Not to be confused with Magic Bullets.
The Magic Bullet, and its sequel, Magic Bullet To Go, are two infomercials that advertise a small blender. What differentiates these infomercials from many others is that their format is not unlike a Sitcom, with a whole cast of delightful, colourful stereotypes. This factor has garnered it much attention from those who love watching these commercials.
The original set them in a house the morning after a barbecue. The guests are introduced, one by one, and Mick and Mimi, the cheerful main characters, are content to show the magical power of this machine. All of the guests share breakfast, lunch, dinner, and dessert together, done in "ten seconds or less". Eventually, the cast starts a new party, with the Magic Bullet in tow.
In the sequel, we see our lovely bunch camped out in the middle of the woods. Despite this, they've got a table, a "camp stove", a frying pan, and multiple little bowls, plus an assortment of ingredients you wouldn't think to bring to a camp-out (eggs?). This one drops a couple of original characters, and adds a few more, like the unforgettable Dino.
The third informercial, The Bullet Express
, contained expies of the cast besides Mick and Mimi, including the food-loving Ralph, the mean Aunt Martha, an unnamed elderly grandma, and two other characters.
These infomercials contain examples of:
- Big Eater: All of Ralph's lines revolve around food, and the cast makes fun of him for this.
- Early-Bird Cameo: Before he appeared in this infomercial Mick Hastie had a brief appearance as a TV host in another infomercial for AirCore Cookware (a pot that claimed to retain heat like a Thermos which allowed it to cook food without direct heat,) which had a similar sitcom-style format and seemed like something of a test run of the premise of the Magic Bullet ads.
- Extreme Doormat: Dino can't even talk when Tina's talking for him.
- Garlic Is Abhorrent: Mimi asks what the worst part of cooking is, and almost every meal starts with it. Hazel replies that it's chopping garlic, and Mimi shows her that the Bullet can do it for her.
- Genki Girl: Mimi. "GOOD MORNING BERMAN!"
- Have a Gay Old Time: "I'm just gonna knock us up a quick pesto sauce."note
- Identical Stranger: Kind of, since the two apparently know each other, but one cannot deny that Mimi and Tina almost look like palette swaps of each other.
- Incoming Ham: Hazel, with the immortal line "Did somebody say muffins?" And in the To Go infomercial, she introduces herself with "Omelet? That's not camping food! Flapjacks, now that's a hearty breakfast."
- Laugh Track: None in actuality, but whenever somebody cracks a lame joke, pretty much everyone laughs loudly. And when Mick and Mimi declare that they bought it for "frozen drinks", the room applauds them.
- Shout-Out: Many of the characters share names with The Flintstones. Betty, Wilma, Fred, Barney, Dino...
- Stock "Yuck!": Berman, with "Yuck, I hate broccoli."
- Suspiciously Similar Substitute: Ralph, from the Bullet Express Special, is essentially Berman, with the latter's alcoholism having been swapped out for a food obsession.
- Too Incompetent to Operate a Blanket: In the Bullet Express commercial, Mick and Mimi fill a giant bowl with chopped salad using the Bullet in less time than it takes for their guest Ralph to open a drawer and pick up a knife.
