money, telling them he "has ''plenty'' of ''that!''"
* FunPersonified: There are few situations that he can't lighten up with some humor. This is part of what makes him so unnerving to others, given the chaos that seems to swirl around his world. In the sequel, when he and the Buckets are in a space hotel, suspected of being spies, and asked via radio by the President of the United States to identify themselves, he takes advantage of the lack of a video feed to pretend to be an alien. He ''trolls the Earth'' for, apparently, nothing more than his own amusement.
* GadgeteerGenius: Considering he designed/built not only the Factory itself but such wonders as the Television Chocolate setup and the Great Glass Elevator, one suspects his skills go a bit beyond chocolate. And he has an army of Oompa-Loompas -- some of which may have helped with or come up with the designs themselves.
* GentlemanAndAScholar: He does love to boast about/show off his many wonders and brush off questions, but that ''generally'' stems from happiness and excitement rather than the superior manner of an InsufferableGenius. He is whimsical and tricky yet well-spoken and authoritative. He has quite a few traits of the GentlemanWizard, in fact -- he just doesn't have actual magical powers.
* GoodHairEvilHair: A good goatee in the novel; some illustrators have given him a dainty mustache as well. In the 2013 musical, Creator/DouglasHodge's Wonka has a chin tuft and a neatly-shaped, slender mustache; overall, this gives an [[AntiHero intimidating]] twist to his look. Most adaptations have him clean-shaven though, and Alex Jennings, who took over from Hodge in the musical, followed suit -- though he ''did'' have the facial hair when he first performed as the character at the 2014 Olivier Awards, and all understudies follow Hodge's precedent.
* GutFeeling: Type 1: He admits, in the end, that he suspected from the start that Charlie would prove to be the heir he was seeking.
* TheHermit: He was this for a time in the backstory, after he closed his factory -- he completely broke off contact with other people and vanished from the public eye. Eventually he discovered the Oompa-Loompas and hired them as a new workforce, though he remains an in-universe ReclusiveArtist.
* {{Hypocrite}} / StrawHypocrite: He considers chewing gum "really gross" and detestable, yet seemingly sees no wrong in making profit from selling it -- he explicitly states his desire to get that flawed gum right so he can sell it. He also disdains fat children yet sees no wrong in selling chocolate and candy in general, even though sweets are a key cause of childhood obesity.
* IconicItem: His walking stick, though not as iconic as the top hat, turns up in all adaptations. Its design varies from version to version.
* IconicOutfit: His NiceHat (see below) -- approaches to his actual suit vary from version to version, but he ''always'' has a hat and it is ''always'' a top hat, usually a black one.
* ImpossibleGenius: Though he'd scoff at the term, as he believes "Nothing is impossible!" A television-based teleporter? An elevator/functioning spacecraft that he claims runs on "candy power" and/or "skyhooks"? Ice creams that never melt or are ''hot''? Candy apple trees that can be planted? "Magic Hand-Fudge -- When You Hold It In Your Hand, You Taste It In Your Mouth"? Truly this is a man who has harnessed [[ItRunsOnNonsensoleum nonsensoleum]] to incredible ends.
* InexplicablyAwesome / MysteriousPast: He has no family, no stated place of origin. Even his age is uncertain ([[OlderThanTheyLook he looks middle-aged but...]]). Where did he come from? How did he become who he is and embark upon such amazing successes and travels? How did his priorities become so [[SkewedPriorities skewed]] that they approach BlueAndOrangeMorality? Only the 2005 film [[AdaptationExpansion outright attempts to answer these questions]]. The 2013 stage musical says only this much:
--> ''Despite the man seen at these doors''\\
''My childhood home was bland like yours''\\
''But I knew how to look to find''\\
''A world that wasn't color-blind''
* InterpretativeCharacter: The enigma that is a MadScientist of candymaking with a unique way of thinking, seriously SkewedPriorities, especially with regard to the fates of those who don't heed him, and {{Trickster}} tendencies -- not to mention the eternal question of whether he ''intends'' to get the kids into trouble by dangling dangerous temptations before them (as it's likely he knows their flaws/weaknesses, given the contest press coverage) -- allows for a wide range of interpretations, as seen below.
* JerkWithAHeartOfGold: While he's cheerful and pleasant, he has his moments of {{Jerk Ass}}ishness, particularly when members of the tour group pester him with questions...or get themselves into trouble.
* LargeAndInCharge: While he isn't suggested to be particularly tall/physically imposing in most illustrations and adaptations, he's a justified example of this trope in that he towers over his entire workforce, which is a race of LittlePeople!
* LargeHam: Mr. Wonka's mysterious, fantastical nature and boundless energy means that actors portraying him have to be large hams by default. Gene Wilder's WhatTheHellHero rant in the climax of the 1971 version has become a MemeticMutation, but he gets plenty of other scenery-chewing moments. Johnny Depp not only chews the scenery in the 2005 film, he gulps it down with vodka and asks for seconds. The 2010 opera has the character written as a BadassBaritone. Douglas Hodge's portrayal is a more HotBlooded take; even when he's in a calm and reflective mood, he's positively thrumming with energy and zest for life and its possibilities.
* LiteralMinded: Sometimes, with regards to how his sweets are made -- the whipped cream his factory produces is whipped with ''actual whips''.
* LivingLegend: He's the greatest and most famous candymaker in the world, and his legend only grows after he becomes a recluse yet manages to get his factory up and running again even as no one ever enters or exits it...
* MadScientist: Yes, this trope can be applied to confectionery! This doesn't even get into such wonders as the Great Glass Elevator and (in the sequel) the de-aging and aging formulas.
* ManChild: Downplayed. He is mature enough to be one of the world's great businessmen and inventors, but he still has a child's creativity, enthusiasm, wonder, impatience, and -- to a lesser extent -- innocence, rather AmbiguousInnocence at that. (The voice Douglas Hodge gave him in the 2013 musical is a deliberate reflection of this: A rich adult tenor afflicted by the tipsy, quirky inflections and pitch shifts of a child's voice "breaking" upon hitting puberty.)
* MrExposition: In the first book, he explains the {{Backstory}} of the Oompa-Loompas; in the second book, he explains the same for the Vermicious Knids. Later, he has to deliver lengthy explanations of how he created both Wonka-Vite and Vita-Wonk.
* NiceHat: Wears a top hat in the novel and '''all''' adaptations. Canonically it's black and most adaptations follow suit, but he has a caramel topper in the 1971 film. (There's no way that can't sound like a euphemism.) That version also has the following dialogue:
-->'''Veruca:''' Who says I can't?
-->'''Mr. Salt:''' The man in the funny hat...
* NightmareFetishist / NightmareFuelStationAttendant: The fact that he's usually calm and collected, and even amused, while witnessing at the awful fates that befall the brats bespeaks these tropes! See also the boat tunnel in the 1971 version and his tendency to gleefully join in on the Oompa-Loompa songs in the 2013 musical.
* NoSympathy: The tour group learns the hard way that he hasn't much sympathy for those who ignore his warnings and get themselves into trouble (after all, he ''did'' warn them). His SkewedPriorities don't help. This trait is particularly pronounced in the 2013 musical.
* OlderThanTheyLook: In the novel, he has been a recluse for ten years when the story begins, and looks middle-aged when he emerges for the tour. But at the end he tells Charlie that he actually fits this trope: "I'm an old man. I'm much older than you think." Other versions take different tacks on his age:
** In the 2005 film, based on the flashbacks he's somewhere around his 40s, but can still qualify to be around 30 or even still in his late 20s -- partially due to Creator/JohnnyDepp appearing to be that age.
** In the 2013 musical, he has been a recluse for '''over 40 years'''; according to Charlie's grandparents, he was producing sweets when ''Mahatma Gandhi'' was alive. He still looks middle-aged (role originator Douglas Hodge was 53 when the show opened), but when he tells Charlie "I'm a lot older than you think" there's no denying that this {{Trickster}} is being honest. His ObfuscatingDisability trick when he first appears even plays on this, as he claims "I'm afraid that I might fall/For my eyes and knees/Have grown frail behind this wall".
* OmnidisciplinaryScientist: Especially when one takes the sequel into account, his work suggests he is an expert in at least three fields -- chemistry, engineering, and astrophysics. Of course, he's apparently stumbled into some of this just by throwing things together and seeing what works; the discovery of the substance that he perfected into the fountain-of-youth pill Wonka-Vite was pretty much accidental.
* OutsideContextVillain: He's this to the Vermicious Knids (themselves outside context villains to most of humanity) in the sequel. When they take over the space hotel, they have no idea that one of the visitors knows what they are and what they're vulnerable to, and even has a vehicle that's Knidproof!
* ParentalSubstitute: The 1971 film implies that he'll become a father figure to Charlie (whose father suffered DeathByAdaptation before the story begins). In the opera ''Theatre/TheGoldenTicket'', the situation is much clearer: ''Both'' of Charlie's parents have been AdaptedOut, and after Mike Teavee is shrunk, Grandpa Joe volunteers to stay behind and comfort Mrs. Teavee while Veruca and Charlie head to the next room. Veruca has her father with her, but now all Charlie has serving as a "guardian" figure is Mr. Wonka himself...
* PetTheDog: In the novel, 2005 film, and 2010 opera, during the boat ride he scoops two mugfuls of melted chocolate from the river for Charlie and Grandpa Joe to enjoy, having noticed how thin and bony they look. (In the 2010 opera, this is on top of the '''heavy''' implication that Mr. Wonka [[KingIncognito is also the sweetshop owner]] and thus is responsible for Charlie finding a Golden Ticket in the first place.) Interestingly, both the 1971 and 2013 adaptations leave this bit out, which means Mr. Wonka doesn't get a "''definitely'' a nice guy" moment and his {{Trickster}} nature becomes more pronounced. Only at the end of both, once Charlie proves he's earned the grand prize, does he fully let his inner kindness show.
* PungeonMaster: Many of the things his factory produces involve punny wordplay ("butterscotch and soda", "has beans", etc.). In the 1971 film he tosses a shoe into a cauldron of something-or-other because it "Gives it a little kick." In the 2013 musical, he has such lyrics as (from "Simply Second Nature") "And me, I take sweet honey/And make a tasteful rose".
* PurpleIsPowerful: He wears "a tail coat made of a beautiful plum-colored velvet". Given all these surrounding tropes, he certainly fits ''this'' trope's need for a purple-wearer to be powerful and cool.
* ReclusiveArtist: In-universe. The 2013 musical plays up the ''artist'' part.
* ReedRichardsIsUseless: He can make a meal come out of gum, an ice cream that stays cold and doesn't melt in the sun, build a chocolate palace without a metal framework, can teleport things into TV screens, and has anti-gravity technology - yet he only applies his know-how to candy. This is lampshaded by Mike Teavee in the 2005 film. Then again, considering what happens to Mike, can anyone blame Mr. Wonka for having no desire to apply his teleporting technology to people?
* RenaissanceMan: He's a SupremeChef, a fabulously wealthy businessman, an architect, a BoldExplorer, a GadgeteerGenius, a MadScientist / OmnidisciplinaryScientist, fluent in at least two languages (English and Oompa-Loompish), incredibly eloquent, and able to recite/create poetry on the fly!
* RoundedCharacter: He's the only character in the novels that qualifies as this, and adaptations tend to further expand on his complex personality.
* RummageSaleReject: Even back in 1964 when it was written, Mr. Wonka's outfit was AwesomeAnachronisticApparel -- but then there's the ''colors''. Plum tail coat, bottle-green trousers, pearly gray gloves, black top hat, etc. See AdaptationDyeJob above for more on this. This does not keep him from being a...
** SharpDressedMan: Eccentric though his outfit looks, it is beautifully tailored and he is extremely well-groomed.
* ScienceHero: A good-kind-of-crazy MadScientist hero, to be specific, one who uses his abilities in the service of making and marketing the best candies in the world. As the sequel proves, though, he can turn his talents to more urgent needs as well -- i.e., saving humans from shapeshifting aliens or figuring out how to re-age people into this plane of existence.
* SkewedPriorities: Related to his CallousnessTowardsEmergency, he definitely cares more about the production and the quality of confectionery than the safety of people. He assures Mrs. Gloop that her son won't be turned into fudge "Because the taste would be terrible"! (In the 1971 version, as he watches Augustus drown in his chocolate river: "My chocolate! My beautiful chocolate!") Also, he seems to be more concerned with attractive aesthetics ("I ''insist'' upon my rooms being beautiful!") and the RuleOfCool than practical issues in designing his factory, resulting in the whole place falling under {{No OSHA Compliance}}.
* StaffOfAuthority: Bespeaking his LivingLegend, FictionFiveHundred, and OlderThanTheyLook status, he always carries "a fine gold-topped walking cane" -- though he seems much too sprightly to need it. Like the NiceHat, it's a vital part of his ensemble in all adaptations, though the design varies from version to version.
* SupremeChef: On a grand scale, having invented all of the confections his factory produces.
* TermsOfEndangerment: He tends to address the Golden Ticket tour group members as "My dear [blank]". He may not be a villain, but he ''is'' a {{Trickster}}, and he uses such sweet talk to "politely" discourage others from questioning him, defuse the parents' anger at him when their bratty children are horrifically imperiled, and generally mask his true feelings about his mostly-nasty charges.
* TricksterMentor: The whole point of the Golden Ticket contest and tour is to find a child whom he can train as a successor. The 1971 and 2013 incarnations, in particular, ''love'' speaking in riddles and {{Koan}}s and confusing the tour group.
* VillainWithGoodPublicity / HeroWithBadPublicity: Depending on the AlternativeCharacterInterpretation from version to version.
* WaistcoatOfStyle: Usually has one in illustrations, as well as in the 1971 film and 2013 musical.
* WindowsOfTheSoul: The book's introductory description of Mr. Wonka's appearance gives special attention to his blue eyes, noting them as "most marvelously bright. They seemed to be sparkling and twinkling at you all the time. The whole face, in fact, was alight with fun and laughter." In hindsight, this is a clear sign of his merry, mischevious {{Trickster}} nature.
* TheWonka: {{Trope Namer|s}}: An eccentric and successful business owner.

!!In the 1971 film:

-> '''Mr. Salt:''' ''What is this, Wonka, some kind of funhouse?''
-> '''Mr. Wonka:''' (seemingly surprised) ''Why, having fun?''

This Wonka is gracious, friendly, pleasant, ''exceptionally'' well-read -- and ''simply cannot be trusted''. Unfortunately, by the time that last point is figured out by his guests, they have no choice but to keep following his lead no matter how wild and woolly things become. Moreover, virtually nothing gets past him, which becomes a problem for Charlie in the late going...

* BeneathTheMask: Initially he comes off as just a quirky sweetness-and-light guy, but he turns out to have a darker side and, late in the game, a dangerous temper. See SurpriseCreepy below.
* BilingualBonus: His random bursts of French and German.
* CasualDangerDialog: He's like this throughout the movie, reaching his high point when Mike decides to jump into the TV teleporter; Mr. Wonka, having given warnings to the other kids before the factory claims them, attempts to warn Mike in a tone somewhere between [[DeadpanSnarker exhausted and bored]]. You can tell the guy's done caring by this point.
* TheCharmer: He's a non-sexualized example. He is ''so'' charming and pleasant, particularly towards the children, that even as his darker, snarkier side begins to show his guests still follow his lead and get caught up in the middle of wacky (i.e. "Just through the other door, please.") and/or creepy hijinks. This is most obvious with the boat ride ("You're going to love this...just love it.") and goes hand in hand with his being a ConsummateLiar.
* ChewingTheScenery: He does this during the boat ride and when delivering his WhatTheHellHero speech.
* ComicalOverreacting: His reaction to the sight of Augustus drinking from the river quickly escalates into this and gets worse when he falls in! The thing is, all along he's more concerned with his chocolate being contaminated than the kid's welfare; he quickly calms down as the boy is sucked up the pipe. This presages his ''much'' more seriously-played ChewingTheScenery later on.
* ConsummateLiar: Gene Wilder's guiding principle in playing Mr. Wonka was the conceit that neither the audience nor characters would be able to tell whether he's lying or not at any given moment, and this is why his EstablishingCharacterMoment is what it is.
* CoolKey: It's a flute key!
* DissonantSerenity: He tends to slip into an absurdly calm-and-collected state when the bratty kids are getting themselves into trouble, though in the case of Augustus his reactions alternate between this and ComicalOverreacting. Even Mr. Beauregarde threatening him over Violet's transformation doesn't faze him.
* EstablishingCharacterMoment: See ObfuscatingDisability below.
* FacePalm: Does this during Veruca's IWantSong, as he watches her smash up the golden egg room.
* IAmSong: "Pure Imagination", which has some of the best I Am ''Choreography'' one could want.
* IconicOutfit: His ensemble -- purple coat, white shirt, floral WaistcoatOfStyle, bowtie, brown trousers and matching top hat -- is the go-to image for pop culture depictions of the character to this day, superseding the more garish/mismatched suit of the novel.
* InsaneTrollLogic: His explanation for the RoadTripAcrossTheStreet in the Wonkamobile rather than just walking to the next room? "If the Good Lord had intended us to walk, He wouldn't have invented roller skates."
* LostInImitation: Most examples of CharlieAndTheChocolateParody take off from this movie and thus Wilder's interpretation of the character. Wilder also set the precedent for Mr. Wonka being depicted as clean-shaven in almost all subsequent adaptations, and his costume has become an IconicOutfit.
* MagicalFlutist: He plays a twittering tune on his flute key to summon Oompa-Loompas when he needs to give them instructions.
* NonSequitur: Most of his strange comments and quotes ''kind of'' follow on from other people's questions, but his response to Veruca asking what a snozzberry is -- "We are the music-makers, and we are the dreamers of dreams", a quote from a poem by William Edgar O'Shaughnessy -- is this.
* ObfuscatingDisability: He [[LeaveTheCameraRunning walks out limping with a cane]], then sets the cane aside and does a somersault.
* ObfuscatingStupidity: At least some of his quirky behavior is this, to prevent others from forming outside attachments to him (as the Slugworth subplot proves).
* ParentalBonus: Mr. Wonka isn't a case of SpeaksInShoutOuts, but he loves to pepper his dialogue with literary quotes or the odd snatch of song, all of which qualify as this.
* PassThePopcorn: His reaction to the sight of Augustus Gloop getting stuck in the pipe (he's nibbling some sweets).
* QuirkyCurls: Due to Creator/GeneWilder's actual hair being tightly-curled and frizzy, Mr. Wonka gets these as a side-effect of the AdaptationDyeJob.
* RantInducingSlight: Grandpa Joe pressing him about why Charlie was disqualified from the lifetime supply of chocolate triggers his WhatTheHellHero speech.
* SongsInTheKeyOfLock: Besides his flute key, the door to his main chocolate room opens to a tune by Mozart.
* SurpriseCreepy: Of all incarnations, this Wonka initially comes off as the calmest, least hammy, and most "normal" of the lot. As the tour begins and progresses through the Chocolate Room, however, it becomes apparent that he has a dark streak going, and the boat ride reveals just what a LargeHam and NightmareFetishist he actually is.
* WhatTheHellHero: Mr. Wonka lets poor Charlie have it when he reveals that he knew about him taking the Fizzy-Lifting Drinks. Grandpa Joe tries one of these on him in response, but it doesn't work.

