For awesome moments in the source novel and other adaptations, see here.
- Grandpa Joe resolving to give up tobacco, even with Mrs. Bucket discouraging him. (Keep in mind, this was made at the turn of The '70s.)
- When Mr. Wonka reveals the Chocolate Room to the tour group: it's a vibrantly colorful wonderland that the camera and score treat with a quiet, respectful awe. And suddenly there's Mr. Wonka's voiceover: "Hold your breath. Make a wish. Count to three," which leads into the lovely, haunting, joyful musical number "Pure Imagination". The way he keeps holding the group back as they progress down the stairs, the little punchline involving the buttercup...
- Violet Beauregarde decides she's had enough of Veruca's crap and snaps at her when the latter is whining that she wants an Oompa-Loompa NOW. This is the first time anyone tells Veruca off to her face, and what's more, it leaves her in stunned silence! Violet then tells off Veruca again when she lies about Violet getting two everlasting gobstoppers and demands another one as well. Of course, even better than those two times, the two insults Violet throws at Veruca which include "nit" and "twit" actually set up an awesome Brick Joke for the moment Violet samples the chewing gum which, as we all know, turns her into a blueberry. When Charlie asks why she won't follow Wonka's orders, Grandpa Joe's response? "Because, Charlie, she's a nitwit!" So not only did Veruca get owned, Violet herself just got owned as well!
- Charlie is sometimes accused of being a Pinball Protagonist, but in this adaptation at least he actually tries to help the others when they're in trouble.
- He holds out the giant lollipop for Augustus to grab when the latter is drowning. It may not be all that awesome, but at least he actually tries to help. (And he's the first to notice that Augustus is too close to the river.)
- When the tour is done, he asks Mr. Wonka not about his prize, but about what will become of the other kids.
- His choice to refuse to sell the Everlasting Gobstopper to Slugworth, even though he's been led to believe that it will lift him and his family out of poverty.
- Grandpa Joe angrily calling out Mr. Wonka for not giving Charlie his lifetime supply of chocolate over stealing the Fizzy Lifting Drinks.
- "Charlie? My boy. YOU'VE WON! YOU DID IT! I knew you would! I just knew you would! Oh, Charlie. Forgive me for putting you through this. Please forgive me." And after Wonka apologizes to Charlie for chewing him out over the drink incident a bit earlier, he calls for Mr. Wilkinson ("Slugworth") to say hello to Charlie. Wonka insists that this is not the real Slugworth, just Wonka's assistant.Wonka: I had to test you, Charlie. And you passed the test! You won!Grandpa Joe: Won what?!Wonka: The jackpot, my dear sir! The grand and glorious jackpot!Charlie: The chocolate?Wonka: The chocolate, yes! The chocolate, but that's just the beginning! We hafta get on! We hafta get on! We have so much time, and so little to do! Strike that. Reverse it. This way, please!
- Even Wonka warning Charlie and Grandpa Joe to hold on tight as the Wonkavator crashes to the ceiling window.
Wonka: Hold on, everybody! HERE IT COMES!- And after the Wonkavator crashed through the roof, Grandpa Joe congratulates Wonka.
Grandpa Joe: You did it, Mr. Wonka! Congratulations!
