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Characters: Binbougami ga!
Here are the characters of Binbougami ga!.
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    Ichiko Sakura 

Voiced by: Kana Hanazawa (Japanese), Brina Palencia (English)

The unofficial "princess" of Taion High School, Ichiko is a Mary Sue in the making: beautiful, strong, athletic, smart, popular with boys, and blessed with a great rack. She's also quite spoiled rotten inside, and her perpetually good fortune is revealed to be the result of unconsciously sucking out that of others. Beneath that rotten core, however, is a kind soul still hurting from the many years of parental neglect.
  • The Ace: Rich, beautiful, popular with boys, ridiculously lucky, intelligent and doesn't need to work hard. There is basically nothing she does not have. Except friends, family or peers.
  • Anti-Hero: Type II, in that her callous, selfish attitude conceals a Hidden Heart of Gold.
  • Bait the Dog: The first chapter has her looking and acting angelic while ugly girls in the background talk badly about her while she's secretly in range to hear them. Her face is shadowed, looking depressed... and then she bursts out laughing and gloating about how awesome she is.
  • Battle Ballgown: Gains one after becoming a god.
  • Berserk Button: She really can't stand parents that mistreat and/or neglect their children, just like her own.
  • Bitch in Sheep's Clothing: Deconstructed. She's sweet and polite to her classmates, but utterly callous, selfish and condescending to most people who know her better. And she's well aware that she's keeping a Spoiled Sweet facade, now under threat from Momiji's bullying. Beneath all that, however...
  • Born Lucky: She's so incredibly lucky that it actually curses the people around her because she absorbs their luck. Taking out even tiny amounts of the energy that fuels her luck can be used to heal others and cause similarly miraculous occurrences.
  • Break the Cutie: As if Kurumi's betrayal isn't enough, Ikari decides to turn everyone in Ichiko's hometown against her just when she has finally gained some trustworthy companions.
  • Broken Bird: Beneath that callous, bitchy facade lies a sad little girl suffering from Parental Neglect and continually haunted by a horrible childhood betrayal.
  • Brought Down to Normal: Her fortune energy is taken away by Momiji during Tama's introduction arc. Another instance occurs at the start of Ikari arc. Both cases don't last long. In the end of the series, she decides to give up all her fortune powers for good.
  • Character Development: She goes from a horrible, selfish person that scapegoats someone who was trying to step in and protect her from a false shoplifting charge to someone willing to admit she cares about people with lots of friends and empathy for people.
  • Cry Cute: So heart-achingly cute it's hard to believe those tears come from a callous, selfish school princess.
  • Cynicism Catalyst: Kurumi's betrayal drove the once sweet, cuddly kid into the Bitch in Sheep's Clothing she has become when the series started. Once other characters helped her transcend her personal demons, her innate kindness rises again.
  • Distressed Damsel: After being captured by Tanpopo she sits around being rescued over and over by the cast until Momiji shows up and calls her out for not doing anything while other people are trying to save her.
  • Doom Magnet: Until she seals the ability by using an item, she would drain the fortune from her surroundings, causing destruction and despair for people around her, moreso the closer she was to them.
  • Embarrassing Nickname: "Chichiko", which can be translated into "Titty-ko" and keep the same meaning.
  • First Girl Wins: The first to interact with Keita after he's introduced, and eventually the one Keita confesses his love to.
  • Friendless Background: She didn't have any friends until late elementary school due to the jealousy of her peers. One girl eventually got close to her, but it turns out that was just to hurt her more.
  • Friendship Moment: Early in the series, she kicks Momiji out of her closet when the latter moves in uninvited, so she goes and sleeps under a bridge. Many chapters later when they're Vitriolic Best Buds, she feels bad and invites her back.
  • Fusion Dance: With Momiji in chapter 27 to keep Yamabuki from extracting her own fortune. It basically cancels out both of their powers to zero, after which they split the power they have with Yamabuki equally, putting them on the same level. And then they apologize for being jerks in the first place.
  • Gag Boobs: Her large bust is one of the more common sources of humor. She even thinks she somehow managed to gain weight despite her lucky nature. Nope, her breasts just grew again.
  • Gainaxing: In the anime, she's quite bouncy.
  • Good Feels Good: After grudgingly agreeing to help the people around her, she realizes that she actually likes helping people.
  • Guttural Growler: When angered.
  • Hair-Trigger Temper
  • Heroic BSOD: During the Ikari arc a bond severance god snaps the relationships Ichiko has with basically everyone that's not Keitai or Momiji. Keita's memory is erased and Momiji fakes one of those Break Her Heart To Save Her situations. When Ichiko realizes what Momiji was doing she halfway recovers and when Kumagai tells her what happened to Ranmaru and Nadeshiko she basically returns to normal.
  • Hey, You!: She refers to Momiji by her title rather than her name for quite some time. The first time she calls her by her name name isn't until Momiji's personality not only flips, but she's actually about to die because of it.
  • I Don't Want to Die: Tanpopo intends to take her to the divine realm and, in the process, kill her. After being blackmailed, she agrees to be sacrificed. When the gate between worlds is destroyed and she's told that people want her to stay she cries that she doesn't want to die and wants to be with everyone still.
  • I Just Want to Be Loved: Part of her resentment towards Keita is that, though materially poor and abandoned by parents, at least he has siblings who love him just as much as he loves them back, in stark contrast to her situation — rich in belongings but poor in care.
  • It's All About Me: At the beginning, all she cares about is herself and Suwano. Anyone else can go suffer and die in a ditch for all she cares.
  • Jerk with a Heart of Gold: No matter how condescending, selfish and bitchy she is, deep down she genuinely cares for the few people she can call her friends, such as Keita, Suwano, Ranmaru and even Momiji.
  • Jerkass Façade: Some of her jerkass attitude comes to her naturally, but a lot of it is a facade that has become second nature to her. After a betrayal when she was younger where another girl pretended to be her friend simply to badmouth her in front of a boy they both liked, she resolved to act like the bitch the other girl claimed she was and not get close to anyone.
  • Jerkass Has a Point: She pisses off Keita and his family early on by noting he'd have an easier time living with his large family if they had more money and keeps talking about it when it's clear that A. his family is happy and B. he'd rather that she shut up already. However, they do admit that she's perfectly right and that they'd like more money.
  • Lack of Empathy: In the second chapter she badly offends Keita with her Rich Bitch attitude, completely unaware as to why. She's also constantly unconcerned about other people's problems and actively wants to see them harmed if it will benefit her in the slightest. However, it's not that she has no empathy, she's simply a little out of touch with it after wearing a Jerkass Façade so long.
  • Large Ham: And boy is Kana Hanazawa having the time of her life!
