In Game of Thrones, the words of House Stark are "Winter is Coming", and Eddard Stark himself (as well as several members of his house) issue this dire warning many times in both the books and the TV series. An image of Lord Stark standing dramatically with his sword was used for a meme intending to warn about real-life winter, using the words "Brace yourself, winter is coming", adding the "Brace yourself" for the meme, not suggesting Lord Stark actually said that. However, the meme went viral and led to numerous other "Brace yourself, X is coming" memes, all using the image of Eddard Stark. This has led many to believe that Eddard actually spoke the words "brace yourself" on screen at some point, when he never did.
Many fans refer to Robb Stark as the King of the North, rather than the King IN the North.
While we're talking Scotty, he has likely never said "She canna' take much more of this!" onscreen. It's in the theatrical trailer of Star Trek VI but was cut from the version seen in theaters.
It actually was used by Malcolm Reed, another Brit, on Enterprise.
Another Star Trek example: The Borg are oft quoted as saying "Resistance is futile. You will be assimilated." While they arrange those sentences in any number of ways in their various appearances (sometimes in the midst of a full paragraph or two), they never use that one. The closest they come is in the Next Generation episode "I, Borg", where the Borg, "Hugh", says, "We are Borg. You will be assimilated. Resistance is futile." Ironically, the story treatment for the Star Trek: Deep Space Nine premiere calls the Borg's line "immortal words," even though the construction they used had yet to be spoken in any form of Star Trek.
Also, it would be awfully unlikely for them to get away with saying "dammit" on '60s television, especially on a regular basis. This was the era in which Kirk used "hell" to make a Precision F-Strike at the end of "The City on the Edge of Forever". And that was the only instance of swearing in three seasons.
In Star Trek II: The Wrath of Khan he actually did say "Damn it, Jim," but that was followed up with a complaint about Kirk's birthday feeling like a funeral - he made no mention of being a doctor.
The original timeline's Bones may never have said "dammit", but it became an Ascended Meme in the 2009 movie. And even then, he only said "Dammit, man" - he wasn't talking to Kirk.
When Star Trek: The Motion Picture first played in theaters, McCoy got to say "god damn" soon after he beamed aboard. This has been cut down to "damn" in subsequent releases.
McCoy also never says "I'm just a plain old country doctor." The closest he comes is in "The Alternative Factor" where he says "This is a big ship, I'm just a country doctor", and in "The Deadly Years" where he says ""I'm not a magician, Spock, just an old country doctor."
The most famous line associated with Doctor Beverly Crusher in Star Trek: The Next Generation is, "Jean-Luc, I have something to tell you," always spoken when one or both of them are facing imminent death. Then they are, of course, immediately interrupted before she can say anything else. However, while that general scenario happened several times during the series, she never addressed Picard with those exact words. The closest version came in the episode The High Ground, where she says, "Jean-Luc, there are some things I want to tell you in case we don't get out of this."
Spock never said the line "It's life, Jim, but not as we know it," which is used repeatedly in the song "Star Trekkin'." He does say something similar in "The Devil In The Dark":
Within range of our sensors, there is no life, other than the accountable human residents of this colony beneath the surface. At least, no life as we know it.
The opening narration is occasionally misquoted as "These are the voyages of the Star Trek Enterprise," which doesn't even make sense. The phrase "Star Trek" is in fact never used in the movies or television series, outside of the Forgotten Theme Tune Lyrics, until spoken in Star Trek: First Contact by Zefram Cochrane. "And you people, you're all ... astronauts ... on ... some kind of star trek." Prior to this, the closest phrasing was "your trek through the stars," said by Q in the Star Trek: The Next Generation series finale "All Good Things..."
A small scale Star TrekBeam Me Up, Scotty! occurred among the cast and crew of Mystery Science Theater 3000. Apparently they were under the impression that the Original Series episode "This Side Of Paradise" contained the line "I'm not going back, Jim". The line became an in joke and they even used it in the riffing on Touch of Satan. However, they later rented the episode and realized that no such line appears.
People talking about the episode "Shore Leave" often remember the character Finnegan repeatedly saying, "Fight me, Jimmy!" While he goads Kirk to fight him repeatedly, he doesn't use those exact words, and refers to Kirk as "Jimmy, m'boy".
Data: Accessing...Ah! Burns and Allen - Roxy Theatre, New York City, 1932: it still works.
