The Sand Bird ride. You run around the Sand Bird, collecting Red Coins, while the Sand Bird wonderfully screeches like a hawk.
In Pianta Village, after getting all red coins, and when you're on the gigantic palm tree, you grab a piece of "fluff" (a giant dandelion seed), then it flies all the way to a cloud that has the Shine out in the middle of the sky.
Bowser Jr. managing to get Mario framed for polluting Isle Delfino; even though it was largely Bowser's idea, The Reveal of Shadow Mario's true identity really establishes how cunning Bowser Jr. can be when he puts his mind to stopping Mario.
Heck, his first proper appearance has him jumping up, doing a rolling flip, and then changing into his true form. Gentlemen, the Koopa Prince has arrived.
The first appearance of Mecha-Bowser, combined with the Crowning Music of Awesome and the fact that he actually breathes fire at the screen. It also helps that Mariois actually stunned, though that might have to do with Bowser being involved again; it's still an awesome reaction nonetheless.
Even though she failed miserably due to the Piantas being unreasonable Jerkasses, Peach deserves some serious points for trying to vouch for Mario's innocence in the game's opening.