  • Lethal Chef: She cannot cook at all. She can turn a kitchen full of delicious ingredients into nuclear waste in two minutes. Her cooking once made a god explode. Her cooking is so bad that she cannot even crack an egg without destroying the yolk without extreme practice. She manages to improve her skills by the end of the series.
  • Lonely Rich Kid: In elementary school, she was isolated from her peers but otherwise a normal girl. One serious betrayal later and she hides her loneliness behind a facade, but still wants someone to see past it.
  • Lovely Angels: With Momiji.
  • Manipulative Bitch: Controls others by tugging on their heartstrings. A lot.
  • Ms. Fanservice
  • Narcissist: At the beginning, the only person in the world that matters is Ichiko herself and maybe Suwano. After all, nobody is as perfect and wonderful as Ichiko.
  • Never Be Hurt Again: The primary cause of her Rich Bitch attitude.
  • Noblewoman's Laugh: Whenever she is extremely happy and/or full of herself, or whenever she tries to shrug off her latest act of kindness or conceal her insecurities.
  • No Social Skills: You'd expect a beautiful and popular girl like Ichiko to be a social butterfly... but she is so ill at ease interacting with happy people that she would rather waste time at home literally counting the number of straws woven into her tatami mat.
  • Not So Different: To Tanpopo.
  • Ojou: She was born into a family that quickly became incredibly wealthy. The tradeoff was that her parents were never around.
  • Pals with Jesus: She and Momiji are quite close in their own vitriolic way, which is actually considered remarkable in universe. It's actually considered more remarkable on Momiji's part than Ichiko's and puts her in line for a promotion when Yamabuki feels like retiring in a century or so. Humans and gods have a tough time interacting due to vastly different life spans and the divine perception that humans are largely selfish jerks.
  • Parental Neglect: Not that her parents don't love her, but they're so busy with work they barely had any time for her for the last sixteen years (as in since infancy). And that includes her birthdays. Had they been there just to give her a much needed hug after traumatically losing her first love to a backstabbing grade-school "friend", she wouldn't have become the bleak, hateful, cold and cynical Bitch in Sheep's Clothing she is today.
  • Parody Sue: She is quite literally overly perfect. That is the premise of the story: Her perfection is the result of her being so ridiculously, incredible fortunate in her existence that it's actually destroying the balance of fortune in the world and making people around her suffer by coming into contact with her. However, when the story calms down a little it's quickly revealed that she's almost entirely isolated. While it seems at first that this is because she's a jerkass without equal, but it's actually always been that way. Bonds and empathy come from flaws and misfortune, not perfection.
  • Perverted Drooling: After Keita confesses his love to her, she keeps drooling for a long while after her departure, while keeps saying that she can't wait to come back to him.
  • Plucky Girl: Once she sets her mind on something, she will never give up.
  • Power Makes Your Hair Grow: After achieving godhood by absorbing a massive amount of Ikari's energy, Ichiko's hair grows past her feet.
  • Rich Bitch: She's rude, arrogant, haughty and condescending to people without money like Keita. Unlike a lot of her Jerkass Façade, this part of her character does seem to have been largely genuine at the start, though she does grow out of it.
  • Say It with Hearts: While fighting with Momiji she accidentally throws her out a window and runs to the balcony looking concerned. Her "Did I go too far?" is slightly marred by the big happy heart at the end, however.
  • Shower of Angst: After all of her friends turns against her by Shaga's (the bond-severance god) influence, and Momiji (supposedly) casts her away.
  • Sir Swears-a-Lot: Even if Crunchyroll-based subs somewhat exaggerate it, Ichiko has a very foul mouth in the original regardless.
  • Sitcom Archnemesis: She pisses off Momiji by basically existing. She has extreme luck and breasts that Momiji would kill for, but beneath the surface it's hinted that the reason they fight so much is because they're so similar.
  • Something Else Also Rises: When Keita confesses to Ichiko, the cherry trees behind her burst into full bloom, even though it's November.
  • Sour Outside, Sad Inside: To the point that even Momiji is starting to sympathize with her.
  • Straight Man: While Momiji is extremely goofy and obnoxious, Ichiko attempts to keep her under control and out of her apartment to no avail.
  • Super Strength: Can lift clubs, iron hammers, her own bathtub, you name it.
  • They Died Because of You: Downplayed. When Ichiko starts blaming Momiji for Suwano collapsing, Momiji flatly says that it's her own fault. This is exactly what she warned her would happen the previous day.
  • Tomboy: When Ichiko gets angry, her behavior (and voice) becomes more befitting of a middle aged gangster than a young girl.
  • Touched by Vorlons: Her massive fortune energy and ability to absorb it unconsciously was given by Ikari a long time ago, who infiltrated the Sakura household as a servant.
  • Took a Level in Badass: As time goes on and she comes into contact with more deities, she actually ends up learning to use her fortune energy to translate to fighting powers.
  • Took a Level in Kindness: ...And along the way she also learns anew to trust and love people.
  • Tranquil Fury: Sure, Ichiko may scream and yell like a five-year-old with ADD when her anger is Played for Laughs, but when she is seething with quiet, articulate and calm anger (such as witnessing Genjurou forcing Ranmaru to become a boy) you know she means business.
  • Unsympathetic Comedy Protagonist: She's callous, rude, selfish and thoughtless, so it would be amusing to see her suffer. Alas, her good energy tends to bring misfortune to people around her instead.
  • Unwitting Instigator of Doom: Momiji warns that her constant good fortune, taken by unconsciously absorbing those of others around her, will inevitably bring harm to them. This trope hits Ichiko close to home when her lifelong butler nearly died of a heart attack.
  • Used to Be a Sweet Kid: Until she found out that Kurumi was using her to steal their grade-school crush.
  • Vitriolic Best Buds: Though Ichiko would surely refuse to admit it, the two are actually very close and can trust each other in their own way. They're both loathe to acknowledge that maybe they don't really hate each other, though as time goes on they become more open about it.
  • Vocal Dissonance: Ichiko's voice becomes practically masculine when she gets mad, which is quite a shock to the system for listeners of the usually sweet-and-gentle or calm-and-quiet Kana Hanazawa.
  • Was It All a Lie?: When Ikari is systematically wiping out the gods in the city Ichiko comes into conflict with Momiji, who intends to sacrifice herself to stop Ikari. When Ichiko tries to get in the way she asks if everything Momiji has down to help her was a lie and instantly gets a 'Yes, totally.' While an astute reader would know that this doesn't make sense, Ichiko has been having a very bad day by that point. Turns out Momiji was telling Ichiko to think the opposite of what she said.
  • Wooden Katanas Are Even Better: The Soumin Shourai, an enchanted bokken given to her by Bobby, with which she can channel her good fortune energy by way of summoning Moe Anthropomorphisms of the Eastern Zodiac.
  • Wrestler in All of Us: Can pull off various submission moves.
  • Zettai Ryouiki: Her winter uniform. Also her God dress