Star Trek wasn't the first show William Shatner was involved in that led to this phenomenon. In the famous Twilight Zone episode "Nightmare at 20,000 Feet", at no point were the famous words "there's someone on the wing, some...thing!" ever uttered. He did say "There's a man out there", but nothing closer to the more famously known line.
Paul Hogan's infamous Australian tourism ads didn't say "Throw another shrimp on the barbie" but "I'll slip an extra shrimp on the barbie for you." An ad campaign in Australia made a point of overturning this stereotype, insisting that the more accurate stereotype was throwing a steak on the barbie. About halfway down this page is a list of misquotes of this exact ad. Apparently, everyone remembers it differently.
"Yeah! Science, bitch!" was never said on the show. Although "bitch" is practically Jesse Pinkman's Catch Phrase, the scene in question (ironically) is one of the few times where he doesn't say it. Instead it's "Yeah, Mr. White! Yeah, science!"
Nor did Hank ever say "Jesus Christ, Marie" when he started collecting minerals but he does say it after the Schraders watch Walt's "confession" video implicating Hank in his crimes.
"Jesse, we have to cook!" perhaps the phrase even more associated with Breaking Bad than the above two, but Walt never says it.
"Jesse, get the beans" was a popular meme for a while, believed to be related to Walter and Jesse plotting to poison Tuco with ricin beans. However, there was never a scene where Walter requested Jesse to retrieve beans of any kind for him.
Hunter S. Thompson didn't say "The TV business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side."; it was
The TV business is uglier than most things. It is normally perceived as some kind of cruel and shallow money trench through the heart of the journalism industry, a long plastic hallway where thieves and pimps run free and good men die like dogs, for no good reason.
"Just the facts, Ma'am" came not from Dragnet, but from the various Stan Freberg parodies of the show. The phrase Jack "Joe Friday" Webb actually used on the show was "All we want are the facts, Ma'am" (and sometimes "All we know are the facts, Ma'am"). Became something of an Ascended Meme in the 1987 film, where Dan Aykroyd's Joe Friday (the nephew of Webb's) says it.
Carl Sagan's TV appearances were famous for his distinctive pronunciation of the word "billions" — but the phrase "billions and billions" so commonly associated with him actually came from a Johnny Carson parody on The Tonight Show. He actually named one of his books "Billions and Billions" after this quote, and explained where it came from. (He also noted that the pronunciation of "billions" came from a desire to avoid confusion with "millions".)
Ralph Kramden never actually said "Bang-zoom, to the moon!" on The Honeymooners — it's actually a blend of two different catchphrases, "One of these days, one of these days. Bang! Zoom!" and "To the moon, Alice, to the moon!". Similarly, many other catch phrases associated with that show and Jackie Gleason are mixes-and-matches of bits of actual catch phrases. Also, "Pow, right in the kisser!" was allegedly a Kramden Catch Phrase in the (now lost) early variety show sketches, but did not actually appear in the regular series. The very first Pinky and the Brain segment of Animaniacs misquotes it as "Bang! Zoom! Right in the kisser!"
The phrase "Reverse the polarity of the neutron flow!" , despite being seen as a Techno BabbleCatch Phrase of the Third Doctor in Doctor Who, was never used in that form in his era of the show, with, aside from an instance in The Daemons ("Reverse the polarity!" [of the electrical power in general]), the closest thing to it being his warning to the Master in The Sea Devils that "I reversed the polarity of the neutron flow", and that things were thus about to get explosive (although he reversed the polarity of other things quite a bit, and once "fused the controls to the neutron flow"). He repeated it when he reappeared in the 20th anniversary special. Ironically, the line was used by the Fifth Doctor more than the Third Doctor, and has been used a number of times by other Doctors, because it was seen as a Catch Phrase.
More recently, the Tenth has lamented losing his touch at reversing polarities. Even more recently, the Twelfth has stated outright that the phrase is actually meaningless, though that doesn't top his Distaff Counterpart, Clara, from "reversing the polarity" of his sonic glasses in a later episode.
The book Match of the Day contrives a situation in which the (Fourth) Doctor finds himself saying "Maybe I can reverse the polarity using the Sonic Screwdriver". His internal monologue reveals he's mildly disgusted with himself for saying such a Cliché Storm while having no memory of ever saying that before, even though it feels like he has.
Tegan's fake swear word "Rabbits!" is a similar case. She only said it twice in the 19 serials featuring her as a companion, yet it's remembered by viewers as her Catch Phrase and included in nearly every novel and short story she appears in (all written over a decade after she left the show).
