February 9, 1964: "Now yesterday and today our theater's been jammed with newspapermen and hundreds of photographers from all over the nation, and these veterans agreed with me that the city never has the excitement stirred by these youngsters from Liverpool, who call themselves The Beatles. Now tonight, you're gonna twice be entertained by them. Right now, and again in the second half of our show. Ladies and gentlemen, The Beatles! Let's bring them on!"note You'd be forgiven for missing that last part thanks to the massive onslaught of teenage girl shrieks.
More than once, Ed Sullivan was pressured by racists to not have African American acts on the show and for the most part, Ed Sullivan told them to jump in the lake.