!!In the 2005 film:

->''Everything in this room is eatable. Even I am eatable, but that is called cannibalism, my dear children, and is in fact frowned on in most societies.''

This youthful-looking fellow is at least as brilliant as any of his other incarnations when it comes to sweetmaking, but unlike them is completely lacking in social skills and graces to the point that even the Golden Ticket finders come off as more mature than he. His arrested development stems from a heartbreaking experience in his past that he has never quite been able to put behind him -- and is coloring what he wants from a successor in the present.

* AdaptationalAngstUpgrade: His [[MommyIssues Daddy Issues]].
* AdaptationalVillainy: Due to both CharacterExaggeration and a NotHisSled twist (see below), Wonka is less likable/charming and generous than in other versions. Luckily, he gets better by the end of the film.
* AdaptationExpansion: Mr. Wonka's backstory and his dentist father who hated chocolate. This expansion is for much the the same purpose as the Slugworth subplot in the '71 version, an effort to give the story a more complex ending.
* AdaptationPersonalityChange: Of the major adaptations, this Wonka is the furthest from his book counterpart, going from a charming, confident {{Trickster}} GentlemanAndAScholar to an InsufferableGenius with NoSocialSkills.
* AntiVillain: In order to achieve his goal of finding a proper heir, this Wonka believes he must [[spoiler: tear a loving family apart]], sending him into this territory. Again, he does come around.
* BadassLongcoat: He is almost always seen wearing a black or red trenchcoat.
* BadBadActing: In an attempt to get around his social awkwardness, some of his tour spiel is on index cards. When he reads from them -- the first time he does this is as he's ''introducing himself'' -- he falls into this trope's "stilted and monotone" flavor.
* BigEntrance: He's ''supposed'' to make this at the end of the puppet show, but he wanted to watch it instead of be in it, so he quietly joins the Golden Ticket group while it's in progress. They don't notice him until it's over and they realize that someone's applauding.
* BlatantLies: He denies that the Oompa-Loompas' songs about the mishaps happening to the children were prepared in advance, even though they clearly were.
* BlindShoulderToss: Does this with Mr. Salt's business card as soon as it's given to him.
* BracesOfOrthodonticOverkill: As a child.
* CharacterExaggeration: Not only does Depp exaggerate the oddness and enthusiasm of the original, he also picks up on the not-quite-hidden apathy for the other children and turns it into outright ''dislike''. He's also much more obvious in his {{Magnificent Bastard}}ry, like not opening the gate in the nut sorting room: if you watch closely, he ''finds'' the right key before Veruca goes down the chute, but the gate doesn't open until she's already gone.
* ConspicuousGloves: Downplayed. While Mr. Wonka wears gloves in the novel, that's in service to his outdated RummageSaleReject look. The pale purple gloves the 2005 Wonka wears seem just a bit...off by comparison. [[spoiler: It turns out that the gloves and his tunic-esque shirt are similar to those of Dr. Wilbur Wonka's dentist scrubs. Willy's fashion sense is, unconciously, partially inspired by his father.]]
* DaddyIssues: These are inserted wholesale into Mr. Wonka's character and are part of what leads to his coming off as a [[ManChild psychotic man-child]] of a sort.
* DarkAndTroubledPast: See FreudianExcuse.
* {{Deconstruction}}: While the novels and most adaptations regard Mr. Wonka as CreepyGood and present him as InexplicablyAwesome, director Creator/TimBurton and screenwriter John August present his eccentric nature as resulting in extreme social awkwardness and couch it as the result of his estrangement from his father. In order to reach a happy ending, he must stop being a [[LonersAreFreaks freakish loner]].
* DissonantSerenity: Even more so than his 1971 counterpart. This Wonka keeps on smiling even as the kids are going through horrifying things right in front of him, with the sole exception of the scene where he runs for cover as Violet turns into a blueberry.
* EmotionallyTongueTied / GaggingOnYourWords: He has a hard time saying the word "parents" -- he can't get past the P-sound without looking as if he's about to ''vomit''.
* ExcitedKidsShowHost: By Johnny Depp's design, this Wonka's surface mannerisms owe a lot to this trope...and he's always "on".
* FirstGrayHair: Currently provides the page quote for this trope. Willy Wonka reveals to Charlie that this made him realize he was getting old and needed to find an [[{{Pun}} heir]].
* {{Flashback}} / FlashbackStares: Lampshaded!
--> '''Mr. Wonka:''' ''(in a dazed way)'' I'm sorry, I was having a flashback.
--> '''Mike Teavee's Dad:''' ''(disturbed)'' These flashbacks happen often?
--> '''Mr. Wonka:''' Increasingly... today.
* FreudianExcuse: Okay, he's not ''evil'', but his behavior is partially due to his harsh childhood.
* IAmGreatSong: The puppet show song that the tour group views outside the factory entrance is specifically about how awesome he is. Tellingly, he's supposed to be revealed at the end of the performance, but instead turns out to be watching it with the others! (While the song is known as "Wonka's Welcome Song", it doesn't really count as a WelcomingSong as it's all about him.)
* InsufferableGenius: Rather than the whimsical GentlemanAndAScholar / GentlemanSnarker of the novel and other adaptations, this Wonka is a socially-awkward braggart -- he's still ''brilliant'', but childishly so.
* ITakeOffenseToThatLastOne: As Charlie is shining Mr. Wonka's shoes [[spoiler: after refusing to move to the factory]]:
-->'''Charlie:''' I met him. I thought he was great at first. Then he didn't turn out that nice. And he has a funny haircut.
-->'''Mr. Wonka:''' ''(throws down the newspaper he's reading)'' I do not!
* JerkWithAHeartOfGold: In this version, this trope doesn't fully surface until the climax.
* {{Keet}}: Johnny Depp makes -- by far -- the cutest, youngest-looking, and most effeminate Willy Wonka, and the more excited he is the cuter he gets.
* LickingTheBlade: Defending himself from one of Loompaland's vicious, giant insects, he manages to cut it in two with a machete. Noting the goo that leaves on the blade, he ''licks'' it off, because one never knows when one might find an ideal new ingredient (seeking such was what brought him to Loompaland to begin with).
* LonelyAtTheTop: He doesn't realize it initially, but his decision to defy his father to follow his dreams, and to a lesser extent his subsequent decision to shut himself away from the rest of the world (with only his Oompa-Loompa workforce to interact with) to protect his recipes, has left him emotionally stunted and inwardly unsatisfied despite his huge success. It's only when [[spoiler: he reconciles with his father and accepts the Bucket family into his life]] that he can start on the path to being well-adjusted. This is related to...
* LonersAreFreaks: This is the only adaptation to date that regards Willy Wonka in these terms. In other versions, he is certainly isolated and separate from "regular" people, largely by choice and partially owing to his eccentricity, but it's not presented as a bad thing.
* ManChild: This trope is exaggerated compared to other versions of the character. One of the many ingredients Depp named for his Wonka was a "bratty child". He's a stubborn, moody, frighteningly careless, easily delighted, self-absorbed braggart, who argues with the rotten kids just below their level, doesn't seem to understand adult behavior, and harbors some very silly ideas about science and geography. The good news is that he presumably ends up best friends with Charlie, who becomes a sort of spiritual mentor to him.
* MissingMom: We never see his mother -- just his father -- and no explanation for this is given.
* NoSocialSkills: Though he does have a very good FreudianExcuse.
* NotEvenBotheringWithTheAccent: Creator/JohnnyDepp as Willy Wonka, who clearly doesn't have his father Wilbur's British accent. Granted, Mrs Wonka never appears and she could have been American, but Willy ''does'' have a British accent as a child!
* NotHisSled: Mr. Wonka initially [[spoiler:refuses to allow Charlie to take his family to the factory to live with him]], contrasting with the endings of all other versions.
* ObliviouslyEvil: He honestly doesn't understand why [[spoiler: Charlie isn't willing to leave his family so he can inherit the factory]].
* PerpetualSmiler: He always seems to be cheery and perky, but [[StepfordSmiler this is hinted to be a front to cope with his daddy issues]].
* RagsToRiches: Mr. Wonka's backstory is this, as he ran away from his father and apparently raised himself by bootstraps into his position as chocolate king.
* ReadingTheStageDirectionsOutLoud: Falls into this once with the aforementioned index cards: "I shake you warmly by the hand!"
* TheRunaway: See RagsToRiches above.
* SelfMadeMan: Unlike in the book, here it is clear that he got no help whatsoever from his own family.
* SmugSnake: While Depp's Wonka has his MagnificentBastard side to him, he's played more like this with his [[StepfordSmiler fake smiles]] and mannerisms. He has his own introductory song (sung by puppets) about what a great and brilliant guy he is, and is [[spoiler: so certain that Charlie will abandon his own family to own the factory that he falls into depression when Charlie refuses, being unable to comprehend the family's importance to him]].
* StepfordSmiler: He is a Type A (inwardly depressed) example, the result of trying ''way'' too hard to put his past behind him.
* TastesLikeFriendship: In the Oompa-Loompa village, he sampled a bowl of mashed caterpillars during his meeting with the Oompa-Loompa chief.
* TotallyRadical: How he tends to speak to children, with slang and references that wander from TheFifties to TheSeventies. It's a side effect of his isolation and PlayedForLaughs.
* TraumaButton: Charlie's innocent questions about Mr. Wonka's youth (and later his "Candy doesn't have to have a point" comment) unknowingly trigger his flashbacks to his ill-fated relationship with his father, causing him to space out in the present.
* UnreliableExpositor: He attempts to pass off the Oompa-Loompas' songs as skilled improvisation when the others have reason to suspect that they (and by extension he) know more about the bratty kids and their fates than they're letting on.
* WatchOutForThatTree: Mr. Wonka and glass doors. (thud!)

!!In the 2010 opera:

->''Yes, it's me!''\\
''I, Willy Wonka, the great and magnificent!''\\
''I, the sorcerer! I, the scientist!''\\
''I, the magician!''\\
''I, the weaver of chocolate spells!''\\
''I, the creator of sugary secrets!''\\
''I, the mysterious! I, the unknown!''\\
''I, Willy Wonka, greet you all!''

A grandiose, commanding figure with a BadassBaritone, he is noticeably less wacky and snarky than his counterparts, his eccentric appearance notwithstanding. He is also leading a double life as the owner of a sweetshop that Charlie sometimes visits...

* AdaptationalHeroism / CompositeCharacter: This Wonka is crossed over with the book's sweetshop owner. As "Mr. Know", he runs a small chocolate shop built into the factory's outer wall, and after getting to know Charlie better in the "Chocolate Geniuses" sequence midway through Act One, sells him the Wonka Bar with the last of the Golden Tickets in it. It's telling that the show ''doesn't have [[TheReveal a reveal]]'' regarding this, instead letting the audience figure things out on their own. Daniel Okulitch didn't even affect different voices for them. Charlie, for his part, never figures out what's going on.
* AdaptationDyeJob: Blonde.
* AnonymousBenefactor: To Charlie Bucket.
* BadassBaritone: He's written as a bass-baritone, never mind that the novel says "His voice was high and flutey." Other musicalizations have him as a tenor.
* BadassBoast: See the lines quoted above -- they follow directly on from his BigEntrance.
* BadassLongcoat: He wears a purple one for his BigEntrance at the end of Act One. His primary costume is a white plaid three-piece suit, which deliberately echoes Charlie's grey plaid winter jacket.
* BigEntrance: Arrives to greet his guests via a hot-air balloon that soars up and over the factory wall.
* CoolKey: He bequeaths an ornate key to Charlie upon declaring him his successor, which apparently works for the whole factory.
* FloweryInsults: This Wonka is more direct with his insults to the naughty kids when the chips are down for them, noting that Violet has "gone too far./She's grown too big./She's like a bloated, purple pig."
* GrumpyOldMan: Downplayed with his disguise/persona as Mr. Know, who doesn't much care for answering questions and suggests to Charlie (when he's despairing over not finding a Golden Ticket) that Mr. Wonka is "a silly and strange old man!" but is otherwise a nice guy.
* KingIncognito: Apparently just running the world's largest chocolate factory wasn't enough to keep him busy...
* MrExposition: Played with: As Mr. Know, he ''doesn't'' answer Charlie's questions about the factory or why Mr. Wonka's launched the contest, but the discussion itself is still enough to get the audience up to speed on what's going on as this adaptation begins InMediasRes.
* SarcasmMode: As Mike chases the bubbles in the Bubblevision room: "Ah, three good little children. The others were bad. But I'm sure you won't disappoint me."
* SdrawkcabAlias: The shop window claims its proprietor's name is "A. Know" -- a reversal of ''Wonka''.
* TwoAliasesOneCharacter
* WigDressAccent: Fits the first two parts of the trope in that he wears a messy gray wig and thick glasses as Mr. Know. He doesn't disguise his voice, though.

!!In the 2013 musical:

->''Let's hope that you're a bit like me''\\
''As you walk through my factory''\\
''For in the end there's quite a prize''\\
''If you can see with more than eyes...''

[[SugarAndIcePersonality Sugar and ice, as opposed to spice..]].that's what the most intimidating Wonka to date is made of. Beneath mannerisms, style, wit, and [[NoSympathy lack of sympathy]] worthy of a LargeHam DisneyAnimatedCanon villain, there lies the soul of a [[MadArtist sensitive, if mad, artist]]. But in a world where even children seem to toss away their potential for creation in favor of consumption as soon as they're able, is there a kindred spirit that can melt the ice around his heart?

