The media coverage of swine flu in general has been ridiculously alarmist. They never mention that thousands have contracted it and, like the "regular" flu, felt like crap for a while and then recovered. They mention that people died from it, but didn't say that a number of them were already in a high risk group for flu death (very young or very old, already-compromised health). The mainstream media seems to have tried very hard to manufacture a panic and make it look like perfectly healthy people were dropping like flies in some kind of Captain Trips scenario.
The worrisome part is that after all the effort put into Crying Wolf at the swine flu, it'll be hard to know what to take seriously if a genuinely wide-scale life-threatening pandemic should emerge.
The coverage will be exactly the same, because any dangerous pandemic will start in exactly the same fashion, which is why there was that reaction in the first place. Sure, it turned out to be only as dangerous as a normal flu, but not even the CDC knew that at the time.