    Momiji Binbouda 
Putting the Jerk in Jerkass Gods
Voiced by: Yumi Uchiyama (Japanese), Colleen Clinkenbeard (English)

A deity of misfortune sent to the human world to take away Ichiko's excess good karma before she unwittingly causes more havoc. She wields a giant hypodermic needle and also likes to dress herself up in different costumes.
  • A-Cup Angst: Her small cup size is a point of constant irritation. She'll occasionally decide to stuff her shirt with something like melon bread or actual melons to fake having cleavage, though she doesn't bother to button up.
  • Anti-Hero: She means well, in her own lazy and selfish way, but a lot of the time she's just screwing around and messing people. Also, the way she helps out is often unnecessarily humiliating.
  • Bandage Babe: She keeps her right arm wrapped up at all time, making it seem as though she's wearing a cast. It's actually covering up the numerous curses that cover it.
  • Battle Ballgown: In her Super Mode.
  • Berserk Button:
  • Born Unlucky: Like Ichiko, her level of energy is off the charts. However, unlike Ichiko, it's misfortune energy and as a result she's flat chested, dirty, lazy, unpopular and just has rather poor luck all around. Despite having better use of her abilities than Ichiko, there's little point in a direct confrontation when the universe bends over backward for your opponent.
  • Break Her Heart To Save Her: Subverted. Momiji sets one of these up to fool Chisha, but she was actually passing along a message to Ichiko that took her a little while to figure out, after which she springs into action.
  • Brilliant, but Lazy: Despite appearances, Momiji is actually a powerful and competent goddess. If she bothers to try.
  • But Now I Must Go: When her job is complete, she'll have to return to the divine realm.
  • Bystander Syndrome: So well-known is she among her fellow deities for her constant apathy that even Yamabuki is surprised that Momiji is taking her grudge against Ichiko a little bit too seriously.
  • Character Development: More or less implied to be the reason the other Misfortune gods don't replace Momiji despite her failure to get Ichiko's energy. They all think it's a good thing that the normally lazy and apathetic goddess is finally taking her job seriously.
  • Confusion Fu: She almost never fights seriously, making her fights more of a spectacle and an irritation for anyone that she's up against, who don't really know what to do and can't react properly. When actually trying she's pretty damn dangerous though and cuts out all the jokes.
  • Cosplay Otaku Girl: Takes every opportunity to dress up as characters within the series well as from other manga and anime.
  • Curb-Stomp Battle: During the Ikari arc she intends to go back to the world of the gods to sacrifice herself. Before leaving, she enters a fight completely seriously for perhaps the first time in the entire manga and absolutely flattens Ichiko.
  • Deuteragonist: The story follows Momiji nearly as much as it does Ichiko. Momiji tends to spark a lot of the conflicts of the story, though she's frequently necessary when it comes to their resolution as well. And she's always there making fun of you.
  • Everyone Has Standards: Though she's not above taking drastic measures to accomplish her mission, such as outright threatening to kill Ichiko, she actually is averse to murder, or at least letting someone die on her watch, because that would instantly jeopardize her presence in the human realm.
  • The Fake Cutie: Acts super cutesy sometimes in contrast to her lazy, selfish personality. Why? Because it will annoy people.
  • Fashionable Asymmetry: In her default outfit, she only wears one shoe.
  • Friendship Moment: Momiji is an odd one, so she often pretends her moments of concern over Ichiko are just more incidences of screwing with her like normal. However, no matter what she says to the contrary, she is consistently concerned for Ichiko's well-being and will quickly come to her defense. Even when she's finally honest that she actually does care about Ichiko's well-being as more than just her job, it's stated in reverse in order in trick an observer.
  • Fusion Dance: Fuses her power with Ichiko's to confront Yamabuki, which actually cancels out both of their normal abilities to zero.
  • The Gadfly: Likes screwing with people for shits and giggles, especially Ichiko.
  • Generic Cuteness: Given that she's considered unattractive for things that rarely show up well in printed form if at all (dirt and smell) she ends up still being fairly cute.
  • Girlish Pigtails: She's rather immature for someone over a century old and gets long, ratty twin tails to show it.
  • Guile Heroine: Her penchant for the Zany Scheme aside, when faced with a serious threat, Momiji is usually the one with an unconventional plan to defeat their adversary.
  • Hot Goddess: Not quickly apparent, owing to her usual getup, but when she does tidy up, she's quite the stunner.
  • It Amused Me: Freely gives this as the reason she makes Ichiko and Tanpopo dress as magical girls during their fight. Ichiko is NOT pleased.
  • It's Personal: How she eventually comes to see her rivalry with Ichiko.
  • Jerk with a Heart of Gold: Even before any character development sits in, she's one of the only gods to have any faith in human decency. What's more, she even believes that Ichiko of all people will do the right thing.
  • Kawaiiko: Her "Gadget of Misfortune" narrator form, in which she takes a smaller form and speaks in a cutesy tone.
  • Lovely Angels: With Ichiko later.
  • Mundane Utility: Uses her cursed arm to cause a storm to force Ichiko to stay at Keita's when he's sick.
  • New Transfer Student: As of Chapter/Episode 2, she "transfers" into Taion High to keep an eye on Ichiko.