* AffectionateGestureToTheHead: As the Great Glass Elevator descends to Earth at the end of "Pure Imagination", he gives Charlie's hair a friendly ruffle.
* AmbiguouslyEvil / AntiHero: He could leave [[CharlieAndTheChocolateParody parody Wonkas who are presented as outright evil]] quaking in their shoes. He's unnerving in his [[LargeHam hammery]] and can even do an EvilLaugh! He won't give a drop of sympathy to those who imperil themselves in his dangerous, temptation-filled world -- [[DeathByAdaptation even if they should perish]]! And yet...[[HiddenDepths he's sensitive in all the best ways as well as the worst]], and capable of amazing generosity to those who win his favor. David Greig, who wrote the book of this musical, noted in a Twitter chat that while the novel has NoAntagonist, "I started to wonder about the dark side of Willy and realised he is a goodie AND a baddie." Director Creator/SamMendes' take is similar: "Is he [[CoolUncle your mischievous favourite uncle]]? Or is he [[{{Satan}} the devil incarnate]]? Is he in control of the Oompa-Loompas? Or are they in control of themselves? You can't work it out."
* BasedOnADream: In-universe, "Simply Second Nature" suggests that at least some of his creations are drawn from his dreams ("It's simply second nature/To dream of something new/Then wake on fire and try to sculpt each day").
* BeneathTheMask: Beneath his bluster, iciness, and lack of sympathy for the disobedient, he is a sensitive artist who is self-aware ''and'' aware of how others see him, and even worries about his own sanity ("And though some nights I dread/All the voices in my head"), though he remains happy to be who he is. His desire to have others recognize and appreciate what he's managed to achieve is actually one reason for his boastfulness. Sadly, because most of his guests are afflicted by CreativeSterility, they find what lies beneath his mask just as odd, if not as frightening, as the mask itself.
* BerserkButton: Insulting his creations. He nearly fights Grandpa Joe after [[spoiler: the latter complains about the lifetime supply of sweets being "one measly Gobstopper".]]
--> '''Wonka:''' Measly?! How dare you?! HOW DARE YOU INSULT MY WORK?!?!
* BigEntrance: Double subverted in an InternalHomage to the 1971 film. The gigantic factory gates (they span the stage) slowly open as the crowd sings his name as what the liner notes of the cast album describe as a choral fanfare, but the little door beyond opens to reveal an anxious man dressed in a black overcoat pleading in a quavering voice for someone to help him walk down a flight of steps. Then he changes his mind and declares he'll do it himself, almost topples over with that first step -- then strikes a pose that causes the coat to ''vanish'', revealing his wildly colorful suit...and true personality. Cue the {{Showstopper}}.
* BlessedWithSuck / CursedWithAwesome: "Simply Second Nature" suggests that he sometimes views his brilliant imagination as the former (downsides: HearingVoices, having to live in thrall to his creative urges, etc.) but usually views it as the latter ''at worst'', having moved into the SweetAndSourGrapes state of the downside not mattering much when he can make the world a more colorful, exciting place than it otherwise would be. In fact, the last lines of the song are:
-->''It's no blessing, it's a curse!\\
[[MeaningfulEcho Wait, no, strike that and reverse]]\\
I wouldn't have it any other way''
* CartoonConductor: His "conducting" of the Act Two entr'acte, especially once he starts shouting at the orchestra to play faster after he checks his pocketwatch.
* {{Catchphrase}}: Remember how the 1971 Wonka twice mixed up his words and corrected himself with "Strike that, reverse it"? That phrase became RetCanon in the novel's sequel, and here it's elevated into a full-on catchphrase. In the Act Two opening song "Strike That, Reverse It" it turns up five times, and two slight variants appear later at key emotional moments.
* CrackOhMyBack: After "Vidiots", he needs one of the Oompa-Loompas to straighten out his back, commenting "Now I remember why I gave up raving..."
* {{Deconstruction}}: A subtle case with positive and negative sides explored. His eccentric nature is presented as something he was born with, possibly mental illness (see HearingVoices below). He has cultivated his imagination to create strange, beautiful things that no one else can, with ForHappiness as his motivation. But he must accept that others see him as weird (and put up with incredulous comments, even insults), and his devotion to spreading happiness means [[SkewedPriorities he doesn't much care]] when obnoxious people fall prey to the dangers of his world when they mess with things they shouldn't. Still, he's portrayed positively, if [[AntiHero anti-heroically]]; in many ways, he's the unintentional SpiritualAntithesis to the neurotic AntiVillain that is his 2005 counterpart.
* DispenseWithThePleasantries / HatesSmallTalk: "Strike That, Reverse It" has him focusing more on getting the adults to sign a confusing contract and getting the tour underway than getting to know the members of the group.
* DoingItForTheArt: In-universe. For starters, with the exception of the chocolate-mixing waterfall, the entire Chocolate Room is simply an artistic creation of his.
* DoubleMeaning: Mr. Wonka has a gift for this trope, the better to speak in riddles.
** "If you can see with more than eyes" can refer to both the imagination and [[TrueBeautyIsOnTheInside the ability not to pass judgments based on appearances]].
** "And me, I take sweet honey/And make a tasteful rose" is a {{Pun}} referring to his talents as both candymaker and artist.
** And of course, the all-important [[spoiler: "Making something out of nothing"]]...
* EyeMotifs: His songs and dialogue are rife with references to sight and eyes, tying into his gifts for imagining amazing things and finding ways to make them exist (one might say he's a [[{{Pun}} visionary]]). This motif is, naturally, most prominent in "It Must Be Believed to Be Seen".
* ForHappiness: He regards his powerful imagination and unstoppable drive to realize his visions -- and thus make the world a happier place -- as blessings. Alas, because his artistic medium is candy, his creations tend to be mindlessly consumed rather than truly appreciated. (And imagine [[TookALevelInCynic how he must have felt]] [[InnocenceLost when rivals started stealing his work]] [[CynicismCatalyst solely to make money]]...) He is not immune to the dark side of this trope, mind -- non-ethical hedonists (aka the four bratty kids) quickly find that his world has a way of ''dealing with'' those who pursue selfish desires above all, a sort of small-scale UtopiaJustifiesTheMeans.
* FourthWallObserver: He's the only character clearly aware of the audience and the theatre itself, BreakingTheFourthWall on more than one occasion (he also narrated the [[DeletedScene now-cut]] "Creation Overture" animated prologue). The Golden Ticket tour group does make their entrance at the top of Act Two by charging through the aisles when he calls for them, but they don't acknowledge the audience -- they're likely just following his lead, not realizing their surroundings.
* GemEncrusted: His cane has tiny gems set into it, reflecting his grandeur and elegance. But it also bends like the bamboo cane that was an IconicItem of Creator/CharlieChaplin's famous Little Tramp character, reflecting his playfulness.
* HearingVoices: He admits to having a problem with this in "Simply Second Nature"; it would seem to be a side effect of being a powerful MrImagination.
* IAmGreatSong / WelcomingSong: "It Must Be Believed to Be Seen", which also has much stylistic overlap with a VillainSong (brassy, catchy, cheekily sinister, glitteringly-staged).
* IAmSong / IAmWhatIAm: "Simply Second Nature" is his way of explaining himself to the confused adults in the tour group.
* InstantCostumeChange: See BigEntrance above. The black coat vanishes so quickly it's almost as if he ''bursts'' out of it.
* MadArtist: In addition to a MadScientist. He is a '''relatively''' benign example.
* MediumAwareness: He "conducts" the Act Two entr'acte, and that's just the beginning.
* MotorMouth: The reason that "Strike That, Reverse It" is the title and recurring phrase in the PatterSong that opens Act Two. He can be too fast a talker even for himself!
* MrImagination: He credits being this as the key to his success in "It Must Be Believed to Be Seen". Given all these surrounding tropes, his intelligence and imagination are definitely forces to be reckoned with.
-->''No magic spells or potions''\\
''Forswear legerdemain''\\
''My kingdom's created from notions''\\
''All swirling inside of my brain''
* NotHisSled: At the end, he makes Charlie a GradeSchoolCEO immediately '''and''' [[spoiler: disappears to continue his creative work incognito ''in the audience's world'']].
* ObfuscatingDisability: Part of his BigEntrance (see above).
* OrangeBlueContrast: His purple tail coat has ''teal'' lapels and cuffs which contrast with his ''orange'' waistcoat. His tie is predominantly blue as well.
* PepTalkSong: "A Little Me".
* PatterSong / SettingOffSong: "Strike That, Reverse It".
* TheProudElite: The world regards him as a brilliant businessman and chocolatier, and he is indeed ''fiercely'' proud of his achievements, but he wishes he were appreciated for the artist he is -- he sees his creativity as what makes him ''truly'' elite.
* SelfMadeMan: The bridge of "It Must Be Believed to Be Seen" suggests this: He was a child living an ordinary life until he put his mind to imagining greater, more beautiful things.
* SmartPeopleBuildRobots: The Everlasting Gobstopper and Great Gum Machines (or as he calls them, Barrel and Bertha) are [[NoisyRobots noisy]] {{Tin Can Robot}}s in this version.
* SugarAndIcePersonality: Most of the time he's frosty towards the tour group, all business and punctuality with no sympathy for those who end up destroying themselves through their vices and despite his warnings. But he is also a sensitive, perceptive artist capable of great warmth and kindness, provided one can understand his quirky way of looking at the world and appreciate the things he creates.
* TallDarkAndSnarky: He's the most elegant and authoritative version of the character to date, and if Grandma Georgina's comments in "The Amazing Fantastical History of Mr. Willy Wonka" are anything to go by, he even had female admirers in his pre-recluse days. (As a bonus, Alex Jennings, Douglas Hodge's successor in the role, is so tall that he has to ''remove [[IconicItem his top hat]]'' for the Imagining Room / Great Glass Elevator sequence so he can stand up straight in the elevator.)
* WeekendInventor: The Great Glass Elevator? In this version, Mr. Wonka invented it and put it together ''the morning of the tour''. ("Let's hope that it works" indeed!)

[[folder: Charlie Bucket]]

->'''Played by:'''
-->Peter Ostrum (1971 film)\\
Freddie Highmore (2005 film)\\
Benjamin P. Wenzelburg (2010 opera's 2012 recording)\\
Jack Costello (2013 musical's Original London Cast Recording)

A boy who lives with his poor but loving family in a shack on the edge of the town that Mr. Wonka's factory is located in. He craves chocolate more than anything else in the world but their straits are so dire that it's only a once-a-year birthday treat for him. Despite his lot in life, he is a good, self-sacrificing soul, and perhaps that's how the MillionToOneChance of his finding the last of the Golden Tickets comes about...

!!In the novels and across adaptations:
* AdaptationalHeroism: In the {{Licensed Game}}s based on the 2005 film, Charlie helps undo the brats' various fates.
* AdorablyPrecociousChild: Shades into this in the film adaptations; he does what he can to support the family in both versions, and is a near-PuritySue with his manners and generosity in '05.
* AdvertisedExtra / UselessProtagonist: In the novel, once Charlie arrives at [[AppliedPhlebotinum the factory]], he does ''nothing'' and, therefore, wins the factory. Granted, he spends the first third of the book starving to death while being a really good kid. By the time he gets to the factory, he's got nothing to prove to the readers. But with this trope in mind, adaptations usually tweak the story to give him more to do: He succumbs to a temptation and must make up for it in the 1971 film, [[spoiler: reconciles Mr. Wonka with his father]] in the 2005 film, and is a budding inventor in the 2013 version.
* AudienceSurrogate: The events are presented primarily through his eyes, though it is written in the third person. (This also applies to most of the sequel, aside from the scenes with a different set of characters in the White House, though at one point the narration lets the reader in on Mr. Wonka's thoughts.)
* FriendlessBackground: It's easy to miss in the novel or any adaptation, but Charlie has no friends to speak of...just his family. He goes to school with other kids -- is he shunned because he's poor? Is he too busy trying to help his family out (as in the 1971, 2005, and 2013 versions) to spend time making them?
* GradeSchoolCEO: In the 2005 stage musical ''Roald Dahl's Willy Wonka'', the 2010 opera, and the 2013 musical, Charlie immediately becomes the new owner of the Wonka Factory once he passes the SecretTest, whereas in the novel and other versions he will not assume that role until he comes of age.
* HairOfGoldHeartOfGold: In the 1971 film and Quentin Blake's illustrations, Charlie is blonde. He is the only kid who isn't spoiled, mean, greedy, stupid, or otherwise unworthy of Willy Wonka's favor, apart from succumbing to temptation once in the 1971 film, and he acknowledges that what he did was wrong and apologises for it.
* TheHero / KidHero: Albeit one who doesn't affect the plot much; his defining trait is his virtuousness, which allows him to avoid temptation in the novel. As noted above, adaptations tend to make him a ''little'' more proactive.
* IncorruptiblePurePureness: In the novel, 2005 film, and 2010 opera, he is distinguished from the four brats by his ability to resist temptation. Other versions present him as fundamentally good, but not to the extent of this trope.
* KidSidekick / TagalongKid: In the sequel, he becomes this to Willy Wonka.
* NiceGuy: Particularly in the 2013 musical. He's as puzzled by Willy Wonka as the rest of the tour group is, but unlike the other four kids (who see Mr. Wonka as a means to an end, nothing more), is unfailingly polite and respectful towards him anyway. In fact, he's polite and respectful towards everyone he meets, no matter how humble they may be.
* PinballProtagonist: He's largely just along for the ride after the opening stretch.
* RagsToRiches: Getting the factory!
* SweetTooth: Not that he gets many opportunities to indulge it (see TrademarkFavoriteFood below).
* TokenGoodTeammate: Of the five kids.
* TrademarkFavoriteFood: ''Chocolate.'' Alas, it is a MundaneLuxury to him (he only gets one bar a year, on his birthday), which makes it painful for him to live so close to Mr. Wonka's mysterious factory.
* TheWatson: In the sequel, he's this and a KidSidekick / TagalongKid rather than a PinballProtagonist; Mr. Wonka himself becomes the protagonist.

!!In the 1971 film:
* EarnYourHappyEnding: The (literally) poor kid is faced both with the temptation to try the Fizzy Lifting Drinks, which he succumbs to with nearly-fatal results, and the greater temptation to give Mr. Slugworth the Everlasting Gobstopper, which would net him even greater prizes than the lifetime supply of chocolate. And when he gives in to the former, he learns that the original prize is forfeited! [[spoiler: But he still can't bring himself to betray Mr. Wonka, and in the process wins the greatest prize of all.]]
* HeroicBSOD: He has one when Mr. Wonka tells him [[spoiler: he won't get the lifetime supply of chocolate]]. It doesn't last long, thankfully.
* HeroicBystander: He tries to be one by holding out a giant lollipop for the drowning Augustus to grab on to, but the latter is sucked into the pipes before he can do so.
* KarmaHoudini: While they ''are'' almost killed in the Fizzy Lifting Drink misadventure, he and Grandpa Joe initially seem to get away with drinking it in the first place, without any lasting consequences. But it's subverted: Mr. Wonka knew about it the whole time and is ''[[WhatTheHellHero not happy]]''. [[spoiler: This is enough for Charlie to realize that he did something wrong and lost just as much as the other kids. Giving the Everlasting Gobstopper back to Mr. Wonka is his way of acknowledging his mistake and apologizing for it]].
* MrViceGuy: He is prey to temptation, and along with Grandpa Joe samples the Fizzy Lifting Drinks.
** He also wants a lot more than what life has thrown at him.
* OneBookAuthor: Peter Ostrum never acted again afterward -- he's now a veterinarian.

!!In the 2010 opera:
* ConstantlyCurious: In the opening scene, Mr. Know winds up having to ask "Charlie, why do you ask so many questions?"
* GrassIsGreener / IJustWantToBeSpecial: While Charlie is at least resigned to his circumstances in the novel and other adaptations and even finds happiness in his existence (thanks primarily to his loving family), here he's unhappy and openly wants more out of life. In the "Dreams and Ambitions" sequence, which is effectively his IWantSong, he sings about how much he wants to "escape, far away,/into dreams?/And to roam strange fantastical worlds far from home". Luckily, when he gets his chance it works out well for him.
* ParentalAbandonment: Owing to his parents being AdaptedOut; no explanation is given for what happened to them, so it's easy to assume they died. Also counts as:
** HeartwarmingOrphan
** RaisedByGrandparents

!!In the 2013 musical:
* AscendedFanboy: He wants to find a Golden Ticket not just because (like everyone else) he loves Mr. Wonka's sweets and wants to see just how they're made, but because he's absolutely in awe of the man's amazing accomplishments to the point that he's inspired to brainstorm ideas for sweet inventions of his own, as detailed in his IWantSong.
* BowtiesAreCool: A bowtie is part of his outfit (likely the nicest clothes he has) come the day of the factory tour. During the curtain call, when Charlie comes out dressed in a near-duplicate of Mr. Wonka's suit, one of the few differences between the costumes is that Charlie's has a bowtie rather than a traditional tie.
* CatchPhrase: "How d'ja do?" in Act One (it's part of the "Almost Nearly Perfect" refrain, turns up again in "A Letter from Charlie Bucket", and it's the first thing he can think of to say on the red carpet).
* CheerfulChild: His MrImagination tendencies help him make the most of his meager lot in life, though he does fall into a blue funk as his hopes of finding a Golden Ticket fade. He's not a case of IncorruptiblePurePureness -- he's sweet and kind, but he isn't above the occasional fib if it lets him hear a favorite story, he's prone to daydreaming, and while he tries to be selfless and obedient, he can't resist spending a bit of dropped money on a bar of chocolate or [[spoiler: daring to look at the idea notebook]]. So he's not perfect, but to nick the title of his IAmSong (which refers to the discarded-but-still-useable things he finds at the dump), he's "Almost Nearly Perfect", and [[spoiler: that's good enough for Mr. Wonka, who 1) encourages him, while in disguise, to buy the fateful bar, and 2) ''wants'' him to look at the notebook. It's a Secret Test -- not of morals, but of ''creativity'']].
* CollectorOfTheStrange: He loves Wonka Bars so much, even though he only gets one a year for his birthday, that at the dump he collects the wrappers that the patrons of Mrs. Pratchett's sweet stall leave behind. (He's particularly happy when he finds Whipple-Scrumptious Fudgemallow Delight wrappers, as that's his favorite variety of Wonka Bar.)
* HeroicBSOD: He goes into a funk when it looks like he won't find a Golden Ticket. Right after his annual birthday bar of chocolate proves not to have one, he and his family learn the third ticket has been found and it genuinely upsets him. The others (save for cynical Grandpa George) try to keep his spirits up...and then the news of the ''fourth'' ticket being found breaks. For the next week, the poor boy is glum and quiet, not even asking to hear one of Grandpa Joe's stories.
* IAmSong: "Almost Nearly Perfect".
* ICanExplain: He uses these exact words when [[spoiler: Mr. Wonka catches him adding to the idea book. (Turns out he doesn't have to explain...)]].
* IWantSong: "A Letter from Charlie Bucket". Most of it details things he'd like Mr. Wonka to invent -- in order to brighten up the lives of his parents and grandparents. He realizes at the end that there ''are'' two things he wants for himself: 1) For Mr. Wonka to deliver said inventions himself so they can all meet him, and 2) one Wonka Bar...to share with him.
* MrImagination: He's more grounded than most examples of this trope, using his imagination to brighten up his life. This gives him something in common with Mr. Wonka: Charlie's shy, poor, humble, and warm and Mr. Wonka is a LargeHam, fabulously wealthy, boastful, and frosty, but both have vibrant imaginations and enormous senses of wonder; at heart, both want to create things to make other people happy.
* OneMansTrashIsAnothersTreasure: Both Charlie and his dad keep an eye out for discarded items that they can find use for, be it a notebook that still has blank pages or a broken umbrella that can be fixed up. Charlie even sings in "Almost Nearly Perfect" that "Your trash is my treasure/Your 'Goodbye' is my 'How d'ja do.'"
* TheRuntAtTheEnd: After the other four Golden Ticket finders make flashy entrances on the red carpet come tour day, the poor boy cuts a shy, small figure by comparison and reporters Jerry and Cherry clearly see him as this while the other kids ''clearly'' have shots at the glorious secret super-prize. He and Grandpa Joe are always bringing up the rear; Mr. Wonka asks (during the introductions in "Strike That, Reverse It") "Is least the last to join our cast?" and when they dawdle in the Nut Room after Veruca's demise, they wind up having to ride in an actual bucket being towed by the CoolBoat to get to the Department of the Future, with Mr. Wonka noting that the boy has a bad habit of daydreaming.

