Catch Phrase / Other

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  • Allstate - "Are you in good hands?"
  • Campbell's - "Mmm, mmm, good."
  • Capital One - "What's in your wallet?"
  • Citibank - "Not just Visa. Citibank Visa."
  • "For X meerkats, Compare the For cheap car insurance, compare the Simples. Tssk."
  • "Because at Dairy Queen, good is not good enough."
  • "It pays to Discover." ("The card that pays you back.")
  • Parodied in an advertisement for Dr. Pepper 10. A faux action movie is unfolding where a protagonist and driver are driving a jeep through a jungle trying to outrun villains. The protagonist triggers a trap that stops the villains, then the jeep stops and the protagonist looks into the camera and simply says, "Catch phrase!" (If anything can be said to be an actual catchphrase for them, it would probably be "You make the world taste better.")
  • Esurance - "Insurance for the modern world."
  • "GEICO, 15 minutes could save you 15 percent or more on car insurance."
  • Hallmark - "When you care enough to send the very best."
  • "Just wait'll we get our Hanes on you."
  • Kellogg's - "The best to you each morning." (In classic advertisements.)
    • Kellogg's Frosted Flakes - "They're not just good. They're grrrreat!" or "They bring out the tiger in you!"
    • Kellogg's Raisin Bran Crunch - "Sounds good."
  • Macy's - "Way to shop."
  • "There are some things money can't buy. For everything else, there's MasterCard."
  • "Maybe she's born with it. Or maybe it's Maybelline."
  • Microsoft - "Where do you want to go today?" began in 1994.
  • Motel 6 - "We'll leave the light on for you."
  • "Nationwide is on your side."
    • In one series of Nationwide ads, NFL player Peyton Manning sings a phrase to the tune of the jingle.
  • Nike - "It's gotta be the shoes."
  • PlayStation 3 - "It only does everything."
  • PlayStation 4 - "This is for the players."
  • "Now that's Progressive."
  • "Like a good neighbor, State Farm is there."
  • Suave - "Don't you look smart?"
  • Toyota - "Oh, what a feeling!", "I love what you do for me", "Moving forward" and "Let's go places."
  • U.S. Navy - "It's not just a job, it's an adventure!"
  • Visa - "It's everywhere you want to be."
  • Zenith - "The quality goes in before the name goes on."

    Newspaper Comics 
  • In Calvin and Hobbes, "kablooie" is a word Calvin loves to use to describe any kind of explosion. He may have learned it from his favorite story, "Hamster Huey and the Gooey Kablooie," though what the "kablooie" of that story was readers will never know.
  • Cathy: "AAAAAAAACK!"
  • Dick Tracy: "Ye gods!"
  • Garfield's, if anything, is "I hate Mondays."
  • In Peanuts, Charlie Brown had "Good Grief!"
  • In Phoebe and Her Unicorn, Marigold the Unicorn cheers "UNICORN!" whenever she does something awesome... which is fairly frequently.
    Phoebe: "That's a brilliant scam!"
    Marigold: "UNICORN!"
  • Striker has a few, the most common being Eric Openshaw's "Muddy Mildred!"