  • Nice Girl: If forced to wash, she becomes ridiculously perfect, diligent and nice. It weirds Ichiko out and even Bobby thinks it would be wrong to do anything bad to her.
  • Older than They Look: Gods don't seem to be quite immortal since they clearly age, but Momiji is still well over a century old while still the equivalent of about a fifteen or sixteen year old. According to the author, this makes it okay for her to drink!
  • Peek-a-Bangs: Her right eyes is almost always hidden by her bangs and even when it isn't you don't see it open. Probably because it has a huge, obvious seal on it.
  • Pet the Dog: As time passes, she begins to sympathize with Ichiko, and sometimes she helps her by extracting some of her fortune so she can use them by breaking the flasks.
  • The Pig Pen: She never bathes, so apparently she smells quite badly and in universe looks unattractive entirely because she of the accumulated filth.
  • Physical Goddess: Gods reside in another world entirely made of an entirely different type of material. Manifesting in the human world requires her to possess an effigy of sorts, but once there she apparently has full access to her abilities. In a manner of speaking, anyway, since divine abilities not exactly easy to use directly. All in all, she's a pretty unimpressive goddess.
  • Playing with Syringes: Wields giant hypodermic needles attached to the massive bandages covering her right arm.
  • Plucky Girl: Nothing's going to deter her from her mission of extracting Ichiko's fortune (and then some more), to the point where she outright disobeys Yamabuki, especially if her nuanced advice runs counter to her irrational, increasingly personal grudge against her.
  • Power Makes Your Hair Grow: After absorbing a massive amount of Ikari's energy, Momiji gains a Super Mode with her hair grows past her feet.
  • Power Tattoo: Her right arm is riddled with curses, explaining why it is heavily wrapped in bandages.
  • Rummage Sale Reject: Her clothing is dirty and frayed, she wears a ragged 'misfortune' hat and doesn't even wear both shoes.
  • Sealed Inside a Person-Shaped Can: She contains Ikari's soul, and thus half his power.
  • She Cleans Up Nicely: Provided that she actually bothers to bathe, she turns out to be quite beautiful. The personality flip doesn't hurt either.
  • Shoo the Dog: Goes to extreme lengths in alienating Ichiko, who does not want Momiji to sacrifice herself for the sake of defeating Ikari. Subverted, as it turns out she wanted Ichiko to help her.
  • Sir Swears-a-Lot: Not as much as Ichiko but damn does her mouth need a gargle of strong disinfectants.
  • Sitcom Archnemesis: She pisses off Ichiko with her sarcasm, intrusiveness, lying and, it's hinted, being pretty similar to her when you get below the surface.
  • Sloth: Everything is just too much effort. Why bother? She actually starts weirding out her colleagues when she starts dropping this attitude.
  • Supreme Chef: She's actually very good at cooking. She challenges Ichiko to a cooking contest, but Ichiko's good fortune and cooking skills team up in order to... poison the judge, invalidating the contest. Woops.
  • Thanatos Gambit: Allows Ikari to kill her so that she could rescue the fallen gods in Yomi, the land of the dead, and bring them in as reinforcements.
  • Trickster Mentor: As Momiji becomes more sympathetic to Ichiko, she starts acting more and more like this. Her schemes tend to revolve around getting Ichiko to connect with others so that she's not as lonely and has people she cares about. Eventually this leads to Ichiko expending Fortune energy on their behalf to save them from the side effects of her ability. Eventually Ichiko accepts a pendant through a Zany Scheme that will nullify her power to steal the good fortune of other people.
  • Unsympathetic Comedy Protagonist: She's lazy, rude, vulgar, fond of teasing and rather indifferent to people's struggles, but unlike Ichiko she's basically the opposite of good luck and is much more likely to pay for it.
  • Unwitting Instigator of Doom: In Episode 2, Yamabuki warns her that her prolonged stay at Butsume City could, like Ichiko, adversely affect the balance of the city's positive and negative energies.
  • Vitriolic Best Buds: Though Ichiko would surely refuse to admit it, the two are actually very close and can trust each other in their own way. They're both loathe to acknowledge that maybe they don't really hate each other, though as time goes on they become more open about it.
  • Voice Changeling: She tricked Ichiko by perfectly imitating Ranmaru's voice once.
  • Voluntary Shapeshifting: Can transform into either an intangible Waddling Head or a large Undeathly Pallor form.
  • Weaksauce Weakness: If you clean a misfortune god that has come to the human world, it will warp their personality. Well, that's not so bad. Turns Momiji into an extroverted Nice Girl. However, it also causes them to lose all their powers. Without those powers, they'll simply turn into a human and, after a week, be unable to return to normal. They could thus be considered dead.
  • We Want Our Jerk Back: Played with. Being washed turns her super nice and rids her of her divine powers and Ichiko is initially uncomfortable with the new nice Momiji. Even after she realizes that it's not an act she still feels that something is missing. However, she does grow to like her before it turns out that the Momiji she knows will actually die without her divine powers. Turns out she really does like her better when they're always fighting.
  • What the Hell, Hero?: She's pretty pissed when she sees Ichiko passively allowing others to help her instead of trying to escape or fight back on her own.