"It's bigger on the inside!" really isn't uttered all that much. Just about the only times it is used is when it is pointed out that people say it. There are many similar reactions (the first being Ian's "But it was just a telephone box!") but one of the first times (if not THE first) times the actual quote is said it is by the Doctor in The Three Doctors. The 10th Anniversary episode.
There's a widespread belief that the catsuit Zoe wore in "The Mind Robber" was purple, and it's frequently drawn like this in fanart. This seems to have originated from fan colourizations of black and white screenshots; there are colour photos on the DVD showing it was actually silver.
In An Adventure in Space and Time, a play version of the early years of Doctor Who's creation, we see children running around yelling "Exterminate, exterminate!!" at each other after the broadcast of the serial "The Daleks" to indicate the popularity of the Daleks. However, the Daleks didn't say "Exterminate, exterminate" in The Daleks at all - they did say "they are to be exterminated" and refer to extermination, but didn't call their attacks with it, they said "fire" in this story and in The Dalek Invasion of Earth. In their early stories, they yelled a number of words referring to death and destruction such as "kill", "destroy", and "annihilate", with exterminate becoming the most commonly used by their third story The Chase and the go-to phrase as the Daleks appeared thereafter.
The Fourth Doctor never told anyone to "spack off" - he said "just back off", but due to the wonky sound recording it isn't amazingly clear. Nevertheless, "spack" sees some use in Expanded Universe stories, especially the books.
"Nil points!" never appears in the Eurovision Song Contest. It's actually "nul points". And, anyway, they never say it at all because of the way they do the scores (until 2016).
The misunderstanding probably comes about from the fact that some songs which score very badly have zero points (translated into pidgin French as "nil points") through most of the show (possibly to the end) leading to people (quite possibly only those at home) commenting that such-and-such a song has "nil points" as a riff on the way the judges' scoring is read out in English and French. This probably lead to people thinking that the "nil points" thing was a quote from the national judging panels even though, as mentioned above, they only mention the scores when they are handing out one or more points to a song - scores of zero are never mentioned.
They definitely used to say 'nul points' when reading out the score tables after each round of point allocation. They don't do it in modern-era Eurovision because the number of competitors means the table's huge, and it would take forever to read it out in two or three languages (English, French, host's language if neither of those).
The changes to the voting system in 2016 meant that that the Czech Republic were given no points in the public vote, this was announced as "zero points" as opposed to "nul points".
Two famous kids' show "bloopers" were never said, despite millions of people saying they were watching and/or listening: "That oughtta hold the little bastards" as attributed mainly to radio host Uncle Don, and "Cram it, Clownie!" as attributed mainly to a disgruntled kid on The Bozo Show. Not only were they never uttered, but there isn't even agreement on how they were never uttered. Depending on whom you ask, the two above speakers apocryphally said "That oughtta hold the little S.O.B.'s for another week!" and "Cram it, Clown!" Don't believe the Kermit Schaefer blooper records on the Uncle Don thing... it's one of his many dramatized recordings, in this case of something that never happened.
In the Mr. Bill sketches from Saturday Night Live the phrase is just, "Oh nooooooo!" and not "Oh no, Mr. Bill!". It's pretty strange how this misquote was started seeing as how it's said by Mr. Bill himself. This is possibly Memetic Mutation melding the "Oh no!" from an earlier catchphase, "Look out, Mr. Bill!" which was reportedly spawned by a radio show in the 1940's or 50's. Or the quote came from Mr. Bill merchandise, which often featured both the catchphrase and the name of the character, in that order, without quotation marks. The phrase WAS sometimes said by Mr. Hands, who was the narrator in the shorts.
(In a short with Mr Bill driving a car) Mr Hands : Oh no, Mr Bill! Looks like you have a flat! Good thing Mr Sluggo has a jack....
Australian talk show host Derryn Hynch never actually used the line "Shame, shame." he is often associated with, it comes from Steve Vizard's recurring impersonation of him on sketch comedy Fast Forward.
The (in)famous Bishop and the Nightie" affair on The Late Late Show never had a woman say she was "naked" on her wedding night. In February 1966, there was a segment on the show where a Mr and Mrs Fox had to answer questions about their marriage; Mrs Fox was asked what colour nightdress she wore on her wedding night; she said "Transparent," then admitted "I didn't wear any!"; after the audience stopped laughing, she changed her answer to "white." There was no outcry — only three phone complaints, and one telegram from Thomas Ryan, Catholic Bishop of Clonfert ("Disgusted with disgraceful performance."), who later offered extreme criticism of the show, calling on "all decent Irish Catholics" to protest. They didn't.
