!Alan Gordon Partridge
[[caption-width-right:350:''"My face was designed as a leisure accessory."'']]
->'''Played By:''' Steve Coogan

-->''"Go to London, I guarantee you’ll either be mugged or not appreciated. Catch the train to London, stopping at Rejection, Disappointment, Backstabbing Central and Shattered Dreams Parkway."''

The main character of the series, Alan, a former host on Knowing Me, Knowing You... with Alan Partridge on BBC television, was dismissed from the BBC partly for punching Chief Commissioning Editor Tony Hayers in the face with a stuffed partridge and partly because his programmes were of a low standard, delivering ever-declining ratings. In series one he is divorced from his wife Carol, lives in the Linton Travel Tavern and is reduced to working the graveyard shift on Radio Norwich whilst desperately trying to get back on television in any capacity.
* AbusiveParents: Parodied. He claims this in his autobiography, but he's clearly trying to cash in on the trend of 'misery lit' and the incidents he describes are clearly utterly normal. If anything, his parents -- while apparently not the most caring, devoted and loving parental figures if the way their son turned out is any indication -- seem to have been quite boring.
* AmbiguouslyBi: Though he really only shows interest in women, he often has weird dreams where he dances to a crowd of men wearing a codpiece, and he has shown some curiosity towards "ladyboys". However, Alan generally has right wing leanings and has in the past described himself as a 'homo-skeptic', but has lately become more accepting of it in his attempts to be more politically correct.
* AttentionWhore: His desperate need to be seen and admired is pretty much what drives his every action.
* BadBoss: He's too much of a coward to tell his production staff that he didn't get a second series, instead choosing to abruptly fire them one at a time for absurd random reasons. He doesn't tell his secretary she's been fired so he can date her, and later announces she was sacked on the radio. He would even be able to retain two of his staff if he swapped his big Rover 800 for a Rover 100 aka Metro, but he absolutely will not drive a "Mini-Metro", so he opts for a Rover 200 and everyone gets sacked.
* TheBully: Toward Lynn and Phillip Schofield. He frequently belittles Lynn's appearance and usefulness despite relying on her for everything and never shows a shred of gratitude. With Phillip Schofield, he refers to having bullied him with his colleagues during his younger days, which included filling his shoes with piss. Several of his interactions with his guests on ''Knowing Me, Knowing You'' can often take on a bullying, hectoring tone, especially if they've somehow annoyed him or if he's trying to get them to do something they don't want to do.
** BullyingADragon: He often stumbles onto this.
* CaptainObvious: Especially during his clip segments, where he points out the Eiffel Tower.
* CatchPhrase: ''"A-ha!"''
* TheChewToy: His complete failings as a entertainment professional and his endless buffoonery and misery off-stage are almost always PlayedForLaughs.
* ConspiracyTheorist: He's deeply convinced that there's a conspiracy within the BBC to sabotage his career. He also tends to credulously buy into conspiracy theories that he's seen in movies such as ''Film/{{JFK}}'' and ''Film/CapricornOne''.
* DeadpanSnarker: He does get many.
* TheDeterminator: Once he's got an idea in his head he can be quite determined to see it through to the bitter end. Often deconstructed however, since (a) the idea is often not that great to begin with, (b) he also tends to put himself through a lot of unnecessary suffering as a result, and (c) the goal that he's aiming for isn't really worth it to begin with. For example, in ''Series/ImAlanPartridge'' his determination to see out a low-rent corporate awards gig for a fireplace manufacturer ends up with him impaling his left foot on a spike while trying to climb a fence and refusing to go to the hospital until the gig's over, resulting in him repeatedly vomiting out of sheer pain in front of the audience, completely humiliating himself and tanking his latest business venture.