[[folder: The Four Bratty Kids in General]]

* AntiRoleModel: All four are repulsive brats who let their vices get the better of them long ago, and it shows in how they treat others.
* ArsonMurderAndJaywalking: The kids' major character flaws: being greedy, being spoiled, being obsessed with TV and... ''chewing gum?'' What? Violet is also bad mannered, and in the 2005 film and 2013 musical hyper-competitive, but the book really focuses on the gum chewing as her main flaw. It's ValuesDissonance: When the book was written, society was a ''lot'' stricter about a ''lot'' of things, chewing gum included (chewing gum is noisy and can be disruptive to other people, but it's usually classrooms that ban it, rather than factories); as the Oompa-Loompa song in the 1971 version puts it, "If you've good manners, you will go far".
** A cut chapter from the book involves a ''sixth'' contestant: Miranda Piker, whose crimes are an inability to have fun and a superior attitude to others, being a teacher's pet and having a headmaster for a father. The two are undone when they decide to put a stop to the making of a candy that will allow students to fake being sick. Dahl cut Miranda out when he realized that there were too many characters. See below for more.
* BeCarefulWhatYouWishFor: Finding the Golden Ticket. Seemingly everybody in the world wants to find one. Veruca and, in the 2005 film and 2013 musical, Mike even get theirs using underhanded methods (using laborers in her father's factory and "hacking" the ticket distribution to find the bar with it or just the ticket outright, respectively), and all five finders are considered "lucky winners". But four of them are subjected to horrible IronicHell punishments, which may or may not be Mr. Wonka's plan all along.
* BlessedWithSuck: Winning the Golden Ticket. You get to be one of only five families that get: 1) to see and explore Mr. Wonka's chocolate factory, 2) a huge supply of chocolate and 3) a shot at a mysterious super-prize, but ''one'' small misstep and you are in for a '''very''' unpleasant experience, possibly with lasting damage.
* TheBully: Both Augustus and Violet have shades of this in the 2005 film.
* CreativeSterility: In ''Theatre/TheGoldenTicket'' and the 2013 stage musical, it's suggested that all four brats have this problem -- they're too preoccupied with consuming/getting things or just becoming famous to actually ''create'' things, or even (in the former) to truly ''dream''.
* DevilInPlainSight: All four, but especially Veruca. The Bucket family, especially the grandparents, is dismayed to learn that each of them is repulsive in their own way, yet they are all indulged by their parents and acclaimed and celebrated for their luck, which isn't even really luck in Veruca's case, by the rest of the world. The four kids get a ''very'' rude awakening to their own faults once they're in the factory, because -- while he may not show it at first -- Willy Wonka, to say nothing of his Oompa-Loompas, ''does'' recognize them for who they are and has NoSympathy for what happens to them when they give in to their vices and meet dreadful fates.
* DwindlingParty: In the book, the 2005 film, and the opera, the kids all survive, but are eliminated from the tour/secret competition one by one. At the end of the book it is revealed that the "winner" is defined as the child whom Mr. Wonka likes best and Charlie, the only one who doesn't have a flaw that results in elimination, is that kid. In the 1971 film and 2013 musical, their fates are ambiguous -- in the latter, three kids and one adult might suffer DeathByAdaptation (and thus play this trope straight!).
* FamedInStory: In the 2013 musical, Violet is this for sure, even having her own TV show. Augustus Gloop is also an eating contest champion in this version, and Veruca is the daughter of a billionaire.
* FearlessFool: All of them! Augustus drinks from the chocolate river despite warnings and the fact that he ''can't even swim'', Violet chews experimental gum despite warnings that it wasn't "quite right yet", Veruca tries to steal a trained, dangerous squirrel, and Mike sends himself through a clearly unsafe ''teleporter''.
* FelonyMisdemeanor: All the bratty kids (yes, even Veruca) but ''especially'' Violet whose "crime" in the book consists solely of chewing gum. In the book this is lampshaded when Veruca's father comments that yes, his daughter is bratty, but this doesn't justify her ''burning''.
* FiveManBand: Once you add Charlie Bucket, and acknowledge that the other four are their respective tropes gone bad...
** TheHero and TokenGoodTeammate: Charlie.
** TheLancer: Violet
** TheSmartGuy: Mike
** TheBigGuy: Augustus
** TheChick: Veruca
* [[FourTemperamentEnsemble Five Temperament Ensemble]]: In the 2005 version.
** Charlie = Phlegmatic
** Violet = Choleric
** Mike = Melancholic
** Augustus = Leukine
** Veruca = Sanguine
* {{Foil}}: Each kid to Charlie, in different ways.
** Augustus enjoys all the food he wants. Charlie isn't even getting what he ''needs''.
** Veruca gets whatever she demands. Charlie will share the one bar of chocolate he gets for his birthday with his similarly hungry family.
** Violet is proud and rude. Charlie is humble and well-mannered.
** Mike doesn't appreciate the wonders of the factory -- they go to the Television Chocolate room because he misses TV while on the tour. Charlie takes in the factory's sights with wonder.
* GenreBlindness: All the kids, but especially Mike and Violet, who really should know better.
* HateSink: Not one of them has a redeeming trait to go with their brattiness, and while they aren't actively working against other characters, the reader is meant to feel great satisfaction as they meet poetically-appropriate fates in the factory. Their obnoxiousness is often heightened in adaptations to counter claims of DisproportionateRetribution.
* TheHedonist: All any of them care about are seeking their own pleasure and fame and fail to realize -- until it's too late -- that in Wonka's Factory, there are boundaries that ''must'' be respected.
* HumiliationConga: All four kids go through this, particularly in the 2005 film and 2013 musical, in which most if not all of the kids have their personal songs sung in front of them (though they mostly don't seem to be paying attention). One by one: Augustus falls into a chocolate river in front of everyone, gets sucked up a glass tube and sticks, goes through who-knows-what in the Fudge Room, then exits the factory thin as a straw and/or covered in chocolate. Violet swells up and is rolled around, and ends up permanently blue. Veruca gets covered in trash. Mike is shrunk, then stretched to ridiculous proportions. All of them exit, in some demeaning fashion, filmed and being watched by presumably the ''whole world''.
** The 1971 adaptation doesn't even show the children getting out at all, though Mr. Wonka does assure Charlie they'll be fine. In the 2013 stage musical, Mr. Wonka may actually have a DwindlingParty situation on his hands, and ''he doesn't care!''
* IronicHell: The bratty kids' punishments.
* KidsAreCruel: In the book, the bad kids aren't really ''mean'' at all, but adaptations use this to varying extents:
** In the 1971 film, Veruca seems to hate Violet, shoving her around for no real reason. [[WordOfGod According to the DVD commentary]], Julie and Denise fought regularly for the attention of Peter, who they both had a crush on. Each would sneak jabs at each other while the camera was rolling as a result of the tension, which was [[ThrowItIn kept in]].
** There's a clearer mutual dislike in the 2005 film, and Veruca's schadenfreude at Violet turning into a blueberry. This is likely because both girls (Veruca due to being spoiled and Violet due to being a competitive perfectionist) feel a need to be the center of attention, and don't like sharing the limelight with one another. Also, Violet and Augustus pick on Charlie. Again, this is probably due to Violet's competitiveness, but Augustus just randomly mocks him. He said nothing to him in the book.
** In ''Theatre/TheGoldenTicket'', Veruca is subjected to AdaptationalVillainy; she agrees to be a spy and videotape the tour after she gets her ticket. She also says "Let's face it, who's going to miss Mikey Teavee?" after he's shrunk...''in front of his terrified mother''. Violet picks on Augustus with regards to his weight when they're both interviewed, and thinks he ''deserves'' his karmic fate in the pipes. And both Mike and Veruca look down on Charlie.
** Mike is an EnfantTerrible in the 2013 stage musical, and Veruca's bossier than ever (if not as malicious as her ''Golden Ticket'' counterpart). And while the brats don't pick on Charlie, they occasionally snipe at each other (Violet even uses two lines of her BoastfulRap / IAmSong to put down Veruca before they've met!) -- and certainly don't hesitate to put down/snap at that crazy old guy who will serve as their tour guide...
* LaserGuidedKarma: Happens to all the children, whose misfortunes -- or, in Charlie's case, good fortune -- are a direct result of their personality and actions.
* LostInImitation: The four kids' home countries aren't specified in the novel. The 1971 film identifies them as, in order of appearance, German, English, and (for both Violet and Mike) American, and several subsequent adaptations, such as the 2005 film and 2013 musical, follow suit -- though specific details such as hometowns vary from version to version. This can make it surprising to listen to audiobook versions and hear, say, an American-accented Veruca Salt (2002, as read by Eric Idle) or a Mike Teavee who sounds like a British LowerClassLout in the making (2013, as read by Creator/DouglasHodge).
* MenaceDecay: These kids don't seem so awful in the book and 1971 film to modern viewers, which makes their fates seem wildly out of proportion to their sins (though they are all cause-and-effect situations -- equivalent to a person walking into a lion's cage and getting mauled). From the 2005 film onward, they are portrayed as more obnoxious, if not outright wicked, to counteract this trope. But depending on the adaptation, their punishments might be more extreme as well...
* SpoiledBrat: All four. Augustus' parents feed him pounds of chocolate, Violet's parents indulge all her obnoxious habits, Veruca's parents get her anything she wants, and Mike Teevee's parents actually encourage his television watching because it means they won't have to babysit him.
* TooDumbToLive: Kind of in the 1971 film.
* TookALevelInJerkass: In the 2005 film.
* VictimizedBystander: The naughty children who fall victim to events in the factory survive in most versions, but with "reminders" of their misbehavior. Augustus is thin as a rail from being squeezed through the pipes, Violet is purple, Veruca is covered in garbage, and Mike is a 10-foot giant (the end result of being put through a taffy puller to de-shrink him).

[[folder: Augustus Gloop]]

->'''Played by:'''
-->Michael Bollner (1971 film)\\
Philip Wiegratz (2005 film)\\
Andrew Drost (2010 opera's 2012 recording)\\
Jenson Steele (2013 musical's Original London Cast Recording)

This obese boy, whose "hobby" is eating, is the first Golden Ticket finder, and the first to fall prey to the factory's perils when he decides to drink directly from the Chocolate Room's river and winds up falling into it. Drowning turns out to be the ''least'' of his worries...

* AllTakeAndNoGive: The Oompa-Loompas' justification for disposing of him in the novel and 2013 musical. To quote the former:
-->''However long this pig might live''\\
''We're positive he'd never give''\\
''Even the smallest bit of fun''\\
''Or happiness to anyone.''
* AnimalMotifs: Pigs, in all versions -- with the [[GluttonousPig gluttonous]] and [[MessyPig messy]] connotations invoked. His character description in the book is "a fat pig who would eat anything within reach or bite." Promotional material for the 2005 film showed pigs around him, as well. His family also runs a butchery in that film, driving the point home further with large sacks of meat hanging around him. The 2013 musical takes it even further -- they ''raise'' pigs for their butchery in their backyard, and Augustus proudly declares in song that "I eat them limb from limb"!
* BigEater: And [[FatAndProud proud of it]] in the 2010 opera and 2013 musical!
* CheerfulChild: In the 2013 musical, he's just as constantly happy and upbeat as Charlie. This isn't portrayed as positive, however, because of his revolting habits and occasional rudeness, and he is thoroughly [[BreakTheCutie broken by his sojourn through the pipe, in tears by his exit]].
* CoveredInGunge: His ultimate fate in the 2005 film. Luckily [[ITasteDelicious he tastes delicious]]!
* TheDitz: Augustus doesn't seem to have much personality ''to'' show, and it's implied his mother has babied him enough to make him completely "infantile." His only action is the supremely idiotic one of trying to drink from the river and falling in. Some adaptations give him moments of nastiness to go along with this.
* FatBastard: Especially in the 2005 version. He offers his chocolate bar to Charlie and then ''yanks it away'', saying, "You want some chocolate? Then you should have brought some," before giving the child-equivalent of an EvilLaugh. Presumably he knows that Charlie is starving. By contrast, in the 1971 version he's a much nicer boy, and it appears his only fault is his gluttony.
** While it's pretty disgusting to put unwashed hands in chocolate meant for worldly consumption (especially when repeatedly told not to ''for precisely this reason''), it's even worse in the book as Augustus is mentioned to have a nasty cold, which is now being spread through everything. Ew.
* FatComicRelief: He exists primarily to be this and AWeightyAesop.
* FatSlob: Usually, the key exception being the 1971 film's version, who has decent table manners. By the time he falls into the chocolate river in the novel, he's been "lapping up the chocolate like a dog" from it. The 2005 scene in the Chocolate Room is made genuinely unpleasant as Augustus stomps around eating everything, the area around his mouth becoming quite colorful in the process. The 2013 incarnation tends to introduce himself with a good belch, if he isn't too busy eating something or other.
* {{Gasshole}} / ToiletHumor: As mentioned above, in the 2013 musical. He even releases some flatulence in the pipe, which propels him further toward his doom.
* IAmSong: Gets one in at least two different stage adaptations.
** In 2005's ''Roald Dahl's Willy Wonka'', it's "I Eat More".
** In the 2013 musical, it's "More of Him to Love" (performed in tandem with his parents).
* MommasBoy: Very much so, especially in the 2013 musical.
* ObsessedWithFood: It's his hobby!
* {{Oktoberfest}}: During the 1971 scene where we first meet Augustus Gloop. In the 2005 film, he is from *ahem* Düsseldorf, which TheOtherWiki calls the center of one of Europe's most populated metropolitan areas. The 2013 stage version goes with Bavaria instead and also counts as YodelLand.
* OutOfFocus: He barely speaks in the 1971 film, mainly because the actor spoke barely any English.
* SevenDeadlySins: He represents Gluttony.
* ShelteredAristocrat: How rich his family is is debatable, but Augustus is so sheltered that he doesn't even know how to swim, and...
* SuperDrowningSkills: This bites him in the ass ''hard'' when he nearly drowns in the Chocolate River and certainly can't escape the pipe.
* SweetTooth: While a BigEater in general, it's his love of sweets in particular that leads him to discover the first Golden Ticket; according to his mother "He eats ''so many'' candy bars a day that it was almost ''impossible'' for him ''not'' to find one." Of course, his sweet tooth also factors into his undoing.
* SwitchToEnglish: In most adaptations the Gloops are presented as being fairly bad at English, with heavy accents and Germanic terms sprinkled in their conversation ("Guten tag Mr. Vonka!"). Yet they nevertheless always speak English to each other during the tour, as they do throughout the book. It's particularly odd during Augustus' troubles with the pipe — despite fearing for his life, he screams for his mother in English.
* TooDumbToLive: Especially in the 2005 film. Seriously, don't drink out of the chocolate river on a ''ledge''!
* VillainousGlutton: Though how ''villainous'' he is depends on the adaptation.
* WaistcoatOfStyle: In Quentin Blake's illustrations he wears a pink-spotted one, stretched to bursting.
* WeHardlyKnewYe: The first winner to "leave" the tour in all versions.

[[folder: Veruca Salt]]

->'''Played by:'''
-->Julie Dawn Cole (1971 film)\\
Julia Winter (2005 film)\\
Abigail Nims (2010 opera's 2012 recording)\\
Tia Noakes (2013 musical's Original London Cast Recording)

Ticket finder number two is a spoiled little rich girl who gets ''everything'' she wants. Notably, she didn't find the ticket on her own -- rather, her father (who runs a peanut factory) had his employees "shell" thousands of Wonka Bars until one of them found a ticket. She is the third child to be eliminated from the tour when her attempt to steal a trained, nut-sorting squirrel from The Nut Room ends with her tossed down a rubbish chute that leads to an incinerator that may or may not be lit today. (Her parents go down it as well in an effort to save her.)

!!In the novel and/or multiple adaptations:
* AdaptationalIntelligence: In the novel, 2005 film and 2013 musical, she just throws tantrums if her parents don't bow to her demands right away and at least in the first two is implied to be literally [[HollowSoundingHead empty headed]], but in the 1971 film and 2010 opera she also emotionally manipulates her father, telling him what an awful person he is for not getting her what she wants. In the opera, she's also unusually savvy about business for a 10-year-old, both in telling her father to ''mortgage his factory'' when he tries to explain that the search for the Golden Ticket is bankrupting him and her agreeing to act as a spy during the tour.
* AllTakeAndNoGive: In the 1971 film, 2010 opera, and 2013 musical, [[SpoiledBrat Veruca]] to her [[ExtremeDoormat dad]].
* BitchInSheepsClothing: She constantly tries to appear adorable, only to throw a tantrum once in a while.
* BrattyHalfPint: When she's mad.
* CoveredInGunge: Garbage, to be exact, once she and her parents go down the Nut Room's chute.
* DaddysGirl: Mr. Salt is the primary pamperer between her two parents. How much she loves him '''back''' varies from version to version. Adaptations almost always render Mrs. Salt DemotedToExtra or AdaptedOut (the key exception is Richard George's non-musical play) so this trope is played up further.
* DeliberatelyCuteChild: In the 2005 film and 2013 musical, she attempts to be this for Mr. Wonka. He isn't fooled for a second.
* DiseasedName: A verucca is a plantar wart. This trope is lampshaded in-story by Mr. Wonka; in the 2013 musical she points out "The wart has two ''C''s, I've got one." It doesn't work because he "misinterprets" this statement to mean she has one wart...
* DumbBlonde with HairDecorations: In Quentin Blake's illustrations and the 2013 musical; in the former she has a pink bow in her hair, and in the latter it's a pink headband.
* HollowSoundingHead: Unusually it is an actual plot point, rather than just a brief gag, in the novel and most adaptations.
* HollywoodDressCode: Veruca is specifically mentioned to have a mink coat in the book. This marked her as a RichBitch even [[FurAndLoathing before wearing fur was wrong]].
* ItsAllAboutMe: She's completely self-absorbed and makes those around her absolutely miserable when she doesn't get what she wants ''right away''.
* MeaningfulName: "Verruca" is the scientific latin name for [[http://en.wikipedia.org/wiki/Wart warts.]] {{Lampshade|Hanging}}d by Mr. Wonka.
* PinkMeansFeminine: In Quentin Blake's illustrations and the 2013 musical, the latter specifically referencing her love of ballet (her outfit comes complete with a tutu). She even arrives at the factory in a pink limo in that version. The color also might have been chosen due to its connotation with [[PrincessesPreferPink princesses]].
* PrettyInMink: Veruca has furs because she's spoiled in the book and most adaptations. Julie Dawn Cole actually wore a custom-made little mink coat made for the part for the 1971 movie. It's fake in the 2005 film, though the character could easily have a real one.
* RegalRinglets: Several illustrators give her these, and she has them in the 2005 film as well.
* RichBitch: Her family's wealth helped make her the SpoiledBrat she is today, and though a child she's as snobby, rude, well-dressed, and entitled as any adult example of this trope. This is played up in ''The Golden Ticket'', in which she is played by an adult actress.
** This is also apparent in the 1971 version, where despite having everything she wants, she is willing to sell one of Wonka's recipes to Slugworth for even ''more'' money.
* SevenDeadlySins: She represents Greed with a touch of Envy.
* SpoiledBrat: As noted above, all the kids are this to some extent, but she's the worst by far and the Oompa-Loompa song that sends her off is about why.