The German crime series Derrick often has Derrick send his assistant Harry to get the car to drive him somewhere. Thus, the phrase "Harry, hol schon mal den Wagen" ("Harry, go get the car in the meantime") was coined, though none of the 281 episodes of the legendary show actually featured the renowned phrase. The line was finally included in a tongue-in-cheek animated special made after the live action version had been cancelled.
A popular trend in Stargate SG-1 fanfiction is to have O'Neill call artifacts "rocks" while Daniel insists that they are "artifacts". However, such an exchange never occurs in the show itself. It should also be noted that no chevrons were engaged on Stargate SG-1 until around season 3. Even after that, they were "encoded" most of the time.
Friends has maybe one actual occasion where Chandler uses any variant of the phrase "Could I be more (blank)?" without it being a parody of said speaking pattern.
"I don't talk like that. That is so not true. ...That is so not...that is so not...oh, shut up!"
Potentially justified though, because the idea of this expression as a catchphrase originated in story, with the rest of the group making fun of it. This means the character could have said it hundreds of times off screen.
Joey clearly intended this to be seen as Chandler's catch phrase in the episode where he was wearing all of Chandler's clothes in retaliation for Chandler hiding all of his underwear.
Joey: Could I be wearing any more clothes?
There is not a single episode of Lassie in which Timmy falls down a well. He fell down just about everything else, yes, but Lassie had never had to get help for Timmy falling down a well.
In fact, Lassie has fallen down a well at least once.
Neither has Timmy ever been "trapped in the old mill".
"Suits you, sir!" was never ever said in The Fast Show. The line was always "Suit you, sir!" It was actually said by one of The Offroaders, prompting the other to correct him.
Jan Brady said "Marcia, Marcia, Marcia!!!" once (season 3, Her Sister's Shadow), through the entire series of The Brady Bunch. It entered pop culture through SNL parodies and the "Brady Bunch Movie".
Tonto on The Lone Ranger never said "What you mean we, white man?" (sometimes changed to "What you mean we, Kemosabe?" to make the reference clearer, making it an example on top of an example) That was from a popular joke about the show.
Cagney: I never said "ooooh, you dirty rat!" What I actually said was "Judy, Judy, Judy!"
The Robot from Lost in Space never said "Danger, danger, Will Robinson". That's because the catch phrase has only one "danger". It was said once in the series, episode 11 of season 3 ("The Deadliest of the Species").
The Memetic Mutation "Yo/sup dawg, I heard you like..." is an exaggeration. Generally, the actual examples on Pimp My Ride were merely "Since you like..." or "We know you like...", since at that time Xzibit would already know the client's likes and dislikes.
No Game Show has ever used the phrase "Johnny, tell them what they've won!" There have been several announcers named Johnny (most notably Johnny Gilbert, Johnny Olson, Johnny Jacobs, John Harlan, John Cramer), and they have told countless contestants about the prizes, but never in this form. Probably the closest would be Bob Barker on The Price Is Right after a contestant comes up from Contestant's Row, but before the pricing game is announced would often say to Johnny Olson, "Johnny tell ( him or her ) what they could win."
Speaking of game shows, the catch phrase on Family Feud is "(our) survey said," not "says" (although Steve Harvey sometimes uses "says"). And it's only ever used in the Fast Money round, not the main game. Ricki Lake got the latter wrong on Gameshow Marathon.
And another one: The contestant who said "in the ass" in response to the question "Where, specifically, is the weirdest place that you personally, girls, have ever gotten the urge to make whoopee?" on The Newlywed Game. Many people thought it was "In the butt, Bob", or some Ebonics-laden variation such as "It be the butt, Bob." Also, the lady who gave the answer (an ordinary, white housewife named Olga Perez) actually said it shyly, after much uncomfortable hesitation, not assertively.
A slight inversion though. Bob claimed for YEARS this NEVER happened in any variation in the first place. He even had t-shirts made that said "She Never Said In The Butt Bob." The clip was finally found in the early 2000s and Bob admitted he had completely forgotten the moment and had convinced himself it never happened.
Jim Bowen, of Bullseye, never once said "Super, Smashing, Great" on the programme- he said "Super", he said "Smashing", he said "Great". But never all three in one go. The catchphrase seems to have come from Spitting Image, and after it became established Bowen did say it himself in a beer commercial.