* DirtyCoward: He frequently tries to avoid confrontations by either getting his assistant Lynn to handle it (and the resulting bad feelings on the part of the person being confronted) or running away.
* DisappearedDad: He's a minor, unwanted presence in the lives of his kids at best, partly because of his divorce but mainly because, not entirely unreasonably, they don't want anything to do with him.
* EarlyInstallmentWeirdness: His early appearances in ''On The Hour'' and ''The Day Today'' take place in a very surreal and absurdist world of which he is, arguably, one of the sanest parts. ''Knowing Me Knowing You'' is still quite absurd and silly but more down-to-earth, and Alan is still relatively sensible (if still egocentric and bombastic). When ''I'm Alan Partridge'' comes along, things are a lot more naturalistic and most of the jokes are at his expense.
* EvilIsPetty: Okay, so 'evil' might be a bit strong, but Alan is a very spiteful and vindictive man who tends to delight in exacting petty and immature acts of vengeance for even quasi-imagined slights.
* FeigningIntelligence: And not convincingly.
* FreudianExcuse: In what little we've learnt about it (and keeping in mind Alan's obvious UnreliableNarrator tendencies), he doesn't appear to have had a particularly happy childhood. Although it was nowhere near as miserable as he claimed.
* HiddenDepths: Played with; Alan is an ''incredibly'' shallow and superficial person with a largely empty personal life, but there are occasionally hints about his backstory that go some way towards explaining why this is.
* {{Hypocrite}}: He's a relentless suck-up to the BBC but curses them with every other breath. He has no problem selling out his principles for a little extra piece of temporary fame.
* HypnoFool: He's hypnotized on one of his shows, inadvertantly reliving a past bullying incident.
* InferioritySuperiorityComplex: As ''Series/ImAlanPartridge'' shows, underneath Alan's bombastic and egotistical preening there's clearly a lot of bitterness, insecurity and self-loathing deep within him. This tends to express itself in thin-skinned defensiveness and overly combative responses whenever someone challenges his ego.
* JadedWashout: He would never admit it, but he's still incredibly bitter about his failed career at the BBC.
* {{Jerkass}}: As part of his smarmy persona, and even moreso in private.
* JerkassWoobie: In ''Alan Partridge: Alpha Papa'' and occassionally elsewhere in the series. Of particular note is his appearance in the one-off special 'Welcome to the Places of My Life' where it's heavily implied that he just manages to dodge a terminal illness. He becomes slightly more introspective and self-pitying. He strayed into this on ''Knowing Me Knowing You'' when dealing with guests who were even worse than he is and when things go wrong that simply aren't his fault.
* KarmaHoudini: Reconstructed. While Alan's career has taken a nosedive, it's often out of proportion to some of his on-screen antics that would have likely earned him a prison sentence in real life. Low ratings were implied to be as much the death blow to ''Knowing Me Knowing You'' as insulting, assaulting or even ''killing'' his guests per episode.
* KickTheSonOfABitch: When he himself isn't the victim of this, he's often dishing this out to guests in ''Knowing Me Knowing You''. Many are just as standoffish, egomaniacal or heckling as he is, but Alan often dishes out the abuse as much as he takes it.
* ManChild: Alan's personality, mental processes and attitudes are basically those of a rather spoiled yet simultaneously attention-starved ten-year-old who doesn't fully understand how the world works, is both fascinated with and slightly frightened of feelings and sex, and constructs elaborate fantasy worlds in his head because he's got no friends or anyone to talk to. He reacts childishly to challenges and crises and his relationship with Lynn revolves around her mothering him to a ridiculous degree.
* NeverMyFault: If Alan can find a way to deflect blame from his own failures and shortcomings on to someone or something else, he will.