!!In the 1971 film:
* AttentionWhore: Her ItsAllAboutMe attitude crosses into this ("Hey, she got two [Everlasting Gobstoppers]! I want another one!") which is likely why she's the only brat to get a VillainSong in this version.
* ABirthdayNotABreak: A bit inverted in RealLife for Julie Dawn Cole: While the scene with her character's "demise" after her IWantSong was filmed on October 26, 1970, the actress realized in real life that the date on which it was shot was actually her 13th birthday...and no one remembered it...and that Denise Nickerson would be Veruca's singing voice, according to the DVDCommentary.
* IWantSong / VillainSong: [[http://www.youtube.com/watch?v=TRTkCHE1sS4 "I Want It Now"]], appropriately enough.
-->''I want a feast!\\
I want a'' bean ''feast!\\
Cream buns and doughnuts and fruitcake with no nuts so good you could go nuts. / No, '''now!'''\\
I want a ball! I want a party!\\
Pink macaroons and a million balloons and performing baboons and / Give it to me / '''Now!'''''
* LargeHam: Perhaps inevitable, given her need to be the center of attention and get everything she demands.
* LyingFingerCross: After promising Wonka she wouldn't give away the Gobstopper to anyone.
!!In the 2005 film:
* AllGirlsLikePonies: The very first thing she says after she receives her Golden Ticket is "Daddy, I want another pony."
* DeadpanSnarker: She gets her moments.
-->'''Violet's Mother:''' I can't have a blueberry for a daughter! [[SkewedPriorities How is she supposed to]] ''[[SkewedPriorities compete?]]''
-->'''Veruca Salt:''' [[BrutalHonesty You could put her in]] [[SugarWiki/FunnyMoments a county fair.]]
* KickTheDog: See DeadpanSnarker above.
* RegalRinglets: Which makes an interesting contrast to Violet's short, straight bob haircut.
* SmugSnake: She has this attitude, especially where Violet's fate is concerned.
* TomboyAndGirlyGirl: She's the girly girl to Violet's tomboy.

!!In the 2010 opera:
* AdaptationalVillainy: After she gets her ticket she agrees to a deal with a television host: With her father's help, she'll secretly film the interior of Mr. Wonka's factory; this makes her a spy as well as a greedy brat. Veruca also gets the most stage time of the brats in this version, explicitly being portrayed as a ruthless {{Foil}} to selfless Charlie Bucket. With this in mind, while in all other versions she is the third brat to be eliminated from the tour, here she's the last to go.
* BlondesAreEvil: As opposed to certain other versions presenting her as a DumbBlonde.
* EnfantTerrible: She never even tries to be a BitchInSheepsClothing.
* GirlsLoveStuffedAnimals: She has a teddy bear...that she ''strangles'' to work out her frustration with not getting a Golden Ticket right away.

!!In the 2013 musical:
* BabyTalk: She unsuccessfully tries this on Mr. Wonka to wheedle a "cwootsie wootsie squiwwuw" from him in the Nut Room.
* FurAndLoathing: Played straight!
-->'''Willy Wonka''': ''It's a pleasure, dear / To have you here / Where did you get that mink?''\\
'''Veruca Salt''': ''Are you for real?''\\
'''Mr. Salt''': ''It's baby seal / That's clubbed and tickled pink''
* IAmSong: With her father, "When Veruca Says". (One could also call it a [[IWantSong She Wants Song]].)
* TutuFancy: Zig-zagged. She loves ballet so much that tights, toeshoes, and tutu are ''everyday wear'' for her, but her overall outfit is surprisingly practical for dancing! Even her fur jacket is waist length so it won't get in the way when she dances.

[[folder: Violet Beauregarde]]

->'''Played by:'''
-->Denise Nickerson (1971 film)\\
Creator/AnnaSophiaRobb (2005 film)\\
Ashley Emerson (2010 opera's 2012 recording)\\
Jade Johnson (2013 musical's Original London Cast Recording)

The third Golden Ticket winner is a world-champion gum chewer who is both prideful and rude. She is the second child to "drop out" of the tour when she samples an experimental stick of gum that Mr. Wonka doesn't have ''quite right'' yet...

!!In the book and across adaptations:
* BalefulPolymorph: Her karmic punishment is a transformation into a giant blueberry! In the 2005 film her mom's first concern is that she won't be able "to compete". In the 2013 musical her father has similar concerns ("I can't have a blueberry on the cover of ''Vogue''!") but quickly thinks of other moneymaking opportunities for her in her new form...and forgets that she's in real danger.
* BubblegumPopping: Does this a few times in the 2005 film and twice in the 2010 opera.
* CompetitionFreak: Besides her pride in becoming a record-holding gum chewer, she became involved in the Golden Ticket contest more for the glory she'd get if she found a ticket than desire for the actual prize, though she's quite happy to know that said prize will include gum! In the 2005 film, this becomes her defining trait, and it is also played up in the 2013 musical ("I may love chewing gum/But I like winning even more"), owing to ValuesDissonance over her gum-chewing habit being portrayed as a vice equivalent to those of the other brats.
* TheDitz: Of the kids the audience gets to know at length (Augustus being a case of WeHardlyKnewYe), she is the dumbest. This is downplayed in the 1971 film and eliminated in the 2005 film, but brought back in ''Theatre/TheGoldenTicket'' and the 2013 stage musical, in which she's effectively a BrainlessBeauty in the making.
* IAmSong: The 2005 stage musical ''Roald Dahl's Willy Wonka'' gave her "Chew It" (see below for 2013 musical-specific tropes).
* IconicItem: Her world record-breaking piece of chewing gum, which she is still chewing on at every opportunity after three months. When she's asleep, she puts it on her bedpost for safe keeping; when she's awake and ''not'' chewing on it (namely at mealtimes), she sticks it behind her ear.
* MeaningfulName: ''Beauregarde'' is French for "good/high regard", which she clearly holds herself in.
* MotorMouth: Taken to ridiculous levels in the 1971 film -- and ''further still'' in the 2002 unabridged audiobook (not surprising, as the reader is [[Creator/MontyPython Eric Idle]]). In the 2013 musical, it turns out that her chewing skill sprang up from her mom's efforts to keep her quiet, and one of the requirements to play her is that she can ''rap''.
* NotQuiteBackToNormal: She is changed back from being a blueberry, but remains permanently purple-skinned. In the 2005 film, her "recovery" also leaves her whole body absurdly flexible. In the 2013 musical, after she ''explodes'' in a shower of glitter, Mr. Wonka has her swept out and away to be restored, but with no guarantee that the (offstage) DisneyDeath won't result in this trope.
* OralFixation: She loves chewing gum so much that she only takes breaks at mealtime and bedtime, and even then, that little piece of gum is never far away.
* PokeThePoodle: Unlike the other brats she is never ''mean'' to anybody, though she admits that she used to switch her gum once a day and leave the previous wad on an elevator button; she was highly amused by the reactions of adults when they inevitably got it on their fingers. ("You get the best results with women who have expensive gloves on.")
* PropheticName: Oh, her fate will leave her ''very'' violet, indeed.
* QuirkyCurls: The most energetic, ditzy, and goofy of the five Golden Ticket finders has a "great big mop of curly hair", which is red to boot. The only major adaptation that sticks with red hair is ''The Golden Ticket'', and even there it's long enough to be in pigtails.
* SevenDeadlySins: She represents Pride.
* TooDumbToLive: Really, popping a piece of still-experimental gum in your mouth straightaway? In fact, in the book and 1971 film her parent(s) initially warn her not to do anything stupid...but in those and other versions, as soon as she starts to chew and declares that it works just as Mr. Wonka says, they ''cheer her on'', proud that she's the first person ever to have a chewing gum meal. Never mind that Mr. Wonka continues to demand she spit it out before she hits dessert...
* TrademarkFavoriteFood: Gum!

!!In the 1971 film:
* AdaptationDyeJob / CurtainsMatchTheWindow: Brown eyes and long chestnut hair.
* BookEnds: The DVD Commentary begins and ends with her actress, Denise Nickerson, asking for gum.
* BrattyHalfPint: She tends to snap at others (her mom, Veruca) when she gets annoyed with them.
* EveryoneHasStandards: Even ''she'' can't stand Veruca, and tells her to shut up.
* HypocriticalHumor: "Spitting is a dirty habit." As she's picking her nose!
-->'''Wonka:''' I know a worse one.
* NiceHat: She has a little red one.

!!In the 2005 film:
* ActionGirl / YouGoGirl: She can go toe to toe with male, adult karate opponents and take them down handily -- and does in her EstablishingCharacterMoment.
* AdaptationalBadass: Whatever she sets her mind to doing, she works hard to become the best there is at it, be it sports, gum chewing, etc.
* AdaptationDyeJob: Blonde, and her hair also qualfies as...
* BoyishShortHair: It's a straight blonde bob, which provides a contrast to Veruca's RegalRinglets.
* CursedWithAwesome: At the end, she is now perhaps permanently blue, but with a body that can stretch like rubber. Mr. Wonka and Violet's mother are the ones who view it negatively; Violet herself reckons (and rightfully so!) that this [[CoolAndUnusualPunishment "punishment"]] is [[RuleOfCool made of win]].
-->'''Violet''': Look, mother, I'm much more flexible now!
-->'''Violet's Mother''': Yes, but you're ''blue''.
* CuteBruiser: See AdaptationalBadass above.
* GlorySeeker: Her life is devoted to ''winning''. Nothing else.
* GoGetterGirl: Her fixation on triumphing in any competition that comes her way results in a rather serious, all-business manner for her age.
* ImNotHereToMakeFriends: This is her attitude towards winning the secret prize promised by the tour, though she doesn't say the actual phrase.
* TomboyAndGirlyGirl: She's the tomboy to Violet's girly girl.

!!In the 2010 opera:
* DaddysGirl: Unlike Veruca Salt, she has a healthy relationship with her dad. Her Golden Ticket find came about when she was willing to break her perpetual diet and have just one bite of chocolate at his urging. ("So I said, 'Okay, Popsy-poo...I think I'll do it just for you.") Later, he stays with her while she's being de-juiced, and the last we hear of her as the scene changes is her crying out for him as the process begins.
* GirlishPigtails: As with the other brats in this adaptation, Violet is played by an adult rather than an actual child, so having these is helpful in making her look younger.
* IJustWantToBeBeautiful: Her primary vice is vanity rather than pride in this version, and it's why she's so weight-obsessed.
* KidsAreCruel: Constantly picks on Augustus's weight to the point of saying he deserves his karmic fate just for being fat!
* WeightWoe: She's obsessed with being thin, making her a {{Foil}} to FatAndProud Augustus Gloop. This is why she's always chewing gum -- it substitutes for actual ''eating''.

!!In the 2013 musical:
* AttentionWhore: Her and her father's single-minded pursuit of her fame and fortune despite her lack of anything that makes her worth paying attention to makes them both Attention Whores and {{Shameless Self Promoter}}s. And it works...until they arrive in the world of someone who may be boastful but ''earned'' the right to brag through years of hard work and cultivated creativity. Ultimately, her foolishness makes the center of attention in a way she ''doesn't'' want.
* BoastfulRap / IAmSong: "The Double Bubble Duchess".
* BrattyHalfPint: Owing to her stardom-inflated ego.
* BreakTheHaughty: Her ego and sense of entitlement factor heavily into her fate -- why ''shouldn't'' she try the experimental gum? Why ''should'' she heed that crazy old guy warning her to stop?
* DaddysGirl: She and her dad love each other -- and feed each other's egos to boot.
* DisneyDeath: ''She explodes offstage!'' Mr. Wonka says there's hope: Provided she hasn't started to ferment, she can be restored to at least NotQuiteBackToNormal and invoke this trope. The audience never finds out exactly what happens to her.
* EverythingsBetterWithSparkles: She wears a sparkly purple velour jumpsuit at all times. This has a blackly comic payoff when she undergoes her transformation -- she becomes the glitter ball at the center of a GratuitousDiscoSequence, and when she explodes, a ''sparkly ConfettiDrop'' ensues.
* RaceLift: She and her father are black rather than Caucasian, though they could be played by other races. Initially, only non-white actresses were sought for the role of Violet (which, like the other child roles in this show, is rotated among 3-4 different performers), but complaints about stereotyping -- given that she ''raps'' -- being added to Violet's traditional brattiness led to this requirement being dropped by the end of 2013. In any case, this ''is'' the first major adaptation to firmly break away from MonochromeCasting all the Golden Ticket winners as white. (In the Atlanta Opera production of ''The Golden Ticket'' Charlie's role was alternated between a white and a black actor, but that was likely AbilityOverAppearance -- ''all of his grandparents'' were white, raising some weird FridgeLogic over who his parents, absent in that version, were.)
* SevenDeadlySins: In this version she represents Sloth as well as Pride -- she has fame but never put in real effort to earn it.
* ShamelessSelfPromoter / SmallNameBigEgo: With her father's help she has parlayed her "talent" into a full-fledged career in the entertainment industry, as he explains to Wonka: "She's got her own TV show, line of perfume, and we are opening boutiques all over the world." Pride is definitely her primary vice.

[[folder: Mike Teavee]]

->'''Played by:'''
-->Paris Themmen (1971 film)\\
Jordan Paul Fry (2005 film)\\
Gerald Thompson (2010 opera's 2012 recording)\\
Jay Heyman (2013 musical's Original London Cast Recording)

The fourth Golden Ticket finder's favorite activity is watching television in the novel and 1971 film. Because TechnologyMarchesOn, his interests are expanded to include all forms of potentially mind-rotting electronic media in later adaptations. The last brat to be eliminated from the tour when he decides he wants to be "sent by television" via the Television-Chocolate setup.

!!In the book and across adaptations:
* BrattyHalfPint: His EstablishingCharacterMoment in the novel and 1971 film is his telling off the reporters who want to interview him because he's busy watching television. During the tour, he is prone to incredulous and/or rude comments and questions about Mr. Wonka's creations. Tellingly, Mr. Wonka becomes subtly, progressively more annoyed by them, hence his habit of brushing them off with claims that the boy's mumbling.
* CursedWithAwesome: Mr. Wonka regards Mike's ultimate fate as this, pointing out that "Every basketball team in the country will be trying to get him."
* FiringInTheAirALot / GunNut: A kid-friendly version -- Mike has no less than eighteen toy pistols on his person at all times in the book, and while watching action shows likes to fire them in the air. In the 1971 film, he has a toy pistol and admits to the TV interviewer "Wait 'til I get a real one. Colt .45. (''turning to his dad'') Pop won't let me have a real one, will ya Pop?" "Not 'til you're 12, son." The 2005 film and 2013 musical make him a fan of ShootEmUp video games, while the 2010 opera has him carrying a toy ''machine gun'' with him.
* IAmSong: In the 2005 stage musical ''Roald Dahl's Willy Wonka'', he has "I See It All On TV".
* IncredibleShrinkingMan: He winds up an inch high (usually larger in adaptations -- but only fashion doll-sized at most) when he tries out the Television Chocolate setup on himself.
* JerkassHasAPoint: When Mr. Wonka reflects on Violet's fate, saying that her chewing gum habit was a nasty one, Mike asks him why he manufactures gum if he hates it so much.
* MeaningfulName / PunnyName: One of the most obvious ever!
* NoodlePeople: He's stretched out on a machine that tests chewing gum to restore his height -- rather too much, resulting in him becoming a ten-foot-tall noodle person!
* SevenDeadlySins: He represents Sloth in the novel and 1971 film, and Anger/Wrath is added to this in the 2005 film, 2010 opera, and 2013 musical (he loves ShootEmUp games in all three, wants to be a SociopathicSoldier in the opera, and is an EnfanteTerrible in the musical).
* SkewedPriorities: He's absolutely fine with being miniaturized in the book because not only has he become the first person to be sent by television, he can still watch TV!

!!In the 1971 film:
* NightmareFetishist: He actually seems to ''enjoy'' the boat ride, noting "Boy, what a great series this would make" and, afterwards, "Now why don't they show stuff like that on TV?"
* WhatTheHellIsThatAccent: Mike is supposed to be from New Mexico but speaks in a stereotypically New York fashion when he's trying to sound like a tough guy (probably RuleOfFunny).