  • Most of Superman's best known catch phrases actually originated in the highly popular radio show that lasted the entire decade of the 1940s, including the openings: "Faster than a speeding bullet!" and "Look! Up in the sky!", etc. Two of the best known are actually audio cues that helped listeners fill in the blanks of their own imaginations. "This looks like a job for Superman!" let the listener know that Clark Kent had just turned into Superman.note  "Up, up, and awaaaaaayyyyy!!!!" let the listener know that Superman was now flying.
    • His "Great Krypton!" started very early in the comic book, but Clark saying "Great Scott!" started with the George Reeves TV series. It was pretty clear that this was a case of Supie starting to say "Great Krypton" and then covering it up.
  • Comedy team Bob & Ray had a couple: inept reporter Wally Ballou's sign-on, "-ly Ballou here!" and the duo's closing signature. "This is Ray Goulding reminding you to write if you get work/And Bob Elliott reminding you to hang by your thumbs." Also possibly their habit of referring to their fictional staff as 'our Bob & Ray Organization', which by the end of their forty-year career in media parody ran to an empire AOL Time Warner might envy.
  • The two hosts of NPR's Car Talk end each show with "Don't drive like my brother!" "Don't drive like MY brother!"
  • Comedienne Cass Daley would sometimes follow a particularly bad joke with a shout of "I SAID IT AN' I'M GLAAAAADDD!!"
  • DJs Mark and Lard created loads of Catch Phrases during their run on Radio 1. ("Get to Bed!" "Fancy a Brew?" "Whhhhhoooo?" "Stop!...Carry on." etc.) Many were Running Gags from sketches they did, which often became unattached when the sketches ended and were borrowed by other DJs or requested by listeners.
  • Fibber McGee and Molly had a few- among others, Fibber's Incredibly Lame Puns were often followed either by Molly's "Tain't funny, McGee", The Old Timer's "That's pretty good, Johnny, but that ain't the way I heared it!" or Beulah's hysterical laughter followed by "Love that man!", Horatio K. Boomer's attempts to search through his pockets for a given object almost always ended with "And a check for a short beer- well, well, imagine that, no [object]!", Beulah, when summoned, usually entered with "Somebody bawl fo' Beulah?" and the Swedish Elk's Club janitor Ole was always "yust doo-natin' my time."
  • From Radio City in Midtown Manhattan, third most listened to show in all of America. Hello, you sick twisted freak. Welcome to the Glenn Beck program.
    • (From the TV show) But here's the one thing:
    • The "sick twisted freak" part is a Shout-Out to another conservative talker named Bob Grant.
  • The Goon Show had lots and lots. The best remembered include:
    • Bluebottle: "Enter Bluebottle..."; "Harm can come to a growing lad like that"; "I don't like this game"; and "You rotten swine, you!" and "You have deaded me!" In that order.
    • Neddy Seagoon: "No thanks, I'm trying to give them up" when offered something other than a cigarette.
      • "Picture of Queen Victoria?"
      • Subverted in one show, when the object on offer is a tree, "No thanks, I'm trying to cut them down" followed by hysterical laughter...
      • Another variation was for Neddie to be offered a gorilla and to reply, "No thanks, I've just put one out".
    • Eccles: "Shut up, Eccles!"
    • Grytpype-Thynne: "You silly, twisted boy, you!"
    • Little Jim: "He's fallen in the water!" This catchphrase was the character's only purpose.
    • Henry Crun: "You can't get the wood, you know." (or "You can't shoot an elephant, you know." and variations thereof.)
    • Minnie Bannister: "We'll all be murdered in our beds."
    • Also "Yuckabakakakoo", "Needle-nardle-noo", and of course "Ying Tong Iddle I Po", which was the basis for their hit record "The Ying Tong Song".