* NoSocialSkills: The great irony of Alan's life is that he's desperate to be a famous celebrity, in particular a chat-show host, yet possesses almost no social skills that would help him with this whatsoever. He's chronically lacking in charm and charisma, he's no good at small talk, he's boring, pedantic and obsessed with inane trivial minutiae, his interpersonal skills come off as smarmy, he tends to say inappropriate things at the wrong time and has very little filter, he doesn't really seem to understand how the world works, he's thin-skinned and tends to get overly combative at the slightest provocation, he's arrogant and smug with very little justification, he's childish, he doesn't care about other people beyond what they can do for him, and so on.
* NotEvenBotheringWithTheAccent: Although Alan hails from Norfolk, Mancunian Steve Coogan just gives Alan a more smarmy, arrogant version of his own voice.
* OnlySaneMan: On ''occasion.'' Despite being, well, Alan Partridge, from time to time he deals with people who are even weirder and/or more obnoxious then he is, and at times like that he actually comes across pretty well. This rarely lasts long, however.
* TheParanoiac: A downplayed example; he's deeply convinced that almost everyone he encounters in the media and the BBC is somehow determined to sabotage his career, apparently without considering the fact that he's perfectly capable of sabotaging his own career entirely on his own. He also displays several other traits related to Paranoid Personality Disorder (failure to take blame or responsibility, holding grudges, intense {{Jerkass}}ery, an overly-inflated view of his own importance, etc.).
* ParentalFavouritism: Alan practices this, as it's made abundantly clear that he prefers his son Fernando and treats his daughter Denise as little more than an after-thought. It's also made pretty clear that Fernando doesn't particularly appreciate being his father's favourite and neither kid wants anything to do with him.
* ParentalNeglect: Reading between the lines in his memoirs, this appears to have been the default mode of his parents towards him (although it probably wasn't anywhere near as abusive as he tries to make out). Alan himself also wasn't the most attentive father to his kids.
* PungeonMaster: He’s ''deeply'' fond of puns. Although even he seems [[EverybodyHasStandards disgusted]] with "[[IncrediblyLamePun chatty-chatty-bang-bang]]".
* SmallNameBigEgo: Alan gets very angry when people don't recognise his 'greatness'.
* SmarmyHost: Especially towards his attractive female guests.
* SmugSmiler: His smile tends to be a self-satisfied toothy rictus that blurs the lines between a smirk and a sneer.
* StrawmanPolitical: Alan is basically a walking dictionary definition of the stereotypical small-minded "Little Englander" Tory.
* StupidBoss: He disregards Lynn's often sensible advice, in one case refusing to switch from his big Rover 800 to a humble little Metro to help save his production company, but Alan is far too proud to be seen dead driving a "Mini-Metro". He settles for the second smallest car in the Rover range even though it still means sacking all his staff.
* TookALevelInKindness: Has become a very slightly better person by the end of ''Alan Partridge: Alpha Papa''. He still does plenty of nasty things but seems to feel a bit of guilt and actually has a couple of moments of empathy with others. Helping him is that there an even nastier figure like Jason Cresswell around.
* UnreliableNarrator: This is particularly strong in his autobiography, ''I, Partridge: We Need To Talk About Alan''. He goes off-topic, forgets his initial points, contradicts himself, always assumes people are out to get him, boasts about mistakes he doesn’t realize he’s made and outright lies about situations the reader knows about first-hand.
* UnsympatheticComedyProtagonist: Bad things may happen to him, but he's such a smarmy arse that it's just funny when misfortune befalls him.
* WakingNonSequitur: At one point he wakes up yelling, 'fight you!' (which would be a minor case of WakeUpFighting). He does something similar while daydreaming in Alpha Papa, too. "It's Jason AND THE Argonauts!".