Ronald Reagan never once said, "The driver is either missing, or he's dead" in Death Valley Days; this is a misunderstood meme in Mystery Science Theater 3000. The line was typically exclaimed during a scenic shot that resembled Death Valley, which led the many audience members to believe it was indeed a Reagan quote. In fact, it ties back to an earlier MST3K episode where someone on screen who sounds almost exactly like Reagan says, "The driver is gone, or he's hiding;" an audience member then capitalized on his voice by saying, "Welcome to Death Valley Days!" From then on, it became Running Gag, but the quote was slightly misremembered.
While Mighty Morphin' Power Rangers is the Trope Namer for Recruit Teenagers with Attitude, Zordon actually only says this in the opening credits. (In the first episode, what he asks Alpha 5 for is to find "five overbearing and over-emotional humans" in the area; Alpha facepalms and exclaims, "Oh no, not that! Not... teenagers!" to which Zordon replies in the affirmative.)
Inverted with Mister Rogers' Neighborhood and the phrase he's somehow famous for saying, "Can you say ____?" The line appears in several parodies but it was assumed thanks to a book called The Simple Faith of Mister Rogers that he never said it on the show, though he did in fact believe the phrase would be an insult to the intelligence of even his very young audience. However, he does use the phrase on a few episodes, but always used words that would be genuinely challenging, such as "radamacue" (featured in an episode of the week called "Mister Rogers Goes to School"). The most notable parody of Mister Rogers to do this is one that appears on the National Lampoon album, That's Not Funny, That's Sick. In two tracks on the album, Mister Roberts is constantly asking the audience, and his guests, if they can say some given word.
Also, the first line of the show's opening theme song is "It's a beautiful day in this neighborhood. It is often misquoted as "...in the neighborhood", and is even sung that way in the theme to the new spinoff Daniel Tiger's Neighborhood.
Wheel of Fortune correctly used "it's a beautiful day in this neighborhood" as a puzzle on an episode that also happened to feature a cameo from Fred Rogers.
M*A*S*H has an in-universe example: in the episode "Movie Night," the gang entertain themselves with Father Mulcahy impersonations, one of which involves the use and over-use of the word "jocularity." The thing is, Mulcahy has never used this exclamation—at least not yet. He does so once, but in a later episode.
A straight example is in the finale. Hawkeye does not actually say "It wasn't a chicken!"
Most people (usually haters who wish to add another black mark to the series) believed that Barney & Friends said the message, "A stranger is a friend you haven't met." He never actually said that! Not once. They've been close to saying this twice: in "Playing It Safe!", Derek says "Strangers are people you don't know, and they could be bad people!", and in the "Safety First", Barney utters "Oh, a stranger is a person you don't know, Baby Bop!" after she asked Barney what strangers were after the Muppet character Skeeter tells a story about a crow stealing nuts he got to eat.
It has also been attributed to Yeats... and it doesn't even sound like him.
It was a popular cute poster slogan in the 1960s.
A milder version in The Sopranos: the characters rarely, if ever, spoke of a person getting "whacked"; the preferred term was "clipped".
Ricky used the word "'splain" a couple times on I Love Lucy, but never the phrase "Lucy, you've got some 'splainin' to do."
Batman has a mild example. While Robin's infamous "Holy [relevant phrase]!" Catch Phrasedid appear constantly, he usually ended it at that—he rarely ever said "Holy [relevant phrase], Batman!", as most people quote him. This one's a justified case, though, since "Holy [noun]!" is such a generic phrase in Western culture that people might not otherwise associate it with Batman.
A minor example from Smallville: there is one notorious episode where Lana is accepted into a sorority of vampires (yeah, it's exactly how it sounds) and when she reacts with surprise, they rave about how awesome Lana supposedly is. One of the vampire girls exclaims "C'mon, Lana! You're amazing!" However, the line has often been quoted as "Face it, Lana, you're amazing!", including on the page for Character Shilling as the page quote, until it was corrected to the actual quote. The reason the misquote is so widespread in the fandom is actually because it was misquoted by Neal Bailey's highly popular episode review column on Superman Homepage. Either way, the correct quote is still a perfect example of the show's attempts to shill Lana.