    Keita Tsuwabuki 
He's a Family Man
Voiced by: Kouki Uchiyama (Japanese), Clifford Chapin (English)

Ichiko's next-seat classmate and a heavy sleeper, owing to taking on multiple part-time jobs in order to raise his four younger siblings ever since their parents abandoned them to a staggering debt.
  • Accidental Pervert: Seeing Ichiko naked after the bathhouse's dividing wall is destroyed by Ranmaru. Ichiko brings that up a couple of times.
  • Asleep in Class: His multiple jobs leave him exhausted, so he often falls asleep in class.
  • Badass Longcoat: His Super Mode.
  • Batman Gambit: He thanks Tanpopo, the same goddess who nearly killed his infant brother, for helping him and his siblings remember the importance of family. This [confused Tanpopo long enough for Momiji to pull off a Big Damn Heroes.
  • Berserk Button: Disturbing his sleep.
  • Bishōnen
  • Braids of Action: In his god form.
  • Buxom Is Better: While he's not as obsessed as Bobby, he doesn't like flat chests. Bigger is better.
  • Captain Obvious: He has to be one at one point. Thirty some chapters into the manga he finally puts out that Momiji has a stupid 'Misfortune' headband on. Not one other person has commented on it the entire time Momiji has been here. His amazing and unparalleled deductive prowess then cues him into the idea that Tanpopo with her big stupid 'Fortune' headband is probably related to her somehow.
  • Clueless Chick Magnet: Thanks to Nadeshiko chasing all girls up until Ichiko and Ranmaru away from him, he's never really gotten used to interacting with girls on an intimate level and can be pretty dense.
  • The Comically Serious: Tends to join in on the gang's antics with while keeping a straight face, such as imitating Ichiko and Momiji's Kenshiro-face and, of all things, selling beer on the school gymnasium during the Ichiko-Ranmaru duel.
    Classmate B: "Let it slide. Even the teachers are buying."
  • Cool Big Bro
  • Heavy Sleeper: Frequently seen sleeping in class.
  • I Know Madden Kombat: His soccer skills are surprisingly handy in combat.
  • Laser-Guided Amnesia: His memories of Ichiko are erased by Ikari at one point. Keita manages to overcome it soon afterwards.
  • Nice Guy
  • Oblivious to Love: He's so busy raising his siblings he fails to notice Ichiko, Ranmaru and Nadeshiko's affection for him.
  • Only Sane Man: His depressingly down-to-earth character/story arc seems more fitting for a drama than a zany Gag Series...
  • Parental Abandonment: His parents abandoned his family with a huge debt in order to "search for Atlantis."
  • Promotion to Parent: With no source of income, Keita works constantly at part time jobs while going to school in order to support his younger siblings.
  • Properly Paranoid: When Tanpopo arrives and uses the Scream Owl to bring him immediate good fortune, he's uneasy because it's too much fortune at once. He's exactly right and if Ichiko had been paying attention she'd have realized that his concerns were dead on: In this series, fortune and misfortune are balanced and that's exactly how the Scream Owl works. The resulting misfortune nearly kills Sorata and ruins his family.
  • Serious Business: Earning money for his siblings. Where there's an opportunity, he'd be there vending stuff.
  • She Is Not My Girlfriend: When he reluctantly visits Suwano alongside Ichiko with only Sorata as company, Keita has to make himself clear that he and Ichiko are not in a relationship to avoid the wrath of Suwano and many other young males in the town the former butler lives in.
  • The Stoic: Bears life's misery with a brave dignity, and this is how he (unconsciously) makes girls fall for him.
  • Why Do You Keep Changing Jobs?

    Kikunoshin Suwano 
Voiced by: Hiroshi Naka (Japanese), Kent Williams (English)

Ichiko's long-time butler, who raised her for most, if not all, of her childhood.
  • Battle Butler: Flashbacks imply that he used to be a combat-capable man, by way of teaching some of his skills to Ichiko. Later, in one of his letters to Ichiko, he says that he, at his wife's suggestion, has also taken up martial arts.
  • Dirty Old Man: Shows shades of this, such as commenting on Momiji's cosplay tendencies and Ichiko's breasts.
  • Happily Married: After retiring, he gets married to a woman named Sumire, who loves him dearly.
  • The Jeeves
  • Overprotective Surrogate Father: When asked what he would do if Ichiko got a boyfriend, he calmly replies "Kill him".
  • Parental Substitute: For Ichiko, in lieu of her absentee parents.
  • Put on a Bus: As early as the first episode/chapter alone, Ichiko "fires" him (in order to keep him from losing more positive energy any more than he already did, while using his "incompetence" of late and a heart attack as a legitimate pretext), then encourages him to take a well-deserved rest at the countryside, although on occasion he'd still write to his former mistress.
  • Walking the Earth: Travels the world with his new wife, as his postcards to Ichiko indicate, then settles down in the countryside.
  • What the Hell, Hero?: When Ichiko visits him, she can only bring Keita along since everyone else is busy. Suwano picks a fight with him and nearly ruins the trip altogether, nearly causing an upset Ichiko to leave until he apologizes properly and cools down.