!Recurring Characters

!!Lynn Benfield
->'''Played By:''' Felicity Montagu

->''"Lynn's not my wife. She's my PA. Hard worker. But there's no affection."''
-->--'''Alan Partridge'''

Alan's hard-working, long-suffering, personal assistant, Lynn appears to run Alan's life to such an extent that he cannot survive without her organisational skills; despite this, he usually treats her with little more than contempt. Besides dealing with Alan's working-life, Lynn's other duties range from the banal to the truly ridiculous — accompanying Alan to visit a show home, buying medicinal powder for Alan's fungal foot infections, cooling Alan with a hand-fan, and frequently listening patiently to Alan's pointless conversations and endless whining.

Lynn is a member of a local Baptist church, which Alan finds strange but is willing to tolerate. Her mother, with whom Lynn possibly lives, is apparently housebound, but Lynn seems able to balance her life between looking after her mother's affairs and those of Alan. When accompanying Alan, Lynn appears inhibited by him, but seems capable of easily blending into social situations when Alan is not present. Despite her intense and frequently ludicrous workload, Lynn receives a paltry £8,000 per year, due to Alan's greedy penny-pinching.
* AllLoveIsUnrequited: Implied for Alan. There's little other reason for her to stick around, and she shows some jealousy of Alan's secretary Jill.
* ButtMonkey: Her life revolves around taking care of a man who shows no gratitude, works her very hard, shows no concern for her wellbeing and pays her very little.
* TheDogBitesBack: After suffering a tirade from Alan when he overhears her and the hotel staff making jokes about him, she snaps back and points out how often he himself's walked all over her and took her for granted. This surprisingly humbles Alan.
* ExtremeDoormat: She's at Alan's beck and call, and he treats her terribly.
* HypercompetentSidekick: She's the only reason Alan gets work at all; if he were negotiating himself, he'd get nowhere.
* MomentKiller: Tries to be this between Alan and his secretary Jill, but he's such a social disaster that there wasn't much of a moment to kill.
* NotSoAboveItAll: Despite being much more mild mannered and sociable than Alan, she still shows occasional characteristics of a showbiz ruthlessness like he does. She is equally ecstatic when she hears Tony Hayers is dead for example.
* ThrowTheDogABone: Her ex-policeman boyfriend quickly figures out what type of person Alan is, and while Lynn is out of the room, he successfully intimidates Alan into being nicer and giving her a much-deserved and long-overdue pay raise.

!!Tony Hayers
->'''Played By:''' David Scheider

->''"Tony Hayers. I tell you Sophie, you’ve not witnessed pure evil until you’ve looked into the eyes of a man who’s just cancelled your second series."''
-->--'''Alan Partridge'''

The Chief Commissioning Editor for BBC Television. He wasn't a huge fan of Alan to begin with, which made Alan punching him with a frozen chicken live on television and then assaulting him with some cheese after being informed his show wasn't going to be recommissioned something of a mistake on Alan's part.
* CharacterDeath: [[spoiler:Sue Cook informs Alan over the phone of Hayers' death by falling.]]
* DeathByIrony: [[spoiler:A guest at his funeral notes that he spent his professional life in television, only to die while trying to fix a TV aerial. Alan finds this observation to be very impressive.]]
* NeverSpeakIllOfTheDead: [[spoiler:Alan says he'll do this in his book, but then goes on to talk about how pathetic and horrible Tony was, even saying he was overjoyed at his death.]]
* ReasonableAuthorityFigure: Although Alan doesn't view him as such, he tries to let Alan go as gently as he can and shows a lot of patience as Alan desperately pitches increasingly terrible ideas for programs, until in the end he has no choice but to put his foot down.
* SitComArchNemesis: To Alan, of course, granted Hayers is often impressively pragmatic until Alan reaches extremes.

!!Carol Parry
->'''Played By:''' N/A

Alan's ex-wife. He hasn't quite managed to get over their divorce.
* SympatheticAdulterer: Although Alan himself doesn't view it this way, it's heavily implied. At the very least, one doesn't have to observe Alan for long to realise that being married to him probably wasn't a tremendously happy experience.
* TheUnseen: She's only ever referenced by other characters, and has never made an on-screen appearance.
* YourCheatingHeart: With her gym instructor.

->'''Played By:''' Simon Greenall

An all-purpose worker at the Linton Travel Tavern, Michael speaks with a heavy Geordie accent, which Alan barely understands (or claims not to) and, being Alan, never fails to demand clarification. Michael is arguably Alan's only friend, and Alan is glad of his presence when he needs to have a heart-to-heart or, more often, inane chat; their friendship is clearly not on an even basis, however, as Michael only ever refers to Alan as 'Mr. Partridge' and Alan clearly regards Michael with a great deal of disdain. Michael is almost as desperate and neurotic a character as Alan, and is very emotionally disturbed (shown most clearly when Alan looks out of his room window to see Michael tearing at his hair in a state of some distress).

