- Who's Afraid of Virginia Woolf? features one of the best Big Nos of all time, when Martha cries out "Nooooooooo!" after George finally announces their fictional son is dead. Elizabeth Taylor in the film version makes a magnificent cry that has to be seen to be believed.
- In The Phantom of the Opera, it is fairly common to hear one when the Phantom snaps during the "All I Ask of You" reprise. Depending on the actor, this can be a literal Big No, several small ones, and/or an inarticulate cry of rage.
- In the sequel Love Never Dies, the Phantom has a Big No after Christine dies in his arms.
- When Mimi dies of consumption at the end of La Bohème, her boyfriend Rodolfo rushes to her side sobbing and crying her name.
- At the end of RENT, when it appears that Mimi is dying, Roger sings out a rather long "NOOOOOOOO!" to segue into "Your Eyes". Thus adding insult to injury.
- Bill Francouer's Babes in Toyland gives the Big No to Barnaby and his henchmen, the villains of the show, shortly after their defeat sequence.
- In the musical version of Ragtime, Coalhouse Walker does a ridiculous big NOOOOOOO! when he finds out Sarah died, followed by a nice long angry reprise.
- Some versions of Miss Saigon actually go out on this trope, with Chris cradling Kim's corpse and letting out a great big "NOOOOOOOOOOOOO!" which continues for a few seconds after the curtain falls. Other versions thankfully replace this with an actual closing number.
- In the version of Hamlet in The Complete Works of William Shakespeare (abridged), the scene where Hamlet kills Polonius involves Polonius, in 'slow motion', saying, "NOOOOOOO, iiiit wiiiill huuuurt, ow, Iiiii toooold yoooou."
- In Parade, in "That's What he Said," in which a man makes a vivid (and false) testimony about the lead raping and murdering a 13-year-old girl.
Conley: He said no, no, and his eyes were wild and his face was red he said "NOOOOOOOO!"
- Lucy has one of these in Thirteen when Brett asks Kendra out.
- Parodied in Urinetown.
- Also parodied in Bat Boy: The Musical.
- In Spring Awakening some Melchiors have been known to pull out this trope in the graveyard upon finding Wendla's grave, and off-Broadway Melchior used to have one in the reformatory after learning that Wendla is pregnant.
- In Rock of Ages during "We Built This City/Too Much Time on My Hands":
Hertz: We'll rid this city of rock and roll!Regina: NOOOOOOOOOOOOOO!!!!
- And Franz towards the end of "The Final Countdown."
- In On the Verge (or The Geography of Yearning), a cannibal absorbs the memories of those he eats. He replicates the reaction of his last victim, followed by a big belch.
- In Twice Charmed, Cinderella does one when Lady Tremaine breaks her slipper, and the Grand Duke does one when she breaks the other one.
- Don Giovanni, Act II, Scene V:
The Statue: Pentiti* !Don Giovanni: No!The Statue: Pentiti!Don Giovanni: No!The Statue: Si!Don Giovanni: No!The Statue: Si!Don Giovanni: No!Leporello: Si, si!Don Giovanni: No! NOOOOOOOOOO!!!
- Sweeney Todd: The Demon Barber of Fleet Street: Sweeney gets one at the end of "Poor Thing" when Mrs. Lovett finishes her story of the ill fate that befell Lucy Barker, revealing himself to be Benjamin Barker.
- Toy Story had an adaptation in theater form, titled Toy Story: The Musical. In the scene where Buzz watches the commercial, unlike the movie, Buzz is still convinced he is not a toy. (Though in one version, he starts to realize that he is a toy.) Woody enters to find Buzz on the crate, and Woody asks Buzz what he is doing, and Buzz says that he is doing what he is meant to do. Then, while singing "To infinity and beyond!", Buzz then tries to fly. How does Woody react?
Woody: (in one version) Buzz! NOOOOOOOOO!
- The Pee Wee Herman Show On Broadway ramps this up to way past eleven and draws it out to Overly Long Gag levels.