Kirk. He's trapped in the middle of an asteroid with his companions, and the Enterprise is presumably too far away to rescue them. Then he pulls out his communicator and requests that Spock beam them aboard. As everyone looks at him, completely stunned, he just smirks: "I don't like to lose."
All of this immediately after explaining that he beat the Kobayashi Maru test by hacking it. Whipping out his comm and summoning the Enterprise only justifies his point. Kirk will play your game but he always plays by his rules.
Khan, triggering the famous Kirk scream: "I've done far worse than kill you. I've hurt you. And I wish to go on hurting you. I shall leave you as you left me, as you left her; marooned for all eternity in the center of a dead planet, buried alive." (Jump Cut to Kirk's communicator) "Buried alive..."
And again, in the Moby Dick dialogue: "To the last I grapple with thee, from hell's heart I stab at thee...for hate's sake I spit my last breath at thee..."
"He TASKS me! - he tasks me, and I shall HAVE him. I'll chase him around the moons of Nibia and through the Antares Maelstrom and ROUND PERDITION'S FLAMES before I give him up!" Hell, in fact pretty much anything that Khan says.
Kirk and company strike back with one prefix code, a few wits, and their knowledge of "how things work on a starship" just when Khan thought victory and revenge were firmly in his gloating grasp.
Roger Ebert says it best: "He makes a choice in Star Trek II that would be made only by a hero, a fool, or a Vulcan."
"Mr. Spock, it's been two hours."
During the Mutara Nebula battle, when the Enterprise rose up behind the Reliant, everyone in the theater cheered.
"Sir, the mains are back online."
With hindsight possibly the greatest and most subtle Sequel Hook ever: "I'm sorry, Doctor, I have no time to explain this logically." (cue the mind meld) "Remember."
Spock gets one just by standing up and straightening his uniform. Because if he's going out, he's going out with some goddamn dignity.
"We tried it once your way, Khan, are you game for a rematch? Khan... I'm laughing at the 'superior intellect'."
Nicholas Meyer for being able to try again and again to get Shatner to actually act rather than overact...and in a few instances of allowing Shatner to overact finds perfect instances for it to be perfect.
This was even when Kirk and company were trapped beneath the surface of Regula, and Khan could have transported him up to Reliant to do as he pleased with him. Khan had a proverbial sword to Kirk's throat, and Kirk taunts him.
"You've managed to kill just about everyone else, but like a poor marksman, you keep missing the target!"
This film singlehandedly turned Khan from being just another Villain of the Week in the original series, to being arguably the most respected and remembered individual villain in an nearly 50 year old franchise. That alone should tell someone the impact that he had on the characters in this film.