Michael frequently tells stories of his time in the British army, to the delight of Alan, especially if they are of a salacious or violent nature. During a period of military placement in the Philippines, Michael married a Filipino woman, and the two moved back to Michael's native Newcastle upon Tyne. However, his wife left him and now lives with his brother in Sunderland, possibly shedding light on the origins of Michael's neuroticism.
* AxCrazy: Displayed most prominently in his extended monologue about his desire to steal a helicopter, fly it over the house of someone he knows, kill him and commit suicide by flying into the sea.
-->'''Michael:''' Me, I'd, I-I-I'd have an, an Apache attack helicopter.
-->'''Alan:''' Oh, great.
-->'''Michael:''' Aye. I'd gan back to school. [[{{Revenge}} But first I'd take out the labs and then I'd type into the attack computer 'Mr Cragg, chemistry teacher'. Blow 'im to bits.]]
-->'''Alan:''' Yeah, I know the feeling.
-->'''Michael:''' And then I'd go looking for Tom Donaldson. I'd be hovering just down the road from his house, there. [[ParanoiaFuel And he'd see us, but I'd duck down behind the trees, and he thinks he's safe, right?]] And he's just about to put the key in his front door, and I come up from behind the hedge, [[PreAsskickingOneLiner 'Hello, you bastard.']] He panics, right? And he goes in the house, so I get the [[{{BFG}} 30-millimetre cannon]] and I take out the fish pond, coy carp in there couple of rounds each, right? And then I just tilt the helicopter over to one side and the [[MoreDakka machine-gun bullets is chewing up the drive, right?]] He comes out. 'Oh no! Not me Triumph Stag! I've just had it resprayed!' I cut it right in half, right? And then he goes, 'Ahhh!' He runs up on to the garage roof. I say, [[PreMortemOneLiner 'Right. This is for you, Tom.']] He goes, [[AintTooProudToBeg 'No, no!' He's begging us, he's begging us man, 'No, please don't!']] [[SuicideMission And then I fly off to Cornwall and I just smash in the sea in a big ball of flames.]]
-->'''Alan:''' .......sleep well, Michael. Erm, who's Tom Donaldson?
-->'''Michael:''' [[WithFriendsLikeThese Oh, he's just a mate.]]
* {{Cloudcuckoolander}}: Probably why he becomes friends with Alan. He's one of very few people to carefully listen to Alan's insane stories and hypothetical situations.
* TheDitz: He is one of the few people who can make Alan Partridge seem like a smart, wholly sane individual.
* HeterosexualLifePartners: With Alan, eventually.
* TheUnintelligible: His broad Geordie accent can be difficult to understand, especially when he speaks fast, and Alan often points this out. Eventually he grows to understand Michael a little more.
* SanitySlippage: He appears a bit more put-together during initial appearances, but it soon becomes clear just how crazy he actually is.
* ShellShockedVeteran: He has not come back from the war unscathed.
* SenselessSacrifice: [[spoiler:When trying to save Alan from Pat, Michael bewilderingly jumps off a pier into the ocean. It's unclear if this was a diversion or an escape strategy, and merely serves to confuse Pat and Alan.]]
* WhatHappenedToTheMouse: [[spoiler:He isn't found after his SenselessSacrifice. Considering Michael's history, it's likely he just went home and thought nothing of it.]]
** According to Nomad: [[spoiler:Michael was not found after jumping from the pier and is presumed dead.]]

!!Dave Clifton/Tom Barrington
->'''Played By:''' Phil Cornwell

Dave is a Radio Norwich DJ who runs the programme right after Alan's "graveyard slot" show. During the handover every morning, Alan always tries to engage in witty banter with Dave, but their chatting fails to disguise the bitter rivalry between them. Dave is an alcoholic and has a driving ban, according to Alan. Much to Alan's surprise and chagrin, Dave is a friend of Spandau Ballet's Tony Hadley.
* TheAlcoholic: Dave seems to have an addictive personality; he fell into alcoholism and later drug addiction.
* DumbassDJ: Speaks with a typical smarmy, irritating radio DJ voice. Nor is he particularly intelligent.
--> '''Dave''' I think you're splidding hairs a little bit there Alan.
--> '''Alan''' Sorry, "splidding"?
--> '''Dave''' Yeah, splidding, you know.
--> '''Alan''' Sorry, it’s difficult to understand you when you say "splidding" Because I know in real life you say “splitting”. It’s interesting the way you substitute a “d” for a “t” when you’re broadcasting. If you ask me, it’s the behaviour of a "dosser".
* {{Jerkass}}: To Alan, who he despises and is despised by in turn.
* OffTheWagon: After being reassigned to the graveyard slot himself, he falls back into prolonged drinking.
* TheRival: To Alan. They often aim barbs at each other on-air, pretending it's banter. Their rivalry gradually softens up over the years until they finally bury the hatchet.
* TookALevelInKindness: His experiences with alcoholism and drug addiction leave Dave with a much more optimistic, friendly and humble personality. He even manages to become friends with Alan, if ''Nomad'' is to be believed.
* WittyBanter: Their interactions aim for this, but it works out as well as this trope usually works out between two people almost completely lacking in wit who viciously hate each other.