    Ranmaru Rindou 
Voiced by: Haruka Tomatsu (Japanese), Martha Harms (English)

A pink-haired girl, with masculine delinquent look and tendencies. After a brief animosity involving Ichiko exploiting her looks to help herself escape from being accused of petty theft, she becomes Ichiko's best friend.
  • Abusive Parents: Her father Genjurou is a major hardliner when it comes to her behavior. He gets better though.
  • Action Girl
  • Adorkable: Watch this hardass chick turn into an adorably stuttering mess when confronted with girly things or romance in no time.
  • Alliterative Name
  • Badass
  • Bare Your Midriff
  • Becoming the Mask: Even after wearing dresses, in the end she realizes that she's grown comfortable with her butch delinquent getup.
  • Berserk Button: Being raised on traditional values, nothing enrages Ranmaru more than liars, oath-breakers and backstabbing "friends".
  • Born in the Wrong Century: Exactly the opinion Ichiko initially gave of her.
  • Boyish Short Hair
  • Bully Hunter
  • Charles Atlas Superpower
  • Clingy Jealous Girl: Gets angry at Momo'o "punishing" Natsume and tells him, only she can punish him.
  • Clueless Chick Magnet: Brave, kind-hearted, strong, honorable... these are usually qualities in a boy that makes any girl fall head-over-heels for him. Now poor Ranmaru is very confused, considering she's decidedly heterosexual for Keita, himself another Clueless Chick Magnet.
    • Oblivious to Love: Akane confesses to her twice in bonus chapter 51.2, both times Ranmaru misunderstands. Though Akane does get to have regular alone time with her now, as Ranmaru's fellow karate student.
  • Cry Cute: Even a hardass chick like her needs to vent out her frustrations every now and then, and it happens in two occasions — after reeling in horror over how she apparently broke her vow of loyalty to Ichiko while under Shaga's influence, and at the ending, when she admits to Ichiko that she will miss Momo'o.
  • Daddy's Girl: The only reason she still sticks around with her father even after everything he had her do is because he is her only parent left.
  • Does Not Like Shoes: A variation - she's only comfortable in bare getas. She also often kicks them off before she's about to kick ass, and has a tendency to catch knives with her bare feet.
  • Even the Girls Want Her: She becomes just as popular with the female students as Ichiko is with the male population.
  • Expy: A somewhat less extreme version of Ryuunosuke from Urusei Yatsura, another karate girl whose life and world view impacted by a masculine upbringing from a single father, right down to her use of "ore" when referring to herself.
  • Fire-Forged Friends: How her relationship with Ichiko developed. After a rough start, Ichiko helped Ranmaru get in touch with her feminine side. Ranmaru in turn helped Ichiko learn to trust people again. This exchange of acts of kindness helped make them best friends.
  • Genki Girl
  • Heir to the Dojo
  • Hollywood Tone-Deaf
  • Hot-Blooded
  • I Want My Beloved to Be Happy: Decides to give up on Keita seeing how close he and Ichiko has become.
  • Japanese Delinquent
  • Large Ham
  • Made of Iron: Can survive a thirteen-floor fall off Ichiko's flat with nothing more than a little blood on her face.
  • My God, What Have I Done?: She's absolutely horrified when her bond to Ichiko returns and she remembers what she did the time the last two met. She's actually reduced to tears since she promised she would never ever do anything like this to Ichiko.
  • New Transfer Student
  • Nice Guy: There is not one feminine bone in her body; nor is there a single cruel, mean, selfish or dishonest one either.
  • Nice Hat
  • No Social Skills
  • Oral Fixation: Almost always has a reed in her mouth.
  • Ore Onna: Notable for the complete absence of feminine pronouns, suffixes and idioms in her vocabulary, right down to using the agressive-masculine "ore" when referring to herself (as opposed to the gender-neutral "watashi" or innocent-feminine "atashi".)
  • Pink Means Feminine: Hell no. Except for that one time she actually wears a female school uniform.
  • Power Makes Your Hair Grow: After being made a god.
  • The Rival: Has a weird one with Nadeshiko over Keita.
  • Sarashi
  • She Cleans Up Nicely: If there's one thing Ichiko and Momiji can agree on, it's that she looks smashing when all dolled up. At the end she decides to ditch her longcoat and cap for Taion High's regular uniform.
  • Tomboy
  • Vocal Dissonance: Just like Kana Hanazawa (Ichiko) above, it's unusual to hear Haruka Tomatsu with such a faux-baritone voice.
  • When She Smiles: So kind and gentle it really catches anyone off-guard.
  • Who Wears Short Shorts?: After becoming a God.

    Momo'o Inugami 
Voiced by: Hiro Shimono (Japanese), Todd Haberkorn (English)

Masochistic dog-god and Momiji's accomplice in stealing Ichiko's fortune.

    Bobby Statice 
Voiced by: Yoshihisa Kawahara (Japanese), Patrick Seitz (English)

A perverted American monk wandering the world to exterminate evil spirits or gods. He can sense Ichiko's positive energy.
  • A Day in the Limelight: Chapter 24.
  • Butt Monkey
  • Buxom Is Better: Only interested in large busts. Even if you're otherwise perfectly attractive, he won't care about you.
  • Crouching Moron, Hidden Badass: He's sufficiently spiritually-attuned to interact with deities and spirits despite being a self-titled "Corrupted Monk", but when forced to give up his perversions via a curse that keeps him from getting near women, he actually becomes powerful enough to curbstomp deities and even cure himself. One encounter with Ichiko's bosom, however, is enough to make him return to his old ways.
  • Dirty Old Monk: He's the show's biggest pervert despite his nature as a holy man, which actually does cut into his abilities. When he manages to put worldly desires behind him briefly, he gains immense power.
  • Everyone Has Standards
    • When Momiji turns nice, he refuses to try groping her. Sure, she has no breasts to grope anyway, but he admits that her aura is just too pure for him to do something like that.
    • During the Ikari arc, Tanpopo and Momo'o (he accurately presumes) are killed in front of him while he escapes by mere virtue of being a mortal. Without asking for anything in return, he's the only one besides Ichiko that accompanies Ichiko to the misfortune god world and when asked simply points out that even he has standards.
  • Jerk with a Heart of Gold: He usually refuses to help without some kind of bribe, but after he fails to save some of his god friends he becomes (halfway) serious and tags along out of a sense of apparently genuine duty.
  • Momma's Boy: Keeps quoting and believing in what his mother supposedly said, such as faking broken Japanese to elicit sympathy.
    Ichiko: "I'm so gonna teach your Mama a lesson!"
  • Odd Friendship: With Momo'o.
  • Token Minority: An African-American in a Japanese setting.
  • Taking the Bullet: Leaps in front of an attack launched by Natsume intended to kill Tanpopo. Unfortunately, her blade can't hurt humans passes through him harmlessly and hits Tanpopo anyway.
  • Trademark Favorite Food: Pizza
  • Uncle Tomfoolery
  • Walking the Earth