  • On Hello Cheeky, most of the catchphrases were Share Phrases or Mad Libs Catch Phrases. The only catchphrase that belonged to one character and was never altered was "Silence in court! Silence in court!" which Denis announced at the start of every sketch that took place in a courtroom. It was constantly lampshaded. ("Silence in court! ...Ahh, I still do that better than anybody else.")
  • In The Hitchhiker's Guide to the Galaxy radio series, as well as other incarnations: Marvin's "Life! Don't talk to me about life!"
  • The Howard Stern Show has spawned a number of catchphrases over the years. Some develop naturally on the show, while others come from the repetition of sound clips from other shows. Most are short-lived, but a few end up enduring. Examples of the latter include: "Baba-Booey" and "Hey Now!" (which itself was a catch phrase from The Larry Sanders Show).
    • "Baba Booey" is the nickname of Howard's producer. Whenever Stern fans prank-call other shows, they will usually chant "Baba Booey, Baba Booey!" as a sort of "gotcha!" to the victims.
  • ITMA has been described as "consisting entirely of Catch Phrases. And no actual jokes." The one remembered today is Mrs Mopp, the charlady's "Can I do you now, sir?"
    • Others included the perpetually inebriated Colonel Chinstrap's "I don't mind if I do" in reply to any remark which sounded the least bit like one homophone or another for the offer of a drink ("Is this the first-class refreshment room?" "A first glass of refreshing rum? I don't mind if I do!"), the Middle Eastern postcard seller Ali Oop's departing "I go...I come back", the overweight character Atlas' "What, me? In my state of 'ealth?!" and the perpetually glum Mona Lott's ironic "It's being so cheerful as keeps me going", among many, many others.
    • This was parodied in a 1970s The Burkiss Way sketch, followed by a phone call from a listener complaining about the parody because ITMA was the one thing that gave his troops the morale to carry on fighting during the war. No prizes for guessing that the caller is Adolf Hitler.
  • The Jack Benny Program had whichever character Frank Nelson was playing almost always come in with "Yeeeeeeeeessss?" as a response to another character's query. Also famous was the introduction exchange between Benny and Eddie Anderson:
    "Oh, ROCH-ester..."
    "YES, Boss?"
    • The Simpsons features a parody of the Frank Nelson character, voiced by Dan Castenella. In one episode Homer asks him why he talks like that, and is told "I've had a strooooooooooke."
    • "Well, honestly."
    • Jack's signature "Well!"
  • Voice-artist Candy Candido, a regular on the Jimmy Durante Show, had "I'm feelin' mighty low", delivered naturally in a deep bass voice.
  • Joe Penner, a now-obscure radio comedian of the 1930s, had several catchphrases, the best-remembered of which is "You wanna buy a duck?" Others included shouts of "YOOOOOOOUUUU NAAAAAAAASHTY MAAAAAANN!" and "DOOOOOOON'T EEEEEEVER *DOOOOOO* THAAAAAAT!"
  • How could anyone have not heard "the latest news from Lake Wobegon, where all the women are strong, all the men are good looking, and all the children are above average."? Well, I guess "now you know . . the rest of the story."
  • Hard to believe the list has gotten this long without someone shouting 'MAKEUP!'
  • In The Phil Harris Alice Faye Show, Alice's brother Willie had two: "Goooood morning, Philip!" and "Yes, indeed. Mmmmhmmm!"
  • Riders Radio Theater has several, most said at least once per episode.
  • Julian and Sandy, the Camp Gay double act on Round the Horne had "Ooh, isn't he bold?" (on the rare occasions Kenneth Horne made a Double Entendre before they did) and various phrases in Polari.
  • The intro to each episode of The Shadow would begin with the The Shadow dramatically intoning "Who knows what evil lurks in the hearts of men?... The Shadow Knows." The series also included the catchphrase "The weed of crime bears bitter fruit." Both were used in the 1994 movie as well.
  • Most classic radio comedies produced by The BBC had numerous catchphrases.

