[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/bk_crowncardTheKing_en_01.png]]
[[caption-width-right:369:Want some fries with that, little boy?]]

->''"The 1970s Burger King was rather down-to-earth and somewhat amusing. Today's king looks more like a perverted and creepy moving sculpture who engages in porno."''
-->--'''Website/{{Youtube}} user kti05hnu58'''

Burger King, the fast food establishment, isn't all that trope-worthy on their own. They're the third-largest hamburger chain in the United States, they have a global presence, and they're subject to several [[StockParody stock parodies]], along with their major competitors.

That said, they've also created an advertising icon — "The" Burger King. And he's a whole other story entirely....

The Burger King started off humbly enough. He was Burger King's answer to Ronald [=McDonald=] in the Seventies, and he appeared in both [[http://www.youtube.com/watch?v=-4yWP6DMhgo live-action]] and [[http://www.youtube.com/watch?v=Al1GZyS-dRw animated]] forms. He came off as a bit of a CloudCuckoolander, but was otherwise benign. However, he was quite forgettable and faded into obscurity during the Eighties.

Fast forward a few decades to 2004, and Burger King decided to bring their mascot out of mothballs. This time, though, he became... much more [[UncannyValley disturbing]] and [[DarkerAndEdgier ad]][[GettingCrapPasttheRadar ult.]] Now a guy in an obviously plastic mask right out of ''kigurumi'' and royal finery, he started appearing in ads aimed at adults. By appearing where you probably weren't expecting him. Like [[http://www.youtube.com/watch?v=UCSv4zNkFhw at a construction site]]. Or [[http://www.youtube.com/watch?v=sl0b12baPjU pole dancing]]. Or, most famously, ''[[http://www.youtube.com/watch?v=x4_5qoy4oaQ in your bedroom]]''. Simultaneously disturbing and amusing, the ads took off.

How much so? The Burger King managed to work his way into ''three'' different video games (granted, made specifically as an in-store promotion, but still). He's also managed to become a pop culture icon, of sorts—you can buy the mask. He's had the occasional YouTubePoop appearance, too. There's also his... [[http://www.youtube.com/watch?v=h5X4TSbGreA interesting...]] new video about WesternAnimation/SpongeBobSquarePants. Disturbing, hilarious, or some combination thereof, he's certainly memorable.

As of 2011, Burger King [[ScrewedByTheNetwork decided to]] [[http://blogs.wsj.com/privateequity/2011/08/19/farewell-to-the-king-california-whopper-not-mascot-will-star-in-bk-ad retire the mascot]] in favor of something a little more mass-market-friendly. However, in 2015 he's started showing up again; not only in ads but in a couple of athletes' entourages at sporting events.

Not to be confused with [[Music/ElvisPresley the King of Rock 'n' Roll]], [[Music/MichaelJackson the King of Pop]], [[Creator/HowardStern the King of All Media]], [[Creator/JackKirby the King of Dots]], [[WebAnimation/HomestarRunner the King of Town]], [[VideoGame/TheLegendOfZeldaCDIGames the King of Hyrule]] [[WebAnimation/YouTubePoop (MAH BOI)]], [[TyrannosaurusRex the King of Dinosaurs]] or [[Wrestling/JerryLawler the (oft-disputed) King of WWE]]; though they all enjoy their DINNER.
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!!The Burger King gives examples of:

* AdvertisingCampaigns: People do tend to remember these ads. No matter how hard they try otherwise.
* AttackOfTheFiftyFootWhatever: One of the numerous "''Film/{{Cloverfield}}'' Monster Revealed!" videos [[http://www.youtube.com/watch?v=GBISBXcdQfA features him]].
* AnythingThatMoves: Men, women, [[SpongebobSquarepants sponges]]... Is there anything he hasn't made overtures towards?
* CharacterizationMarchesOn: Compare the early versions of him to the current one.
* DoubleEntendre: [[http://www.youtube.com/watch?v=wmuv37vA8eU Meat... on top of meat... on top of meat!]]
* ETGaveUsWiFi: As part of a ''Film/TransformersRevengeOfTheFallen'' tie in, with a Cybertronian King who gave the secret to delicious hamburgers to Burger King founders Keith J. Kramer and Matthew Burns in 1953 in exchange for a place to live. Naturally, he transforms into a broiler.
* GenderEqualsBreed: In one commercial, he is shown with a human wife and daughter, and a son who has a mask for a face.
* ICantBelieveItsNotHeroin: One of the UK adverts has a man craving burgers, after being offered one by the King, making the King look like a drug dealer on top of everything else that is wrong with the mascot.
* LiteralGenie: This is from the original version of The Burger King. An old animated ad featured a BK wizard (replete with pointy hat and magic wand) who granted the kids' requests:
-->'''Kid 1:''' Make me a hamburger!\\
'''Kid 2:''' And me a shake!\\
'''Wizard:''' Okay, ''(waves wand at Kid 1) You're'' a hamburger, and ''(waves wand at Kid 2) You're'' a shake!\\
'''The Burger King:''' No no no, they meant ''give'' them, not ''make'' them!
* MarsNeedsWomen: The ''Film/StarTrek'' tie-in: "My ''Film/StarTrek'' collector cups! [[TemptingFate Why don't you just take my girlfriend, too?]] ...Great."
* NinjaPirateZombieRobot: Various movie tie-ins have given us [[Film/StarTrek Kingons]], a [[Film/{{Transformers}} Deceptiking]] (or maybe an [[http://tfwiki.net/wiki/King Autoking]], we can't tell), and an [[Film/IronMan Iron King]].
* PaperThinDisguise: An [[http://www.youtube.com/watch?v=GnV9e5h2N2E ad]] where The Burger King steals the blueprint of the Egg [=McMuffin=] from McDonalds HQ has him wearing a hoodie and a literal paper mask (that looks identical to his regular face).
* ThePowerOfCheese And Egg And Meat And Cheese And Meat And Cheese!
* RubberForeheadAliens: ''[[http://www.filmjunk.com/images/weblog/2009/05/treknobabble65.jpg Kingons!]]''
* ShoutOut: In the [[http://www.youtube.com/watch?v=dompotjTeIA very funny spoof]] of the ''Literature/{{Twilight}}'' trailer, Bella says that she's only afraid of two things: losing Edward, and "that Burger King guy -- he really freaks me out."
* {{Slogans}}: Wake up with The King!
** But [[http://www.youtube.com/watch?v=EQz3pv6aMtA&feature=related don't go to bed before him!]]
* StepfordSmiler
* UncannyValley:[[invoked]] The older incarnations avoid this, but the latest version seems to be invoking this intentionally.
* {{Zoofights}}: The king has not actually appeared, but one of the contestants, the revamped Burgertherium, at one point was fitted with his mask to hide what had been done to his face. It came off during the fight; the readers [[TakeOurWordForIt never saw it]], but the spectators did. Quoth one: "That face is... ''ugh''... if my remaining biological systems had the ability to vomit, I would be doing so right now."
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->''[[Literature/TheKingInYellow "I wear no mask."]]''