[[folder:Bird-Mad Goodie]]
!!Bill Oddie
->'''Played By:''' N/A

* TheUnseen: He's never seen in person, only mentioned. He's seen on-page in I, Partridge: We Need To Talk About Alan, though. He helps Alan with his wife's infidelity and takes him to the zoo when Sue Cook doesn't show him.

[[folder:Sue Cook]]
!!Sue Cook
->'''Played By:''' N/A

* TheGambler: She's a gambling addict, betting mostly on horses.
* TheUnseen: Except in the book.

!!"Sidekick" Simon Denton
->'''Played By:''' Tim Key

* ButtMonkey: It's his official role to endure awful things, often by Alan's hand.
* HiddenDepths: Simon is much more socially adept than Alan, and there are hints about his self-awareness and intelligence. Of course, Alan does everything he can to quash his potential.
* PluckyComicRelief: Alan wants to use him as this in-universe.

!Knowing Me Knowing You With Alan Partridge

[[folder:Glen Ponder]]
!!Glen Ponder
->'''Played By:''' Steve Brown

The front man of Partridge's house-band.
* ButtMonkey: He was found by Alan in an unsuccessful pub band, where he was often mugged after shows since it was his job to collect change on the floor. From there, it somehow gets worse: Alan fires him, they end up suing and counter-suing each other for years which cripples him financially and forces him to take terrible musician jobs (with arthritic hands) and destroys any joy he once took in his work. And his former band members are still suing him for unpaid royalties.
* DeadpanSnarker: From time-to-time, when trading barbs with Alan.
* RunningGag: His band's name changes episode-to-episode; Chalet, Debonair, Ferrari, Savoir Faire, Lazarus, Bangkok, Vajazzle and Brandy Snaps.
* SnubByOmission: Alan fires him after it's revealed Glenn held a staff party for everyone besides him.
* StraightGay: He's only revealed to be gay when he off-handedly mentions having a boyfriend. Of course, this terrifies Alan.
* TeethClenchedTeamwork: During the show after which Alan fires him live on-air. Glen is still in the band due to contract obligations and some other legal reasons, so they muddle through the episode quite frostily.
* ThrowTheDogABone: [[UnreliableNarrator According to Alan's autobiographies at least]], the two have made peace over the years.

[[folder:Sue Lewis]]
!!Sue Lewis
->'''Played By:''' Rebecca Front

* TheDitz: She doesn't seem to ''quite'' grasp the nature of a chat show, at least the banter aspect.
* NiceGirl: Sweet-natured and polite if a little dull and a bit clueless.

[[folder:Keith Hunt]]
!!Keith Hunt
->'''Played By:''' Patrick Marber

* {{Catchphrase}}: ''"Am I right?"''
** PhraseCatcher: ''"You're not wrong!"''
* TheHeckler: After Alan puts his personal woes onscreen and even insults him over it, Keith, initially quite affable, starts mocking Alan's chat show as more and more disasters occur. He then spearheads the other guests to make their complaints known, only for Alan to interrupt them with profanities every time they speak.
* {{Jerkass}}: He becomes very angry at Alan after he surprises him with an appearance from his son on the show. While Alan should have cleared it with him first, Keith is still somewhat to blame for not remembering his own son's birthday. After this incident, Keith becomes increasingly nasty towards Alan.
** While Keith should have remembered his son's birthday, it's the way Alan disregards Keith's custody arrangements with his ex-wife that really makes him angry. First, Alan brought Keith's son onto the show on a day when Keith was legally not allowed to have contact with him. Second, Alan bought Keith's son a surprise trip to Disneyland with his mother and her partner, and scheduled it for the next weekend, which is when Keith was supposed to have his son and celebrate his birthday with him. While Alan didn't know all the details of the Hunts' custody arrangement, he did seem to know enough to keep reminding Keith to keep the legally mandated physical distance from his son.

