* First and foremost, the simple premise of the comic itself: a kid is granted the magic power to instantly become an adult FlyingBrick SuperHero anytime he wants.
** Related to that is those grand moments when knowledgable villains go OhCrap finding Billy is free to speak and yelling the magic word, "'''Shazam!'''" That especially goes with great artists like Don Newton who are able convey that awesome moment for all it's worth.