Twice in its history, EGM was faced with a major advertiser threatening to pull ads from the magazine for less-than-favorable reviews: Acclaim pulled the threat over a scathing review of Total Recall for the NES, while Capcom did the same for a less-than-stellar review of Super Street Fighter II for the SNES. Both times, EGM told the threatening party essentially the same thing: "You can pull your ads, but you can't buy a good review from us." Despite pulling ads for a brief time, both companies eventually ran ads in the magazine after the controversies died down.
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