[[folder:Tony LaMesmer]]
!!Tony [=LaMesmer=]
->'''Played By:''' David Scheider

[[folder:Daniella Forrest]]
!!Daniella Forrest
->'''Played By:''' Minnie Driver

* StatuesqueStunner: Played by the tall and beautiful Minnie Driver.
* TakeThatKiss: Gives one to Alan after he finds out she was born a man, which disgusts him. In response to his offensive behavior, she kisses him hard and sarcastically says his catchphrase before departing.
* UnsettlingGenderReveal: She assumes Alan has read her book, which he hasn't, and so the reveal is quite casual. Alan finds it very upsetting.

[[folder:Nina Vanier]]
!!Nina Vanier
->'''Played By:''' Melanie Hudson

* FrenchJerk: She's snobby and rude to Alan. Sure, Alan is as unprofessional as she claims he is, but he's still trying his best.
* StrawFeminist

[[folder:Phillippe Lambert]]
!!Phillippe Lambert
->'''Played By:''' Patrick Marber

* TheBully: He delights in taunting Alan.
* DeadpanSnarker
* FrenchJerk: He's a massive food snob and takes an instant dislike to Alan.

[[folder:Bridie McMahon]]
!!Bridie [=McMahon=]
->'''Played By:''' Rebecca Front

* StrawFeminist:...and lesbian.

[[folder:Wanda Harvey]]
!!Wanda Harvey
->'''Played By:''' Doon Mackichan

* StrawFeminist:...and lesbian.

[[folder:Forbes McAllister]]
!!Forbes [=McAllister=]
->'''Played By:''' Patrick Marber

* AssholeVictim: One of Alan's most odious guests yet...and ends up ''shot on air''.
* CharacterDeath: While handling Lord Byron's duelling pistols, Alan actually sets one off, shooting Forbes in the heart and killing him.
* DeadpanSnarker
* InstantDeathBullet: Alan shoots him through the heart, killing him instantly.
* {{Jerkass}}: A miserable, vile, bullying, homophobic man motivated entirely by hate.
* KarmicDeath: Shot with the pistols that belonged to a man he hated, which he brought just to spite another man he hated.
* RecklessGunUsage: His death at Alan's careless hands.
* SurprisinglySuddenDeath: He has time to bark ''Be careful with that!'' before Alan accidentally sets off his pistol and shoots him.

!I'm Alan Partridge

!!Susan Foley
->'''Played By:''' Barbara Durkin

The manager of the Linton Travel Tavern, Susan appears to be a stereotypical front-desk worker, with a dazzling smile and sickly sweet manner. However, even these forced skills are not enough to deal with Alan's clumsy flirting and inane comments. Alan frequently makes tactless comments to Susan about her appearance (once suggesting to her that she "could have been throwing up all night" but that her smile would not falter). In reaction to these comments, Susan's painted-on smile is sometimes momentarily replaced by a look of shock and bemusement.
* BewareTheNiceOnes
* BreakTheCutie: Eventually, Alan's general Alanness gets to her.
* RantInducingSlight: After she orders a drunken Michael to leave his Alan's farewell party, Alan says to Ben and Sophie "Don't know what her problem is" and Susan snaps.
-->'''Susan''': '''I’ll tell you what my problem is!''' Having to listen to your crap for the last six months! You’ve been in this hotel for 182 days, you little shit! Ben, Sophie, I want you on reception. And you! Check out is twelve noon tomorrow!
* StepfordSmiler: Even when she's giving bad news, she has a great big smile.
-->'''Alan''': What a lovely smile. You know, you could have been throwing up all night for all I know, and yet your smile wouldn’t show it. I don’t know, perhaps that’s how you keep your figure.

->'''Played By:''' Sally Phillips

A recently employed receptionist at the Travel Tavern, Sophie is also rarely without a smile; however, in her case it is normally because she is suppressing a laugh over Alan's antics. While Susan endures Alan's appalling lack of social skills with a smile, Sophie often can't contain her amusement and has to walk away so she doesn't laugh in his face. Alan is bemused by her behaviour and is annoyed when he overhears her doing an impression of him.
* ServileSnarker: Since she works at the Travel Tavern and Alan's a paying customer, she clearly can't unless the full force of her disdain for him if she wants to keep her job. But she manages to work around it plenty.
* SmugSnake: Her relationship with Alan is like a snotty teenage girl laughing at a dorky boy.