!!In the 2005 film:
* AdaptationalIntelligence: He is upgraded from merely a bratty TV-obsessed kid into a jaded InsufferableGenius, accounting for most of the tropes below.
* AdaptationalVillainy: Downplayed. He's a lot less pleasant than in the 1971 film.
* AscendedExtra: Mike Teevee is more prominent here than in the 1971 film, and more antagonistic.
* {{Bowdlerise}}: After explaining how he got his ticket, Mike says that "even a retard could do it." The term "retard" is considered to be a slur, so on British TV it is changed to "even an idiot could do it", and Creator/ABCFamily omits it.
* ComicallyMissingThePoint: While explaining how he got his ticket. He apparently deduced it from so many facts, then found out what store and bar the ticket would be in. When asked about how the chocolate bar he bought tasted, he says...
--> '''Mike''': I don't know. I hate chocolate.
* TheComicallySerious: He can't appreciate the amazing WorldOfChaos that is Mr. Wonka's factory and would rather point out how everything shouldn't be able to work/exist -- even when zapped by the shrink ray.
* TheComplainerIsAlwaysWrong: He doesn't really do anything but snark, and the questions he asks and things he points out ''are'' usually justified, yet at least in the TV room everyone acts like he's [[FelonyMisdemeanor completely wrong]] and that he deserved his fate. Then again, maybe he did; he also violently tosses aside two Oompa-Loompas in his charge towards the controls, forcing others to scatter for safety instead of trying to stop him.
* CreativeSterility: What seems to be Mike's problem, in addition to [[NewMediaAreEvil a video-game-induced violent streak]]: he's so jaded by TV and videogames and so focused on facts that he's completely unimpressed by Mr. Wonka's factory.
* DeadpanSnarker: As noted above, he doesn't do much besides snark!
* {{Foil}}: He's this to Charlie Bucket, who hasn't lost his sense of wonder and can appreciate the marvels of the factory.
* InsufferableGenius: Mr. Wonka is also this trope in this adaptation, but as the two characters are brilliant in different ways and have opposing worldviews, they're in conflict with each other.
* JerkassHasAPoint: Before he throws himself out of the contest, he points out that [[ReedRichardsIsUseless Mr. Wonka has invented a]] ''[[ReedRichardsIsUseless teleporter]]'', [[ReedRichardsIsUseless but doesn't seem to see any use for it besides delivering candy bars.]] Mr. Wonka has a valid reason for this, however...
* PaperPeople: After he's put through the taffy-puller, he's not only extremely tall but almost paper-thin as a result. (In the novel Mr. Wonka prescribes the boy Supervitamin Candy to fatten him up once he's stretched, so this trope is exclusive to the film.)
* RomanticismVersusEnlightenment: Prefers Enlightenment and will have none of Mr. Wonka's messed-up SugarBowl.

!!In the 2010 opera:
* AdaptationPersonalityChange: In the novel and most adaptations he's the smartest of the brats (not that that's saying much), but in this version he's no smarter than Augustus or Violet -- he might even be ''dumber'' -- and his habit of questioning Mr. Wonka during the tour is completely dropped.
* AttentionDeficitOohShiny: While he's written as the oldest of the brats, he's the hardest to keep in one place. In his opening scene, when he's being interviewed in a TV studio, he won't stay in his chair and winds up causing a blackout. Later, he chases the floating bubbles in the Bubblevision room.
* SpeechImpediment: He has a stutter, suggested to be a side effect of his hyperactivity.
* TeensAreMonsters: Aged up to 13 (from nine in the novel) and appears to be a Type 2 SociopathicSoldier in the making, as he's specifically obsessed with programs about violence and war. Luckily, his AttentionDeficitOohShiny nature keeps him from being truly dangerous to others.
* TotallyRadical: His introductory monologue: "C-c-c-c-cool B-babies!/Plug me in, man! Wicked!" Oddly, later he uses terms like "Wowee!" and "See you later, allig-g-g-gator!", which aren't any less dated and sound even stranger given the character's intended age.

!!In the 2013 musical:
* AdaptationalIntelligence: Like his 2005 counterpart, he's a whiz with computers and actually goes that version of the character one better in that...
* TheCracker: ...By hacking Mr. Wonka's computers, he got a Golden Ticket ''without having to buy a Wonka Bar at all!'' Mr. Wonka isn't happy about this to say the least, but he lets him into the factory anyway and even asks the kid to explain how he did it in "Strike That, Reverse It".
* EnfantTerrible: The Teavees let electronic media babysit him because, despite all their best efforts, they can't keep him from getting into real-world trouble if he isn't glued to a screen of some sort. Said trouble, which he seems to get into [[ItAmusedMe solely for his own amusement]], includes...
** GoodSmokingEvilSmoking: ...smoking two packs of cigarettes a day (this is ''down'' from what he was smoking before)...
** KickTheDog: ...setting a cat on fire...
** TroublingUnchildlikeBehavior: ...chloroforming a nurse, and stealing a German tank!
* GenreSavvy: By experience, but ultimately subverted when he encounters the Television-Chocolate setup and forgets what happened to the other brats who succumbed to temptations.
* IAmSong: With his mother, "It's Teavee Time" (his part also overlaps with VillainSong).
* ItAmusedMe: If he isn't enjoying his video games and whatnot, he's committing actual destructive acts for fun, so as Mrs. Teavee explains, "the authorities request/That little Mike not leave the house."
* OohMeAccentsSlipping: While Jay Heyman handles Mike's American accent well, when he shouts "You can't stop progress!" in the lead-in dialogue to the cast album version of "Vidiots" he does use the British pronunciation of ''progress''.
* OutOfTheFryingPan: He runs the risk of getting lost forever in {{Cyberspace}} ("What once was viral's soon forgot"), but never fear, the others manage to isolate him in the Television Chocolate monitor and Mrs. Teavee pulls the now-miniaturized boy out. [[spoiler: Turns out she likes him better that way...]]

[[folder: Grandpa Joe]]

->'''Played by:'''
-->Jack Albertson (1971 film)\\
David Kelly (2005 film)\\
Keith Jameson (2010 opera's 2012 recording)\\
Nigel Planer (2013 musical's Original London Cast Recording)

Charlie Bucket lives in a MultigenerationalHousehold with his parents and both sets of grandparents. The grandparents have been bedridden for decades when the story begins. Of the four, Grandpa Joe -- who is fascinated by Wonka's Factory and knows all the stories that surround it -- is the most hopeful that Charlie will find a Golden Ticket. When the boy does, the old man is so excited and happy that he gets out of bed to serve as Charlie's guardian for the factory tour.

* AscendedExtra: In the books he's just sort of there along with Charlie, though he also handles a lot of exposition early on in the first installment. All adaptations give him more to do; by way of screen/stage time, this character is ''always'' the secondary adult lead.
** In the 2005 film and the stage musical ''Roald Dahl's Willy Wonka'', he's actually a former employee of Mr. Wonka's.
** In ''Theatre/TheGoldenTicket'' he is not even bedridden; he seems to be the one who supports (to however small extent) the rest of the family, as in this version Charlie's parents are absent. This is zigzagged, though -- see DemotedToExtra below.
* BornUnlucky: In the 2013 musical, according to "Don'cha Pinch Me Charlie", the reason he became bedridden so long ago was that times were so tough he believed he was an example of this! "All my [[FourLeafClover four-leaf clovers]] wilted/And my [[LuckyRabbitsFoot rabbit's foot]] had mange/The [[GenieInABottle genie in the bottle]] turned up dead".
* CompositeCharacter: With AdaptedOut Mr. Bucket in the 2010 opera, since he seems to be the meager breadwinner of the family.
* CoolOldGuy: Downplayed in most versions, but he's certainly fun to be with. ''Definitely'' this in the 1971 film, owing to his DeadpanSnarker tendencies (heck, he even enjoys the boat tunnel at first).
* DeadpanSnarker: In the 1971 film. "If [Veruca's] a lady, [[AndImTheQueenOfSheba then I'm a Vermicious Knid]]!"
* DemotedToExtra: As the other grandparents become {{Ascended Extra}}s in ''Charlie and the Great Glass Elevator'', he becomes this. For that matter, in the 2010 opera, while he is a CompositeCharacter with Mr. Bucket his MrExposition function is completely eliminated, his celebration when Charlie finds the last ticket is dropped, and he's sidelined from the final stretch of the tour when he stays behind to comfort Mrs. Teavee (Mike is third, not fourth, to be eliminated in this version).
* DotingGrandparent: All of Charlie's grandparents love him dearly, but Grandpa Joe isn't just a relative, but a true friend who's willing to sacrifice what little money he's saved up to get Charlie a Wonka Bar in hopes of the boy finding a Golden Ticket. He also is determined, in both the 1971 and 2013 versions, to make sure Charlie gets everything he's been promised.
* FunPersonified: The most fun-loving of the Bucket family members in the 2013 musical, which might be why [[spoiler: he becomes the factory's offical taster ''and an honorary Oompa-Loompa'']].
* MrExposition: He delivers most of the backstory of Mr. Wonka and the factory in the opening stretch of the novel and most adaptations.
* TheMunchausen: In the 2013 musical, a RunningGag is his tendency to tell silly [[TallTale tall tales]] about his past: he claims to have fought with the Light Brigade, traveled with Scott of the Antarctic, ran a four-minute mile in the 1948 Olympics, etc. (An InJoke detail reveals that he has at least one true feat to his credit, though -- the uniform he wears to the factory marks him as having served as an RAF pilot in World War II...as Creator/RoaldDahl did.)
* OlderSidekick: All versions.
* SidekickSong
** "I've Got a Golden Ticket" in the 1971 film.
** "Don'cha Pinch Me Charlie" in the 2013 musical.
* TheStoryteller: He knows all kinds of stories -- including the history of Mr. Wonka and his factory -- and relating a story or two to Charlie is a nightly after-dinner ritual.
* TemptingFate: In the 1971 film's Fizzy Lifting Drink room: "A swallow won't hurt us!"
* WhatTheHellHero
** In the 1971 film, he tries this on Mr. Wonka in response to the one he delivers to Charlie over the Fizzy Lifting Drinks, but it fails miserably -- and ''he intends to make a FaceHeelTurn as a result''.
** In the 2013 musical, he delivers one to Mr. Wonka regarding [[spoiler: the Exact Words regarding the lifetime supply of sweets]] -- and winds up pressing a BerserkButton.

[[folder: The Rest of the Bucket Family]]

!!In the novels:
* AdultFear: In the sequel, poor Mr. and Mrs. Bucket are put through the emotional wringer in the second half when they watch their parents (besides Joe) accidentally get de-aged to babyhood or, in Grandma Georgina's case, ''out of this plane of existence''. As Georgina is Mrs. Bucket's mother, she is particularly hard-hit by this. Dealing with the sight of the ''over''-aged Georgina is similarly terrifying.
* AlliterativeFamily: By marriage! Charlie's grandparents are named Joe, Josephine, George, and Georgina, and are almost always referred to as "Grandma/Grandpa [name]" to boot!
* AscendedExtra: The grandparents become central to the plot of ''Literature/CharlieAndTheGreatGlassElevator''.
* ChewToy: Grandma Georgina in the sequel.
* {{Fainting}}: Grandma Georgina does this when the Great Glass Elevator crashes through the roof of their house at the end of the first book.
* FlatCharacter: All five in the first book; also applies to the counterparts who appear in the 1971 and 2010 adaptations. The sequel does take steps to give the grandparents distinct personalities, whereas in the first book they're virtually interchangeable, but adaptations usually take them in other directions than Dahl did.
* {{Foil}}
** As described below, Charlie's parents and grandparents are this to the brats' parents.
** In the sequel, bad-tempered and snarky ChewToy Grandma Georgina is this to the upbeat, always-in-control (but even snarkier) Willy Wonka.
* GoodParents / HappilyMarried: Charlie's parents ([[DisappearedDad except for]] the 1971 film [[AdaptedOut and]] ''The Golden Ticket'') and both sets of his grandparents. The fact that he has a loving, though poor, family makes him contrast with the bratty, dysfunctional rich kids even more. Charlie's parents get a duet in the 2013 stage musical, "If Your Mother Were Here", that makes this even clearer: They're both so busy working or looking for work that they don't get to spend much time together, but they both love each other and Charlie deeply, the essence of GoodParents.
* GrannyClassic: Both grandmothers, though they're too weak to do much anymore and not above the occasional moment of grumpy snark, come off as this in the first book. At the end and in the sequel, the pricklier, anxious sides of their personalities emerge in the presence of Willy Wonka, which is quite understandable.
* {{Housewife}}: Mrs. Bucket in most versions, with the exceptions of the 1971 film and 2013 musical, both of which give her a job involving laundry on top of caring for her family.
* HystericalWoman: Grandma Josephine throughout the sequel -- her panicking when Mr. Wonka flies the elevator ''really'' high to make a proper descent is what winds up sending the elevator into orbit. Later, her panicked despair as they face capture by Vermicious Knids gives Mr. Wonka a EurekaMoment. Mrs. Bucket also becomes this as most of the grandparents are de-aged to babies or out of existence altogether -- in part because Grandma Georgina, who vanishes, is her own mother.

!!In the 1971 film:
* AdaptedOut / DisappearedDad / DeathByAdaptation: Mr. Bucket died sometime before the events of the 1971 film begin.
* AscendedExtra: Mrs. Bucket gets a solo, "Cheer Up, Charlie". It's one of only three musical numbers set before the story gets to the factory.
* LivingProp: Grandpa George and Grandma Georgina have no lines and hardly contribute to the plot. Grandma Josephine doesn't fare much better, but at least she gets 2 or 3 lines in. None of their actors are credited.

!!In the 2005 film:
* {{Cloudcuckoolander}}: Grandma Georgina. Her EstablishingCharacterMoment has her adding to the other characters' conversation about the factory the following: "I love grapes."
* TheCynic / GrumpyOldMan: Grandpa George is the one who most often brings up the fact that Charlie really has no chance of finding a ticket. The first trope is ultimately inverted when he's the one who gives an idealistic speech to persuade Charlie to use the Golden Ticket, rather than sell it for cash.
* DeadpanSnarker: Grandpa George's grumpiness makes him good at snarking. When Willy Wonka unintentionally insults the rest of Charlie's family in the late going, he adds "No offense" to his speech; Grandpa George replies "None taken, jerk."

!!In the 2010 opera:
* AdaptedOut: Mr. ''and'' Mrs. Bucket, with no explanation given.
* DoesNotLikeSpam: All four grandparents '''hate''' cabbage soup...
* ObsessedWithFood / TrademarkFavoriteFood: And crave Wonka chocolate.

!!In the 2013 musical:
* AscendedExtra: ''All'' of them get moments in the spotlight in Act One -- the grandparents get to help Grandpa Joe deliver "The Amazing Fantastical History of Mr. Willy Wonka" and later follow his lead in getting out of bed in "Don'cha Pinch Me Charlie". The parents have "If Your Mother Were Here" as they try to comfort Charlie.
* TheCynic / GrumpyOldMan: Again, Grandpa George fits both tropes, mostly to be a foil to FunPersonified Grandpa Joe. Even in his sunnier moods, he has a glass-half-empty streak going -- when Charlie finds his ticket and the family celebrates the rich possibilities ahead of them, he notes "We'll have no more cabbage suppers/[[FalseTeethTomfoolery Now I'll have to wear me uppers]]" and "We can even get divorces!"
* DirtyOldWoman: Grandma Georgina -- as the grandparents recount "The Amazing Fantastical History of Mr. Willy Wonka", she twice praises the man for his ''attractiveness''. According to her, he "[h]as a sex appeal what makes me feel young!" and "Whips a swirl that makes a girl go wild".
* {{Foil}}: Cynical Grandpa George is this to fun-loving Grandpa Joe, and demure and sweet Grandma Josephine is this to feisty DirtyOldWoman Grandma Georgina. (Nicely summed up by which section of the newspaper each reads first: Joe likes the cartoons, George the obituaries, Josephine the society pages, and Georgina the horseracing news.)
* MrExposition: The grandparents are elevated to equal footing with Grandpa Joe with regards to this trope in the early going.
* ParentalLoveSong: "If Your Mother Were Here" for both parents.
* SocietyMarchesOn: In the novel and 2005 film Mrs. Bucket is a {{Housewife}} with no job outside the home -- even though Mr. Bucket can barely keep the family housed and fed and another paycheck couldn't hurt, the possibility that she might be able to bring in extra income is never broached. (She works in the 1971 film, since Mr. Bucket has passed on before it begins, leaving her the only able-bodied adult in the house.) In this version ''both'' of them have jobs allowing the family to scrape by, though Mr. Bucket loses his shortly before the action begins.