Entertainer Arthur Godfrey, who hosted three different shows on CBS Radio & TV throughout the 1950s, was often quoted as saying "How are you, how are you, how are you," pronouncing it "Ha-why-ya ha-why-ya ha-why-ya!" People who imitated him for years, including Ralph Malph on Happy Days, used that quote. However, Godrey apparently only used it once, in a recorded 1979 radio PSA (for Social Security Direct Deposit) in which he actually says it to make the point that he'd never said it in the past.
One review of the The Goldbergs episode "Mini Murray" said that the grandpa said "Okay, where the fuck is the mouse?" after being tricked that Poltergeist was The Great Mouse Detective. He really said "Okay, where's the mouse?". Also, anyone who watches the show knows that most swears are replaced with a censor beep.
Many of the phrases commonly associated with the Muppets were not originally used on The Muppet Show, or were hardly ever used. We remember them from the later movies and from Muppet Babies. Fozzie Bear didn't say "Waka-waka-waka!" on The Muppet Show, for example; he said "Hiya-hiya-hiya!" or simply "Nyaaah!" Also, Gonzo never said "Piggy, my sweet!" on The Muppet Show (and he wouldn't have, because Camilla the chicken was his love interest on that show). On the other hand, Miss Piggy did say "Hai-yah!" on the original show, and quite often. Kermit also did say "Heigh-ho" - but not "Heigh-ho, Kermit T. Frog here!" He did in fact say something like that, just not on that show.
"That's the beauty of it; it doesn't do anything!" or "It doesn't do anything; that's the beauty of it!" This line has the distinction of not only being a misquote, but for the longest time nobody could remember where it even came from! It was finally traced to an episode of Burke's Law, in which an inventor, Harold Harold, is questioned about the unusual contraption he's just demonstrated. The exact quote:
Captain Burke: What is it? Harold Harold: Well it's my therapy. I'm still perfecting it. Burke: What does it do? Harold:Do?? Burke: What's it for? Harold: Well, nothing, nothing. I mean, that's the beauty of it! Every machine in the world does something but not mine. This is my rebellion against efficiency! I also work puzzles.
The Everything2entry on the subject ended with an insightful post about the nature of such misquotes: "Over time, I believe the best versions of the quotes are the ones that get passed on and into popular culture. If you look at the original quote, exactly as delivered by the actor, in any of these cases, you'll find they don't stand alone very well. They depend on the context of the scene and make for better dialogue than a one-liner. The mangled quote becomes self-contained, still recognizable but rearranged or including enough bits from the rest of the dialogue to stand alone."
Many fans of Full House remember Dave Coulier's character as "Uncle Joey." However, he was almost never referred to by that name on the show; the Tanner girls simply called him "Joey," and the few times he was called "Uncle" on the show were by Jesse and Becky when they spoke to their twins in the last two seasons.
Film star Michael Caine never said "And not a lot of people know that" at the end of a story. At least, not before Mike Yarwood's scriptwriters wrote it as a hook for Yarwood's Saturday night show in the 1970's. Yarwoodnote An impressionist of variable ability and variable script regularly pulled in TV audiences of fifteen million for his shows. Caine realised Yarwood's take on him was doing his profile a lot of favours, and retro-adopted the catch-phrase attributed to him in the impression. He reasoned as nobody would ever believe he'd never said it, he might as well adopt the phrase and use it to his advantage.
A 1996 promo for the TV-series adaptation of Clueless had Cher, Dionne, and Amber looking at the camera one at a time and each spouting a Valspeak catchphrase: "As if!"; "Whatever!"; "Yeah, right!" While "As if!" is used repeatedly throughout the 1995 film, "Whatever!" is uttered only once (and is done so ironically) And none of the characters ever says "Yeah, right!" - an expression that long predates the Val era in any case.
Mr Moesby never said "No running in my lobby!" on The Suite Life of Zack and Cody. He did say the line "No running in my hallway!" in his cameo appearance in Jessie, but that was in 2015, well after the "Suite" series was over, and the seeds of this trope had been sown.
The Madam Secretary episode "Waiting for Taleju" gives us an In-Universe example after Henry's on-air rant at a talk show caller goes memetic on the Internet (possibly the first time that C-SPAN has ever produced a meme). Alison even discovers a GIF of it, subtitled with phrases that didn't actually appear in the rant, but would certainly have fit Henry's point.
In The Addams Family, Morticia Addams is often associated with the proverb, "Normal is an illusion. What is normal for the spider is chaos for the fly." Not once does she speak these words in the tv show or the films. She says it in the stage play, but it was clearly inspired by the meme.