Awesome / Marvel Cinematic Universe

Loki: I have an army.
Tony Stark: We have a Hulk.
—Loki and Tony Stark try to outboast each other, The Avengers

What Marvel has made out of its comics on the big screen into a cinematic universe is nothing short of awesome.

Phase One

Phase Two

Phase Three


  • The MCU became the highest grossing movie franchise in history (unadjusted for inflation) in a mere 7 years. It did so in a slightly shorter amount of time than it took for the Harry Potter franchise to reach this goal (8 years), and given that said franchise made $2.3 billion between the time it reached the #1 and the conclusion of the main film series, that's no small feat.
  • The sheer success of the MCU is mindboggling. Without access to their most iconic characters, Marvel Studios had to rely on lesser known heroes like Iron Man and Thor to build their franchise, and they pulled it off. What's more, they intended to build a coherent universe around said characters, with plot threads and characters weaving in and out of different films before coming together in a crossover, as well as having TV shows whose plots also tied into the universe. And it worked.
    • And not only did it work, it turned those lesser known heroes into icons themselves, perhaps even outclassing (or at least matching) the popularity of those three franchises.
  • The Phase Three announcement set the Internet on fire.
    • Characters fans have been clamoring for cinematic adaptations of are finally going to be seen on the big screen. Kevin Feige made a point of saying that the direction the MCU is going is a direct result of fans speaking out.
    • Kevin Feige originally announced that Captain America 3 would be subtitled Serpent Society to audience approval before feigning buyer's remorse and saying that he wanted to change the title right then and there to Captain America: Civil War, meaning that the MCU will have a major crossover event outside of the Avengers films. The audience roared in excitement before taking it Up to Eleven when Robert Downey, Jr. and Chris Evans suddenly walked out to the Avengers theme blaring and performed a brief skit.
      • Then Chadwick Boseman was announced as the actor who will play Black Panther and joined Downey and Evans on stage, where Downey and Evans proceeded to play Roshambo to determine which side Black Panther will be on in the upcoming Civil War movie.
  • Spider-Man is now a part of the MCU. Marvel Studios was able to work out a deal with Sony and share the rights to the character.
  • This celebration of Phases 1 and 2 as a whole. The fighting, the running, the highlights, the sheer awesomeness from every movie up to Guardians—it really shows how much has been achieved in the most badass way possible. Oh, and the Winter Soldier is shown as part of the Avengers, if in future.
  • Marvel Studios likely playing a big part in keeping a horribly anti-LGBT law from passing in Georgia by threatening to completely pull their highly lucrative business from filming in the state if it went through.
  • Another one has to go to the Captain America trilogy itself. The First Avenger "only" made $370 million worldwide and scored an 80% on RT. The Winter Soldier made $715 million worldwide and got an 89% on RT. Finally, Civil War got a 91% on RT and made $1.2 billion worldwide. The Captain America trilogy is the first superhero trilogy where each film does better both critically and financially than its predecessor, something that even Chris Nolan's The Dark Knight Trilogy failed to accomplish (although The Dark Knight Rises made more money than its predecessor, it didn't quite get the critical acclaim The Dark Knight received).
  • With Disney's acquisition of 20th Century Fox, this means that Marvel Studios finally have the theatrical rights to the X-Men, Deadpool, and the Fantastic Four! And that means Marvel Studios has theatrical rights to ALL of its properties(aside from She-Hulk due to a quirk in their deals with Universal).
    • In addition, the much-beloved Deadpool franchise will NOT be altered in his solo films or in the films featuring him prominently—still Ryan Reynolds, and still all "R".
      • Though, it should be noted the acquisition has not yet passed government oversight and might not happen.
  • Two US skiers at the 2018 Olympics wearing practice suits modeled after Captain America and Captain Marvel. There's a publicity coup for you.
  • The announcement that Clark Gregg, as Agent Coulson, would be returning to the film side of the MCU in 2019 in Captain Marvel.