->'''Played By:''' James Lance

Ben is another member of staff at the Travel Tavern and Sophie's boyfriend. Alan is irked by his youth and his very laid-back approach to his job, but later when Ben admires Alan's new Bang & Olufsen speaker set, they have a brief chat about music and Alan feels a moment of bonding with him, but he still ends up acting like an out-of-touch old fart.
* ServileSnarker: Is clearly enjoying himself when he comes up to Alan's room to disconnect the adult movie channel from his TV, when it's quite obvious Alan doesn't really want him to, despite his claims to the contrary.
* TheSlacker

->'''Played By:''' Amelia Bullmore

Alan's thick-accented Ukrainian girlfriend. Sonja, who is fourteen years Alan's junior, possesses a very excitable, scatterbrained personality which leads Alan to describe her as 'mildly cretinous'. Easily amused, she delights greatly in pulling lame practical jokes and showering Alan with cheap (and unwanted) gifts such as London souvenirs and personalised coffee mugs and cushions emblazoned with their faces. She is very devoted to Alan and clearly treasures him, although he demonstrates little genuine affection for her in return and clearly bases their relationship around the ego-boost produced by their age difference and the sex.
* AllLoveIsUnrequited: Sonja does seem to love Alan in her own way, but Alan views her more as a tool to boost his own ego.
-->'''Sonja''': Alan, I love you!
-->'''Alan''': (from the other room) Thanks!
* BewareTheSillyOnes
* FunnyForeigner
* MailOrderBride: A crass old friend of Alan 'set him up' with Sonja, along with some of his other friends with similar foreign girlfriends. Alan seems to be unaware of this.
* MayDecemberRomance: With Alan, who is much older than her. He never shuts up about this, constantly boasting about their age difference.
* {{Yandere}}: For Alan.

!Alan Partridge: Alpha Papa

!!Pat Farrell
->'''Played By:''' Colm Meaney

An Irish radio DJ at North Norfolk Digital who, after being fired by the new owners, returns with a shotgun bent on revenge.
* AffablyEvil: Pat might be the BigBad, but he's a pretty genial fellow who spends a good part of the hostage situation chilling with Alan and Simon...albeit with a shotgun.
* AntiVillain: Type II. He's not really ''evil'', he's just snapped from the death of his wife combined with getting fucked over by his bosses.
* BigBad: Of Alpha Papa.
* TheMourningAfter: Pat still grieves for his wife, Molly.
* SanitySlippage: After getting fired from his job at North Norfolk Digital, he gets very...shotgunny.
* ShotgunsAreJustBetter: His weapon of choice.
* WoobieDestroyerOfWorlds: A veteran DJ and widower who is callously fired by his heartless new bosses. He has nothing else to live for beside his job, and the loss of it makes him feel entirely worthless.

!!Jason Cresswell
->'''Played By:''' Nigel Lindsay

* AssholeVictim: [[spoiler:A non-fatal example when he's tasered by a disgruntled employee he betrayed.]]
* BadBoss: Jason is a dick to his employees who he sees as expendable unless he can use them for his own ends.
* TheBully: Toward his employees, whom he treats like shit unless he thinks he can make money off them.
* GreaterScopeVillain: His actions set off Pat's rampage, and his general behavior causes problems.
* HateSink: A key reason that he exists is so that ''Alan'' looks like a decent human being when standing next to him.
* {{Jerkass}}: Jason is just a basic asshole, only seeing people as tools to manipulate. [[spoiler:He cruelly taunts Pat when he gets the drop on him.]]

!!Angela Ashbourne
->'''Played By:''' Monica Dolan

* BirdsOfAFeather: She's Alan's first love interest who seems to go beyond being a LustObject; they connect because she's just as socially awkward and weird as he is.

!!Danny Sinclair
->'''Played By:''' Dustin Demri-Burns

* {{Jerkass}}: Danny is smug, arrogant and treats the older DJs like shit.