    Religion and Mythology 

    Tabletop Games 
  • Many factions of Warhammer 40,000 have their own:
    • Imperium of Man: For the Emperor!/The Emperor Protects!
      • Let's not forget that every Space Marine Legion has its own Pre Ass Kicking One Liner, but the Dark Angels' "Repent! For tomorrow you die!" seems pretty popular (But an amusing point made by a forum poster once has a Chaos Space Marine note that for them to follow their battlecry, they would have to come back to attack them tomorrow. Naturally, if they kept saying it, they'd never get a chance to attack. The Dark Angels were reasonably upset that their centuries-old battlecry just got ruined).
      • Well, the point of that battlecry in the first place was that they would capture the Chaos worshippers alive and torture them to death...
    • Chaos: Death to the false Emperor!/For the Dark Gods!
      • Khorne: Blood for the Blood God! Skulls for the Throne of Khorne! (or Blood for the Blood God! Skulls for the Skull Throne!)
      • Kharn The Betrayer: KILL MAIM BURN! KILL MAIM BURN!
    • Orks: WAAAAAAGH!
    • Tau: For the Greater Good!
  • Everybody has at least one catchphrase in Wasteland 2010.
    • Zolgar: "Buddy Jones!" So far, the game's creator has not explained what it means.
    • Bogg: "Rawwwr!"
    • Lady Mistra: "By powers ancient and arcane!"
    • Krome: "Goto 10, attack!" and "Existence is binary." If he does a Heel–Face Turn, the latter phrase becomes "Existence is binary. I prefer one over zero."
    • Slade Mulligan: "I am the law 'round here!"
    • Cammie: "The forest has power."
    • Jay Alcott: "We must remain civilized."
    • Dr. Brett Stahl: "I happen to have just the right thing."
    • Dr. Vanessa Stahl: "Let me show you how a woman handles this."
    • Malevolokk: "...and that name is Malevolokk!"
    • The Crimson Overlord: "Bow before your leader!" and "Destroy them all!"
    • Captain Cutthroat: "Arrrrr!!"
    • Mutor: "Mutor break!"
    • Eve-L: "I curse you!"
    • The Ape Man of Chicago: "Grrrrrrrrrrrr..."

  • Many tropers from the European continent should be familiar with this one, having been exposed to it often enough (and counting):
    James: Same procedure as last year, Miss Sophie?
    Miss Sophie: Same procedure as every year, James!
  • Follies has a Catch-Phrase spread among four characters:
    Young Sally: Hi.
    Young Ben: Girls.
    Young Phyllis: Ben.
    Young Buddy: Sally.
  • Various characters in Gypsy, in the Show Within a Show sequences: "Hello, everybody! My name is _____. What's yours?" Used first by Baby June, then by her older version, Dainty June. After June leaves the show, the phrase passes to Louise, and is sarcastically appropriated by Rose in "Rose's Turn."
  • In The King and I, the King has "etcetera, etcetera, etcetera."note  Also, less often: "is a puzzlement."
  • In On The Razzle, by Tom Stoppard, the Servile Snarker Melchior uses the word "Classic" constantly. This leads to the following exchange with his new employer-
    Zangler: Only you'll have to stop using that word. It's stupid.
    Melchior: There's nothing stupid about the word. it's just the way some people use it without discrimination.
    Zangler: Do they?
    Melchior: Oh, yes. It's absolutely classic.
  • Fastrada in Pippin: "After all, I'm just an ordinary housewife and mother, just like all you housewives and mothers out there."
  • Punch and Judy. Punch's famous Catch-Phrase is "That's the way to do it!"
  • The Arab in The Time Of Your Life: "No foundation. All the way down the line." He rarely says anything other than this cryptic comment.
  • Numerous characters from Gilbert & Sullivan operettas have catchphrases:
    • Lady Jane in Patience: "Crushed, again!"
    • Every appearance of the Bridesmaids in act I of Ruddigore is marked by the song "Hail the bridegroom, hail the bride" - eventually leading to other characters yelling at them and chasing them off.
    • As well, when Captain Corcoran, a character from H.M.S. Pinafore, reappears in Utopia, Limited, he tells how the British Navy "never runs a ship ashore" - leading to his catchphrase from ten operas previous: "What never?" "No, never." "What, never?" "Well... hardly ever!"
    • Similar use of catchphrases appear in Patience and Gilbert's solo work, Engaged.
  • In The Book of Mormon:
    • Elder Cunningham's favorite phrase is "Tomorrow is a Latter Day!" Ironically, he barely gets in a few lines in the song of that name.
    • Gotswana repeats his line "I have maggots in my scrotum" at several (in)appropriate moments.
  • In The Rose Tattoo, Alvaro announces his entrances with the happy greeting "Rondinella felice!"

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