Throughout the first movie, Bandit's job has been to keep the local cops distracted so they won't notice Cledus "the Snowman" as he rushes to get their cargo delivered on time. Near the end of the movie, however, after the cops are closing in on the Bandit, he offers to sacrifice himself so Snow can get away:
Cledus: "Whoa, negatory, negatory! What are you, crazy or somethin'? We come this far, ain't we? When we say we gonna do a job, we do a job!"
Bandit: "It's me they're after. They don't even know Cledus Snow exists."
"Oh, they don't? Well, I'll tell you what we gonna do." (laughs)
"We just gonna introduce them to the boy!"