One day, tumblr user thatsmoderatelyraven (aka Peyton) made a post and claimed that if it got over 500,000 notes her mother would buy her a fluffy chicken. After a bizarre series of events where the circulated post had the chicken's picture continuously changed to completely different images, on February 17, 2013, it hit (and surpassed!) 500k notes and Peyton confirmed that yes, her mom is getting her a fluffy chicken. That date was subsequently declared Fluffy Chicken Day.