[[folder: The Bratty Kids' Parents]]

!!General and book-specific tropes:
* AdaptedOut / DemotedToExtra: The vast majority of adaptations do this, usually by reducing the number of adults who may accompany each child to the factory to one. See below for which characters are affected in which adaptations.
* AdultFear: Seeing your children go through terrifying accidents or transformations. Topped off with this gem from the 1971 version, when Mike Teavee is shrunk.
-->'''Mrs. Teevee''': Uh, T-T-Taffy? Wh-What's he saying? \\
''[Oompa Loompa whispers to Wonka]''\\
'''Willy Wonka''': No, no. I won't hold you responsible.\\
[Mrs. Teavee suddenly passes out]
* BowtiesAreCool: Mr. Teavee wears a little bowtie in Quentin Blake's illustrations, but he doesn't pull off the look the way Mr. Wonka does.
* TheComicallySerious: Mr. Salt is pleasant but all about business and pleasing his daughter, and he doesn't bat an eyelid at any of her demands (be it getting her a Golden Ticket or a pink sugar boat). And he isn't especially fazed by his daughter going down the Nut Room chute, with his reaction to the prospect of her being burned alive turning out to be ThatMakesMeFeelAngry. Adaptations usually present him as a frazzled, desperate-to-please guy instead, though the 2005 film goes with the novel's depiction and crosses it over with BritishStuffiness.
* CompositeCharacter: Mrs. Salt questions Loompaland's existence in the novel because she's a geography teacher and hasn't heard of it, cueing Mr. Wonka's explanation. In the film and 2013 musical adaptations she's DemotedToExtra or AdaptedOut, and whichever Teavee parent accompanies Mike to the factory is given this career instead to retain some version of the dialogue.
* DotingParent: All of them! This is a primary reason their children are so bratty. By and large the kids aren't embarrassed by this devotion but rather ''encouraged'' by it.
* ExtremeDoormat: Again, all of them, but especially Veruca's father in all adaptations -- though the ending of the 2005 film subverts this -- and Mrs. Teavee in the 2013 musical.
* {{Fainting}}: Of the emotional kind. Mrs. Teavee does this in the 1971 version (see AdultFear above), and Mrs. Gloop briefly swoons after first seeing Augustus stuck in the pipe in the 2013 musical.
* FatBastard: Mrs. Salt is explicitly described as "a great fat creature with short legs" and comes off as the rudest of the parents, briefly arguing with Mr. Wonka over whether Loompaland exists or not (after all, ''she'' teaches geography and ''she's'' never heard of it). Later, when he insists to Veruca that the Square Sweets that Look Round are exactly what he says they are, Mrs. Salt tells her daughter that he's lying -- and he tells her "My dear old fish, go and boil your head!" He usually is much stealthier with his insults, so he must be ''quite'' annoyed with her.
* FatIdiot: Augustus' father in the book (see SkewedPriorities below) and possibly in the 1971 film (see BigEater there). Mrs. Gloop isn't much better, given her reasoning as to why her boy eats so much: "And what I always say is, he wouldn't go on eating like he does unless he ''needed'' nourishment, would he? It's all ''vitamins'', anyway."
* FlatCharacter: All of them in the novel. The ones who come along on the tour in adaptations are usually a little more rounded, as detailed below.
* {{Foil}}: To the GoodParents that are Charlie's parents (and grandparents). They all are implied to be at least middle-class or better, can and do give their children everything they want to keep them happy, and virtually never discipline them, with the result that their children are dreadful brats. Charlie's family can barely give him what he physically needs despite their best efforts, but partially compensate for this with their sheer love and care and have raised him to be sweet and virtuous.
* HiddenDepths: Mrs. Salt, in the novel. It's a throwaway line (and given to Mr. or Mrs. Teaveee in both films and the 2013 musical), but she mentions that she is a geography teacher, despite having a rich husband and not having to work.
* HystericalWoman: All four mothers, though Violet and Mike's fathers are also reduced to shouting and anxiety by their kids' misadventures. By comparison, Mr. Gloop and especially Mr. Salt are rather calm and collected. Of the mothers who aren't AdaptedOut or DemotedToExtra, Mrs. Gloop remains this in all adaptations, as does Mrs. Teavee in the 1971 film and 2010 opera. In the 2005 film, Mrs. Beauregarde becomes an icy StageMom and averts this trope. In the 2013 musical, Mrs. Teavee's perpetually anxious nature is given some motivation and depth (dealing with her EnfantTerrible son has broken her down into a StepfordSmiler, so she's not in the best state of mind to travel through TheWonderland). Also, if it's a mother that gets demoted, rest assured the father will be plenty hysterical enough to compensate.
* MamaBear: Mrs. Gloop shows shades of this when she realizes Mr. Wonka finds her son's peril hilarious, "pointing her umbrella at Mr. Wonka as though she were going to run him through" as she berates him. While adaptations usually downplay/eliminate her fury in favor of despair, Creator/DouglasHodge plays this up in the 2013 audiobook version by giving her a much harsher Germanic accent and bossier tone of voice than she's usually depicted as having.
* MeaningfulName: In the book, Mrs. Salt's first name is Angina, which goes well with her daughter's equally disgusting first name. (She's the only parent with a first name.)
* MyBelovedSmother: Mrs. Gloop approves of and even encourages her son's gluttony partially because she regards it as better than making mischief the way other boys do.
* MyGodWhatHaveIDone: After each of their children are put through a dangerous situation, it's possible that they realize the errors of their parenting methods. In the novel, Mr. Teavee declares that he's tossing out their TV set as soon as they get home, even as the shrunken Mike protests. Even Mr. Salt in the 2005 film adaptation puts his foot down when Veruca asks for a flying glass elevator as they leave the factory.
* OverlyNervousFlopSweat: Mr. Teavee breaks out in this as he and the others wait to see Mike re-materialize on the Television Chocolate monitor.
* PrettyInMink: Mrs. Salt, like her daughter, wears a fur coat to the factory in Quentin Blake's illustrations.
* RichBitch: Mrs. Salt.
* SkewedPriorities: Augustus ''might'' have been saved from his LaserGuidedKarma fate had his father not initially refused to jump into the chocolate river because "I've got my best suit on!" He's taking the suit off just as the boy's being sucked into the pipe.

!!In the 1971 film:
* AddedAlliterativeAppeal: Henry and Henrietta Salt. The latter is also a case of...
* AdaptationalVillainy: Mrs. Teevee apparently wanted to sell Wonka's secrets to Slugworth.
* AdaptationNameChange: In the novel Mrs. Salt's first name is Angina.
* AdaptationPersonalityChange: Mr. Salt goes from TheComicallySerious to frequently frazzled. For that matter, the DemotedToExtra Mrs. Salt comes off as a resigned {{Housewife}} rather than the RichBitch of the book in her one scene.
* BigEater: Augustus' father, to the point that during the interview after Augustus finds his ticket, the man eats the microphone in passing!
* BilingualBonus: A bicultural version! When Mr. Beauregarde asks Mr. Salt what business he's in, he replies "Nuts." To a Brit this may seem like a very straightforward answer, but in the US it's the equivalent of "Get stuffed."
* ComicallyMissingThePoint: Mr. Salt just laughs when Veruca falls down the garbage chute and Mr. Wonka says it leads to the furnace, but jumps in to rescue her when Mr. Wonka speculates that she ''could'' just be stuck inside the chute. "Inside the -- ''Hold on! Veruca! Sweetheart! Daddy's coming!''"
* DemotedToExtra: Mr. Gloop (who has no dialogue), Mrs. Salt, Mrs. Beauregarde (only her voice is heard), and Mr. Teavee.
* ExtremeOmnivore: Augustus' father eating a ''microphone''!
* KnowNothingKnowItAll: Mrs. Teavee mistakes Mozart for Rachmaninoff and hasn't heard of Loompaland despite being a geography teacher.
* LargeHam: Mr. Beauregarde, which is fitting for a guy who's both a used-car salesman ''and'' a politician! He even uses the TV coverage of Violet getting her Golden Ticket to try and plug his lot, much to her annoyance.
* NamedByTheAdaptation: Henry and Henrietta Salt and "Square Deal Sam" Beauregarde.
* NervousWreck: Mr. Salt, after being put upon by his bratty daughter. His sanity is not exactly aided by the craziness in Wonka's factory, or when his daughter goes down a garbage chute.

!!In the 2005 film:
* AdaptedOut: Mr. Beauregarde and Mrs. Teavee.
* BeehiveHairdo: Mrs. Gloop.
* BritishStuffiness: Mr. Salt, as played by James Fox. Note that Mr. Salt is usually portrayed as British in adaptations, but this is the only one who can be called stuffy.
* DemotedToExtra: Mr. Gloop and Mrs. Salt, neither of whom get dialogue.
* DisappearedDad: Mr. Beauregarde.
* LadyDrunk: How Mrs. Salt is portrayed, complete with the obligatory martini glass.
* MissingMom: Mrs. Teavee.
* RichBitch / StepfordSmiler / StageMom: Mrs. Beauregarde appears to fit all three tropes, as she clearly is pushing her daughter to succeed and exceed her own accomplishments.
* SevenDeadlySins: Mrs. Beauregarde's ''interest'' in Willy Wonka makes her a representative of Lust!
* SkewedPriorities: Mrs. Beauregarde is more concerned with how her daughter will be able "to compete" as a blueberry than the girl's actual transformation!
* StalkerWithACrush: Mrs. Beauregarde shows shades of this towards Mr. Wonka, but she turns threatening after her daughter is turned into a blueberry.

!!In the 2010 opera:
* AdaptationalVillainy: Veruca's dad goes along with the plan to spy/videotape the factory. It doesn't help that in this specific version, he runs a ''candy'' factory rather than simply a nut factory. Does he have an ulterior motive in agreeing to Candy Mallow's offer?
* AdaptedOut: Mr. Gloop, Mrs. Salt, Mrs. Beauregarde, and Mr. Teavee.
* AffectionateNickname: Lord Salt calls his daughter "lollipop", and Mrs. Gloop calls her son "My little egg-yolk". Call it [[EdibleThemeNaming Edible Theme Nicknaming]].
* AristocratsAreEvil: Given that he's subjected to AdaptationalVillainy, it's telling that Veruca's dad is known as ''Lord'' Salt here.
* AscendedExtra: Again, Lord Salt, owing to his and Veruca's expanded roles.
* CompositeCharacter: Lord Salt is a combination of his book counterpart and the rival candymakers who bedeviled Mr. Wonka in the {{Backstory}}, which isn't discussed in this adaptation.
* CorruptCorporateExecutive: Well, Lord Salt definitely isn't adverse to spying on his competition...
* DisappearedDad: Mr. Gloop and Mr. Teavee.
* MissingMom: Mrs. Salt and Mrs. Beauregarde.

!!In the 2013 musical:
* AdaptedOut / MissingMom: Mrs. Salt.
* AscendedExtra: Mrs. Teavee. A StepfordSmiler {{Housewife}} ''and'' the [[OnlySaneMan Only Sane Adult]] amongst the tour group members here, she provides a great deal of comedy throughout the show -- and [[spoiler: leaves the factory a '''much''' happier person than she was when she went in]].
* BadLiar: Mrs. Teavee. She insists that her son is just a little high-strung rather than an EnfantTerrible, but just running down what he's already done proves he isn't (not to mention that his behavior throughout constantly contradicts her). She also claims to Mr. Wonka that it's "just allegations" that Teavee cheated to find his ticket, and that the flask in her purse contains "homemade lemonade".
* BigFun: Mrs. Gloop is a jolly sort, as is her husband. She believes her son to be this as well, but while he is a CheerfulChild, his grotesque gluttony is less this trope and more FatBastard.
* CreativeSterility: When faced with the wonder that is the Chocolate Room, Mr. Salt thinks it's almost completely pointless (he grants that "the waterfall makes sense", as it doubles as a chocolate mixer) because "it isn't for anything and it doesn't make money". The other brats' guardians aren't much better: Mrs. Gloop thinks "It's a little cupboard of treats for a midnight feast", Mr. Beauregarde thinks it's a set for photo shoots, and Mrs. Teavee thinks "It's therapy." After all, [[DoingItForTheArt why]] would anyone create something so elaborate without a "purpose" in mind?
* DemotedToExtra: Mr. Gloop, Mrs. Beauregarde, and Mr. Teavee.
* FatAndProud: The Gloops.
* GenreSavvy: Mrs. Teavee, best summed up in the line "The little people are singing again. That's never a good sign."
* HouseWife: While she is a geography teacher, Mrs. Teavee has all the trappings of the classical stereotype of this trope to the point that (as Mr. Wonka puts it) she's "dressed for 1958!" From the beginning, however, it's clear that she's a StepfordSmiler broken by her son's EnfantTerrible "hijinks".
* LargeHam: Mr. Beauregarde, reflecting his showbusiness background.
* MyBelovedSmother: Mrs. Gloop is this even more than in other versions -- she loves to prepare goodies for her son and thinks he's more adorable the fatter he gets! Mrs. Teavee also has shades of this after [[spoiler: Mike has shrunk, stating that now she can look after him all day. "Just like I did when you were a tiny little baby!"]]
* NamedByTheAdaptation: Sir Robert Salt, Eugene Beauregarde, and Doris and Norman Teavee.
* NeverMyFault: When Mr. Wonka -- who's already noted that the gum Violet starts chewing as soon as it's within her reach, before he can even explain what it is, has "a problem with the dessert" course -- warns her to stop chewing the experimental gum before she hits blueberry pudding, Mr. Beauregarde tells her "Ignore him, Vi! You chew, girl. Do it!" As her transformation into a blueberry begins, the appalled father shouts to Wonka "What have you done to her?"
* OnlySaneMan: Mrs. Teavee is truly intimidated and scared by TheWonderland that is the factory and the fates of the others throughout (though Mr. Salt qualifies as this during "Juicy!" as well, when even Violet's own dad ignores the danger she's in), while the others are unnerved but still willing to go on with the tour even as catastrophes mount. Ironically, she's the parent who winds up making a HeelFaceTurn of a sort when she gets swept up in "Vidiots", TheVillainSucksSong for Mike.
* PushoverParents: Mr. Salt and Mrs. Teavee both qualify. The former loves his daughter too much to deny her anything, and the latter only makes token attempts to discipline her son (partially out of fear), though she's proud to say that he only smokes two packs of cigarettes a day now.
* SkewedPriorities / {{Slimeball}}: The ever-moneymaking Eugene Beauregarde, who uses Violet for his own gain and is far more concerned about her marketability than her welfare when she undergoes her transformation. While "Juicy!" is primarily TheVillainSucksSong for Violet's undoing, the Oompa-Loompas point out his part in making her a spoiled, mindless brat: "Daddy wanted her to be the main attraction/Now everybody's talkin' 'bout 'Juicy'!"
* StepfordSmiler: Mrs. Teavee tries to be the perfect HouseWife as a way of dealing with/denying her EnfantTerrible son. In fact, she's on even more medication than he is, and has a drinking problem.

[[folder:The Oompa-Loompas]]

->'''Played by:'''
-->Creator/DeepRoy (2005 film)

So how ''does'' Willy Wonka's factory produce sweets when no one is seen entering or leaving it? Well, during the time his factory was closed, he discovered a tribe of doll-sized people in faraway Loompaland, a DeathWorld of carnivorous beasts. When he learned that the Oompa-Loompas loved cacao beans (the basis of chocolate), he offered them jobs in his factory with payment in the form of said beans, and they all took him up on it. The loyal little workers are fond of making music and singing, and serve as a GreekChorus as the Golden Ticket finders tour the factory.

!!In the books and most adaptations
* {{Bowdlerise}}: The original book's description of the Oompa-Loompas was altered in the early 1970s to make the general concept less overtly racist. In the original 1964 edition, they were ''black African pygmies'' rather than Caucasian, golden-brown haired inhabitants of Loompaland.
* {{Cloudcuckoolander}}s: In the book.
* CrowdSong / MoralityBallad / TheVillainSucksSong: Their specialty is performing the former, and said songs usually count as the latter two tropes as well. Between the novels and adaptations, it's exceedingly rare to hear them ''speak''.
* GreekChorus: They're probably the most famous modern example of this trope, closing out chapters with their songs commenting on the bad kids' (and Grandma Georgina's in the sequel) fates.
* HappinessInSlavery: The Oompa-Loompas work and live in Mr. Wonka's [[AppliedPhlebotinum factory]] for cacao beans, and are apparently thrilled with the arrangement. This could also have something to do with the value of the beans in their native culture where they are extremely scarce. To put it in perspective: imagine being paid in personal love slave services, recreational drugs, video games or your favourite vice. Another part of the reason why they may be so happy working for Mr. Wonka is because, while they do now have to work for their cacao beans, they are also allowed to live in comfortable housings in the [[AppliedPhlebotinum factory]], which is a fairly safe working environment. Back in Loompaland, they lived in rickety treehouses, survived primarily on mashed caterpillars, and spent their lives trying to hide from the variety of terrible monsters that also lived in Loompaland and which would devour Oompa-Loompas by the dozens if they could. Having to make chocolate in a strange land isn't much sacrifice when you didn't like your homeland in the first place and it means you don't have to worry about being eaten for breakfast, lunch, dinner or a between-meals snack. That said, there ''is'' the fact that he uses them for testing the side effects of his confectionery, sometimes with (it's implied) FATAL results.
* TheHyena: In the book, they laugh at ''everything.'' Completely subverted in both movies -- in the 1971 movie they never so much as smile, much less laugh, and in the 2005 movie they're a little more emotive but have one very brief giggle fit. On the other hand, in ''Theatre/TheGoldenTicket'' their (sung) laughter is a recurring melody. And while they don't laugh much in the 2013 musical, they're terribly gleeful and fun-loving all the same.
* TheIllegal: Technically they're all this! Mr. Wonka explains "I smuggled them over in large packing cases with holes in them, and they all got here safely." Of course, they're generally better off than most examples of this trope, but still, this detail is startling to modern readers.
* LittlePeople: And much littler than the norm. Dahl describes them as having the stature of "medium-sized dolls", with one coming up to about Mr. Wonka's knee. The children (the tour group sees some during their first trip via the Great Glass Elevator) are "no more than four inches high". Adaptations usually go with the stature of RealLife little people instead; the 2005 film is closer to the original conception, but winds up subject to YourSizeMayVary. Also counts as...
* LittlePeopleAreSurreal
* NoNameGiven: None of them are referred to by names of any kind in the novels and most adaptations. The two exceptions are the 2005 film (the one female Oompa-Loompa seen is named "Gladys") and the 2013 stage musical (in which Mr. Wonka apparently knows ''all'' their names).
* ObsessedWithFood: Cacao beans were incredibly rare in Loompaland, yet were "The one food they longed for more than any other" according to Mr. Wonka. This was the primary reason why they were willing to become his workers -- they can enjoy all the cacao beans they want in his factory.
* [[TalkingIsAFreeAction Singing Is a Free Action]]: Everything stops for the Oompa-Loompas to sing the moral, even when Veruca falls down a chute that leads to an incinerator.
** It's only lit every ''OTHER'' day. They've got time. And if she's cooked...well, nothing to be done and they STILL have time! (Or she could just be stuck in the chute, so they've got time in that case as well.)
* TrademarkFavoriteFood: Cacao beans, to the point that said beans and/or chocolate are what they're paid in as employees of Mr. Wonka.
* WorthlessYellowRocks: The Oompa-Loompas highly value the cacao bean, something Willy Wonka happens to have plenty of.

!!In the 1971 film
* AmazingTechnicolorPopulation: They have bright orange skin and green hair. The book hadn't yet been {{Bowdlerise}}d when it was made, and the filmmakers didn't want to use the African pygmy description, so they went with a look that was "exotic" yet avoided the political incorrectness of the original. Also counts as...
** YouGottaHaveBlueHair: Or green as the case may be.
* LostInImitation: In the novels (and illustrations for them) the Oompa-Loompas are simply unusually small Caucasian people who wear deerskins (men) or garments of leaves (women). Other adaptations go in their own directions with regards to their wardrobes. But most people think of them as an AmazingTechnicolorPopulation clad in white overalls thanks to this film.