    Yamabuki 
Voiced by: Kikuko Inoue (Japanese), Lydia Mackay (English)

Momiji's senior misfortune deity.
  • Beware the Nice Ones: She is normally nice beyond reason, but when you really push her, watch out.
  • Cool Big Sis: All her subordinates, including Momiji, see her as this.
    • Berserk Button: Don't harm her subordinates, she has no fuse when it comes to that.
  • Combat Tentacles: Uses thorn whips.
  • Extreme Doormat
  • Even the Girls Want Her: Her three friends and fellow boss gods compete with each other for her affection.
  • Hot Goddess
  • Huge Schoolgirl: When Ichiko points out her size, she gets depressed. Mind you, this is when she's actually significantly smaller than usual since she left a lot of energy behind.
  • Large and in Charge: Get enough energy and you become a god. After that, more energy causes you to grow in size gods gain more power as they age. Thus, the fact that she's so large as well as the chief god are not unrelated.
  • Laughing Mad: When she's pissed.
  • Nice Girl: She's always very polite and understanding. The other chief gods simply adore her for it, even the god of death that supposedly hates basically everyone.
  • Our Giants Are Bigger
  • Reasonable Authority Figure: Keeps reminding Momiji that her task is simply take away Ichiko's surplus good fortune, not harm her any more than is needed. Unfortunately her advice often falls on deaf ears, sometimes to the point of outright insubordination.
  • Unusually Uninteresting Sight/Weirdness Censor: Nobody in Class 1-A reacted to Yamabuki imitating Momiji during Chapter 9/Episode 6, despite the fact that she stands at least four times as tall as a normal human being. They all just thought Binbouda was doing something weird again.

    Nadeshiko Adenokouji 
Voiced by: Sayaka Kanda (Japanese), Michelle Lee (English)

Another rich kid in Ichiko's class, she doesn't make a major influence into the story until much later, where it's revealed that she was a girl madly in love with Keita from the shadows... "mad" as in willing to ruin any potential competition.
  • Action Girl
  • A-Cup Angst
  • Animal Motifs: Wears a pair of pink hairclips shaped like rabbit heads.
  • Attention Whore: If her "This Week's Nadeshiko-ga" skits are anything to go by.
  • Custom Uniform: She wears her winter uniform while the other girls are in summer uniform. Apparently, she was supposed to make her debut in winter.
  • Cute Clumsy Girl: The author decided it would be boring for her to just be a normal ojou, so he made her a clumsy stalker to go with it. Do note that she actually sucks at being a ninja.
  • Doppelgänger Attack: Subverted, they're all different people.
  • Early-Bird Cameo: She gets to preside over the next episode segments in the anime, which happens long before she's introduced.
  • Heroic Self-Deprecation: Becomes bitterly depressed and self-hating when after finding out that Tsuwabaki likes Ichiko, she has a passing thought that maybe it would be a good thing if Ichiko didn't return from rescuing Momiji.
  • Hidden in Plain Sight/Living Prop
  • Hime Cut: It's more noticeable when she lets her hair down.
  • Human Ladder: Her special attack Nadeshiko Fox Spirit Drop
  • I Want My Beloved to Be Happy: Played with. When she realizes that Keita is much more interested in Ichiko than her, she tries to withdraw quietly, but results are pretty mixed, much to her shame. Interestingly, it's slightly twisted from the usual presentation: it's more about wanting Ichiko to be happy.
  • Long-Lost Relative: Turns out she has a little sister named Ruri, whom she hadn't known about until the series' finale.
  • Ninja Brat
  • Noblewoman's Laugh: During her first real appearance, the other characters quickly and accurately guessed that she'll launch into an annoying laugh at any minute.
  • Ojou Ringlets
  • Rescue Romance: Keita saved her when she was falling from a tree.
  • Stalker with a Crush: Toward Keita, for many years.
  • Token Mini-Moe: She's the butt of a lot of jokes for looking so young. Her normal clothing tries to deemphasize it, but that only gets you so far.
  • Yandere: For Keita, she's willing to ruin her "competition's" lives or bribe them. She gets better though.
  • You Gotta Have Purple Hair

    Shinobu Daimon 

Nadeshiko's loyal butler since their childhood.

    Kumagai 

Momiji's stuffed bear and sidekick.

    The Tsuwabuki Siblings 

Rika, Ryuuta, Mika and Sorata Tsuwabuki

Voiced by: Shiho Kawaragi (Rika), Asami Shimoda (Ryuuta), Ayami Yoshii (Mika), and Chuna (Sorata) (Japanese), Tia Ballard (Rika), Ryan Reynolds (Ryuuta), Monica Rial (Mika), and Lindsay Seidel (Sorata) (English)

Keita's younger siblings.

    Genjurou Rindou 
Voiced by: Ryōtarō Okiayu (Japanese), Duncan Brannan (English)

Ranmaru's father, who has trained her to become masculine and thus inherit his karate dojo.
  • Abusive Parents: Trained Ranmaru to the point that he refused to allow her to wear feminine clothing or allow Ranmaru to see any other path than that of a karate master. However, after he loses a fight to Ichiko he softens up and becomes much more supportive.
  • Berserk Button: Ichiko accurately guesses that his pink hair is something of a sensitive issue for him and instantly begins making fun of it to pick a fight.
  • Bumbling Dad: Becomes this after Episode 7.
  • Hot-Blooded
  • Perma Stubble
  • Rated M for Manly
  • You Gotta Have Blue Hair: Bright pink and something of a sore spot for him.
    Genjurou: Even if you asked the author if my hair is dyed, he'd be at a loss for words!

