His article about the portrayal of women in video games. He could have easily made sexist jokes and get away with it because he's done it before. But he didn't. What he did instead was encourage women in the game industry to create kickass games that would create new standards and ended it with the line "What's wrong? Afraid of making money?". I think even the Maddox haters could get behind that.
What did Maddox do when he found out that the United Arab Emirates had banned his website? Something glorious.