!!In the 2005 film
* AdaptationPersonalityChange: From TheHyena to TheComicallySerious, effectively turning them into the straight men to Willy Wonka.
* BusbyBerkeleyNumber: The Oompa-Loompas do one during the Augustus Gloop song.
* TheComicallySerious: Aside from the aforementioned giggle fit, they are absolutely deadpan and quiet throughout the movie (though it turns out [[spoiler: one of them is the Narrator All Along]]) when they're not in the midst of musical numbers -- and even those they take quite seriously.
* FreudianCouch: One of them serves as a therapist for [[spoiler: Willy Wonka]] near the end!
* RaceLift: Because ''all'' of them are played by one Indian actor, they get a majority-to-minority race lift by default.
* TheSmurfettePrinciple: Out of the hundreds upon hundreds of Oompa-Loompas in this version, only one female -- a secretary named Gladys -- is seen onscreen! This is actually an ''improvement'' on most illustrations and adaptations, which don't depict ''any'' Oompa-Loompa women even though the novel makes it clear that they exist. (The only version with an about-even ratio of male to female Oompa-Loompas is the 2013 stage musical.)
* StrangeSalute: They salute by crossing their arms over their chests -- this may be a ShoutOut to ''Film/PlanNineFromOuterSpace''.
* YourSizeMayVary: They vary in size from about 18 inches (46 cm) tall to Creator/DeepRoy's actual size.

[[folder: Miranda Mary Piker (Deleted character)]]
A character who was cut from the novel: an insufferable brat allowed to do anything she wanted, and who never missed a day of school in her life. She believes children should never laugh or have fun. Along with her father -- a school headmaster -- she met her end when she tried to smash a Spotty Powder machine (said powder allowed kids to play sick so they could have a day off from school). This caused them to fall to their apparent deaths, but Mr. Wonka revealed that what sounded like screams were them laughing for the first time in their lives. ''Spotty Powder and Other Splendiferous Secrets'' (''The Missing Golden Ticket and...'' in the U.S.) features rough draft material from this subplot.

* AcademicAlphaBitch: She's spoiled and briany. She never missed a day of school in her life. She's the daughter of the school headmaster. She's allowed to do what she want, but she hates having fun and other children having fun.
* AllWorkVsAllPlay: She's all work to an extreme.
* BrainyBrunette: Quentin Blake's illustrations in ''Spotty Powder'' give her brunette hair with...
* HairDecorations: Her long braids have tied ribbons at the ends.
* InsufferableGenius: She's described as having a superior attitude to everybody else.
* JustDeserts: The Oompa-Loompa song about her claims that she will be turned into peanut brittle. (As in the song about Augustus Gloop, they regard this as an improvement.)
* SevenDeadlySins: She is another facet of Pride in her InsufferableGenius manner.
* SmartPeopleWearGlasses: In the illustrations.
* SpoiledBrat: In an unusual way; she's allowed to do whatever she wants, but she doesn't want to do things that are conventionally pleasurable for kids and doesn't want ''other'' kids to do them either. This is a sharp contrast to the canonical brats, who are all hedonistic.
* TakeThat: She and her father were likely jabs at the schools Roald Dahl went to as a child, and the teachers in them.
* TeachersPet: Perhaps inevitable, given that she's the daughter of a headmaster.
* UncertainDoom: Her actual fate isn't mentioned in the material that's been published, so...
** But given that the worst that happened to some of the bratty kids was turning into freaks, it's possable that the most that happened to Miranda and her father was being unable to stop laughing.
* ZettaiRyouiki: Her illustrations show her with C-high socks (below the knee). Possibly B-over knee, depending how you look at it.

[[folder: Mr. Arthur Slugworth (1971 film-specific)]]

One of Mr. Wonka's underhanded rivals in the field of candymaking, he's only mentioned in passing in most versions but is an AscendedExtra in ''Film/WillyWonkaAndTheChocolateFactory''. He approaches all five Golden Ticket finders in turn with the offer of even greater riches than what Mr. Wonka's promised if, during the tour, they manage to get a prototype Everlasting Gobstopper for him...

* AdaptationExpansion: In this film, he provides the major subplot.
* AscendedExtra: In the book and other versions, just one of Mr. Wonka's rivals and only mentioned; in the movie, a major supporting character and in the end [[spoiler: turns out to be ''an employee of Mr. Wonka''! As part of the kids' (but especially Charlie's) Secret Test Of Character, Mr. Wilkinson ''pretends'' to be Mr. Slugworth, making him a Good All Along Reverse Mole. Of course, this throws his associated tropes into a ''different'' light]].
* CorruptCorporateExecutive: One of many who bedevilled Mr. Wonka before he became a recluse -- and he's still at it even now.
* DevilInPlainSight: Charlie (and later Grandpa Joe) appear to be the ''only'' characters who are unnerved by him, even when he turns up at Mr. Salt's factory ''just in time'' for a worker to find a Golden Ticket for Veruca. (With the other brats, he blends in with members of the press to get access to them.) Of course, it probably helps that the four brats are greedy enough not to have any qualms with his offer in the first place.
* EvilPlan: He exploits Mr. Wonka's contest by approaching and bribing the Golden Ticket finders to steal a prototype invention for him, which he will figure out and duplicate to get it to the market first.
* EvilWearsBlack: He wears a black suit.
* FourEyesZeroSoul: Yep, he has glasses too.
* GoodScarsEvilScars: He has a scar on his face.
* MeaningfulName: Just like slugs, he's a slimy sort of guy.
* NamedByTheAdaptation: He's just known as Slugworth in the book.
* ObviouslyEvil: He's an example of Obviously Evil Appearance, considering all these surrounding tropes.
* TheRival: While Mr. Wonka has many rivals, in the movie Slugworth is said to be the worst out of all of them.
* SecretTest: The Slugworth plot serves to show that at least some of Mr. Wonka's quirkiness is ObfuscatingStupidity so that no one forms any outside attachment to him.

[[folder: Dr. Wilbur Wonka (2005 film-specific)]]

->'''Played by:'''

Why is the 2005 incarnation of Willy Wonka so much more of a ManChild than others? It has to do with a [[AdaptationExpansion heretofore unknown]] {{Backstory}} involving his dentist father...

* AlliterativeName: Just like his son.
* AntiVillain / WellIntentionedExtremist: A combination of SkewedPriorities and honest concern for his son's health drives his actions. When he finds that his son effectively wants to become his career antithesis, he chooses to abandon him.
* CanonForeigner: The most significant one in any adaptation to date.
* DepravedDentist: Subverted -- he has the sinister air of this trope, but is really just an ''extremely'' OverprotectiveDad.
* FantasyForbiddingFather: He is a dentist who doesn't allow his son to eat candy, driving Willy to rebel against him to achieve his dream of being a chocolatier.
* ForYourOwnGood: His harsh anti-candy stance is motivated by this. He's willing to let his son trick-or-treat on Halloween, but he takes the candy and throws it into a fire, piece by piece, as he lectures the boy about the downside of sweets. [[spoiler: It's implied that in hindsight, he realized he Was Too Hard on Him.]]
* IHaveNoSon: He ''relocates his house'' when young Wonka runs away, so he cannot go back. [[spoiler: Subverted: Charlie finds out that Wilbur collected various newspaper articles about his son's success in the years since, which are posted on the walls of his office.]]
* OverprotectiveDad: For the sake of his son's teeth, he forbade all candy and made young Willy wear horrible braces and headgear. Interestingly, he may have had a point with the latter. [[spoiler: He recognizes the adult Willy by his distinctive teeth, suggesting the boy really did have a problem that the braces corrected.]]
* SkewedPriorities: His obsession with healthy teeth and disdain for sweets seems to trump all.

[[folder: The WalkingSpoiler in the 2013 Stage Musical ('''Unmarked spoilers!''')]]
!! The Tramp / Willy Wonka

->'''Played by (Original London Cast Recording):'''
-->Douglas Hodge

Savvy viewers will suspect it beforehand, but TheReveal in the final moments of this adaptation is that that the elderly tramp Charlie Bucket encounters at the dump during Act One is actually Mr. Wonka in a disguise. (The 2005 musical ''Roald Dahl's Willy Wonka'' and ''Theatre/TheGoldenTicket'' have similar twists -- he becomes a CompositeCharacter with the sweetshop owner -- but the disguises are near-transparent in those versions and there is no reveal.) The following additional tropes apply to this version of the character and the show as a whole, but can't be revealed/discussed above or on the show's main page due to their spoileriffic nature.

* AdaptationalHeroism: A complex example: While he is the reason Charlie gets a Golden Ticket in the first place, this information is kept from the audience until the last possible moment. Moreover, if his kindness to the worthy is expanded upon in this version, so is his disregard for the ''un''worthy, making him truly {{AntiHero}}ic!
* AdaptationExpansion: Not a huge ''amount'' of expansion compared to other versions, but significant nonetheless.
* AndTheAdventureContinues: The reason he is seeking a successor in this version is because there's so much more he wants to create and accomplish in his life, but the day-to-day duties of running the factory are keeping him from doing so. Once he achieves this goal, he leaves his old life behind to pursue new dreams elsewhere.
* AnonymousBenefactor: To Charlie.
* ButHeSoundsHandsome: When Charlie explains to the tramp that he only collects Wonka Bar wrappers, he compliments the boy on his taste: "Ah, you're a connoisseur!"
* CastAsAMask: '''Averted.''' To hide this, the tramp isn't mentioned in the cast list.
* CharacterDevelopment: Subtly so. As [[http://www.youtube.com/watch?v=Uti5ewqEeA8 Douglas Hodge sees it]], Mr. Wonka "lost his faith in innocence" over time, disillusioned with/by a cynical adult world. This is how he developed a SugarAndIcePersonality. He also feels wanderlust to bring other wonderlands he's imagined into being, but he loves his factory too much to leave the beautiful, strange world within it to just anyone. (Hodge noted in a Broadway.com interview that he's thus "put himself on the scrapheap" -- a {{Pun}} once one learns this plot twist.[[note]]Alternatively, he's DownInTheDumps![[/note]]) When he meets Charlie, he quickly realizes that the boy -- kind, imaginative, appreciative -- is everything he's looking for in a successor, and his HiddenHeartOfGold is moved to action. [[AndTheAdventureContinues As he leaves for a new adventure at the end]], Mr. Wonka regards the whole business as putting the past behind him...which would mean he's put the disappointments that came with it behind him as well.
* ChekhovsGunman: To those who are not GenreSavvy and/or familiar with TheLawOfConservationOfDetail, the tramp would appear to be a mere CanonForeigner used to help establish Charlie's character in the early going...
* DeusExScuseMe: He intentionally invokes this trope in the Imagining Room so Charlie's SecretTest can take place: He tells Charlie and Grandpa Joe that the latter has to come with him to another room to take care of legal paperwork, which is "grown-up stuff", so Charlie has to stay behind...alone...and ''not touch anything...''
* EstablishingCharacterMoment: His ''very first lines'' as the tramp -- "Look at this mess. People just guzzle up their chocolate and throw away the wrappers without the slightest thought." -- serve as this in hindsight. As successful and wealthy as he is thanks to people craving what he creates, he is still a sensitive artist at heart and deeply hurt to see his work being taken for granted. By the same token, he is touched to see poor Charlie vicariously appreciating it by collecting the discarded wrappers.
* {{Foreshadowing}}: There are several minor details/lines of dialogue that hint at the tramp's true identity and become obvious in hindsight.
** He carries a walking stick; in fact, his whole disguise (see WigDressAccent) turns out to be the dreary, wintry counterpart to his glamorous true look.
** He takes a seat in a broken British telephone box at the dump. Now, what does this version's Great Glass Elevator resemble?
** When Charlie explains that he's glad that others litter -- "If people didn't throw things away, I'd have nothing to pick up." -- he replies "Very philosophical, I'm sure." The line hints at Mr. Wonka's eccentric-yet-deep way of thinking ''and'' his DeadpanSnarker nature!
** The {{Leitmotif}} of the scenes at the dump turns out to be a chiming arrangement of "A Little Me", the song Mr. Wonka conducts in the entr'acte and performs as the show's last big production number.
* TheFourthWallWillNotProtectYou: A cheeky variant, in that the prospect of ''this'' Willy Wonka entering the audience's world to continue his work can be seen as either marvelous or terrifying...or perhaps both...and he seems well aware of this!
* GrumpyOldMan: This is how he initially comes across as the tramp, but encountering Charlie causes him to [[TookALevelInCheerfulness take a modest level in cheerfulness]].
* HiddenHeartOfGold: He rigs his own contest upon realizing that Charlie is worthy of a chance to inherit his factory but won't be able to find a ticket on his own. And he's the ''only'' person outside of Charlie's own family who sees his potential -- everyone else just sees him as, to quote Cherry, an "unlikely urchin" who can't compare to his fellow Golden Ticket winners. For Mr. Wonka it's as easy for him to realize that the boy is a diamond in the rough as it is to recognize each brat as a DevilInPlainSight when the rest of the world doesn't. See JerkassFacade below for how he manages to hide his heart...
* ImaginationBasedSuperpower / PsychicPowers: In the closing moments, he bids his factory -- and Charlie, who sees him from a window and waves -- adieu so that he can travel to places "That are not yet conceived/That are not yet achieved/And they must be believed/To be seen..." As the orchestra sounds the final chord, he vanishes in full view of the audience -- effectively teleporting away and leaving the implication that his mind and specifically his imagination is ''just that powerful''.
* INeverToldYouMyName: No one thinks anything of it, but Mr. Wonka is able to address Grandpa Joe by name when they are introduced at the factory because Charlie mentions him during "Almost Nearly Perfect". (In fact, he learns Charlie's name during that number by simply asking him "Young man, what did you say your name was?" when Charlie ''didn't'' say to begin with!)
* JerkassFacade: He might not think well of the rest of the group, but his frosty treatment of Charlie during the tour -- "Is least the last to join our cast?" for instance -- is a cunning act that conceals from '''everyone''' (in ''and'' out of story) his HiddenHeartOfGold so no one suspects he rigged the ticket search for the boy's sake (and thus can execute a proper SecretTest). He keeps this up until he catches the boy adding to his precious idea notebook. Mr. Wonka initially dresses him down, suggesting he's no better than the brats because just as they had their habits, he has a habit of daydreaming...but it's an IHaveJustOneThingToSay speech. When Charlie asks if he's done something wrong, Mr. Wonka replies "No, Charlie, strike that and reverse it. You've done something right. You've won." (By comparison, in other versions in which Mr. Wonka rigs things in Charlie's favor, he has a few PetTheDog moments with the boy in both his personas.)
* KingIncognito: As an eccentric recluse with a mysterious image to maintain, Mr. Wonka likely sees assuming a humble identity as the only way he can venture outside his factory. Given that he's feeling wanderlust, the classical image of TheTramp ''would'' naturally appeal to him.
* MasterActor ''and'' MasterOfDisguise: Beyond the heavy physical disguise, the lively, quick-on-his-feet Mr. Wonka affects a plodding walk and an air of weariness as the tramp. He is also able to conceal his true LargeHam nature, but if one [[RewatchBonus focuses on him]] when Charlie reveals that he's found the last Golden Ticket, it is clear that he is ''just'' able to maintain this tired persona upon seeing that his plan has worked.
* MoralityPet: Charlie, though he doesn't know it, can defrost Mr. Wonka's SugarAndIcePersonality and bring out his kindest nature for several reasons: The boy appreciates his work in a way that others don't, he shows him unconditional kindness and politeness no matter what "form" he takes, and he reminds him of his own childhood self. (Again, there's some RewatchBonus here -- pay attention to his reaction to ''Charlie's'' reaction to the sight of the Chocolate Room, or the boy insisting that "an Everlasting Gobstopper is still an amazing present.")
* NoNameGiven: As TheTramp.
* RuleOfThree: The tramp appears three times -- twice in Act One, and finally in the last moments of the show.
* ShapeshiftingExcludesClothing: When he vanishes, his disguise lands on the ground in a heap.
* ShockingVoiceIdentityReveal: The audience last sees Mr. Wonka in his tramp disguise and realizes that they are one and the same as soon as he begins singing in his "true" voice.
* TheThreeFacesOfAdam: Charlie is the Hunter, while Mr. Wonka is both the Lord ''and'' the Prophet -- he wants to create new works elsewhere, but not before he finds someone who can ensure the continued success of the factory, which he still cares deeply about. His masquerade as the tramp is the visualization of his Prophet aspect: elderly, world-weary, fearful that the values he cherishes (innocence and creativity in particular) mean nothing to younger generations. As Charlie has [[MrImagination more in common]] with Mr. Wonka than he realizes -- not for nothing is the PepTalkSong Wonka sings to him called "A Little Me" -- it's more pronounced than in other versions that the two are distinct-yet-related aspects of one metaphorical being. Among touchpoints between the two:
** They are the only characters who get solo songs (two apiece).
** They are the only characters who have {{Catch Phrase}}s.
** Each gets a bit of stage business in which they send something into the air: Charlie "sends" his letter to Mr. Wonka by folding it into a paper airplane and casting it to the winds (whereupon it "flies" up to the balcony). During "Simply Second Nature", when a sudden wave of his walking stick reveals a butterfly perched upon it, Mr. Wonka gently takes it in his hand and releases it into the air.
* TwoAliasesOneCharacter
* [[WhamLine Wham Song]]: His TriumphantReprise of "It Must Be Believed to Be Seen" serves as Mr. Wonka's way of revealing to the audience 1) he was the tramp, 2) he's only retiring from running the factory, not from creating things, and 3) he's traveling to their world next!
* WigDressAccent: The basis of his disguise. ''Wig'': Straggling, graying hair and a full beard to go with it. ''Dress'': A tattered overcoat, scarf, cap, and gloves in varying shades of gray and black, with sagging boots to complete the ensemble. ''Accent'': A ragged-with-age, lower-pitched voice.
* YourFavorite: In the opening scene, Charlie mentions that the Whipple-Scrumptious Fudgemallow Delight is his favorite variety of Wonka Bar. Mr. Wonka remembers this detail and uses it to engineer Charlie's Golden Ticket find.