    Kurumi Minowa 
Voiced by: Rie Kugimiya (Japanese), Jad Saxton (English)

Ichiko's close friend in primary school.
  • Alpha Bitch: When seeing the talented and quiet but popular Ichiko, all the girls instantly hated her. Kurumi took it one step further by pretending to be her friend just to screw her over.
  • Bitch in Sheep's Clothing: She was the first girl to act even a little friendly to Ichiko, seemingly being the one nice girl in the class. However, she just wanted to get close to her to manipulate and badmouth her.
  • Girlish Pigtails
  • Kids Are Cruel: Her betrayal directly caused Ichiko's current bitchy attitude and reluctance to make friends.
  • Obviously Evil: Somehow her childhood crush never noticed her spiteful facial expressions when she badmouthed Ichiko right in front of him.

    Tanpopo 

A God of Fortune who comes to the human realm to, like Momiji, extract Ichiko's fortune.

    Konjikihime 

Tanpopo's companion. As a silkworm goddess she is classified as a Fortune god and has the power to spin a nigh-unbreakable thread.

    Botan 

Botan is a ribbon brought to life after a century of living. Her original owner is long dead, but she claims that Ichiko is her reincarnation. She's noted to function as a sort of little sister for Ichiko.
  • And I Must Scream: After the death of Kanna, the ribbon that would eventually become Botan was locked away somewhere dark and forgotten for centuries. When Botan eventually awoke as an item, all she had were the dark, the silence and occasional stray moments to think about Kanna for what would be all of eternity so far as she knew. She was eventually able to leave but at the end of the arc states that she would rather die then go back to that, though this isn't necessary in the end. Though her soul is still trapped in a small, fragile ball now.
  • Conflicting Loyalty: She loves Kanna dearly but also comes to value Ichiko just as much so she tries to revive Kanna, but does it in a way that she knows will fail.
  • Green-Eyed Monster: She does believe that Ichiko and Kanna are the same person, but it upset that Momiji is so close to her instead of herself.
  • Was It All a Lie?: When asked whether being close to Ichiko instead of Kanna meant nothing she lies and says no. The character profile at the end of the very same chapter acknowledges that it's a blatant lie as well.
  • Verbal Tic: Adds a 'su' to the end of all her lines. Momiji instantly starts making fun of her for it.
  • Youkai: She's a tsukomogami, an item that came to life after a hundred years. Her original owner died before she came to 'life' though.

    Kanna 

Ichiko's past life and Botan's original owner.
  • Born Lucky: Like Ichiko.
  • Lethal Chef: She's just as bad as Ichiko.
  • Nice Girl: An unfailingly compassionate woman who has time for everybody.
  • The Lost Lenore: For Ikari. Her tragic death sets off events that culminate in the birth of Sakura Ichiko.
  • Messianic Archetype: After receiving a talisman from Ichou, she travels around Japan to spread Fortune and happiness to others.

    Ikari 

Ikari is a mysterious figure that appears to be attempting to engineer the resurrection of Kanna. Because Ichiko is her reincarnation, he has been manipulating events around her to see Kanna's rebirth.
  • Bishōnen: Ikari is pretty enough that he could be mistaken for a woman in the right clothing.
  • Despair Event Horizon: Kanna's death.
  • Graceful Loser: After falling to Ichiko and Momiji's combined attack, witnessing his physical body being dissolved, and Kanna's spirit soothing his rage, Ikari finally decides to lay down his arms and order his subordinates to surrender.
  • Jerkass: He's become an extremely unpleasant person since Kanna died.
  • Kick the Dog: He wastes no time at all in his first appearance to "kill" Botan in cold blood. Almost everytime he appears or his name is mentioned a dog kicking moment happens almost immediately.
  • Knight of Cerebus: Tanpopo was the first Knight of Cerebus with her brutal beatdowns of unrelated strangers and emotional sadism, but throughout the arc the humor did manage to keep up. However, with Ikari as the villain the story took an uncharacteristically grim turn and gives Ichiko a brief but severe breakdown.
  • Lack of Empathy: As long as he can achieve his goal of reviving Kanna, Ikari has no qualms murdering gods and humans along the way, or even plunging "his woman", Ichiko, into despair.
  • Locked into Strangeness: His hair becomes bleached due to the trauma caused by Kanna's death.
  • Necromantic: He's determined to bring Kanna back to life.
  • Pet the Dog: Contrasting the Kick the Dog, upon seeing Ichiko crying at the shattered Botan he says that if she is worth crying over then Ichiko should take care of her and restores the shattered soul gem. Combined, the two add up to someone with skewed but ambiguous values.
  • Rage Against the Heavens: Harbors a grudge against both Fortune and Misfortune Gods. He doesn't have a particularly good reason, he's just lashing out.
  • Touched by Vorlons: Becomes a god after Kanna sacrifices herself by releasing all of her fortune energy to save him.

    Ichou 

Ichou is the former head chief misfortune god. Though that position is now filled by Yamabuki, Ichou still appears to be in a position above her. Contrasting the other gods, she looks very old... though that apparently happened overnight.

    Natsume 

The Night Blade God and one of Ikari's surbordinates.

  • Hero Killer: Kills off many fortune and misfortune gods such as Tanpopo, Konjikihime and Momou.
  • Oddly Shaped Sword: Wields a sword with multiple prongs jutting out.

    Shaga 

The bond severance god and one of Ikari's cohorts.
  • Dark Is Evil: In theory, bond severance gods are supposed to take care of cleaning up messy, failed relationships to spare people pain. They can also help with curing addictions or dieting. Shaga, however, really is a nasty piece of work that takes great pleasure in causing pain.
  • Jerkass: Gleefully takes pleasure in severing people's bonds, especially Ichiko's. In fact, author's notes reveal that she's responsible for all of Ichiko's terrible relationships while growing up, though at least some would have turned out poorly regardless.
  • Kick the Dog

    Sekienmaru 

Keita's cart that was brought to life.
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